Reborn Coffee and Finlays Unveil Limited-Edition RTD Cold Brew Line During Art Basel Miami Beach 2024
Reborn Coffee (NASDAQ: REBN) announced a partnership with Finlays to launch a new ready-to-drink (RTD) 4th Wave Cold Brew product line, unveiled during Art Basel Miami Beach 2024. The collaboration features three distinct offerings: Miami Passion (tropical fusion with passion fruit), Signature Blend (classic cold brew), and Single-Origin Colombian Cold Brew.
The product line, set to launch in Q1 2025, features a -edition label design for Miami Passion created by Miami artist Mira. The launch event took place at SLS Hotel Miami Beach during Art Basel, where Mira showcased an artistic installation inspired by the collaboration. The products feature zero sugar and natural ingredients, targeting health-conscious consumers in the growing RTD cold brew market.
Reborn Coffee (NASDAQ: REBN) ha annunciato una partnership con Finlays per lanciare una nuova linea di prodotti ready-to-drink (RTD) di Cold Brew di 4ª generazione, svelata durante l'Art Basel Miami Beach 2024. La collaborazione include tre offerte distinte: Miami Passion (fusione tropicale con frutto della passione), Signature Blend (cold brew classico) e Single-Origin Colombian Cold Brew.
La linea di prodotti, prevista per il lancio nel primo trimestre del 2025, presenta un'etichetta edizione speciale per Miami Passion creata dall'artista di Miami Mira. L'evento di lancio si è svolto presso l'SLS Hotel Miami Beach durante Art Basel, dove Mira ha esposto un'installazione artistica ispirata alla collaborazione. I prodotti non contengono zucchero e sono realizzati con ingredienti naturali, puntando ai consumatori attenti alla salute nel crescente mercato del cold brew RTD.
Reborn Coffee (NASDAQ: REBN) anunció una asociación con Finlays para lanzar una nueva línea de productos ready-to-drink (RTD) de Cold Brew de 4ª ola, presentada durante el Art Basel Miami Beach 2024. La colaboración incluye tres ofertas distintas: Miami Passion (fusión tropical con maracuyá), Signature Blend (cold brew clásico) y Single-Origin Colombian Cold Brew.
La línea de productos está programada para lanzarse en el primer trimestre de 2025 y presenta un diseño de etiqueta edición especial para Miami Passion, creado por la artista de Miami Mira. El evento de lanzamiento tuvo lugar en SLS Hotel Miami Beach durante el Art Basel, donde Mira mostró una instalación artística inspirada en la colaboración. Los productos no contienen azúcar y están hechos con ingredientes naturales, dirigidos a consumidores conscientes de la salud en el creciente mercado de cold brew RTD.
리본 커피 (NASDAQ: REBN)는 핀레이스와 협력하여 2024년 아트 바젤 마이애미 비치에서 공개된 새로운 4세대 콜드 브루 RTD (Ready-to-Drink) 제품 라인을 출시한다고 발표했습니다. 이 협업에는 세 가지 독특한 제품이 포함됩니다: 마이애미 패션 (열대 과일과 패션프루트를 혼합한 제품), 시그니처 블렌드 (고전적인 콜드 브루), 그리고 싱글 오리진 콜롬비안 콜드 브루입니다.
이 제품 라인은 2025년 1분기에 출시될 예정이며, 마이애미 아티스트 미라가 디자인한 마이애미 패션을 위한 특별 에디션 라벨을 특징으로 합니다. 출시 행사는 아트 바젤 동안 SLS 호텔 마이애미 비치에서 열렸으며, 미라는 이 협업에서 영감을 받은 예술 작품을 선보였습니다. 이 제품들은 무설탕과 천연 성분으로 만들어져, 성장하는 RTD 콜드 브루 시장에서 건강을 중시하는 소비자들을 겨냥하고 있습니다.
Reborn Coffee (NASDAQ: REBN) a annoncé un partenariat avec Finlays pour lancer une nouvelle gamme de produits prêts à boire (RTD) de Cold Brew de 4ème vague, présentée lors de l'Art Basel Miami Beach 2024. La collaboration propose trois offres distinctes : Miami Passion (fusion tropicale avec fruit de la passion), Signature Blend (cold brew classique) et Single-Origin Colombian Cold Brew.
