Ralph Lauren Continues Artist in Residence Program With Double RL x Zefren-M Collaboration
Ralph Lauren (NYSE:RL) has launched its second Artist in Residence collaboration, Double RL x Zefren-M, featuring Diné (Navajo) artist Zefren-M. The capsule collection, part of Fall/Holiday 2024, combines Double RL's vintage Americana style with traditional Navajo craftsmanship. The collection includes iconic workshirts, hand-knit shawl cardigans, accessories, and floor rugs, featuring designs inspired by Navajo culture and tradition. A portion of sales will benefit The Lyndon Foundation, supporting Native communities. The collection will be available in select stores globally starting November 7, and online from November 14.
Ralph Lauren (NYSE:RL) ha lanciato la sua seconda collaborazione con l'Artista in Residenza, Double RL x Zefren-M, con l'artista Diné (Navajo) Zefren-M. La collezione capsule, parte della stagione Autunno/Inverno 2024, unisce lo stile vintage Americana di Double RL con l'artigianato tradizionale Navajo. La collezione comprende camicie da lavoro iconiche, cardigan a scialle lavorati a mano, accessori e tappeti, tutti con design ispirati alla cultura e alla tradizione Navajo. Una parte delle vendite andrà a beneficio della Lyndon Foundation, che supporta le comunità native. La collezione sarà disponibile in alcuni negozi a livello globale a partire dal 7 novembre e online dal 14 novembre.
Ralph Lauren (NYSE:RL) ha lanzado su segunda colaboración con el Artista en Residencia, Double RL x Zefren-M, con el artista Diné (Navajo) Zefren-M. La colección cápsula, parte del Otoño/Invierno 2024, combina el estilo vintage americano de Double RL con la artesanía tradicional Navajo. La colección incluye camisas de trabajo icónicas, cárdigans de chal tejidos a mano, accesorios y alfombras, presentando diseños inspirados en la cultura y tradición Navajo. Una parte de las ventas beneficiará a la Fundación Lyndon, que apoya a las comunidades nativas. La colección estará disponible en tiendas seleccionadas a nivel global a partir del 7 de noviembre y en línea desde el 14 de noviembre.
랄프 로렌 (NYSE:RL)은 두 번째 아티스트 인 레지던스 협업인 더블 RL x 제프렌-M을 론칭하였으며, 나바호(Diné) 아티스트 제프렌-M이 참여합니다. 이 캡슐 컬렉션은 2024년 가을/겨울 시즌의 일환으로, 더블 RL의 빈티지 아메리카나 스타일과 전통 나바호 장인정신을 결합합니다. 컬렉션에는 아이코닉한 워크 셔츠, 수제 니트 숄 카디건, 액세서리 및 바닥 러그가 포함되어 있으며, 나바호 문화와 전통에 영감을 받은 디자인이 특징입니다. 판매금의 일부는 네이티브 커뮤니티를 지원하는 린돈 재단에 기부됩니다. 이 컬렉션은 11월 7일부터 일부 글로벌 매장에서, 11월 14일부터 온라인에서 구매할 수 있습니다.
Ralph Lauren (NYSE:RL) a lancé sa deuxième collaboration avec l'Artiste en Résidence, Double RL x Zefren-M, mettant en vedette l'artiste Diné (Navajo) Zefren-M. La collection capsule, qui fait partie de l'Automne/Hiver 2024, associe le style vintage Americana de Double RL à l'artisanat traditionnel Navajo. La collection comprend des chemises de travail iconiques, des cardigans châles tricotés à la main, des accessoires et des tapis, avec des designs inspirés par la culture et la tradition Navajo. Une partie des ventes profitera à la Lyndon Foundation, qui soutient les communautés autochtones. La collection sera disponible dans des magasins sélectionnés à l'échelle mondiale à partir du 7 novembre et en ligne à partir du 14 novembre.
Ralph Lauren (NYSE:RL) hat seine zweite Zusammenarbeit mit dem Artist in Residence, Double RL x Zefren-M, mit dem Diné (Navajo) Künstler Zefren-M gestartet. Die Capsule-Kollektion, Teil der Herbst/Winter 2024, kombiniert den Vintage-Americana-Stil von Double RL mit traditioneller Navajo-Handwerkskunst. Die Kollektion umfasst ikonische Arbeitshemden, handgestrickte Schalkardigans, Accessoires und Fußmatten, die Designs beinhalten, die von der Navajo-Kultur und -Tradition inspiriert sind. Ein Teil der Verkaufsprovisionen kommt der Lyndon-Stiftung zugute, die einheimische Gemeinschaften unterstützt. Die Kollektion wird ab dem 7. November in ausgewählten Geschäften weltweit erhältlich sein und ab dem 14. November online verfügbar sein.
