Reborn Coffee to Produce 4th Wave Cold Brew with New Design in Collaboration with Global Partners
Reborn Coffee (NASDAQ: REBN) announced plans to mass produce its newly designed 4th Wave Cold Brew line starting in early Q1 2025 across the United States, Malaysia, and Korea. The company, which has received recognition in U.S. cold brew contests, aims to expand its market presence through strategic partnerships. The production initiative follows successful collaborations, including the 'Miami Passion' cold brew at an F1 event with Hagerty Garage + Social and a luxury pairing with Brugal. The new cold brew line will target diverse markets including hotels, B2B channels, large retailers, and local distribution networks.
Reborn Coffee (NASDAQ: REBN) ha annunciato piani per avviare la produzione di massa della sua nuova linea di 4th Wave Cold Brew a partire dai primi mesi del Q1 2025 negli Stati Uniti, in Malesia e in Corea. L’azienda, che ha ricevuto riconoscimenti in concorsi di cold brew negli Stati Uniti, mira ad ampliare la sua presenza sul mercato attraverso partnership strategiche. L'iniziativa di produzione segue collaborazioni di successo, tra cui il cold brew 'Miami Passion' in un evento di F1 con Hagerty Garage + Social e un abbinamento di lusso con Brugal. La nuova linea di cold brew si rivolgerà a mercati diversificati, tra cui hotel, canali B2B, grandi rivenditori e reti di distribuzione locali.
Reborn Coffee (NASDAQ: REBN) anunció planes para producir en masa su nueva línea de 4th Wave Cold Brew a partir de principios del Q1 2025 en los Estados Unidos, Malasia y Corea. La compañía, que ha recibido reconocimiento en concursos de cold brew en EE. UU., busca expandir su presencia en el mercado a través de asociaciones estratégicas. La iniciativa de producción sigue a colaboraciones exitosas, incluyendo el cold brew 'Miami Passion' en un evento de F1 con Hagerty Garage + Social y un emparejamiento de lujo con Brugal. La nueva línea de cold brew estará dirigida a mercados diversos, incluyendo hoteles, canales B2B, grandes minoristas y redes de distribución locales.
리본 커피 (NASDAQ: REBN)는 2025년 1분기 초부터 미국, 말레이시아, 한국 전역에서 새롭게 디자인된 4th Wave Cold Brew 라인의 대량 생산 계획을 발표했습니다. 미국의 콜드 브루 경연 대회에서 인정받은 이 회사는 전략적 파트너십을 통해 시장 존재감을 확장할 목표를 가지고 있습니다. 생산 계획은 Hagerty Garage + Social과의 F1 이벤트에서 '마이애미 패션' 콜드 브루를 포함한 성공적인 협업 후에 이루어집니다. 새로운 콜드 브루 라인은 호텔, B2B 채널, 대형 소매업체 및 지역 유통망을 포함한 다양한 시장을 목표로 합니다.
Reborn Coffee (NASDAQ: REBN) a annoncé des projets de production de masse de sa nouvelle ligne de 4th Wave Cold Brew à partir du début du Q1 2025 aux États-Unis, en Malaisie et en Corée. L’entreprise, qui a obtenu des reconnaissances lors de compétitions de cold brew aux États-Unis, a pour objectif d’accroître sa présence sur le marché grâce à des partenariats stratégiques. L'initiative de production fait suite à des collaborations réussies, notamment le cold brew 'Miami Passion' lors d'un événement F1 avec Hagerty Garage + Social et un partenariat de luxe avec Brugal. La nouvelle ligne de cold brew visera des marchés diversifiés, y compris les hôtels, les canaux B2B, les grands détaillants et les réseaux de distribution locaux.
Reborn Coffee (NASDAQ: REBN) gab Pläne bekannt, seine neu gestaltete 4th Wave Cold Brew Linie ab Anfang Q1 2025 in den USA, Malaysia und Korea in großen Mengen zu produzieren. Das Unternehmen, das in US-Cold-Brew-Wettbewerben Anerkennung erhalten hat, zielt darauf ab, seine Marktpräsenz durch strategische Partnerschaften auszubauen. Die Produktionsinitiative folgt erfolgreichen Kooperationen, darunter der 'Miami Passion' Cold Brew bei einem F1-Event mit Hagerty Garage + Social sowie eine Luxus-Kombination mit Brugal. Die neue Cold Brew Linie wird sich an verschiedene Märkte richten, einschließlich Hotels, B2B-Kanälen, großen Einzelhändlern und lokalen Vertriebsnetzen.
