Singing Machine and Stingray Announce Karaoke Microphone Partnership with BYD
Algorhythm Holdings (Nasdaq: RIME) announces its subsidiary, Singing Machine, has partnered with BYD and Stingray to launch globally available in-car karaoke microphones. The system will integrate with Stingray Karaoke app and BYD's vehicle infotainment systems, featuring vocal effects and live pitch-detection scoring. The microphones, manufactured by BYD Electronics, will debut during Black Friday in Brazil and Christmas in Europe, with worldwide availability starting early 2025. The partnership enhances BYD's existing Stingray Karaoke app with new features including gaming mode, scoring system, and live pitch correction. The system includes safety features that disable scrolling lyrics on the center console while driving, offering a passenger app for mobile device control.
Algorhythm Holdings (Nasdaq: RIME) annuncia che la sua sussidiaria, Singing Machine, ha instaurato una collaborazione con BYD e Stingray per lanciare microfoni karaoke da auto disponibili a livello globale. Il sistema si integrerà con l'app Stingray Karaoke e i sistemi di infotainment dei veicoli BYD, offrendo effetti vocali e un sistema di punteggio con rilevamento della tonalità in tempo reale. I microfoni, prodotti da BYD Electronics, verranno presentati durante il Black Friday in Brasile e a Natale in Europa, con disponibilità mondiale a partire dalla prima metà del 2025. Questa partnership arricchisce l'app Stingray Karaoke già esistente di BYD con nuove funzionalità, tra cui la modalità gioco, il sistema di punteggio e la correzione della tonalità in tempo reale. Il sistema include anche funzionalità di sicurezza che disabilitano il testo scorrevole sul cruscotto durante la guida, offrendo un'app per passeggeri per il controllo tramite dispositivo mobile.
Algorhythm Holdings (Nasdaq: RIME) anuncia que su filial, Singing Machine, se ha asociado con BYD y Stingray para lanzar micrófonos de karaoke para automóvil disponibles globalmente. El sistema se integrará con la aplicación Stingray Karaoke y los sistemas de infotainment de los vehículos de BYD, y contará con efectos vocales y un sistema de puntuación con detección de tono en vivo. Los micrófonos, fabricados por BYD Electronics, debutarán durante el Black Friday en Brasil y en Navidad en Europa, con disponibilidad mundial a partir de principios de 2025. La asociación mejora la aplicación Stingray Karaoke existente de BYD con nuevas características, incluyendo el modo de juego, el sistema de puntuación y la corrección de tono en vivo. El sistema incluye características de seguridad que desactivan la letra en movimiento en la consola central mientras se conduce, ofreciendo una aplicación para pasajeros para el control del dispositivo móvil.
Algorhythm Holdings (Nasdaq: RIME)은 자회사인 Singing Machine가 BYD 및 Stingray와 파트너십을 체결하여 전 세계적으로 사용 가능한 차량 내 노래방 마이크를 출시한다고 발표했습니다. 이 시스템은 Stingray Karaoke 앱 및 BYD의 차량 인포테인먼트 시스템과 통합되며, 보컬 효과와 실시간 음정 감지 점수 시스템을 제공합니다. BYD Electronics에서 제조한 마이크는 브라질의 블랙 프라이데이와 유럽의 크리스마스에 처음 선보이며, 2025년 초에 전 세계적으로 제공될 예정입니다. 이 파트너십은 BYD의 기존 Stingray Karaoke 앱에 게임 모드, 점수 시스템 및 실시간 음정 보정과 같은 새로운 기능을 추가합니다. 이 시스템은 운전 중 중앙 콘솔의 가사 스크롤을 비활성화하는 안전 기능을 포함하며, 모바일 장치 제어를 위한 승객 앱을 제공합니다.
