Fresh 2025 RE/MAX Advertising Campaign Highlights Agent Trust and Expertise
RE/MAX has launched its 2025 National Advertising Campaign, focusing on agent trust and expertise. The campaign, marking the 10th consecutive year of collaboration with agency Camp + King, aims to reinforce RE/MAX's position as the most trusted name in real estate.
Based on comprehensive consumer research, the campaign highlights that trust is the primary factor in choosing a real estate agent. The advertising initiative features fresh, bold creative content across multiple channels including TV, video, social media, display, and search ads, specifically targeting Gen Z and Millennials entering the housing market.
The campaign provides RE/MAX affiliates with exclusive access to customizable marketing materials, including TV spots, social media ads, and digital content for local engagement throughout 2025. The initiative spans platforms like Facebook, Instagram, and Reddit, incorporating user-generated content to enhance authentic connections with potential buyers and sellers.
RE/MAX ha lanciato la sua Campagna Pubblicitaria Nazionale 2025, focalizzandosi sulla fiducia e competenza degli agenti. La campagna, che segna il 10° anno consecutivo di collaborazione con l'agenzia Camp + King, mira a rafforzare la posizione di RE/MAX come il nome di fiducia nel settore immobiliare.
Basata su una ricerca approfondita dei consumatori, la campagna sottolinea che la fiducia è il fattore principale nella scelta di un agente immobiliare. L'iniziativa pubblicitaria presenta contenuti creativi freschi e audaci attraverso molteplici canali, tra cui TV, video, social media, display e annunci di ricerca, rivolgendosi specificamente a Gen Z e Millennial che entrano nel mercato immobiliare.
La campagna fornisce agli affiliati RE/MAX accesso esclusivo a materiali di marketing personalizzabili, inclusi spot televisivi, annunci sui social media e contenuti digitali per un coinvolgimento locale durante tutto il 2025. L'iniziativa copre piattaforme come Facebook, Instagram e Reddit, incorporando contenuti generati dagli utenti per migliorare le connessioni autentiche con potenziali acquirenti e venditori.
RE/MAX ha lanzado su Campaña Publicitaria Nacional 2025, centrada en la confianza y la experiencia de los agentes. La campaña, que marca el décimo año consecutivo de colaboración con la agencia Camp + King, tiene como objetivo reforzar la posición de RE/MAX como el nombre más confiable en bienes raíces.
Basada en una investigación exhaustiva de consumidores, la campaña destaca que la confianza es el factor principal al elegir un agente inmobiliario. La iniciativa publicitaria presenta contenido creativo fresco y audaz a través de múltiples canales, incluyendo televisión, video, redes sociales, anuncios display y de búsqueda, con un enfoque específico en la Generación Z y los Millennials que ingresan al mercado de la vivienda.
La campaña proporciona a los afiliados de RE/MAX acceso exclusivo a materiales de marketing personalizables, incluyendo spots de televisión, anuncios en redes sociales y contenido digital para un compromiso local a lo largo de 2025. La iniciativa abarca plataformas como Facebook, Instagram y Reddit, incorporando contenido generado por los usuarios para mejorar las conexiones auténticas con compradores y vendedores potenciales.
RE/MAX는 에이전트의 신뢰와 전문성에 초점을 맞춘 2025년 국가 광고 캠페인을 시작했습니다. 캠페인은 캠프 플러스 킹(Camp + King)과의 협업으로 10년 연속을 기념하며, RE/MAX가 부동산 분야에서 가장 신뢰받는 이름으로 자리매김할 수 있도록 하는 것을 목표로 합니다.
종합 소비자 조사에 기반하여, 캠페인은 부동산 에이전트를 선택할 때 신뢰가 가장 중요한 요소임을 강조합니다. 광고 캠페인은 TV, 비디오, 소셜 미디어, 디스플레이 및 검색 광고 등 여러 채널에서 신선하고 대담한 창의적 콘텐츠를 통해 젊은 세대와 밀레니얼 세대를 대상으로 하고 있습니다.
캠페인은 RE/MAX 제휴사에 2025년 동안 지역 참여를 위해 TV 광고, 소셜 미디어 광고 및 디지털 콘텐츠를 포함한 맞춤형 마케팅 자료에 대한 독점적인 접근을 제공합니다. 이 이니셔티브는 Facebook, Instagram 및 Reddit과 같은 플랫폼을 포괄하며, 잠재 구매자 및 판매자와의 진정한 연결을 강화하기 위해 사용자 생성 콘텐츠를 포함합니다.
RE/MAX a lancé sa campagne publicitaire nationale 2025, axée sur la confiance et l'expertise des agents. Cette campagne, qui marque la dixième année consécutive de collaboration avec l'agence Camp + King, vise à renforcer la position de RE/MAX en tant que nom de confiance dans l'immobilier.
Basée sur une recherche approfondie des consommateurs, la campagne met en évidence que la confiance est le facteur principal dans le choix d'un agent immobilier. L'initiative publicitaire présente des contenus créatifs frais et audacieux à travers plusieurs canaux, y compris la télévision, la vidéo, les médias sociaux, les publicités display et de recherche, ciblant spécifiquement la génération Z et les Millennials entrant sur le marché du logement.
La campagne offre aux affiliés de RE/MAX un accès exclusif à des matériaux marketing personnalisables, y compris des annonces télévisées, des publicités sur les réseaux sociaux et du contenu numérique pour un engagement local tout au long de 2025. L'initiative couvre des plateformes telles que Facebook, Instagram et Reddit, en intégrant du contenu généré par les utilisateurs pour renforcer les connexions authentiques avec les acheteurs et vendeurs potentiels.
