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Reborn Coffee Introduces New Award Winning Design Coffeeware for Global Distribution

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Reborn Coffee Inc. (Nasdaq: REBN) has announced the launch of its new patented coffeeware, starting with the Reborn Tumbler. This IF Design Award-winning product, created in collaboration with designer Mr. Gu and his brand Nooof, marks the beginning of a global rollout aimed at driving significant growth for the company.

The eco-friendly tumbler combines functionality and style, reflecting Reborn Coffee's commitment to sustainability and quality. CEO Jay Kim emphasized that this launch sets a new standard in the coffeeware industry and is just the start of their journey to lead the market with innovative products.

Reborn Coffee is targeting key markets including the U.S., China, and Southeast Asia, with plans to expand distribution globally. The company will continue to introduce new, patent-driven coffeeware products, available soon on their e-commerce platforms and through B2B partners.

Reborn Coffee Inc. (Nasdaq: REBN) ha annunciato il lancio del suo nuovo coffeeware brevettato, a partire dal Reborn Tumbler. Questo prodotto, vincitore del Premio IF Design, creato in collaborazione con il designer Mr. Gu e il suo marchio Nooof, segna l'inizio di un rollout globale mirato a guidare una crescita significativa per l'azienda.

Il tumbler eco-compatibile combina funzionalità e stile, riflettendo l'impegno di Reborn Coffee verso la sostenibilità e la qualità. L'amministratore delegato Jay Kim ha sottolineato che questo lancio stabilisce un nuovo standard nell'industria del coffeeware e rappresenta solo l'inizio del loro percorso per guidare il mercato con prodotti innovativi.

Reborn Coffee sta puntando a mercati chiave tra cui gli Stati Uniti, la Cina e il Sud-Est asiatico, con piani per espandere la distribuzione a livello globale. L'azienda continuerà a introdurre nuovi prodotti di coffeeware con brevetto, disponibili a breve sulle loro piattaforme di e-commerce e attraverso partner B2B.

Reborn Coffee Inc. (Nasdaq: REBN) ha anunciado el lanzamiento de su nuevo coffeeware patentado, comenzando con el Reborn Tumbler. Este producto, galardonado con el Premio IF Design, creado en colaboración con el diseñador Mr. Gu y su marca Nooof, marca el inicio de un despliegue global destinado a impulsar un crecimiento significativo para la empresa.

El tumbler ecológico combina funcionalidad y estilo, reflejando el compromiso de Reborn Coffee con la sostenibilidad y la calidad. El CEO Jay Kim enfatizó que este lanzamiento establece un nuevo estándar en la industria del coffeeware y es solo el comienzo de su camino para liderar el mercado con productos innovadores.

Reborn Coffee está enfocándose en mercados clave, incluidos EE. UU., China y el Sudeste Asiático, con planes de expandir la distribución a nivel global. La empresa continuará introduciendo nuevos productos de coffeeware patentados, que estarán disponibles pronto en sus plataformas de comercio electrónico y a través de socios B2B.

리본 커피 주식회사 (Nasdaq: REBN)는 리본 텀블러를 시작으로 새로운 특허받은 커피웨어를 출시한다고 발표했습니다. IF 디자인 어워드를 수상한 이 제품은 디자이너 Mr. Gu와 그의 브랜드 Nooof과의 협업으로 만들어졌으며, 회사의 성장을 이끌기 위한 글로벌 롤아웃의 시작을 알립니다.

환경 친화적인 텀블러는 기능성과 스타일을 결합하여 리본 커피의 지속 가능성과 품질에 대한 노력을 반영합니다. CEO Jay Kim은 이번 출시가 커피웨어 산업의 새로운 기준을 설정하며, 혁신적인 제품으로 시장을 선도하기 위한 여정의 시작일 뿐이라고 강조했습니다.

리본 커피는 미국, 중국, 동남아시아 등 주요 시장을 목표로 하고 있으며, 글로벌 유통 확장을 계획하고 있습니다. 이 회사는 특허 기반의 새로운 커피웨어 제품을 계속해서 도입할 예정이며, 곧 그들의 전자상거래 플랫폼과 B2B 파트너를 통해 이용할 수 있습니다.

Reborn Coffee Inc. (Nasdaq: REBN) a annoncé le lancement de son nouveau coffeeware breveté, en commençant par le Reborn Tumbler. Ce produit, lauréat du prix IF Design, créé en collaboration avec le designer Mr. Gu et sa marque Nooof, marque le début d'un déploiement mondial visant à générer une croissance significative pour l'entreprise.