La gamme de produits, prévue pour le lancement au premier trimestre 2025, présente un design d'étiquette édition spéciale pour Miami Passion créé par l'artiste de Miami, Mira. L'événement de lancement a eu lieu au SLS Hotel Miami Beach pendant l'Art Basel, où Mira a présenté une installation artistique inspirée par la collaboration. Les produits ne contiennent pas de sucre et sont fabriqués avec des ingrédients naturels, visant les consommateurs soucieux de leur santé dans le marché croissant du cold brew RTD.
Reborn Coffee (NASDAQ: REBN) gab eine Partnerschaft mit Finlays bekannt, um eine neue Linie von Ready-to-Drink (RTD) Cold Brew Produkten der 4. Welle zu lancieren, die während der Art Basel Miami Beach 2024 vorgestellt wurde. Die Zusammenarbeit umfasst drei verschiedene Angebote: Miami Passion (tropische Fusion mit Passionsfrucht), Signature Blend (klassischer Cold Brew) und Single-Origin Colombian Cold Brew.
Die Produktlinie soll im ersten Quartal 2025 auf den Markt kommen und präsentiert ein Spezialetikettendesign für Miami Passion, das von der Künstlerin aus Miami, Mira, entworfen wurde. Die Produkteinführung fand im SLS Hotel Miami Beach während der Art Basel statt, wo Mira eine künstlerische Installation zeigte, die von der Zusammenarbeit inspiriert war. Die Produkte enthalten keinen Zucker und bestehen aus natürlichen Zutaten, die sich an gesundheitsbewusste Verbraucher im wachsenden RTD Cold Brew Markt richten.
- Partnership with established global leader Finlays (founded 1750) for state-of-the-art cold brew production
- Expansion into the growing RTD cold brew market segment
- Product launch scheduled for Q1 2025 with three distinct offerings
- None.
Insights
The launch of Reborn Coffee's RTD cold brew line is primarily a marketing event without immediate financial impact. While the RTD coffee market shows promise, this announcement lacks important details about distribution channels, production capacity, or revenue projections. The partnership with Finlays, though prestigious, doesn't include any financial terms or commitments. The artistic collaboration for packaging, while creative, doesn't substantially affect business fundamentals.
The planned Q1 2025 launch means no immediate revenue impact. For a company with a
Reborn Coffee Partners with Finlays and Miami Artist Mira to Launch an Innovative Ready-to-Drink Cold Brew Line Blending Premium Flavors with Vibrant Artistry
BREA, Calif., Dec. 10, 2024 (GLOBE NEWSWIRE) -- Reborn Coffee, Inc. (NASDAQ: REBN), a premier specialty coffee retailer, today announced a collaboration with Finlays, a global leader in premium tea and coffee solutions, launching its new ready-to-drink (RTD) 4th Wave Cold Brew product line during Art Basel Miami Beach 2024, which took place December 6-8, 2024. This award-winning line highlights Reborn Coffee's commitment to innovation and quality.
Founded in 1750 and part of the prestigious Swire Group, Finlays was selected for its state-of-the-art cold brew extraction process, which ensures superior flavor and extended shelf life for RTD coffee beverages. The collaboration has resulted in three distinct offerings, each developed through meticulous testing:
- Miami Passion: A tropical fusion of Reborn Cold Brew and passion fruit, delivering a vibrant, flavorful profile.
- Signature Blend: A classic, rich cold brew crafted with precision.
- Single-Origin Colombian Cold Brew: Showcasing the finest coffee beans from Colombia, offering a smooth and authentic taste.
Reborn’s new RTD Cold Brew collection is set to launch in the first calendar quarter of 2025, promising a sensory experience that appeals to coffee enthusiasts seeking quality, health-conscious options, and convenience.
