W Hotels Debuts Sweeping Transformation of W Austin, Inspired by the City's Musical Roots and Natural Beauty
W Hotels and Opry Entertainment Group announce the completion of a multi-million-dollar transformation of W Austin. The renovation includes fully redesigned 251 guest rooms (including 32 suites), a new restaurant concept called Serenade American Brasserie, 2nd & Roast coffee shop, Blue Room cocktail bar, and a reimagined Living Room.
The hotel's transformation emphasizes Austin's musical heritage and natural beauty, featuring concert photography by Scott Newton and design elements inspired by Lady Bird Lake. The Living Room showcases a gold bar inspired by trumpet lines and serves as a venue for local musical performances. Guest rooms include premium amenities like Marshall Bluetooth speakers, Nespresso machines, and Davines bath products.
The property includes Penthouse I, downtown Austin's largest suite, offering panoramic views and luxury amenities. The new Serenade American Brasserie, led by Chef Johnny Ray Stinebaugh, combines Texan flavors with classic brasserie techniques, while the Blue Room offers a reservation-only cocktail experience.
W Hotels e Opry Entertainment Group annunciano il completamento di una trasformazione multimilionaria del W Austin. La ristrutturazione include 251 camere per gli ospiti completamente riprogettate (comprendenti 32 suite), un nuovo concetto di ristorante chiamato Serenade American Brasserie, il caffè 2nd & Roast, il cocktail bar Blue Room e un Living Room reinventato.
La trasformazione dell'hotel sottolinea il patrimonio musicale e la bellezza naturale di Austin, presentando fotografie di concerti di Scott Newton e elementi di design ispirati al Lady Bird Lake. Il Living Room presenta un bar d'oro ispirato alle linee delle trombe e funge da luogo per esibizioni musicali locali. Le camere degli ospiti includono servizi premium come altoparlanti Bluetooth Marshall, macchine Nespresso e prodotti per il bagno Davines.
La proprietà include il Penthouse I, la suite più grande di downtown Austin, che offre vistas panoramiche e servizi di lusso. La nuova Serenade American Brasserie, guidata dallo chef Johnny Ray Stinebaugh, combina sapori texani con tecniche tradizionali da brasserie, mentre il Blue Room offre un'esperienza di cocktail su prenotazione.
W Hotels y Opry Entertainment Group anuncian la finalización de una transformación multimillonaria del W Austin. La renovación incluye 251 habitaciones para huéspedes completamente rediseñadas (incluyendo 32 suites), un nuevo concepto de restaurante llamado Serenade American Brasserie, la cafetería 2nd & Roast, el bar de cócteles Blue Room y una Sala de Estar reinventada.
La transformación del hotel enfatiza el patrimonio musical y la belleza natural de Austin, presentando fotografía de conciertos de Scott Newton y elementos de diseño inspirados en Lady Bird Lake. La Sala de Estar exhibe un bar dorado inspirado en las líneas de trompeta y sirve como un lugar para presentaciones musicales locales. Las habitaciones para huéspedes incluyen comodidades premium como altavoces Bluetooth Marshall, máquinas Nespresso y productos de baño Davines.
La propiedad incluye el Penthouse I, la suite más grande del centro de Austin, que ofrece vistas panorámicas y comodidades de lujo. La nueva Serenade American Brasserie, dirigida por el chef Johnny Ray Stinebaugh, combina sabores texanos con técnicas clásicas de brasería, mientras que el Blue Room ofrece una experiencia de cócteles solo con reservación.
W 호텔과 오프리 엔터테인먼트 그룹이 W 오스틴의 수백만 달러 규모의 변화를 완료했다는 소식을 전합니다. 리노베이션에는 완전히 재설계된 251개의 객실(32개의 스위트 포함), 새로운 레스토랑 개념인 세레나드 아메리칸 브라세리, 2nd & Roast 커피숍, 블루룸 칵테일 바, 재구성된 리빙 룸이 포함됩니다.
호텔의 변화는 오스틴의 음악 유산과 자연의 아름다움을 강조하며, 스콧 뉴턴의 콘서트 촬영 사진과 레이디 버드 호수에서 영감을 받은 디자인 요소들이 특징입니다. 리빙 룸은 트럼펫 선에서 영감을 받은 금색 바를 선보이며, 지역 음악 공연의 장소로 사용됩니다. 객실에는 마샬 블루투스 스피커, 네스프레소 머신, 다비네스 욕실 제품과 같은 고급 편의 시설이 마련되어 있습니다.
이 부동산에는 오스틴 시내에서 가장 큰 스위트인 펜트하우스 I가 포함되어 있으며, 파노라마 전망과 고급 편의 시설을 제공합니다. 새롭게 문을 연 세레나드 아메리칸 브라세리는 셰프 조니 레이 스틴바흐가 이끌며, 텍사스의 맛을 전통 브라세리 기법과 결합합니다. 블루룸은 예약제로 운영되는 칵테일 경험을 제공합니다.
W Hotels et Opry Entertainment Group annoncent l'achèvement d'une transformation multimillionnaire du W Austin. La rénovation comprend 251 chambres pour les invités entièrement redessinées (dont 32 suites), un nouveau concept de restaurant appelé Serenade American Brasserie, le café 2nd & Roast, le bar à cocktails Blue Room et un Living Room réimaginé.
La transformation de l'hôtel met en avant l'héritage musical d'Austin et sa beauté naturelle, avec des photographies de concerts par Scott Newton et des éléments de design inspirés du lac Lady Bird. Le Living Room présente un bar doré inspiré des lignes de trompette et sert de lieu pour des performances musicales locales. Les chambres comprennent des équipements haut de gamme tels que des enceintes Bluetooth Marshall, des machines Nespresso et des produits de bain Davines.