Le tumbler écologique combine fonctionnalité et style, reflétant l'engagement de Reborn Coffee envers la durabilité et la qualité. Le PDG Jay Kim a souligné que ce lancement établit une nouvelle norme dans l'industrie du coffeeware et n'est que le début de leur parcours pour mener le marché avec des produits innovants.

Reborn Coffee cible des marchés clés, notamment les États-Unis, la Chine et l'Asie du Sud-Est, avec des plans pour étendre la distribution à l'échelle mondiale. L'entreprise continuera à introduire de nouveaux produits de coffeeware sous brevet, bientôt disponibles sur leurs plateformes de commerce électronique et via des partenaires B2B.

Reborn Coffee Inc. (Nasdaq: REBN) hat die Einführung seines neuen patentierten Coffeewares angekündigt, beginnend mit dem Reborn Tumbler. Dieses IF Design Award-prämierte Produkt, das in Zusammenarbeit mit Designer Mr. Gu und seiner Marke Nooof geschaffen wurde, markiert den Beginn eines globalen Rollouts, der darauf abzielt, ein signifikantes Wachstum für das Unternehmen zu erzielen.

Der umweltfreundliche Tumbler kombiniert Funktionalität und Stil und spiegelt das Engagement von Reborn Coffee für Nachhaltigkeit und Qualität wider. CEO Jay Kim betonte, dass dieser Launch einen neuen Standard in der Coffeeware-Industrie setzt und nur der Anfang ihrer Reise ist, den Markt mit innovativen Produkten zu führen.

Reborn Coffee zielt auf wichtige Märkte ab, einschließlich der USA, China und Südostasien, mit Plänen zur globalen Distributionserweiterung. Das Unternehmen wird weiterhin neue, patentierte Coffeeware-Produkte einführen, die bald auf ihren E-Commerce-Plattformen und über B2B-Partner erhältlich sein werden.

Positive
  • Launch of new patented coffeeware, starting with the award-winning Reborn Tumbler
  • Global rollout expected to drive significant growth
  • Targeting key markets with a combined population of over 2.3 billion people
  • Plans to expand distribution globally
  • Introduction of additional patent-driven coffeeware products
Negative
  • None.

Insights

The introduction of Reborn Coffee's new award-winning coffeeware, starting with the Reborn Tumbler, represents a strategic move into product diversification. While innovative, the impact on the company's $8.77 million market cap may be in the short term. The global distribution plan targeting the U.S., China and Southeast Asia is ambitious, addressing a massive potential market of over 2.3 billion people.

However, entering the competitive coffeeware market presents challenges:

  • Brand recognition in hardware compared to coffee
  • Competition from established players
  • Supply chain and distribution complexities

The IF Design Award lends credibility, but success will depend on pricing, quality and marketing execution. While this move could diversify revenue streams, its impact on the company's financials remains to be seen, making it a cautiously optimistic development for investors.

Reborn Tumbler to Lead Introduction of Innovative, Eco-Friendly Coffeeware

BREA, Calif., Oct. 21, 2024 (GLOBE NEWSWIRE) --  Reborn Coffee Inc. (Nasdaq: REBN), a leader in the specialty coffee industry, today announced the launch of its latest patented coffeeware, starting with the highly anticipated Reborn Tumbler. This innovative, IF Design Award-winning product marks the beginning of a global rollout that is expected to drive significant growth and position Reborn Coffee at the forefront of the industry.

The Reborn Coffee Tumbler, created exclusively for Reborn Coffee, was designed by Mr. Gu in collaboration with his design brand, Nooof. This innovative design, which earned the prestigious IF Product Design Award, seamlessly blends functionality and style in an eco-friendly tumbler, reflecting Reborn Coffee’s dedication to sustainability and quality.

Reborn Tumbler

“Our new Reborn Tumbler sets a new fresh standard in the coffeeware industry, blending innovative design with environmental responsibility,” said Jay Kim, CEO of Reborn Coffee. “This is just the beginning of our journey to lead the market with groundbreaking coffeeware products that will be distributed globally.”