- Expansion into multiple international markets (US, Malaysia, Korea)
- Recognition in U.S. cold brew contests strengthening brand reputation
- Diversified distribution strategy targeting hotels, B2B, and retail channels
- Production launch delayed until Q1 2025
- Significant competition in the fast-growing cold brew segment
Insights
The planned 2025 cold brew launch shows mixed potential. While cold brew is indeed a fast-growing segment with a
The "4th Wave" cold brew concept lacks clear differentiation in an increasingly crowded market. While Reborn touts contest recognition, the cold brew space is already saturated with established players like Starbucks, La Colombe and Chameleon. The multi-country production approach could lead to consistency challenges - critical in premium beverage segments. The luxury brand collaborations (F1, Brugal) suggest a premium positioning strategy, but sustained success requires more than -edition releases. Without details on the production technology, formulation advantages, or shelf-life innovations, this appears more marketing-driven than innovation-led.
Production Scheduled for Early Q1 2025, Reborn Coffee’s 4th Wave Cold Brew Combines Innovative Design with Strategic Partnerships for Mass Distribution in the US and Asia
BREA, Calif., Nov. 25, 2024 (GLOBE NEWSWIRE) -- Reborn Coffee, Inc. (NASDAQ: REBN), a premier specialty coffee retailer, today announced its readiness to mass produce its newly designed 4th Wave Cold Brew line, with production scheduled to begin in early Q1 2025 in the United States, Malaysia, and Korea. This milestone follows Reborn's twice-earned recognition in prestigious U.S. cold brew contests, further strengthening its reputation for delivering premium cold brew beverages.
This next-generation cold brew exemplifies Reborn Coffee’s commitment to redefining industry standards with advanced design and innovation. Building on the success of prior collaborations—such as the exclusive “Miami Passion” cold brew that was presented during an F1 event with Hagerty Garage + Social in Miami which captivated motorsport enthusiasts, and the luxury cold brew pairing with Brugal which brought Reborn’s craftsmanship to a premium spirits audience—the company is poised to expand its reach to global markets.
"Cold brew remains one of the fastest-growing segments in the coffee industry, and Reborn Coffee is dedicated to leading the way with unmatched quality, innovation, and reach," said Jay Kim, CEO of Reborn Coffee. "Our 4th Wave Designed Cold Brew launch represents a pivotal step in our mission to elevate the global coffee experience and drive long-term growth."
Reborn’s cold brew line is tailored to serve diverse markets, including hotels, B2B channels, large retailers, and local distribution networks. With production scheduled to commence early next year, this initiative positions Reborn Coffee to capture significant market share while meeting the growing demand for premium cold brew products.
As the company prepares for this major launch, Reborn Coffee continues to innovate and expand its product portfolio, delivering "the best of the best" to coffee enthusiasts worldwide.
About Reborn Coffee
Reborn Coffee, Inc. (NASDAQ: REBN) focuses on delivering high-quality, specialty-roasted coffee at retail locations, kiosks, and cafes. Committed to innovation and excellence, Reborn Coffee elevates the coffee experience through advanced technology and premium service, while honoring traditional brewing techniques. The company stands out through unique processes, including the meticulous sourcing, washing, roasting, and brewing of coffee beans with a balance of precision and craftsmanship. For more information, please visit www.reborncoffee.com.
Forward-Looking Statements
All statements in this release that are not based on historical fact are “forward-looking statements.” While management has based any forward-looking statements included in this release on its current expectations, the information on which such expectations were based may change. Forward-looking statements involve inherent risks and uncertainties which could cause actual results to differ materially from those in the forward-looking statements, as a result of various factors including those risks and uncertainties described in the Risk Factors and Management’s Discussion and Analysis of Financial Condition and Results of Operations sections of our recent filings with the Securities and Exchange Commission (“SEC”) including our Form 10-Q for the first quarter of 2023, which can be found on the SEC’s website at www.sec.gov. Such risks, uncertainties, and other factors include, but are not limited to, the Company’s ability to continue as a going concern as indicated in an explanatory paragraph in the Company’s independent registered public accounting firm’s audit report as a result of recurring net losses, among other things, the Company’s ability to successfully open the additional locations described herein as planned or at all, the Company’s ability to expand its business both within and outside of California (including as it relates to increasing sales and growing Average Unit Volumes at our existing stores), the degree of customer loyalty to our stores and products, the impact of COVID-19 on consumer traffic and costs, the fluctuation of economic conditions, competition and inflation. We urge you to consider those risks and uncertainties in evaluating our forward-looking statements. We caution readers not to place undue reliance upon any such forward-looking statements, which speak only as of the date made. The Company undertakes no obligation to update these statements for revisions or changes after the date of this release, except as required by law.
Contacts
Investor Relations Contact:
Chris Tyson
Executive Vice President
MZ North America
REBN@mzgroup.us
949-491-8235
Company Contact:
Reborn Coffee, Inc.
ir@reborncoffee.com
A photo accompanying this announcement is available at https://www.globenewswire.com/NewsRoom/AttachmentNg/aa3c4c08-ef47-4629-bc06-ebc2c16996e1
FAQ
When will Reborn Coffee (REBN) begin production of its 4th Wave Cold Brew?
Which markets will Reborn Coffee (REBN) distribute its new cold brew line?
What recent collaborations has Reborn Coffee (REBN) completed for cold brew products?
