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Bombshells Denver Opens Friday

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RCI Hospitality Holdings (Nasdaq: RICK) announces the opening of Bombshells Restaurant and Bar in Downtown Denver, with a grand opening planned for February 9. The 8,500-square-foot location at 1400 Arapahoe Street has a capacity of over 400 and is strategically located near key city landmarks. The venue has hired more than 100 staff members, including 50 servers, 15 bartenders, and 10 hosts.

The sports-themed restaurant features two 160-inch LED screens and over 40 high-definition TVs, offering comprehensive sports viewing coverage. This marks the first Bombshells outside of Texas, where 11 locations currently operate. The restaurant, known for its military-themed decor and World War II-inspired branding, offers a full menu, extensive bar options, and operates from 11:00 a.m. to 2:00 a.m. Veterans and active service members receive a 20% discount on meals and soft drinks.

RCI Hospitality Holdings (Nasdaq: RICK) annuncia l'apertura di Bombshells Restaurant and Bar nel centro di Denver, con una grande inaugurazione prevista per il 9 febbraio. La location di 8.500 piedi quadrati situata al 1400 di Arapahoe Street ha una capacità di oltre 400 persone ed è strategicamente posizionata vicino ai principali punti di riferimento della città. Il locale ha assunto più di 100 membri del personale, tra cui 50 camerieri, 15 baristi e 10 hostess.

Il ristorante a tema sportivo dispone di due schermi LED da 160 pollici e oltre 40 TV ad alta definizione, offrendo una copertura completa per la visione degli eventi sportivi. Questa è la prima apertura di Bombshells al di fuori del Texas, dove attualmente sono attive 11 sedi. Il ristorante, noto per la sua decorazione a tema militare e il branding ispirato alla Seconda Guerra Mondiale, offre un menu completo, ampie opzioni di bar e opera dalle 11:00 alle 2:00. I veterani e i membri attivi delle forze armate ricevono uno sconto del 20% su pasti e bevande analcoliche.

RCI Hospitality Holdings (Nasdaq: RICK) anuncia la apertura de Bombshells Restaurant and Bar en el centro de Denver, con una gran inauguración programada para el 9 de febrero. La ubicación de 8,500 pies cuadrados en 1400 Arapahoe Street tiene una capacidad para más de 400 personas y está estratégicamente ubicada cerca de los principales hitos de la ciudad. El establecimiento ha contratado a más de 100 miembros del personal, incluidos 50 meseros, 15 bartenders y 10 anfitriones.

El restaurante, con temática deportiva, cuenta con dos pantallas LED de 160 pulgadas y más de 40 televisores de alta definición, ofreciendo una cobertura completa para la visualización de deportes. Esta es la primera apertura de Bombshells fuera de Texas, donde actualmente operan 11 locales. El restaurante, conocido por su decoración con temática militar y su marca inspirada en la Segunda Guerra Mundial, ofrece un menú completo, amplias opciones de bar y opera desde las 11:00 a.m. hasta las 2:00 a.m. Los veteranos y los miembros activos del servicio reciben un descuento del 20% en comidas y refrescos.

RCI Hospitality Holdings (Nasdaq: RICK)는 덴버 다운타운에 Bombshells Restaurant and Bar의 개장을 발표하며, 2월 9일에 대개장을 계획하고 있습니다. 1400 Arapahoe Street에 위치한 8,500평방피트의 공간은 400명 이상의 수용 능력을 가지고 있으며, 도시의 주요 랜드마크 근처에 전략적으로 위치하고 있습니다. 이곳은 50명의 서버, 15명의 바텐더, 10명의 호스트를 포함하여 100명 이상의 직원이 고용되었습니다.

스포츠를 주제로 한 이 레스토랑은 두 개의 160인치 LED 화면과 40개 이상의 고화질 TV를 갖추고 있어 종합적인 스포츠 중계 서비스를 제공합니다. 이는 텍사스 외부에 최초로 개장하는 Bombshells로, 현재 11곳이 운영 중입니다. 군사 테마의 장식과 제2차 세계 대전에서 영감을 받은 브랜드로 알려진 이 레스토랑은 풀 메뉴, 폭넓은 바 옵션을 제공하며, 오전 11시부터 오전 2시까지 운영됩니다. 재향군인 및 현역 군인은 식사와 무알콜 음료에 대해 20% 할인을 받을 수 있습니다.

