New Resources, Bold Initiatives, Modern Branding Take Center Stage at Annual RE/MAX R4 Convention
RE/MAX, the leading real estate brand, unveiled major initiatives at its 2025 R4® convention in Las Vegas. The company announced several key developments to enhance its value proposition for its 145,000+ global agents, focusing on winning more listings in today's market.
Key announcements include:
- A refreshed digital-first branding with updated logotype and balloon logo
- Enhanced partnership with Buffini & Company for professional development
- Launch of MAX/Engage social influencer platform
- New MAX/Marketing tools featuring AI-powered enhancements
- Upcoming MAX/Refer global referral system with AI integration
- Expansion of MAX/Tech powered by BoldTrail platform
The company also celebrated its ongoing partnership with Children's Miracle Network Hospitals, which has raised over $218 million since 1992, including $10.4 million combined in the U.S. and Canada in 2024.
RE/MAX, il principale marchio immobiliare, ha svelato importanti iniziative durante la sua convention R4® 2025 a Las Vegas. L'azienda ha annunciato diversi sviluppi chiave per migliorare la sua proposta di valore per oltre 145.000 agenti globali, concentrandosi sull'acquisizione di più incarichi nel mercato attuale.
Tra gli annunci principali ci sono:
- Un branding rinnovato incentrato sul digitale con un logotipo e un logo a palloncino aggiornati
- Partnership potenziata con Buffini & Company per lo sviluppo professionale
- Lanciatore della piattaforma di influencer social MAX/Engage
- Nuovi strumenti MAX/Marketing con miglioramenti alimentati dall'IA
- Prossimo sistema globale di referral MAX/Refer con integrazione IA
- Espansione di MAX/Tech supportata dalla piattaforma BoldTrail
L'azienda ha anche celebrato la sua continua partnership con Children's Miracle Network Hospitals, che ha raccolto oltre 218 milioni di dollari dal 1992, inclusi 10,4 milioni di dollari combinati negli Stati Uniti e in Canada nel 2024.
RE/MAX, la marca líder en bienes raíces, presentó importantes iniciativas en su convención R4® 2025 en Las Vegas. La empresa anunció varios desarrollos clave para mejorar su propuesta de valor para más de 145,000 agentes globales, enfocándose en obtener más listados en el mercado actual.
Los anuncios clave incluyen:
- Una imagen de marca renovada centrada en lo digital con un logotipo y un logo de globo actualizados
- Asociación mejorada con Buffini & Company para el desarrollo profesional
- Lanzamiento de la plataforma de influencers sociales MAX/Engage
- Nuevas herramientas de MAX/Marketing con mejoras impulsadas por IA
- Próximo sistema global de referencias MAX/Refer con integración de IA
- Expansión de MAX/Tech impulsada por la plataforma BoldTrail
La empresa también celebró su continua asociación con Children's Miracle Network Hospitals, que ha recaudado más de 218 millones de dólares desde 1992, incluyendo 10.4 millones de dólares combinados en EE. UU. y Canadá en 2024.
RE/MAX, 선도적인 부동산 브랜드, 라스베가스에서 열린 2025 R4® 컨벤션에서 주요 이니셔티브를 발표했습니다. 이 회사는 145,000명 이상의 글로벌 에이전트를 위한 가치 제안을 강화하기 위해 현재 시장에서 더 많은 목록을 확보하는 데 집중하며 여러 주요 개발을 발표했습니다.
주요 발표 내용은 다음과 같습니다:
- 업데이트된 로고타입과 풍선 로고를 포함한 디지털 중심의 브랜드 리프레시
- 전문 개발을 위한 Buffini & Company와의 강화된 파트너십
- MAX/Engage 소셜 인플루언서 플랫폼 출시
- AI 기반 향상이 포함된 새로운 MAX/Marketing 도구
- AI 통합이 포함된 MAX/Refer 글로벌 추천 시스템 출시 예정
- BoldTrail 플랫폼으로 구동되는 MAX/Tech의 확장
회사는 또한 1992년 이후 2억 1천8백만 달러 이상을 모금한 Children's Miracle Network Hospitals와의 지속적인 파트너십을 축하했습니다. 2024년에는 미국과 캐나다에서 총 1천만 4백 달러가 모금되었습니다.
RE/MAX, la marque immobilière leader, a dévoilé d'importantes initiatives lors de sa convention R4® 2025 à Las Vegas. L'entreprise a annoncé plusieurs développements clés pour améliorer sa proposition de valeur pour plus de 145 000 agents à l'échelle mondiale, en se concentrant sur l'obtention de plus de mandats sur le marché actuel.
Les annonces clés comprennent :
- Un rebranding numérique avec un logotype et un logo de ballon mis à jour
- Partenariat renforcé avec Buffini & Company pour le développement professionnel
- Lancement de la plateforme d'influenceurs sociaux MAX/Engage
- Nouveaux outils MAX/Marketing avec des améliorations basées sur l'IA
- Prochain système de recommandation mondiale MAX/Refer avec intégration IA
- Expansion de MAX/Tech alimentée par la plateforme BoldTrail
L'entreprise a également célébré son partenariat continu avec les Children's Miracle Network Hospitals, qui a recueilli plus de 218 millions de dollars depuis 1992, dont 10,4 millions de dollars combinés aux États-Unis et au Canada en 2024.
