American Crew Founder David Raccuglia Expands His Role to Creative Director and Global Head of Education
American Crew has announced an expansion of David Raccuglia's role to Creative Director and Global Head of Education. Raccuglia, founder of American Crew, will oversee the brand's creative direction and education globally while remaining the brand's key photographer. He aims to innovate within the men’s grooming sector, which he helped establish almost 30 years ago. The brand, now under Revlon, boasts a comprehensive portfolio of premium grooming products available in over 30,000 locations worldwide.
- David Raccuglia's expanded role may enhance brand innovation and creative direction.
- American Crew has a strong market presence with products in over 30,000 salons and barbershops globally.
- None.
In his extended capacity, Raccuglia will lead American Crew’s creative direction as well as the education department globally. He will continue his place behind the camera as the brand’s iconic campaign photographer and use his category expertise with the marketing teams to further American Crew’s commitment to innovation, imagery and excellence.
“When I started American Crew, the men’s grooming category was virtually non-existent,” states
“David has always been close to the brand, and we are excited to expand his role to further drive this incredible brand that he built,” states
Raccuglia launched American Crew in
About American Crew®:
American Crew®, the Official Supplier to Men™, was founded in 1994 creating a market for grooming options made specifically for men. Over 25 years later, the company has developed a comprehensive portfolio of premium products, as well as a legacy steeped in commitment to the performance that stylists demand and the quality that men trust. From hair and body to shave, skin and fragrance, the American Crew® brand is dedicated to fulfilling the styling needs of today’s man. A landmark in the professional grooming industry, American Crew® has distribution in over 30,000 salons, barbershops, and authorized retailers across 50 countries.
For the latest on American Crew® including news and grooming tips, follow @AmericanCrew on Instagram,
*REVLON calculation based in part on data reported by NielsenIQ through its ScanTrack Service for the Men’s Hair Care Styling Products category for the 52-week period ending 8/27/22, for the Total U.S. market, xAOC, according to the NielsenIQ syndicated product hierarchy. Copyright © 2022 Nielsen Consumer LLC.
View source version on businesswire.com: https://www.businesswire.com/news/home/20221013005095/en/
Diyanti Camilla; Diyanti.Camilla@revlon.com
Source: American Crew
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