In celebration of this launch Reborn Coffee commissioned acclaimed Miami-based mixed-media artist Mira to create a unique, exclusive label design for the Miami Passion flavor. Known for her urban pop art style, Mira’s vibrant creations embody the dynamic spirit of the Magic City. Her limited-edition label, Sunset Waves, captures the magic of Miami’s iconic sunsets and its status as a hub of global passion.
“Collaborating with Reborn Coffee felt like a natural fit,” said Mira. “As a coffee lover and a believer in personal renewal, I resonate deeply with the idea of being reborn every morning, fueled by positivity and caffeine. Miami Passion is the perfect blend of flavor and inspiration.” The exclusive artwork debuted during Art Basel Miami 2024 at the SLS Hotel Miami Beach, where Mira also showcased a unique artistic installation inspired by her collaboration with Reborn.
The RTD cold brew coffee market continues to experience double-digit growth as consumers seek healthier, convenient options for their fast-paced lifestyles. Reborn Cold Brew stands out by delivering a smoother, less acidic coffee experience with natural ingredients, zero sugar, and bold caffeine flavors tailored to a new generation of coffee drinkers. Reborn Coffee invites you to explore its new RTD Cold Brew collection and immerse yourself in the artistry and flavor of Miami Passion.
About Finlays
Finlays, established in 1750 and now part of the Swire Group, is a leading global B2B supplier of tea, coffee, and botanical solutions. With operations spanning four continents, Finlays offers an integrated supply chain that ensures quality and consistency from bush to cup. Renowned for its innovative cold brew extraction process, Finlays employs a bespoke, gravity-fed method that involves no heat or pressure. This gentle extraction preserves the coffee's full-bodied flavor and character, resulting in a smoother, less acidic beverage with an extended shelf life. Finlays' commitment to excellence and innovation makes it a trusted partner for brands worldwide, delivering high-quality, natural beverage solutions that cater to evolving consumer preferences.
About Reborn Coffee
Reborn Coffee, Inc. (NASDAQ: REBN) focuses on delivering high-quality, specialty-roasted coffee at retail locations, kiosks, and cafes. Committed to innovation and excellence, Reborn Coffee elevates the coffee experience through advanced technology and premium service, while honoring traditional brewing techniques. The company stands out through unique processes, including the meticulous sourcing, washing, roasting, and brewing of coffee beans with a balance of precision and craftsmanship. For more information, please visit www.reborncoffee.com.
Forward-Looking Statements
All statements in this release that are not based on historical fact are “forward-looking statements.” While management has based any forward-looking statements included in this release on its current expectations, the information on which such expectations were based may change. Forward-looking statements involve inherent risks and uncertainties which could cause actual results to differ materially from those in the forward-looking statements, as a result of various factors including those risks and uncertainties described in the Risk Factors and Management’s Discussion and Analysis of Financial Condition and Results of Operations sections of our recent filings with the Securities and Exchange Commission (“SEC”) including our Form 10-Q for the third quarter of 2024, which can be found on the SEC’s website at www.sec.gov. Such risks, uncertainties, and other factors include, but are not limited to, the Company’s ability to continue as a going concern as indicated in an explanatory paragraph in the Company’s independent registered public accounting firm’s audit report as a result of recurring net losses, among other things, the Company’s ability to successfully open the additional locations described herein as planned or at all, the Company’s ability to expand its business both within and outside of California (including as it relates to increasing sales and growing Average Unit Volumes at our existing stores), the degree of customer loyalty to our stores and products, the fluctuation of economic conditions, competition and inflation. We urge you to consider those risks and uncertainties in evaluating our forward-looking statements. We caution readers not to place undue reliance upon any such forward-looking statements, which speak only as of the date made. The Company undertakes no obligation to update these statements for revisions or changes after the date of this release, except as required by law.
Contacts
Investor Relations Contact:
Chris Tyson
Executive Vice President MZ North America REBN@mzgroup.us
949-491-8235
Company Contact:
Reborn Coffee, Inc. ir@reborncoffee.com
A photo accompanying this announcement is available at https://www.globenewswire.com/NewsRoom/AttachmentNg/b05e6b4e-01c8-4159-88cb-806232280194
FAQ
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