Rent the Runway and Dallas Cowboys Cheerleaders Team Up for Empowering Partnership
Rent the Runway (NASDAQ: RENT) has announced a partnership with the Dallas Cowboys Cheerleaders (DCC) launching with a holiday campaign in December. The campaign features DCC members Reece, Charly, Brooklyn, Camille, and Ava wearing curated festive pieces available through RTR's rental service.
The partnership aims to highlight the cheerleaders' personal stories and achievements both on and off the field. Dallas represents a key market for RTR, where the company established its most advanced Dream Fulfillment Center in Arlington in 2019. The collaboration will showcase a curated holiday collection while emphasizing the multifaceted lives of the cheerleaders as athletes, entertainers, and community leaders.
Rent the Runway (NASDAQ: RENT) ha annunciato una collaborazione con le Dallas Cowboys Cheerleaders (DCC) che inizierà con una campagna natalizia a dicembre. La campagna presenta membri delle DCC, come Reece, Charly, Brooklyn, Camille e Ava, che indossano pezzi festivi selezionati disponibili tramite il servizio di noleggio di RTR.
La partnership mira a mettere in luce le storie personali e i successi delle cheerleaders sia sul campo che fuori. Dallas rappresenta un mercato chiave per RTR, dove l'azienda ha inaugurato il suo più avanzato Dream Fulfillment Center ad Arlington nel 2019. La collaborazione metterà in mostra una collezione natalizia selezionata, enfatizzando le vite poliedriche delle cheerleaders come atlete, intrattenitrici e leader della comunità.
Rent the Runway (NASDAQ: RENT) ha anunciado una asociación con las Dallas Cowboys Cheerleaders (DCC) que comenzará con una campaña navideña en diciembre. La campaña presenta a miembros de las DCC, como Reece, Charly, Brooklyn, Camille y Ava, vistiendo piezas festivas seleccionadas disponibles a través del servicio de alquiler de RTR.
La asociación tiene como objetivo resaltar las historias personales y logros de las animadoras tanto dentro como fuera del campo. Dallas representa un mercado clave para RTR, donde la compañía estableció su centro de cumplimiento de sueños más avanzado en Arlington en 2019. La colaboración mostrará una colección navideña seleccionada mientras enfatiza las vidas multifacéticas de las animadoras como atletas, artistas y líderes comunitarios.
Rent the Runway (NASDAQ: RENT)는 Dallas Cowboys Cheerleaders (DCC)와 파트너십을 체결하고, 12월에 시작되는 홀리데이 캠페인을 발표했습니다. 이 캠페인은 DCC 멤버인 Reece, Charly, Brooklyn, Camille, Ava가 RTR의 대여 서비스로 제공되는 축제 아이템을 착용하는 모습을 담고 있습니다.
이번 파트너십은 치어리더들의 개인적인 이야기와 경기장 안팎에서의 성과를 강조하는 것을 목표로 하고 있습니다. Dallas는 RTR의 주요 시장이며, 2019년 Arlington에 가장 진보된 Dream Fulfillment Center를 설립했습니다. 이번 협업을 통해 축제 시즌에 어울리는 컬렉션을 선보이며, 치어리더들이 운동선수, 연예인, 지역 사회의 리더로서 살아가는 다채로운 삶을 강조할 것입니다.
Rent the Runway (NASDAQ: RENT) a annoncé un partenariat avec les Dallas Cowboys Cheerleaders (DCC), qui débutera avec une campagne de vacances en décembre. La campagne met en avant des membres des DCC, tels que Reece, Charly, Brooklyn, Camille et Ava, portant des pièces festives soigneusement sélectionnées disponibles via le service de location de RTR.
Ce partenariat vise à mettre en lumière les histoires personnelles et les réalisations des cheerleaders tant sur le terrain qu'en dehors. Dallas représente un marché clé pour RTR, où l'entreprise a établi son centre de fulfillment de rêves le plus avancé à Arlington en 2019. La collaboration mettra en avant une collection de vacances soigneusement sélectionnée tout en soulignant les vies multifacettes des cheerleaders en tant qu'athlètes, artistes de divertissement et leaders communautaires.
Rent the Runway (NASDAQ: RENT) hat eine Partnerschaft mit den Dallas Cowboys Cheerleaders (DCC) angekündigt, die im Dezember mit einer Weihnachtskampagne startet. Die Kampagne zeigt DCC-Mitglieder wie Reece, Charly, Brooklyn, Camille und Ava, die ausgewählte festliche Stücke tragen, die über den Mietservice von RTR erhältlich sind.
