RCI's Favoritely.com Social Media Site Successful in First Phase of Beta Rollout
RCI Hospitality Holdings (Nasdaq: RICK) announced successful completion of the first beta phase for Favoritely.com, a social media platform designed for adult nightclub entertainers and their fans. The platform was initially tested in five Texas clubs across the Houston-San Antonio area.
The platform enables entertainers to direct message fans, sell photos and videos, and uniquely arrange meet-ups at licensed clubs. Users must be 18+ to sign up, and the mobile-friendly site is free to join. Entertainers retain 80% of their sales and receive bonuses for referrals. Current monthly subscriptions average $4-5.
According to CEO Eric Langan, the service received positive feedback and addresses a market gap by allowing fans to follow entertainers between visits and arrange future meetings. The platform is being expanded to additional clubs and operates as a joint venture with an existing adult entertainment internet technology company.
RCI Hospitality Holdings (Nasdaq: RICK) ha annunciato il completamento con successo della prima fase beta per Favoritely.com, una piattaforma di social media progettata per gli intrattenitori di club per adulti e i loro fan. La piattaforma è stata inizialmente testata in cinque club in Texas, nell'area di Houston-San Antonio.
La piattaforma consente agli intrattenitori di inviare messaggi diretti ai fan, vendere foto e video, e organizzare in modo unico incontri presso club autorizzati. Gli utenti devono avere almeno 18 anni per registrarsi, e il sito, ottimizzato per dispositivi mobili, è gratuito. Gli intrattenitori conservano l'80% delle loro vendite e ricevono bonus per le segnalazioni. Gli abbonamenti mensili attuali variano in media tra i $4 e i $5.
Secondo il CEO Eric Langan, il servizio ha ricevuto feedback positivi e colma un vuoto di mercato consentendo ai fan di seguire gli intrattenitori tra una visita e l'altra e di organizzare incontri futuri. La piattaforma sarà ampliata a ulteriori club e opererà come una joint venture con una società esistente nel campo della tecnologia internet di intrattenimento per adulti.
RCI Hospitality Holdings (Nasdaq: RICK) anunció la finalización exitosa de la primera fase beta de Favoritely.com, una plataforma de redes sociales diseñada para artistas de clubes nocturnos para adultos y sus fanáticos. La plataforma fue probada inicialmente en cinco clubes de Texas en el área de Houston-San Antonio.
La plataforma permite a los artistas enviar mensajes directos a los fanáticos, vender fotos y videos, y organizar de manera única encuentros en clubes licenciados. Los usuarios deben tener 18 años o más para registrarse, y el sitio, optimizado para dispositivos móviles, es gratuito. Los artistas retienen el 80% de sus ventas y reciben bonificaciones por referencias. Las suscripciones mensuales actuales promedian entre $4 y $5.
Según el CEO Eric Langan, el servicio recibió comentarios positivos y aborda una carencia en el mercado al permitir que los fanáticos sigan a los artistas entre visitas y organicen futuros encuentros. La plataforma se está expandiendo a más clubes y opera como una empresa conjunta con una empresa de tecnología de internet de entretenimiento para adultos existente.
RCI Hospitality Holdings (Nasdaq: RICK)는 Favoritely.com의 첫 번째 베타 단계가 성공적으로 완료되었음을 발표했습니다. 이 플랫폼은 성인 나이트클럽 연예인과 그들의 팬을 위해 설계된 소셜 미디어 플랫폼입니다. 이 플랫폼은 텍사스 휴스턴-샌안토니오 지역의 다섯 개 클럽에서 처음 테스트되었습니다.
플랫폼은 연예인이 팬에게 직접 메시지를 보내고 사진 및 비디오를 판매하며, 면허가 있는 클럽에서 독특하게 만남을 주선할 수 있게 합니다. 사용자는 가입하기 위해 18세 이상이어야 하며, 모바일 친화적인 사이트는 무료입니다. 연예인은 판매의 80%를 유지하고 추천에 대한 보너스를 받습니다. 현재 월간 구독료는 평균 $4-5입니다.
CEO 에릭 랑건에 따르면, 이 서비스는 긍정적인 피드백을 받았으며 팬들이 방문 사이에 연예인을 팔로우하고 미래의 만남을 주선할 수 있도록 함으로써 시장의 공백을 해결하고 있습니다. 이 플랫폼은 추가 클럽으로 확장되고 있으며 기존의 성인 오락 인터넷 기술 회사와 협력하여 운영됩니다.
RCI Hospitality Holdings (Nasdaq: RICK) a annoncé l'achèvement réussi de la première phase bêta de Favoritely.com, une plateforme de médias sociaux conçue pour les artistes de clubs de nuit pour adultes et leurs fans. La plateforme a été initialement testée dans cinq clubs au Texas, dans la région de Houston-San Antonio.
La plateforme permet aux artistes d'envoyer des messages directs aux fans, de vendre des photos et des vidéos, et d'organiser de manière unique des rencontres dans des clubs licenciés. Les utilisateurs doivent avoir 18 ans ou plus pour s'inscrire, et le site, adapté aux mobiles, est gratuit. Les artistes conservent 80% de leurs ventes et reçoivent des primes pour les parrainages. Les abonnements mensuels actuels sont en moyenne de 4 à 5 dollars.