Algorhythm Holdings (Nasdaq: RIME) annonce que sa filiale, Singing Machine, a établi un partenariat avec BYD et Stingray pour lancer des microphones de karaoké pour voiture disponibles à l'échelle mondiale. Le système s'intégrera à l'application Stingray Karaoke et aux systèmes d'infodivertissement des véhicules BYD, offrant des effets vocaux et un système de notation avec détection de tonalité en temps réel. Les microphones, fabriqués par BYD Electronics, seront présentés lors du Black Friday au Brésil et à Noël en Europe, avec une disponibilité mondiale début 2025. Ce partenariat améliore l'application Stingray Karaoke existante de BYD avec de nouvelles fonctionnalités, y compris le mode jeu, le système de notation et la correction de tonalité en direct. Le système comprend des caractéristiques de sécurité qui désactivent le défilement des paroles sur la console centrale pendant la conduite, offrant une application pour passagers pour le contrôle des appareils mobiles.
Algorhythm Holdings (Nasdaq: RIME) gibt bekannt, dass seine Tochtergesellschaft Singing Machine eine Partnerschaft mit BYD und Stingray eingegangen ist, um weltweit verfügbare Karaoke-Mikrofone für Autos herauszubringen. Das System wird mit der Stingray Karaoke-App und den Infotainmentsystemen der Fahrzeuge von BYD integriert und bietet Stimmeneffekte sowie ein Live-Tonhöhen-Detektionssystem. Die von BYD Electronics hergestellten Mikrofone werden während des Black Friday in Brasilien und zu Weihnachten in Europa debutieren, mit weltweiter Verfügbarkeit ab Anfang 2025. Die Partnerschaft verbessert die bestehende Stingray Karaoke-App von BYD mit neuen Funktionen, darunter den Spielmodus, das Punktesystem und die Live-Tonhöhenkorrektur. Das System umfasst Sicherheitsfunktionen, die das Scrollen der Texte auf dem zentralen Display während der Fahrt deaktivieren und eine Passagieranwendung für die Steuerung mobiler Geräte anbieten.
- Strategic partnership with BYD, the world's leading new energy vehicle manufacturer
- Global market expansion through BYD's extensive vehicle network
- Integration with Stingray's existing platform reaching millions of BYD customers
- Product launch scheduled for major retail events (Black Friday in Brazil, Christmas in Europe)
- Revenue impact and financial terms of the partnership not disclosed
- Actual market penetration and adoption rates uncertain
- Product launch delayed until 2025 for worldwide availability
Insights
This strategic partnership represents a significant market expansion opportunity for Singing Machine. The deal with BYD, which has produced over 9 million vehicles, opens up a massive global market for in-car karaoke systems. The timing of the launch during high-traffic retail periods (Black Friday in Brazil and Christmas in Europe) is strategically sound for maximizing initial market penetration.
The partnership leverages Stingray's existing relationship with BYD, reducing integration risks while adding value through Singing Machine's hardware expertise. The inclusion of features like real-time pitch correction and gaming elements could drive strong consumer engagement. The safety-first approach with passenger app integration addresses potential regulatory concerns while maintaining functionality.
For Singing Machine, this represents a transformation from a traditional consumer electronics company to an automotive technology provider, potentially leading to higher margins and recurring revenue streams through the app ecosystem.
The technical implementation showcases sophisticated integration between hardware and software systems. The real-time pitch detection and correction features require advanced digital signal processing capabilities, while the wireless microphone integration with the vehicle's infotainment system demonstrates complex IoT architecture. The safety-focused design with QR code-based passenger app connectivity and drive-mode restrictions shows thoughtful engineering.
The system's multilingual support and integration with a 100,000+ song catalog indicates robust backend infrastructure. The proprietary vocal enhancement technology could create barriers to entry for competitors, while the manufacturing partnership with BYD Electronics ensures quality control and supply chain efficiency.
Karaoke partnership will provide fully-featured karaoke microphones and a major update to Stingray Karaoke for BYD Vehicles Globally
Fort Lauderdale, FL, Nov. 14, 2024 (GLOBE NEWSWIRE) -- Algorhythm Holdings, Inc. (Nasdaq: RIME) announces its subsidiary, The Singing Machine Company, Inc. (“Singing Machine”), a worldwide leading consumer karaoke company, has successfully entered into a strategic partnership deal with BYD (BYDDY, BYDDF), the world’s leading manufacturer of new energy vehicles and Stingray (TSX: RAY.A, RAY.B), a leading music, media and technology company.