Die Partnerschaft zielt darauf ab, die persönlichen Geschichten und Erfolge der Cheerleader sowohl auf als auch außerhalb des Platzes hervorzuheben. Dallas stellt für RTR einen wichtigen Markt dar, wo das Unternehmen 2019 in Arlington sein fortschrittlichstes Dream Fulfillment Center eröffnet hat. Die Zusammenarbeit wird eine kuratierte weihnachtliche Kollektion präsentieren und gleichzeitig die facettenreichen Leben der Cheerleader als Athleten, Entertainer und Gemeinschaftsführer betonen.
- Strategic expansion in Dallas market through partnership with high-profile Dallas Cowboys Cheerleaders
- Leveraging existing infrastructure investment in Arlington Dream Fulfillment Center
- Potential for increased market penetration in fashion-forward Dallas community
- None.
The Collaboration Kicks Off with a Holiday Focused Campaign
Featuring America's Sweethearts
Through this seasonal partnership touchpoint, Rent the Runway is honoring the strength, dedication, and passion of the Dallas Cowboys Cheerleaders by highlighting their powerful stories and celebrating their personal journeys beyond the spotlight.
"As a brand, Rent the Runway is all about empowering women to feel confident, strong, and ready to conquer every moment of their lives. Partnering with the Dallas Cowboys Cheerleaders is a natural extension of that mission," said Jennifer Hyman, CEO and co-founder of Rent the Runway. "On the field, their iconic uniforms symbolize strength, precision, and teamwork. Off the field, we're thrilled to empower these incredible women by dressing them for their other big moments—whether they're participating in events for their communities, pursuing their entrepreneurial dreams, or celebrating personal milestones."
As part of the holiday campaign, Rent the Runway will feature Dallas Cowboys Cheerleaders Reece, Charly,
"At the Dallas Cowboys Cheerleaders, we believe in empowering women to feel confident both on and off the field. Our new partnership with Rent the Runway is a perfect fit, providing our team with stylish, versatile clothing that enhances their self-assurance and allows them to express their unique personalities. Whether performing at AT&T Stadium or out in the community, we want every woman to feel unstoppable in every moment." — Kelli Finglass, Senior Director, Dallas Cowboys Cheerleaders.
Rent the Runway's holiday curation offers everything from glamorous dresses and chic separates to cozy yet fashionable winter staples, allowing customers to rent high-quality, designer pieces without the commitment. The partnership with the Dallas Cowboys Cheerleaders is just one of the ways Rent the Runway is continuing its commitment to empowering women and supporting their confidence, both in and out of the workplace. RTR and DCC are looking forward to sharing this partnership with its
About Rent the Runway:
Founded in 2009, Rent the Runway is disrupting the trillion-dollar fashion industry and changing the way women get dressed through the Closet in the Cloud, the world's first shared designer closet. RTR's mission has remained the same since its founding: powering women to feel their best every day. Through RTR, customers can subscribe, rent items a-la-carte and shop resale from hundreds of designer brands. The Closet in the Cloud offers a wide assortment of millions of items for every occasion, from evening wear and accessories to ready-to-wear, workwear, denim, casual, maternity, outerwear, blouses, knitwear, loungewear, jewelry, handbags, activewear and ski wear. RTR has built a two-sided discovery engine, which connects deeply engaged customers and differentiated brand partners on a powerful platform built around its brand, data, logistics and technology. Under CEO and Co-Founder Jennifer Hyman's leadership, RTR has been named to CNBC's "Disruptor 50" five times in ten years, and has been placed on Fast Company's Most Innovative Companies list four times, while Hyman herself has been named to the "TIME 100: Most Influential People in the World" and as one of People Magazine's "Women Changing the World."
About Dallas Cowboy Cheerleaders:
Established in 1961, The Dallas Cowboys Cheerleaders introduced a new style of dance that transformed sports entertainment forever. Featured in the Smithsonian's National Museum of American History, the DCC pioneered their own powerful and dynamic style of dance, dazzling crowds and lifting spirits worldwide. The DCC cemented their place in pop culture with two made-for-television movies, 16 Seasons as Country Music Television's highest rated & longest running series, an expansive collection of merchandise including posters, calendars & a collector's edition Barbie. Thousands of dancers from across the world compete each year to perform on the global stage highlighted in their new Netflix docuseries "America's Sweethearts".
Media contact:
Brittany Farkouh
516-242-9748
brittany@infinitycreativeagency.com
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SOURCE Rent the Runway
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