- Expansion of cultural collaboration program strengthens brand diversity and authenticity
- Partnership with established Native American foundation demonstrates social responsibility
- Global distribution strategy across North America, Europe, and Asia markets
- None.
Insights
The Double RL x Zefren-M collaboration represents a strategic move in luxury retail's growing focus on cultural authenticity and ethical partnerships. While the initiative aligns with Ralph Lauren's brand evolution and social responsibility goals, its direct financial impact is likely to be minimal. The -edition capsule collection, launching across global markets in November, demonstrates RL's commitment to premium positioning but represents a fraction of the company's
The partnership's revenue-sharing model with The Lyndon Foundation, while socially commendable, suggests modest sales expectations. The staged global rollout strategy - starting in physical stores before expanding to digital platforms - indicates a controlled distribution approach typical of premium collaborations. This positions the collection as a brand-building exercise rather than a significant revenue driver.
Special-edition product capsule with Diné (Navajo) multidisciplinary artist Zefren-M builds on the Company’s first-of-its-kind approach to cultural collaborations
Ralph Lauren’s Artist in Residence program is part of the Company’s ongoing commitment to expand its portrayal of America and evolve from inspiration to collaboration with communities that have historically inspired its designs. After its debut in December 2023 with the Polo Ralph Lauren x Naiomi Glasses collection, the program continues to invite artisans practicing traditional crafts to participate in an immersive, mutually-beneficial collaboration with the Company’s creative teams. Double RL’s ethos is grounded in vintage Americana, using high-quality materials and often traditional techniques steeped in nostalgia, making it a natural choice for an Artist in Residence collaboration.
“A genuine love of heritage has always been part of Ralph Lauren and what has inspired our products,” said Sasha Kelly, Head of Design with Intent, Ralph Lauren Corporation. “Through collaboration, our Artist in Residence program enables us to deliver a greater sense of authenticity – the stories we’re able to tell are richer and we’re able to support and elevate cultural traditions.”
Zefren-M is a multidisciplinary artist, historian and LGBTQIA+ advocate whose work melds ancient techniques with modern applications to tell stories of the Navajo people. Raised in Dinétah (Navajo Nation), they first learned traditions like sewing, weaving and sheep-raising from their grandmothers and have since deepened their weaving expertise under the instruction of the Navajo Cultural Arts Program at Diné College and many elders.
“Looking to the past has always been a deep source of inspiration to me and something I convey throughout my art and in my personal style,” said Zefren-M. “Collaborating with the Double RL team allowed us to create a unique expression of our shared love of heritage and tradition – all while honoring the stories of the Navajo people.”
Integrated into Double RL’s Fall/Holiday 2024 assortment, the Double RL x Zefren-M capsule fuses beauty and utility with silhouettes core to the brand, like the iconic Double RL workshirt and hand-knit shawl cardigan, in addition to soft accessories and a floor rug. The capsule’s color palette reflects the landscape of Navajo Nation, and its repeating patterns nod to the past weavings of Zefren-M and their great grandmother – referencing the cycles of life demonstrated throughout many Navajo art forms. A scholar of traditional silversmithing, Zefren-M designed a series of stamped conchos with varying Spider Woman motifs for the capsule, honoring the creator and teacher of the weaving tradition in Navajo culture.
Together with Zefren-M, Ralph Lauren is proud to support organizations that serve Native communities within Navajo Nation and beyond through this collaboration. A percentage of the purchase price from sales of the Double RL x Zefren-M capsule will benefit The Lyndon Foundation, a Native-led organization that works to preserve heritage and craft and provide opportunities for Indigenous youth to thrive as they pursue a career in the arts. Founder Lyndon Tsosie (Diné/Navajo) is an accomplished silversmith and a former teacher to Zefren-M – and as part of this collaboration, a curated selection of Tsosie’s handmade silver and turquoise pieces are available for purchase in the Double RL flagship store on West Broadway in
A short film about Zefren-M’s life, art and the inspiration behind the capsule – shot in Navajo Nation, on their homelands in Four Corners,
ABOUT RALPH LAUREN CORPORATION
Ralph Lauren Corporation (NYSE:RL) is a global leader in the design, marketing and distribution of luxury lifestyle products in five categories: apparel, footwear & accessories, home, fragrances and hospitality. For more than 50 years, Ralph Lauren has sought to inspire the dream of a better life through authenticity and timeless style. Its reputation and distinctive image have been developed across a wide range of products, brands, distribution channels and international markets. The Company’s brand names — which include Ralph Lauren, Ralph Lauren Collection, Ralph Lauren Purple Label, Polo Ralph Lauren, Double RL, Lauren Ralph Lauren, Polo Ralph Lauren Children and Chaps, among others — constitute one of the world’s most widely recognized families of consumer brands. For more information, visit https://corporate.ralphlauren.com
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