Consumers Vote RE/MAX the #1 Most Trusted Real Estate Agents in U.S., Canada Once Again
RE/MAX has been voted as having the #1 Most Trusted Real Estate Agents in both the U.S. and Canada according to the BrandSpark Most Trusted Awards survey conducted with Newsweek magazine. The comprehensive survey gathered responses from over 29,000 U.S. and 35,200 Canadian shoppers across nearly 300 product and service categories.
This marks the fifth recognition for U.S. RE/MAX agents and the seventh recognition in Canada for trustworthiness. In 2025, RE/MAX is implementing several initiatives including a new advertising campaign, a refreshed balloon logo and logotype, and plans to launch a full-service global referral platform.
The recognition reinforces RE/MAX's position as the #1 name in real estate, with agents known for having more real estate sales experience than other agents. The company continues to evolve its brand while maintaining focus on trust as the foundation of real estate transactions.
RE/MAX è stata votata come l'agenzia immobiliare più fidata sia negli Stati Uniti che in Canada, secondo il sondaggio BrandSpark Most Trusted Awards condotto con la rivista Newsweek. Il sondaggio completo ha raccolto risposte da oltre 29.000 acquirenti statunitensi e 35.200 canadesi in quasi 300 categorie di prodotti e servizi.
Questo segna il quinto riconoscimento per gli agenti RE/MAX degli Stati Uniti e il settimo riconoscimento in Canada per affidabilità. Nel 2025, RE/MAX implementerà diverse iniziative, tra cui una nuova campagna pubblicitaria, un logo a palloncino rinnovato e piani per lanciare una piattaforma globale di referral a servizio completo.
Il riconoscimento rafforza la posizione di RE/MAX come il nome numero uno nel settore immobiliare, con agenti noti per avere più esperienza di vendita immobiliare rispetto ad altri agenti. L'azienda continua a evolvere il proprio marchio mantenendo al contempo un focus sulla fiducia come fondamento delle transazioni immobiliari.
RE/MAX ha sido votada como la agencia inmobiliaria más confiable tanto en EE. UU. como en Canadá, según la encuesta BrandSpark Most Trusted Awards realizada con la revista Newsweek. La encuesta integral reunió respuestas de más de 29,000 compradores estadounidenses y 35,200 canadienses en casi 300 categorías de productos y servicios.
Esto marca el quinto reconocimiento para los agentes de RE/MAX en EE. UU. y el séptimo reconocimiento en Canadá por su confiabilidad. En 2025, RE/MAX implementará varias iniciativas, incluida una nueva campaña publicitaria, un logotipo de globo renovado y planes para lanzar una plataforma global de referencia de servicio completo.
El reconocimiento refuerza la posición de RE/MAX como el nombre número uno en bienes raíces, con agentes conocidos por tener más experiencia en ventas inmobiliarias que otros agentes. La empresa continúa evolucionando su marca mientras mantiene el enfoque en la confianza como base de las transacciones inmobiliarias.
RE/MAX는 BrandSpark Most Trusted Awards 설문조사에 따라 미국과 캐나다에서 가장 신뢰받는 부동산 에이전트로 선정되었습니다. 이 포괄적인 설문조사는 29,000명 이상의 미국 소비자와 35,200명의 캐나다 소비자에게서 거의 300개의 제품 및 서비스 카테고리에 대한 응답을 수집했습니다.
이것은 미국 RE/MAX 에이전트에 대한 다섯 번째 인정이며, 캐나다에서의 신뢰성을 위한 일곱 번째 인정입니다. 2025년에는 새로운 광고 캠페인, 새롭게 디자인된 풍선 로고 및 로고타입, 그리고 풀 서비스 글로벌 추천 플랫폼을 출시할 계획을 포함한 여러 이니셔티브를 시행할 예정입니다.
이 인정은 부동산 분야에서 RE/MAX의 위치를 강화하며, 에이전트들은 다른 에이전트들보다 더 많은 부동산 판매 경험을 가지고 있는 것으로 알려져 있습니다. 회사는 부동산 거래의 기초로 신뢰를 유지하면서 브랜드를 지속적으로 발전시키고 있습니다.
RE/MAX a été élue comme ayant les agents immobiliers les plus fiables aux États-Unis et au Canada, selon l'enquête BrandSpark Most Trusted Awards réalisée avec le magazine Newsweek. L'enquête complète a recueilli des réponses de plus de 29 000 acheteurs américains et 35 200 acheteurs canadiens dans près de 300 catégories de produits et de services.
Ceci marque la cinquième reconnaissance pour les agents RE/MAX aux États-Unis et la septième reconnaissance au Canada pour leur fiabilité. En 2025, RE/MAX mettra en œuvre plusieurs initiatives, y compris une nouvelle campagne publicitaire, un logo de ballon rafraîchi et des plans pour lancer une plateforme mondiale de recommandations à service complet.