La propriété comprend le Penthouse I, la plus grande suite du centre-ville d'Austin, offrant des vues panoramiques et des équipements de luxe. La nouvelle Serenade American Brasserie, dirigée par le chef Johnny Ray Stinebaugh, allie saveurs texanes et techniques de brasserie classiques, tandis que le Blue Room propose une expérience de cocktails sur réservation uniquement.
W Hotels und Opry Entertainment Group geben die Fertigstellung einer multimillionenschweren Transformation des W Austin bekannt. Die Renovierung umfasst 251 neu gestaltete Gästezimmer (einschließlich 32 Suiten), ein neues Restaurantkonzept namens Serenade American Brasserie, das Café 2nd & Roast, die Cocktailbar Blue Room und ein neu gestaltetes Living Room.
Die Umgestaltung des Hotels betont Austins musikalisches Erbe und natürliche Schönheit und zeigt Konzertfotografien von Scott Newton sowie Designelemente, die vom Lady Bird Lake inspiriert sind. Das Living Room bietet eine goldene Bar, inspiriert von Trompetenlinien, und dient als Veranstaltungsort für lokale Musikauftritte. Die Gästezimmer sind mit hochwertigen Annehmlichkeiten wie Marshall-Bluetooth-Lautsprechern, Nespresso-Maschinen und Davines-Badeprodukten ausgestattet.
Die Anlage umfasst das Penthouse I, die größte Suite im Stadtzentrum von Austin, die einen Panoramaausblick und luxuriöse Annehmlichkeiten bietet. Die neue Serenade American Brasserie, geleitet von Küchenchef Johnny Ray Stinebaugh, verbindet Texanische Aromen mit klassischen Brasserie-Techniken, während der Blue Room ein nur auf Reservierung zugängliches Cocktailerlebnis bietet.
- Major renovation completed enhancing property value and competitive position
- Strategic location next to Austin City Limits Live venue in prime downtown area
- Addition of new revenue streams through restaurant, coffee shop, and cocktail bar
- Premium suite offerings including downtown Austin's largest penthouse
- None.
The Iconic Downtown Destination is Reimagined with Polished Design, Elevated Guest Rooms, a Vibrant New Bar, and Bold Restaurant Concepts Inspired by the Brand's Revitalized Culinary Vision
"
The Living Room redefines the hotel lobby experience, constantly evolving with the city's rhythm. The centerpiece is a stunning gold bar inspired by the fluid lines of a trumpet, creating a venue that shifts from a tranquil daytime retreat to a bustling center for nightlife, featuring performances by
The 251 stylishly designed guest rooms, including 32 suites, at
Four of the 32 premium suites boast two bedrooms and bathrooms in addition to the separate living rooms, including Penthouse I, the largest suite in downtown
"From the beginning, Opry Entertainment Group aimed to integrate Block 21's unique assets to create a music-centric entertainment hub for locals and visitors alike," said Mark Fioravanti, President and CEO of Ryman Hospitality Properties. "With our investment, the redesign of
Whether Austinites and travelers are stopping by before their morning run at Lady Bird Lake or looking for an afternoon pick-me-up the hotel's all-new 2nd & Roast coffee shop will feature coffee and espresso from local
Blue Room, the hotel's exclusive by-reservation cocktail bar, boasts luxurious midnight blue decor elements with accents of gold and natural wood. This hidden gem offers a seating-only experience where
At Serenade American Brasserie, the hotel's newest culinary venture, Chef de Cuisine Johnny Ray Stinebaugh skillfully blends Texan flavors with classic brasserie techniques. The menu highlights local ingredients and features a carefully curated drink selection that enhances the dining experience. Standout offerings include the Duck Confit, featuring a variety of
"Historically Austin has always been a hub for live music, trailblazers, and a bohemian lifestyle, and we wanted to reflect that through this hotel's unique design," said Joanna McCreary, General Manager,
To book a room or make a reservation, visit
ABOUT W HOTELS
Born from the social electricity of
ABOUT MARRIOTT BONVOY
Marriott Bonvoy's extraordinary portfolio offers renowned hospitality in the most memorable destinations in the world, with more than 30 brands that are tailored to every type of journey. From The Ritz-Carlton and St. Regis to W Hotels and more, Marriott Bonvoy has more luxury offerings than any other travel program. Members can earn points for stays at hotels and resorts, including all-inclusive resorts and premium home rentals, and through everyday purchases with co-branded credit cards. Members can redeem their points for experiences including future stays, Marriott Bonvoy Moments™, or through partners for luxurious products from Marriott Bonvoy Boutiques®. To enroll for free or for more information about Marriott Bonvoy, visit marriottbonvoy.com.
ABOUT OPRY ENTERTAINMENT
Rooted in the unparalleled country music history of the Grand Ole Opry, Opry Entertainment Group produces multi-platform entertainment experiences through its growing portfolio of entertainment venues, including the world-famous Grand Ole Opry, the iconic Ryman Auditorium, WSM Radio, the Blake Shelton-inspired Ole Red brand,
ABOUT BLOCK 21
Completed in 2010, Block 21 is the shopping and cultural center of
View original content to download multimedia:https://www.prnewswire.com/news-releases/w-hotels-debuts-sweeping-transformation-of-w-austin-inspired-by-the-citys-musical-roots-and-natural-beauty-302357154.html
SOURCE Marriott International, Inc.
FAQ
What new amenities were added in the W Austin (RHP) renovation?
How many rooms does the renovated W Austin (RHP) hotel have?
What are the key features of W Austin's (RHP) new Penthouse I suite?
What dining options are available at the renovated W Austin (RHP)?