RCI Hospitality Holdings (Nasdaq: RICK) annonce l'ouverture de Bombshells Restaurant and Bar dans le centre-ville de Denver, avec une inauguration prévue le 9 février. Le site de 8 500 pieds carrés situé au 1400 Arapahoe Street peut accueillir plus de 400 personnes et est stratégiquement situé près des principaux lieux d'intérêt de la ville. L'établissement a embauché plus de 100 membres du personnel, dont 50 serveurs, 15 barmans et 10 hôtes.

Le restaurant, sur le thème du sport, dispose de deux écrans LED de 160 pouces et de plus de 40 télévisions haute définition, offrant une couverture complète des événements sportifs. C'est le premier Bombshells en dehors du Texas, où 11 emplacements sont actuellement en activité. Le restaurant, connu pour sa décoration inspirée de l'armée et son branding inspiré de la Seconde Guerre mondiale, propose un menu complet, un large choix de boissons au bar et est ouvert de 11h00 à 2h00. Les vétérans et les membres actifs du service reçoivent une réduction de 20 % sur les repas et les boissons non alcoolisées.

RCI Hospitality Holdings (Nasdaq: RICK) gibt die Eröffnung von Bombshells Restaurant and Bar im Zentrum von Denver bekannt, mit einer großen Eröffnung, die für den 9. Februar geplant ist. Der 8.500 Quadratfuß große Standort an der Arapahoe Street 1400 hat eine Kapazität von über 400 Personen und ist strategisch günstig in der Nähe wichtiger Stadtsehenswürdigkeiten gelegen. Der Veranstaltungsort hat mehr als 100 Mitarbeiter eingestellt, darunter 50 Kellner, 15 Barkeeper und 10 Gastgeber.

Das sportlich gestaltete Restaurant verfügt über zwei 160-Zoll-LED-Bildschirme und mehr als 40 hochauflösende Fernseher, die umfassende Sportberichterstattung bieten. Dies ist die erste Bombshells-Filiale außerhalb von Texas, wo derzeit 11 Standorte betrieben werden. Das Restaurant, bekannt für seine militärisch inspirierte Dekoration und das Branding aus dem Zweiten Weltkrieg, bietet ein vollständiges Menü, umfangreiche Bar-Angebote und ist von 11:00 bis 2:00 Uhr geöffnet. Veteranen und aktive Mitglieder des Militärs erhalten 20% Rabatt auf Mahlzeiten und alkoholfreie Getränke.

Positive
  • Strategic expansion beyond Texas market into Denver
  • Large venue capacity of 400+ in prime downtown location
  • Significant local employment creation with 100+ new jobs
  • Timing aligned with major sporting event (Feb 9 championship)
Negative
  • None.

Insights

This strategic expansion marks a pivotal moment for RCI Hospitality Holdings, representing their first Bombshells location outside of Texas. The 8,500 square foot venue in downtown Denver signifies an ambitious market entry with several notable strategic advantages:

  • The location near the Four Seasons Hotel, Convention Center and major entertainment venues positions the establishment to capture diverse revenue streams from business travelers, tourists and local patrons
  • The timing ahead of the professional football championship demonstrates savvy market entry planning, potentially allowing for immediate high-volume business and brand awareness
  • The 100+ staff hiring indicates significant investment in operational capacity, suggesting confidence in sustained high-volume business

From an operational perspective, the venue's size and capacity present both opportunities and challenges. The 400+ person occupancy allows for substantial revenue potential, particularly during major sporting events. However, this also requires careful management of fixed costs and maintaining consistent occupancy rates to achieve profitable operations.

The expansion strategy appears well-calculated, targeting a market with strong demographics and entertainment spending. The concept's military theme and discount program for service members could resonate particularly well in Colorado, home to several military bases. The extensive food and beverage menu, combined with premium viewing technology, positions Bombshells to compete effectively in both the casual dining and sports bar segments.