Cette reconnaissance renforce la position de RE/MAX en tant que nom numéro un dans l'immobilier, avec des agents connus pour avoir plus d'expérience en ventes immobilières que d'autres agents. L'entreprise continue d'évoluer sa marque tout en maintenant un accent sur la confiance comme fondement des transactions immobilières.
RE/MAX wurde laut der Umfrage BrandSpark Most Trusted Awards, die in Zusammenarbeit mit dem Magazin Newsweek durchgeführt wurde, als die vertrauenswürdigste Immobilienagentur in den USA und Kanada ausgezeichnet. Die umfassende Umfrage sammelte Antworten von über 29.000 US-Käufern und 35.200 kanadischen Käufern in fast 300 Produkt- und Dienstleistungskategorien.
Dies markiert die fünfte Anerkennung für US-RE/MAX-Agenten und die siebte Anerkennung in Kanada für Vertrauenswürdigkeit. Im Jahr 2025 wird RE/MAX mehrere Initiativen umsetzen, darunter eine neue Werbekampagne, ein aktualisiertes Ballonlogo und Logotyp sowie Pläne zur Einführung einer umfassenden globalen Empfehlungsplattform.
Die Anerkennung stärkt die Position von RE/MAX als die Nummer eins im Immobilienbereich, wobei die Agenten für ihre umfangreichere Verkaufserfahrung im Vergleich zu anderen Agenten bekannt sind. Das Unternehmen entwickelt seine Marke weiter, während es den Fokus auf Vertrauen als Grundlage von Immobiliengeschäften beibehält.
- Maintained #1 position in real estate brand awareness
- Recognized as most trusted real estate agency in two major markets (US and Canada)
- Strong consumer survey validation with large sample size (64,200+ respondents)
- Expanding global presence through new referral platform development
- None.
Homebuyers and sellers trust RE/MAX professionals most, according to a leading independent consumer survey.
The survey, one of the most comprehensive of its kind, tracks public trust across nearly 300 product and service categories with responses from more than 29,000 shoppers in the
This is the fifth time
"Trust is the foundation of real estate, and we are proud that consumers continue to recognize RE/MAX agents as the most trusted in the business," said RE/MAX Holdings CEO Erik Carlson. "Buying or selling a home is one of the biggest and most important transactions a person will make in their lifetime, so it's critical they work with a trusted professional to guide them through the life-changing transaction."
RE/MAX has long been a trailblazer in the industry, evolving to meet the needs of today's consumers and agents. In 2025, the brand's modern approach includes a bold new advertising campaign that emphasizes the importance of trust in real estate. At the R4® annual event, RE/MAX unveiled a transformative vision, celebrating its trusted agents while announcing initiatives designed to modernize the brand and deliver more value to agents and consumers. From a dynamic influencer program to the introduction of a refreshed balloon logo and RE/MAX logotype and the upcoming launch of a full-service global referral platform, RE/MAX is charting an exciting new chapter to ensure its legacy as a trusted leader.
"Trust is something RE/MAX affiliates are getting even louder about in 2025," said Abby Lee, Executive Vice President of Marketing, Communications and Events at RE/MAX Holdings. "The brand's 2025 ad campaign highlights how aligning with a professional who delivers on trust makes all the difference, and it truly does – it's the number one thing consumers are looking for in an agent."
Carlson added, "As RE/MAX continues to support our incredible community of Broker/Owners, agents and teams, we remain dedicated to providing top-tier service and expertise that build lasting trust with consumers, ensuring the brand's leadership in the industry and positive experiences for homebuyers and sellers."
To view the full BrandSpark Most Trusted Awards and each of its categories, visit https://www.brandsparkmosttrusted.com/usa.
1Source: MMR Strategy Group study of unaided awareness.
2Voted most trusted Real Estate Agency brand by American shoppers based on the BrandSpark® American Trust Study, years 2022 – 2025 and 2019.
3Voted most trusted Real Estate Agency brand by Canadian shoppers based on the BrandSpark® Canadian Trust Study, years 2021-2025, 2019 and 2017.
About the RE/MAX Network
As one of the leading global real estate franchisors, RE/MAX, LLC is a subsidiary of RE/MAX Holdings (NYSE: RMAX) with more than 145,000 agents in nearly 9,000 offices and a presence in more than 110 countries and territories. Nobody in the world sells more real estate than RE/MAX, as measured by residential transaction sides. RE/MAX was founded in 1973 by Dave and Gail Liniger, with an innovative, entrepreneurial culture affording its agents and franchisees the flexibility to operate their businesses with great independence. RE/MAX agents have lived, worked and served in their local communities for decades, raising millions of dollars every year for Children's Miracle Network Hospitals® and other charities. To learn more about RE/MAX, to search home listings or find an agent in your community, please visit www.remax.com. For the latest news about RE/MAX, please visit news.remax.com.
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SOURCE RE/MAX, LLC
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