As one of the world’s largest consumer karaoke companies, Singing Machine will be launching a globally available in-car karaoke microphone, designed to fully integrate with Stingray Karaoke app and BYD’s infotainment system in its vehicles. The first-of-its-kind partnership will have enhanced karaoke features and proprietary technology that allows for unique vocal enhancements such as vocal effects and live pitch-detection for karaoke scoring.
Singing Machine’s new microphones, co-developed with BYD Automotive Product Strategy and the New Technology Research Institute, will be manufactured by BYD Electronics and are set to debut during Black Friday events in Brazil and Christmas events in Europe. Starting in early 2025, this feature will be available in an expanding range of BYD vehicles worldwide. Consumers may check with their local dealerships for availability updates.
As the world's leading manufacturer of new-energy vehicles, with more than nine million already produced, BYD is committed to innovation and bringing exciting technologies to its customers. The partnership will build on an existing agreement with Stingray, introduced in 2023, that has already brought the Stingray Karaoke app to millions of BYD customers worldwide. The enhancements under the new partnership will include additional ground-breaking features, such as a karaoke gaming and scoring mode accessible across an expanding range of the app's most popular songs, covering genres like pop, rock, Disney and holiday favorites. Additionally, future releases will feature live pitch correction, a unique capability that automatically adjusts the singer's voice in real time to ensure it stays in tune with the lead melody of the song.
"We’re thrilled to be working with our strategic partner, Stingray, to bring the latest karaoke technology and features to BYD customers throughout the world," said Gary Atkinson, CEO of Singing Machine. "BYD is the perfect launch partner for such a groundbreaking karaoke partnership. We’re excited to share the joy of karaoke to an entirely new global audience."
"BYD is thrilled to revolutionize the in-car entertainment experience by integrating Singing Machine's microphone and the Stingray Karaoke service into BYD vehicles," said Stella Li, Executive Vice President of BYD and CEO of BYD Americas. "By enabling scoring as a standard feature in our cars, we're transforming every journey into a memorable and interactive experience for our customers worldwide. Our commitment to innovation ensures that driving a BYD is not only about reaching your destination but enjoying every moment along the way."
BYD’s infotainment system will support dozens of languages and offer an intuitive user interface. BYD owners can access Stingray’s massive international song catalog, browsable by title, artist, lyrics, or genre. BYD and Stingray have collaborated to prioritize customers' safety by deactivating the scrolling karaoke lyrics on the center console, visible to the driver, while the vehicle is in drive mode. In addition, the teams have innovatively introduced a Passenger App, which allows passengers to use their mobile devices to view lyrics, control the song selection, fast forward, skip ahead, and more while the audio plays through the vehicle sound system.
"We're excited to collaborate with Singing Machine and BYD to bring a state-of-the-art karaoke experience to BYD vehicles," said Jim Riley, President of US Division at Stingray. "Our new gaming and scoring mode combined with lead melody pitch detection, turns in-car karaoke into a dynamic and interactive activity, setting a new benchmark for road entertainment."
Karaoke Product Features:
- Professional wireless karaoke microphones integrated into BYD’s infotainment system.
- Stingray’s Automotive Karaoke App includes more than 100,000 licensed songs – from today’s top charting artists to yesterday’s legends, in all the most popular genres – including pop, rock, country, R&B, hip-hop, rap, K-Pop, Disney and more!
- Karaoke gaming and scoring mode, providing an engaging experience with a wide selection of tracks, including popular songs across various genres.
- Safety first – While parked, passengers can scroll lyrics on the infotainment screen to help sing along to their favorite song, whether they’re the driver or front-seat passenger. When the vehicle is in motion, scrolling lyrics are synched on mobile devices via the Passenger App(TM) by scanning the QR code on the infotainment screen.