RE/MAX hat seine nationale Werbekampagne für 2025 gestartet, die sich auf das Vertrauen und die Expertise der Agenten konzentriert. Die Kampagne, die das zehnte Jahr in Folge der Zusammenarbeit mit der Agentur Camp + King markiert, zielt darauf ab, die Position von RE/MAX als den vertrauenswürdigsten Namen im Immobilienbereich zu stärken.
Basierend auf umfassenden Verbraucherforschungen hebt die Kampagne hervor, dass Vertrauen der wichtigste Faktor bei der Wahl eines Immobilienmaklers ist. Die Werbeinitiative präsentiert frische, mutige kreative Inhalte über verschiedene Kanäle, darunter Fernsehen, Video, soziale Medien, Display- und Suchanzeigen, die speziell auf die Generation Z und Millennials abzielt, die in den Wohnungsmarkt eintreten.
Die Kampagne bietet RE/MAX-Partnern exklusiven Zugriff auf anpassbare Marketingmaterialien, einschließlich TV-Spots, Social-Media-Anzeigen und digitale Inhalte für lokale Engagements im Jahr 2025. Die Initiative erstreckt sich über Plattformen wie Facebook, Instagram und Reddit und integriert nutzergenerierte Inhalte, um authentische Verbindungen zu potenziellen Käufern und Verkäufern zu stärken.
- RE/MAX maintains #1 position in brand awareness and real estate name recognition
- Ranked as having the Most Trusted Real Estate Agents in both U.S. and Canada
- Most productive real estate network globally by residential transaction sides
- Expanded marketing presence across multiple social media platforms
- None.
The 2025 campaign leverages consumer insights to reinforce RE/MAX as the most trusted name in real estate.
The campaign highlights the value RE/MAX agents bring to the homebuying and selling experience. With a bold and dynamic creative approach, the 2025 ads are designed to resonate with today's consumers, including Gen Z and Millennials entering the housing market for the first time. The ads will be featured across a range of media channels, including TV, video, social media, display and search ads.
"Consumers need to know that the real estate agent they choose to work with is the most trusted, most professional, most effective and most valuable one around," said Abby Lee, RE/MAX Holdings Executive Vice President of Marketing, Communications and Events. "The 2025 campaign represents a powerful evolution of our messaging – focusing on the trust that has made RE/MAX the brand with the #1 Most Trusted Real Estate Agents in the
The 2025 campaign marks the 10th consecutive year of collaboration between RE/MAX and award-winning agency Camp + King. To help inform the campaign, Camp + King conducted a comprehensive consumer study to uncover what consumers are looking for in a real estate agent. The study found that trust was number one.
"We know that trust is the primary driver in choosing an agent and it's in short supply these days. RE/MAX is the most productive real estate network in the world4 and RE/MAX agents are not only the most experienced, but they are also the most trusted," said Jamie King, CEO of Camp + King. "We wanted to press that advantage with this campaign and help set a predisposition to choosing a RE/MAX agent."
Roger Camp, Founder and CCO of Camp + King, adds, "While being trustworthy isn't a new concept, it is something foundationally different than what's happening with the rest of the real estate category. We're thrilled to be able to tell the latest chapter of this fantastic company's story."
Other Key Highlights of the 2025 Campaign:
- Fresh, Bold, Creative: TV, web and social spots with bold text, catchy music and witty copy – no actors, just real impact.
- Expanded Social Presence: Campaign spans Facebook, Instagram, and Reddit featuring user-generated content to enhance authentic connections with potential buyers and sellers.
- Exclusive Assets for Affiliates: RE/MAX affiliates gain access to a robust suite of materials including new TV spots, social media ads and digital content to customize and boost local engagement.
- Year-Round Engagement: Campaign continues throughout 2025, empowering affiliates to leverage top-quality, branded materials locally.
Lee adds, "Our goal is to make sure the RE/MAX network stays connected with the RE/MAX brand throughout the year and gets loud about who they are and what they can deliver to homebuyers and sellers. World-class advertising is just one way that RE/MAX delivers an unparalleled experience to affiliates. Whether through traditional media or new social platforms, we're committed to providing them with the tools and support they need to effectively market themselves and grow their businesses while delivering an elevated experience to homebuyers and sellers."
The 2025 RE/MAX National Advertising Campaign represents a significant investment in the brand's future. With dynamic creative, a focus on consumer trust and innovative new advertising assets, RE/MAX is poised to continue leading the real estate industry in 2025.
All of the 2025 RE/MAX national advertising campaign's video content can be found on the RE/MAX YouTube channel.
1 Source: MMR Strategy Group study of unaided awareness
2Voted most trusted Real Estate Agency brand by American Shoppers based on the BrandSpark® American Trust Study, years 2022-2024 and 2019.
3Voted most trusted Real Estate Agency brand by Canadian shoppers based on the BrandSpark® Canadian Trust Study, years 2021-2024, 2017 and 2019.
4As measured by residential transaction sides.
About the RE/MAX Network
As one of the leading global real estate franchisors, RE/MAX, LLC is a subsidiary of RE/MAX Holdings (NYSE: RMAX) with more than 140,000 agents in nearly 9,000 offices and a presence in more than 110 countries and territories. Nobody in the world sells more real estate than RE/MAX, as measured by residential transaction sides. RE/MAX was founded in 1973 by Dave and Gail Liniger, with an innovative, entrepreneurial culture affording its agents and franchisees the flexibility to operate their businesses with great independence. RE/MAX agents have lived, worked and served in their local communities for decades, raising millions of dollars every year for Children's Miracle Network Hospitals® and other charities. To learn more about RE/MAX, to search home listings or find an agent in your community, please visit www.remax.com. For the latest news about RE/MAX, please visit news.remax.com.
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SOURCE RE/MAX, LLC
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