Selon le PDG Eric Langan, le service a reçu des retours positifs et comble une lacune sur le marché en permettant aux fans de suivre les artistes entre les visites et d'organiser des rencontres futures. La plateforme est en cours d'extension à d'autres clubs et fonctionne en tant que coentreprise avec une entreprise existante de technologie Internet dans le domaine du divertissement pour adultes.
RCI Hospitality Holdings (Nasdaq: RICK) gab den erfolgreichen Abschluss der ersten Beta-Phase von Favoritely.com bekannt, einer sozialen Medienplattform für Unterhaltungskünstler in Nachtclubs für Erwachsene und deren Fans. Die Plattform wurde zunächst in fünf Clubs in Texas im Raum Houston-San Antonio getestet.
Die Plattform ermöglicht es den Künstlern, Direktnachrichten an Fans zu senden, Fotos und Videos zu verkaufen und einmalige Treffen in lizenzierten Clubs zu organisieren. Die Nutzer müssen 18 Jahre oder älter sein, um sich anzumelden, und die mobilfreundliche Seite ist kostenlos. Künstler behalten 80% ihrer Verkäufe und erhalten Boni für Weiterempfehlungen. Die aktuellen monatlichen Abonnements liegen im Durchschnitt zwischen 4 und 5 Dollar.
Laut CEO Eric Langan erhielt der Service positives Feedback und schließt eine Marktlücke, indem er den Fans ermöglicht, den Künstler zwischen den Besuchen zu folgen und zukünftige Treffen zu vereinbaren. Die Plattform wird auf weitere Clubs ausgeweitet und arbeitet als Joint Venture mit einem bestehenden Unternehmen für Internet-Technologie im Bereich der Erwachsenenunterhaltung.
- New revenue stream through Favoritely.com platform
- 80% revenue share model for entertainers incentivizes adoption
- Successful beta test in five locations
- Low-cost entry point with $4-5 monthly subscriptions
- initial rollout to only five locations
- Competitive market with existing fan platforms
Insights
The beta launch of Favoritely.com represents a strategic move into the digital content monetization space, directly competing with established platforms like OnlyFans but with a unique differentiator - the licensed club meeting feature. The 80% revenue share model for entertainers is competitive with industry standards, while the
The platform's integration with physical locations addresses key safety concerns in the adult entertainment industry while creating a potential network effect: as more clubs join, the platform becomes more valuable to both entertainers and customers. The credit card payment processing capability indicates proper financial infrastructure, though this typically comes with higher processing fees in the adult industry sector.
The partnership with an existing adult entertainment technology company suggests reduced development costs and faster time-to-market, leveraging proven technology rather than building from scratch. However, the revenue impact will likely be minimal in the short term, representing less than
This platform launch demonstrates RCI's evolution from a traditional venue operator to a digital-physical hybrid business model. The strategy addresses several key business challenges:
- Customer retention and engagement between venue visits
- Creation of recurring revenue streams through subscriptions
- Digital lead generation for physical locations
- Entertainer retention through additional income opportunities
The initial five-club beta test in Texas provides a controlled environment to validate the concept before wider deployment. The entertainer referral bonus structure cleverly leverages word-of-mouth marketing within the industry, potentially reducing customer acquisition costs. However, the real test will be scaling while maintaining quality control and managing potential regulatory challenges across different jurisdictions.
Favoritely.com enables entertainers to direct message their fans, sell them photos and videos, and—unique to other fan platforms—arrange to meet them in the safety of licensed clubs.
During the initial beta phase, Favoritely.com was rolled out to entertainers and fans at five clubs in the
"Everybody loved it," said RCI President and CEO Eric Langan. "The service worked well. We received positive feedback. Favoritely.com fills a void in the adult club industry. Fans can follow their favorite entertainers between visits and arrange to see them when and where they will be appearing next. We look forward to rolling it out to more clubs, entertainers and fans, and continuing to make it better."
The mobile friendly site is free to sign-up. Users have to be at least 18 years old. They can then follow and subscribe to as many entertainers as they like. Entertainers charge what they want. Monthly subscriptions are currently running about
The platform is also free to all professional entertainers in the adult club industry. Entertainers keep
The site is a joint venture with an existing adult entertainment internet technology company.
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About RCI Hospitality Holdings, Inc. (Nasdaq: RICK) (X: @RCIHHinc)
With more than 60 locations, RCI Hospitality Holdings, Inc., through its subsidiaries, is the country's leading company in adult nightclubs and sports bars-restaurants. See all of our brands at www.rcihospitality.com.
Forward-Looking Statements
This press release may contain forward-looking statements that involve a number of risks and uncertainties that could cause the company's actual results to differ materially from those indicated, including, but not limited to, the risks and uncertainties associated with (i) operating and managing an adult entertainment or restaurant business, (ii) the business climates in cities where it operates, (iii) the success or lack thereof in launching and building the company's businesses, (iv) cyber security, (v) conditions relevant to real estate transactions, (vi) the impact of the COVID-19 pandemic, and (vii) numerous other factors such as laws governing the operation of adult entertainment or restaurant businesses, competition and dependence on key personnel. For more detailed discussion of such factors and certain risks and uncertainties, see RCI's annual report on Form 10-K for the year ended September 30, 2024, as well as its other filings with the
Media & Investor Contacts: Gary Fishman and Steven Anreder at 212-532-3232 or gary.fishman@anreder.com and steven.anreder@anreder.com
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SOURCE RCI Hospitality Holdings, Inc.
FAQ
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