About Singing Machine
Singing Machine is the worldwide leader in consumer karaoke products. Based in Fort Lauderdale, Florida, and founded over forty years ago, the Company designs and distributes the industry's widest assortment of at-home and in-car karaoke entertainment products. Their portfolio is marketed under both proprietary brands and popular licenses, including Carpool Karaoke and Sesame Street. Singing Machine products incorporate the latest technology and provide access to over 100,000 songs for streaming through its mobile app and select WiFi-capable products and is also developing the world’s first globally available, fully integrated in-car karaoke system. The Company also has a new philanthropic initiative, CARE-eoke by Singing Machine, to focus on the social impact of karaoke for children and adults of all ages who would benefit from singing. Their products are sold in over 25,000 locations worldwide, including Amazon, Costco, Sam’s Club, Target, and Walmart. To learn more, go to www.singingmachine.com.
Investor Relations Contact:
investors@algoholdings.com
www.singingmachine.com/investors
About BYD
BYD is a multinational high-tech company devoted to leveraging technological innovations for a better life. Founded in 1995 as a rechargeable battery maker, BYD now boasts a diverse business scope covering automobiles, rail transit, new energy, and electronics, with over 30 industrial parks in China, the United States, Canada, Japan, Thailand, Brazil, Hungary, Uzbekistan, and India. From energy generation and storage to its applications, BYD is dedicated to providing zero-emission energy solutions that reduce global reliance on fossil fuels. Its new energy vehicle footprint now covers 6 continents, over 90 countries and regions. Listed in both Hong Kong and Shenzhen Stock Exchanges, the company is known to be a Fortune Global 500 enterprise that furnishes innovations in pursuit of a greener world.
About Stingray
Stingray (TSX: RAY.A; RAY.B), a global music, media, and technology company, is an industry leader in TV broadcasting, streaming, radio, business services, and advertising. Stingray provides an array of music, digital, and advertising services to enterprise brands worldwide, including audio and video channels, over 100 radio stations, subscription video-on-demand content, FAST channels, karaoke products and music apps, in-car and on-board infotainment content. Stingray’s Business division provides commercial solutions in music, in-store advertising systems, digital signage, and AI-driven consumer insights and feedback. Stingray Advertising is North America's largest OOH retail audio advertising network, delivering digital audio messaging to more than 30,000 major retail locations. Stingray has close to 1,000 employees, with content curators worldwide and reaches nearly 540 million consumers in 160 countries. For more information, visit www.stingray.com.
Forward Looking Statements
This press release contains forward-looking statements within the meaning of the Private Securities Litigation Reform Act of 1995, Section 27A of the Securities Act of 1933, as amended, and Section 21E of the Securities Exchange Act of 1934, as amended. Any statement that is not historical in nature is a forward-looking statement and may be identified by the use of words and phrases such as "expects," "anticipates," "believes," "will," "will likely result," "will continue," "plans to," "potential," "promising," and similar expressions. These statements are based on management's current expectations and beliefs and are subject to a number of risks, uncertainties and assumptions that could cause actual results to differ materially from those described in the forward-looking statements, including the risk factors described from time to time in the Company's reports to the SEC, including, without limitation the Company’s Transition Report on Form 10-KT for the transition period from April 1, 2023 to December 31, 2023, the Company’s Quarterly Report on Form 10-Q for the quarter ended March 31, 2024.
You should not place undue reliance on any forward-looking statement, each of which applies only as of the date of this press release. Except as required by law, we undertake no obligation to update or revise publicly any of the forward-looking statements after the date of this press release to conform our statements to actual results or changed expectations, or as a result of new information, future events or otherwise.
For more information, please contact:
BYD:
Latin America: José Miranda, jose.miranda@byd.com
Europe Penny Peng, PressEU@byd.com
Asia-Pacific: Liya Huang, pr@byd.com
Brazil: Pablo Toledo, pablo.toledo@byd.com
United States: Frank Girardot, frank.girardot@byd.com
Middle East and Africa: Nikki Li, li.namin@byd.com
Stingray:
Frédérique Gagnier
Director, Communications and Partnerships
fgagnier@stingray.com
FAQ
When will Singing Machine's (RIME) karaoke microphones be available in BYD vehicles globally?
What features does the Singing Machine (RIME) karaoke system include for BYD vehicles?
How does the Singing Machine (RIME) karaoke system address safety concerns in BYD vehicles?
