RH Announces the Opening of RH Interior Design Palm Desert

Rhea-AI Summary

RH (NYSE: RH) has announced the opening of RH Interior Design Palm Desert, marking the company's first standalone interior design destination. Located in El Paseo shopping district, this facility represents the initial phase of RH's comprehensive design ecosystem vision for the region.

The location will host RH's most experienced designers and offer three service levels: Foundational, Comprehensive, and Bespoke design services. The facility features North America's first RH Architecture & Design Library, a Waterworks Showroom, and private client presentation rooms with advanced technology.

Future plans include a Design Gallery opening in 2025, followed by a hospitality concept and outdoor oasis development.

Positive

• Strategic expansion into high-end Palm Desert market
• Introduction of new Bespoke design service level
• Planned expansion with Design Gallery in 2025
• Integration of Waterworks products enhancing service offerings

Negative

• None.

Insights

Market Research Analyst

The opening of RH Interior Design Palm Desert represents a strategic expansion into the luxury design services market, targeting the affluent Palm Springs region known for its architectural heritage. This standalone design office marks a significant shift in RH's business model, moving beyond retail to establish a comprehensive design ecosystem. The planned 2025 Design Gallery and future hospitality concept indicate a long-term commitment to vertical integration in the luxury lifestyle segment.

The selection of Palm Desert's El Paseo shopping district - often called the "Rodeo Drive of the Desert" - positions RH strategically in a high-net-worth market. The introduction of Bespoke design services in a physical space, alongside their existing Foundational and Comprehensive services, suggests a push toward higher-margin, personalized offerings. While this expansion may not immediately impact quarterly earnings, it strengthens RH's competitive position in the $450 billion global luxury furniture market.

Real Estate Analyst

The strategic location in Palm Desert's upscale El Paseo district positions RH to capture high-value clientele in an area renowned for luxury real estate and second homes. The integration of the Waterworks Showroom and comprehensive design services creates a one-stop destination for luxury home design, potentially increasing the company's share of wallet in high-end residential projects.

The planned ecosystem development, including a Design Gallery and hospitality concept, indicates a long-term real estate strategy that could drive significant foot traffic and create multiple revenue streams. The focus on the Palm Springs area, with its concentration of preserved mid-century modern architecture and affluent homeowners, suggests strong potential for sustained demand in luxury design services and home furnishings.

Palm Desert Selected to Introduce the First Standalone RH Interior Design Practice, Marking the Initial Step in the Brand's Vision for a Comprehensive Design Ecosystem

CORTE MADERA, Calif.--(BUSINESS WIRE)-- RH (NYSE: RH) announced today the opening of RH Interior Design Palm Desert – the brand’s first standalone destination for RH Interior Design, one of the largest residential design firms in the world.

RH INTERIOR DESIGN PALM DESERT (Photo: Business Wire)

Situated in the heart of the famed El Paseo shopping district in greater Palm Springs – home to the world’s most iconic display of preserved mid-century modern architecture – the debut location will host the brand’s most tenured designers, interior architects and stylists. A multidisciplinary practice, RH Interior Design boasts a global portfolio of celebrated, internationally published projects from San Francisco to Shanghai, Miami to Milan, Los Angeles to London, Pittsburgh to Paris, Toronto to Tokyo and Denver to Dubai.

Representing the first phase of the brand’s broader vision to create a comprehensive design ecosystem in the region, future plans include the 2025 opening of a Design Gallery featuring artistic lifestyle installations of RH Collections by internationally acclaimed designers, followed by the development of a hospitality concept and an expansive outdoor oasis.

RH Chairman and CEO Gary Friedman commented, “Palm Desert marks a pivotal moment for our brand as we introduce our first standalone RH Interior Design office in a region celebrated for its architectural significance. With great admiration for the city and its rich design history, we were inspired to take the first step in creating a larger design ecosystem here, offering clients an unparalleled space to collaborate and imagine extraordinary spaces.”

A full-service interior design office that is open to the public, the space will serve as an immersive destination for collaboration and ideation on projects of any scope, indoors or outdoors, anywhere in the world. In addition to offering the brand’s first two service levels – Foundational, expedited design for one-room projects, and Comprehensive, holistic design for two-rooms to an entire home – RH Interior Design Palm Desert will offer Bespoke design services for the first time in a physical space, allowing guests to experience whole-home transformations from concept to completion.

Upon arrival, just inside the lobby, visitors will discover the first North American RH Architecture & Design Library – following its counterpart at RH England, the Gallery at the Historic Aynho Park – where guests can find a carefully compiled collection of contemporary books within architecture, interior design, and landscape architecture from some of the most influential creators of the last century.

Commanding the center of the library is the first modern-language edition of De Architectura Libri Dece (The Ten Books on Architecture), printed in Italy in 1521. Authored by Roman master architect Vitruvius during the 1st century B.C., the treatise has served as the foundational textbook on classical architecture for centuries. It also serves as the pillar of the RH Design Ethos – a study of balance, symmetry and perfect proportions.

Situated beneath a soaring rotunda illuminated by a spectacular Audubon chandelier hanging 30 feet above a bespoke solid Botticino marble tub, a Waterworks Showroom presents a curated assortment of bath and kitchen fittings, fixtures and surfaces – offering RH clients the ability to seamlessly incorporate the brand’s products into their projects.

