RH Unveils RH Montecito, The Gallery at The Old Firehouse

Rhea-AI Summary

RH (NYSE: RH) has announced the opening of RH Montecito, The Gallery at The Old Firehouse, transforming a historic 9,000-square-foot building in Montecito, California. The 1931 Mediterranean Revival style building has been reimagined as a luxury retail and dining destination.

The facility features The RH Firehouse Grill, an indoor-outdoor restaurant with fireplaces and fountains, a Wine & Barista Bar, and an Interior Design Atelier. The space includes a Great Room with 14-foot ceilings, reclaimed oak beams, and artistic installations. The restaurant offers signature dishes including Whole Grilled Branzino and what they claim might be 'the best Fried Chicken Sandwich in America.'

The gallery's design incorporates French sandstone courtyards, Japanese boxwood hedging, and silver date palm trees, blending indoor and outdoor spaces.

Positive

• Strategic expansion into luxury retail and dining space in affluent Montecito market
• Diversification of revenue streams through integrated hospitality concept
• Enhancement of brand presence through historic property renovation

Negative

• None.

Insights

Market Research Analyst

This gallery opening represents RH's continued strategic expansion into luxury lifestyle destinations, combining retail, dining and design services. The 9,000-square-foot Montecito location is particularly significant given the area's affluent demographic and its alignment with RH's luxury positioning. The integration of hospitality elements - including the Wine & Barista Bar and RH Firehouse Grill - follows RH's successful model of creating immersive retail experiences that drive foot traffic and increase average transaction values. The historic building renovation demonstrates RH's commitment to premium locations that enhance brand prestige. This expansion could positively impact revenue through both retail sales and hospitality operations, while also serving as a design services hub for the wealthy Montecito market.

Real Estate Analyst

The adaptive reuse of this historic 1931 firehouse represents a strategic real estate play in one of California's most exclusive communities. The Montecito location, known for its high-net-worth residents and proximity to Santa Barbara, positions RH to capture luxury consumer spending in a market with high barriers to entry. The property's transformation maintains historical architectural elements while incorporating modern retail and hospitality features - a formula that typically commands premium valuations in upscale markets. The mixed-use concept, combining retail, dining and design services, maximizes the property's revenue potential per square foot. This location should benefit from both local wealthy clientele and tourism traffic, supporting sustainable foot traffic and sales performance.

RH Reimagines 9,000-Square-Foot Historic Building in The Heart of Montecito Featuring The RH Firehouse Grill, a Wine & Barista Bar and RH Interiors, Modern and Outdoor Collections

CORTE MADERA, Calif.--(BUSINESS WIRE)-- RH (NYSE: RH) announced today the opening of RH Montecito, The Gallery at The Old Firehouse – a reimagination of the Historic Fire House in the charming enclave perched above Santa Barbara. The Gallery will feature The RH Firehouse Grill, an indoor-outdoor Courtyard Restaurant with fireplaces and fountains, a Wine & Barista Bar, plus an Interior Design Atelier.

RH MONTECITO, THE GALLERY AT THE OLD FIREHOUSE (Photo: Business Wire)

First constructed in 1931 in the heart of Montecito, the historic building, designed by award-winning architect Alexander Bertrand Harmer, served as the regional firehouse for over half a century. The unique structure has been reimagined as a destination celebrating dining and design and represents the brand’s vision for creating inspiring spaces and authentic experiences that respect and amplify the local culture.

“We have long admired this iconic building and its rich history,” said RH Chairman & CEO Gary Friedman. “With great respect for the original architecture, we are reestablishing its relevance by harmoniously incorporating aspirational interior and exterior installations with an integrated hospitality concept unlike anything that exists in retail.”

Upon arrival, guests will encounter the firehouse’s classic Mediterranean Revival style façade. Set between beautifully arched windows, a pair of glass-and-steel doors open onto a French sandstone courtyard marked by decomposed granite walking paths, Japanese boxwood hedging and a progression of silver date palm trees along the perimeter.

Visitors will first enter the expansive Great Room, filled with fresh air and natural light and featuring reclaimed oak beams, a 14-foot ceiling and artistic installations of RH Collections integrated with rare art, antiques and artifacts from across the globe. A striking Wine & Barista Bar offers exceptional Champagnes and wines from around the world, along with familiar favorites from Napa Valley, for visitors to enjoy while exploring the rest of the Gallery.