RE/MAX, die führende Immobilienmarke, hat auf ihrer R4®-Konferenz 2025 in Las Vegas wichtige Initiativen vorgestellt. Das Unternehmen kündigte mehrere wesentliche Entwicklungen an, um sein Wertversprechen für über 145.000 globale Agenten zu verbessern, wobei der Fokus auf der Gewinnung weiterer Angebote im heutigen Markt liegt.
Zu den wichtigsten Ankündigungen gehören:
- Ein aktualisiertes, digital fokussiertes Branding mit neuem Logotyp und Ballonlogo
- Verbesserte Partnerschaft mit Buffini & Company für die berufliche Entwicklung
- Einführung der MAX/Engage-Plattform für soziale Influencer
- Neue MAX/Marketing-Tools mit KI-gestützten Verbesserungen
- Bevorstehendes MAX/Refer-System für globale Empfehlungen mit KI-Integration
- Erweiterung von MAX/Tech, unterstützt durch die BoldTrail-Plattform
Das Unternehmen feierte auch seine fortlaufende Partnerschaft mit den Children's Miracle Network Hospitals, die seit 1992 über 218 Millionen Dollar gesammelt hat, darunter 10,4 Millionen Dollar in den USA und Kanada im Jahr 2024.
- Digital transformation initiatives to enhance agent productivity
- Strong charitable contributions: $10.4M raised in 2024
- Large global network of 145,000+ agents
- Investment in AI-powered technology solutions
- Significant investment required in technology modernization
- Competitive pressure forcing brand refresh and new initiatives
The event in
The convention kicked off on Monday, February 24, with thousands attending an Opening General Session focused squarely on professionalism. Throughout the session, RE/MAX Holdings CEO Erik Carlson emphasized that RE/MAX is a network of trusted, productive professionals armed with a growing number of modern, forward-looking competitive advantages. That point was brought home in a discussion between Carlson, RE/MAX EVP of Marketing, Communications and Events Abby Lee and host Brian Buffini, the legendary founder of Buffini & Company.
"We are reintroducing the RE/MAX brand and improving the value proposition," said Carlson. "We're leaning in to support this great network. Most importantly, we are helping agents win more listings, make more money, do it in less time and bring broker profitability back to this business."
Announcements made during the Opening General Session include:
- Digital-First Branding: RE/MAX unveiled a refresh of its logotype and balloon logo – designed to modernize the branding online and on social media. The dynamic visual identity will help RE/MAX affiliates present themselves in a contemporary way across all digital platforms.
- Leveling Up Professionalism: Through a deeper relationship with Buffini & Company, RE/MAX affiliates will have greater access to the 100 Days to Greatness foundational course, which will be integrated into the MAX/TechSM powered by BoldTrail CRM, and the Certified Full-Service Professional (CFSP) designation.
- MAX/Engage: An easy-to-use social influencer platform, which provides trending content and shareable posts, features a reward and competition component. It aims to amplify the brand across social channels and throughout the RE/MAX network, encouraging agents to embrace the brand's tools, culture, and education.
- MAX/Marketing: Exciting new marketing tools are available for RE/MAX, including the successful MAX/Tech Lead Concierge, AI-powered website enhancements, and automated newsletters through Keeping Current Matters. New features will include an expansion of design center automation, a marketing platform for listing ads and branding, and the HomeViewSM app for easy communication and post-sale engagement with clients.
- MAX/Refer: Coming soon, a new, full-service global referral system will be available with AI layered in to easily enable an agent to find the right referral partner and track everything, including the referral fee being paid.
Also emphasized was a focus on the optimization of MAX/TechSM powered by BoldTrail. The platform will expand with several integrated partnerships to help agents win listings, increase earnings, save time, and enhance brokerage profitability.
"Being good isn't good enough. We're about being the greatest in the real estate profession. We are truly the only ones who can fill the void of trusted, professional and productive," said Lee.
"One thing that is so important is how you show up online," Lee added. "Ninety-seven percent of consumers start there, and
Carlson said, "The reputation and the trust people have in us is real; it's built family by family, dream by dream, and life changing transaction by life changing transaction – built over decades of showing up, doing right, being great and treating this profession as the calling it is."
Equally important to leading the real estate industry is the commitment from RE/MAX to give back. The event also celebrated the RE/MAX network's partnership with Children's Miracle Network Hospitals, which has donated more than
There were also annual awards celebrations recognizing agents, teams and brokerages for their outstanding contributions to their clients, communities and the RE/MAX network.
The four-day event concluded February 27 with an exclusive concert performance by OneRepublic, the Grammy Award-nominated pop band.
* Source: MMR Strategy Group study of unaided awareness.
About the RE/MAX Network
As one of the leading global real estate franchisors, RE/MAX, LLC is a subsidiary of RE/MAX Holdings (NYSE: RMAX) with more than 145,000 agents in nearly 9,000 offices and a presence in more than 110 countries and territories. Nobody in the world sells more real estate than RE/MAX, as measured by residential transaction sides. RE/MAX was founded in 1973 by Dave and Gail Liniger, with an innovative, entrepreneurial culture affording its agents and franchisees the flexibility to operate their businesses with great independence. RE/MAX agents have lived, worked and served in their local communities for decades, raising millions of dollars every year for Children's Miracle Network Hospitals® and other charities. To learn more about RE/MAX, to search home listings or find an agent in your community, please visit www.remax.com. For the latest news about RE/MAX, please visit news.remax.com.
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SOURCE RE/MAX, LLC
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