RH Interior Design Palm Desert features classical arrangements of RH Collections set within rooms that are beautifully appointed with hand-lime washed walls and artisan-crafted Portuguese hardwood floors. A comprehensive design library at the heart of the practice showcases RH’s vast assortment of textiles, furniture and lighting finishes. This interactive space also features private client presentation rooms with state-of-the-art technology, enclosed by contemporary shoji doors that provide privacy while preserving the building’s natural openness and light.

RH Interior Design Palm Desert is located at 73-470 El Paseo, Palm Desert. The practice can be reached at 760.766.7474. Hours of operation are Monday through Saturday, 10am to 6pm; Sunday, 11am to 5pm.

For more, visit RH.com.

ABOUT RH

RH (NYSE: RH) is a curator of design, taste and style in the luxury lifestyle market. The company offers collections through its retail galleries, sourcebooks and online at RH.com, RHContemporary.com, RHModern.com, RHBabyandChild.com, RHTEEN.com, and Waterworks.com.

FORWARD-LOOKING STATEMENTS

This release contains forward-looking statements within the meaning of the federal securities laws, including statements regarding the following: RH Interior Design being one of the largest residential design firms in the world; RH Interior Design Palm Desert marking the initial step in RH’s vision for a comprehensive design ecosystem; RH Interior Design Palm Desert hosting RH’s most tenured designers, interior architects and stylists; RH’s broader vision to create a comprehensive design ecosystem in the region, with future plans including the 2025 opening of a Design Gallery featuring artistic lifestyle installations of RH Collections by internationally acclaimed designers, followed by the development of a hospitality concept and an expansive outdoor oasis; RH Interior Design Palm Desert offering clients an unparalleled space to collaborate and imagine extraordinary spaces; RH Interior Design Palm Desert serving as an immersive destination for collaboration and ideation on projects of any scope, indoors or outdoors, anywhere in the world; RH Interior Design Palm Desert offering Foundational, Comprehensive, and Bespoke design services for the first time in a physical space, allowing guests to experience whole-home transformations from concept to completion; RH Interior Design Palm Desert featuring RH Architecture & Design Library, where guests can find a carefully compiled collection of contemporary books within architecture, interior design, and landscape architecture from some of the most influential creators of the last century; the library at RH Interior Design Palm Desert featuring the first moder-language edition of De Architectura Libri Dece, a foundational textbook on classical architecture that also serves as the pillar of the RH Design Ethos; the RH Interior Design Palm Desert including a Waterworks Showroom, presenting a curated assortment of bath and kitchen fittings, fixtures and surfaces, offering RH clients the ability to seamlessly incorporate the brand’s products into their projects; RH Interior Design Palm Desert featuring classical arrangements of RH Collections set within rooms that are beautifully appointed with hand-lime washed walls and artisan-crated Portuguese hardwood floors; RH Interior Design Palm Desert featuring a comprehensive design library showcasing RH’s vast assortment of textiles, furniture and lighting finishes; RH Interior Design Palm Desert featuring private client presentation rooms with state-of-the-art technology, enclosed by contemporary shoji doors that provide privacy while preserving the building’s natural openness and light; and any statements or assumptions underlying any of the foregoing, and similar statements. You can identify forward-looking statements by the fact that they do not relate strictly to historical or current facts. We cannot assure you that future developments affecting us will be those that we have anticipated. Important risks and uncertainties that could cause actual results to differ materially from our expectations include, among others, risks related to civil unrest; risks related to general economic conditions and the housing market as well as the impact of economic conditions on consumer confidence and spending; changes in customer demand for our products; our ability to anticipate consumer preferences and buying trends; consumer spending based on weather and other conditions beyond our control; risks related to the number of new business initiatives we are undertaking; our ability to obtain our products in a timely fashion or in the quantities required; risks related to our sourcing and supply chain including our dependence on imported products produced by foreign manufacturers and risks related to importation of such products, as well as those risks and uncertainties disclosed under the sections entitled “Risk Factors” and “Management’s Discussion and Analysis of Financial Condition and Results of Operations” in RH’s most recent Form 10-K and Forms 10-Q filed with the Securities and Exchange Commission, and similar disclosures in subsequent reports filed with the SEC, which are available on our investor relations website at ir.rh.com and on the SEC website at www.sec.gov. Any forward-looking statement made by us in this press release speaks only as of the date on which we make it. We undertake no obligation to publicly update any forward-looking statement, whether as a result of new information, future developments or otherwise, except as may be required by any applicable securities laws.

View source version on businesswire.com: https://www.businesswire.com/news/home/20241218186037/en/

PRESS CONTACT:

TruthGroup@RH.com

INVESTOR RELATIONS CONTACT:

InvestorRelations@RH.com

Source: RH

FAQ

What is RH's new Palm Desert location offering that's different from other RH stores?

RH Interior Design Palm Desert is the brand's first standalone interior design destination, offering three service levels including Foundational, Comprehensive, and Bespoke design services, along with North America's first RH Architecture & Design Library.

When will RH open its Design Gallery in Palm Desert?

RH plans to open its Design Gallery in Palm Desert in 2025, featuring artistic lifestyle installations of RH Collections by internationally acclaimed designers.

What are the operating hours for RH Interior Design Palm Desert?

RH Interior Design Palm Desert operates Monday through Saturday from 10am to 6pm, and Sunday from 11am to 5pm.

What unique features does the RH Palm Desert location include?

The location features North America's first RH Architecture & Design Library, a Waterworks Showroom, private client presentation rooms with state-of-the-art technology, and hand-lime washed walls with Portuguese hardwood floors.