Reborn Coffee is targeting key markets with this launch, including the U.S., China, and Southeast Asia, collectively representing a combined population of over 2.3 billion people. In addition to these regions, Reborn Coffee plans expand distribution across the rest of the globe, reaching billions more consumers. The Reborn Tumbler is expected to lead the charge as it rolls out across Reborn Coffee’s global locations.

In addition to the Reborn Tumbler, Reborn Coffee will continue to introduce new, patent-driven coffeeware products that reflect the company's dedication to innovative design and quality for distribution globally. This launch is just the beginning of Reborn Coffee’s expansion into a new era of design leadership in coffeeware.

The Reborn Coffee’s Tumbler and additional coffeeware products will be available soon on our online e-commerce platforms and through our B2B partners. Be sure to get a first look at these exciting new offerings as they launch across the U.S., China, Southeast Asia, and beyond.

About Nooof
Nooof is an innovative design brand founded by Mr. Gu, known for creating cutting-edge, stylish, and functional products that combine modern aesthetics with everyday practicality. The brand has gained global recognition for its unique approach to product design, blending creativity with sustainability. Nooof’s designs, including its award-winning projects such as the IF Product Design Award, have set a new standard in industries ranging from consumer goods to lifestyle accessories. Through collaborations with leading companies like Reborn Coffee, Nooof continues to push the boundaries of design, offering products that are both trendsetting and environmentally conscious.

About Reborn Coffee

Reborn Coffee, Inc. (NASDAQ: REBN) is focused on serving high quality, specialty-roasted coffee at retail locations, kiosks, and cafes. Reborn is an innovative company that strives for constant improvement in the coffee experience through exploration of new technology and premier service, guided by traditional brewing techniques. Reborn believes they differentiate themselves from other coffee roasters through innovative techniques, including sourcing, washing, roasting, and brewing their coffee beans with a balance of precision and craft. For more information, please visit www.reborncoffee.com.

Forward-Looking Statements

All statements in this release that are not based on historical fact are “forward-looking statements.” While management has based any forward-looking statements included in this release on its current expectations, the information on which such expectations were based may change. Forward-looking statements involve inherent risks and uncertainties which could cause actual results to differ materially from those in the forward-looking statements, as a result of various factors including those risks and uncertainties described in the Risk Factors and Management’s Discussion and Analysis of Financial Condition and Results of Operations sections of our recent filings with the Securities and Exchange Commission (“SEC”) including our Form 10-Q for the third quarter of 2023, which can be found on the SEC’s website at www.sec.gov. Such risks, uncertainties, and other factors include, but are not limited to, the Company’s ability to continue as a going concern as indicated in an explanatory paragraph in the Company’s independent registered public accounting firm’s audit report as a result of recurring net losses, among other things, the Company’s ability to successfully open the additional locations described herein as planned or at all, the Company’s ability to expand its business both within and outside of California (including as it relates to increasing sales and growing Average Unit Volumes at our existing stores), the degree of customer loyalty to our stores and products, the impact of COVID-19 on consumer traffic and costs, the fluctuation of economic conditions, competition and inflation. We urge you to consider those risks and uncertainties in evaluating our forward-looking statements. We caution readers not to place undue reliance upon any such forward-looking statements, which speak only as of the date made. The Company undertakes no obligation to update these statements for revisions or changes after the date of this release, except as required by law.

Contacts

Investor Relations Contact:
Chris Tyson
Executive Vice President
MZ North America
REBN@mzgroup.us  
949-491-8235

Company Contact:
Reborn Coffee, Inc.
ir@reborncoffee.com

A photo accompanying this announcement is available at https://www.globenewswire.com/NewsRoom/AttachmentNg/08baaa4a-cfcb-426e-99c2-d7af0be40595


FAQ

What new product has Reborn Coffee (REBN) introduced?

Reborn Coffee has introduced the Reborn Tumbler, an IF Design Award-winning eco-friendly coffeeware product.

Which markets is Reborn Coffee (REBN) targeting with its new coffeeware?

Reborn Coffee is targeting key markets including the U.S., China, and Southeast Asia, with plans to expand distribution globally.

How does the new Reborn Tumbler align with Reborn Coffee's (REBN) values?

The Reborn Tumbler reflects Reborn Coffee's dedication to sustainability and quality, blending innovative design with environmental responsibility.

Where will Reborn Coffee's (REBN) new coffeeware products be available?

The new coffeeware products will be available on Reborn Coffee's online e-commerce platforms and through their B2B partners.

Reborn Coffee, Inc.

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