Downtown Denver’s Ultimate Sports Watching Destination Is Finally Here

DENVER--(BUSINESS WIRE)-- RCI Hospitality Holdings, Inc. (Nasdaq: RICK) is proud to announce the opening tomorrow of Bombshells Restaurant and Bar in Downtown Denver with plans for a grand opening in time for the February 9 professional football championship. Eric Langan, President and CEO of RCI Hospitality Holdings, Inc., will be at the new location on Friday to personally greet guests.

Bombshells Denver has hired a team of more than 100 for its opening today so it is fully prepared for its grand opening in time for the Feb. 9 pro football championship. Photo: Krista Uranga

Bombshells Denver has hired a team of more than 100 for its opening today so it is fully prepared for its grand opening in time for the Feb. 9 pro football championship. Photo: Krista Uranga

With occupancy of more than 400, the 8,500 square foot location at 1400 Arapahoe Street (corner of 14th) is near the Four Seasons Hotel, Denver Performing Arts Complex, Colorado Convention Center, Colorado University, and minutes away from Empower Field. It will be staffed by a team of more than 100, including 50 servers, 15 bartenders and 10 hosts.

“Elevate your sports-watching experience at Downtown Denver’s newest sports hub,” said David Simmons, Director of Restaurant Operations. “Our state-of-the-art venue will redefine how fans catch the action with unparalleled viewing options and an electrifying atmosphere. No matter where you sit, you’ll never miss a moment with our two massive 160-inch LED screens and more than 40 high-definition TVs. Whether you’re a die-hard fan or a casual enthusiast, we promise an unmatched viewing experience, perfect for groups, game-day gatherings, and more.”

There are 11 Bombshells in Texas known for their red, white and blue branding; aircraft hangar like structures; military memorabilia; and uniformed Bombshells Girls, who bring to life pinup models from World War II aircraft “nose art.” Locations are open 11:00 a.m. to 2:00 a.m. for lunch, happy hour, dinner, and a late night party scene with live DJs.

Bombshells feature a scratch kitchen, full bar (featuring an aircraft wing overhead), premium brands of spirits, and 20 draft beers (flowing through a unique “missile tap”). The extensive menu includes popular items such as Renegade Pasta (penne tossed in Cajun-spiced Alfredo sauce); Double D’s Burger (2x the beef, cheese, and fries); Ike’s 14-ounce rib eye steak; the Pin Up Girl Salad; and giant desserts, such as Fried Cheesecake and Bombshells Brownie.

The Bombshells concept was originated by Travis Reese, EVP of parent RCI. His grandfather piloted more than 100 missions in the Berlin Airlift following WW II. Veterans and active service members of the U.S. Armed Forces receive a 20% discount on meals and soft drinks. Visit: https://www.rcihospitality.com/ and https://4bombshells.com/

Media Note: High resolution photos and logo are available here

Media & Investor Contacts: Gary Fishman and Steven Anreder at 212-532-3232 or gary.fishman@anreder.com and steven.anreder@anreder.com

Source: RCI Hospitality Holdings, Inc.

FAQ

When is the Bombshells Denver location opening and where is it located?

Bombshells Denver is opening at 1400 Arapahoe Street in Downtown Denver, with initial opening on January 23 and a grand opening planned for February 9, 2025.

How many Bombshells locations does RCI Hospitality (RICK) now operate?

With the Denver location, RCI Hospitality now operates 12 Bombshells locations, with 11 in Texas and this first location outside the state.

What are the operating hours of the new Bombshells Denver restaurant?

Bombshells Denver operates from 11:00 a.m. to 2:00 a.m., serving lunch, happy hour, dinner, and featuring a late-night party scene with live DJs.

What discount does Bombshells offer to military personnel?

Veterans and active service members of the U.S. Armed Forces receive a 20% discount on meals and soft drinks at Bombshells.

How many employees has RICK hired for the new Denver location?

RCI Hospitality has hired more than 100 employees for the Denver location, including 50 servers, 15 bartenders, and 10 hosts.

RCI Hospitality Holdings, Inc.

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