Beyond the Wine & Barista Bar, guests will arrive at the RH Firehouse Grill, presenting the latest iteration of the brand’s menu, featuring signature dishes such as a Whole Grilled Branzino, The Grilled Vegetable & Shrimp Salad, and what we believe might be the best Fried Chicken Sandwich in America. The restaurant’s Mediterranean-inspired interior features an exposed oak-beam ceiling and natural limestone tabletops, beneath the warm glow of handwoven pendants. Seamlessly extending from indoors to out, the restaurant’s glass and steel French doors open to a lush garden, where guests will dine amid heritage olive trees and birds of paradise.

Glass-and-steel doors open onto a French sandstone courtyard marked by paths of decomposed granite, Japanese boxwood hedging and a progression of silver date palm trees along the perimeter. Here, visitors can explore intimate expressions of RH Outdoor set within lush landscapes inspired by the great classical gardens of Europe.

Occupying the upper level, RH Interior Design offers clients an unprecedented level of professional design services including a private presentation room with state-of-the-art technology.

RH Montecito, The Gallery at The Old Firehouse is located at 1486 East Valley Road. The Gallery can be reached at 805.560.8747. The doors will be open Monday through Thursday 11am to 8pm; Friday 11am to 9pm; Saturday 10am to 9pm, and Sunday 10am to 8pm.

For more, visit RH.com.

ABOUT RH

RH (NYSE: RH) is a curator of design, taste and style in the luxury lifestyle market. The company offers collections through its retail galleries, sourcebooks and online at RH.com, RHContemporary.com, RHModern.com, RHBabyandChild.com, RHTEEN.com, and Waterworks.com.

FORWARD-LOOKING STATEMENTS

This release contains forward-looking statements within the meaning of the federal securities laws, including statements regarding the following: RH Montecito harmoniously incorporating aspirational interior and exterior installations with an integrated hospitality concept unlike anything that exists in retail; the Wine Bar offering exceptional Champagnes and wines from around the world, along with familiar favorites from Napa Valley; RH Firehouse Grill presenting the latest iteration of the brand’s menu, featuring signature dishes; the Fried Chicken Sandwich being the best such sandwich in America; the RH Interior Design Atelier offering an unparalleled level of professional design services; and any statements or assumptions underlying any of the foregoing, and similar statements. You can identify forward-looking statements by the fact that they do not relate strictly to historical or current facts. We cannot assure you that future developments affecting us will be those that we have anticipated. Important risks and uncertainties that could cause actual results to differ materially from our expectations include, among others, risks related to civil unrest; risks related to general economic conditions and the housing market as well as the impact of economic conditions on consumer confidence and spending; changes in customer demand for our products; our ability to anticipate consumer preferences and buying trends; consumer spending based on weather and other conditions beyond our control; risks related to the number of new business initiatives we are undertaking; our ability to obtain our products in a timely fashion or in the quantities required; risks related to our sourcing and supply chain including our dependence on imported products produced by foreign manufacturers and risks related to importation of such products, as well as those risks and uncertainties disclosed under the sections entitled “Risk Factors” and “Management’s Discussion and Analysis of Financial Condition and Results of Operations” in RH’s most recent Form 10-K and Forms 10-Q filed with the Securities and Exchange Commission, and similar disclosures in subsequent reports filed with the SEC, which are available on our investor relations website at ir.rh.com and on the SEC website at www.sec.gov. Any forward-looking statement made by us in this press release speaks only as of the date on which we make it. We undertake no obligation to publicly update any forward-looking statement, whether as a result of new information, future developments or otherwise, except as may be required by any applicable securities laws.

View source version on businesswire.com: https://www.businesswire.com/news/home/20241217791565/en/

PRESS CONTACT: TruthGroup@RH.com

INVESTOR RELATIONS CONTACT: InvestorRelations@RH.com

Source: RH

FAQ

What are the operating hours of RH Montecito's new gallery location?

RH Montecito operates Monday through Thursday 11am to 8pm, Friday 11am to 9pm, Saturday 10am to 9pm, and Sunday 10am to 8pm.

What dining options are available at RH Montecito's new location?

The location features The RH Firehouse Grill restaurant and a Wine & Barista Bar, offering signature dishes like Whole Grilled Branzino and The Grilled Vegetable & Shrimp Salad.

Where is the new RH Montecito Gallery located?

The RH Montecito Gallery is located at 1486 East Valley Road in Montecito, California.

What is the historical significance of RH Montecito's new gallery building?

The building was first constructed in 1931 and served as the regional firehouse for over half a century, designed by architect Alexander Bertrand Harmer in Mediterranean Revival style.

What design services does RH Montecito offer?

The upper level houses RH Interior Design, offering professional design services with a private presentation room featuring state-of-the-art technology.