Reborn Coffee Closes Master License Agreement for Sichuan Province, China
Reborn Coffee Inc (Nasdaq: REBN) has announced a significant expansion into China through a Master License Agreement with Chengdu Octaday Entertainment Group. This partnership will establish Reborn Coffee's presence in Chengdu, Sichuan Province, home to 83 million people. The company plans to open a flagship store in the New Century Global Center, the world's largest shopping center.
Reborn Coffee aims to open 100 new locations across Sichuan, Liaoning, and Guangdong provinces over the next two years. The company's global expansion strategy targets over 300 locations worldwide within the same timeframe, integrating Coffee, Tea, and Bakery into one brand experience. This move is part of Reborn Coffee's ambition to become a global household name in specialty coffee.
Reborn Coffee Inc (Nasdaq: REBN) ha annunciato una significativa espansione in Cina attraverso un Contratto di Licenza Master con Chengdu Octaday Entertainment Group. Questa partnership stabilirà la presenza di Reborn Coffee a Chengdu, nella provincia di Sichuan, che ospita 83 milioni di persone. L'azienda prevede di aprire un negozio flagship nel New Century Global Center, il centro commerciale più grande del mondo.
Reborn Coffee mira ad aprire 100 nuove sedi nelle province di Sichuan, Liaoning e Guangdong nei prossimi due anni. La strategia di espansione globale dell'azienda prevede oltre 300 sedi in tutto il mondo nello stesso periodo, integrando Caffè, Tè e Panetteria in un'unica esperienza di marca. Questa mossa fa parte dell'ambizione di Reborn Coffee di diventare un nome conosciuto a livello globale nel caffè specializzato.
Reborn Coffee Inc (Nasdaq: REBN) ha anunciado una expansión significativa en China a través de un Acuerdo de Licencia Maestra con Chengdu Octaday Entertainment Group. Esta asociación establecerá la presencia de Reborn Coffee en Chengdu, en la provincia de Sichuan, hogar de 83 millones de personas. La compañía planea abrir una tienda insignia en el New Century Global Center, el centro comercial más grande del mundo.
Reborn Coffee tiene como objetivo abrir 100 nuevas ubicaciones en las provincias de Sichuan, Liaoning y Guangdong en los próximos dos años. La estrategia de expansión global de la empresa apunta a más de 300 ubicaciones en todo el mundo en el mismo plazo, integrando Café, Té y Panadería en una única experiencia de marca. Este movimiento es parte de la ambición de Reborn Coffee de convertirse en un nombre conocido a nivel mundial en café de especialidad.
Reborn Coffee Inc (Nasdaq: REBN)는 Chengdu Octaday Entertainment Group와 함께 마스터 라이선스 계약을 체결하여 중국으로의 중요한 확장을 발표했습니다. 이번 파트너십을 통해 Reborn Coffee는 쓰촨성 청두에 입지를 다지게 되며, 이 지역 인구는 8천3백만 명에 달합니다. 회사는 세계에서 가장 큰 쇼핑 센터인 New Century Global Center에 플래그십 스토어를 열 계획입니다.
Reborn Coffee는 향후 2년 동안 쓰촨성, 랴오닝성, 광둥성에 100개의 새로운 매장을 열 목표로 하고 있습니다. 회사의 글로벌 확장 전략은 같은 기간 동안 전 세계에 300개 이상의 매장을 목표로 하며, 커피, 차, 베이커리를 하나의 브랜드 경험으로 통합할 계획입니다. 이러한 움직임은 Reborn Coffee가 전문 커피 분야에서 세계적으로 유명한 이름이 되고자 하는 야망의 일환입니다.
Reborn Coffee Inc (Nasdaq: REBN) a annoncé une expansion significative en Chine grâce à un Contrat de Licence Maître avec le Chengdu Octaday Entertainment Group. Ce partenariat établira la présence de Reborn Coffee à Chengdu, dans la province du Sichuan, qui compte 83 millions d'habitants. La société prévoit d'ouvrir un magasin phare dans le New Century Global Center, le plus grand centre commercial du monde.
Reborn Coffee vise à ouvrir 100 nouveaux emplacements dans les provinces du Sichuan, du Liaoning et du Guangdong au cours des deux prochaines années. La stratégie d'expansion mondiale de l'entreprise vise plus de 300 emplacements dans le monde pendant la même période, en intégrant le café, le thé et la boulangerie en une seule expérience de marque. Ce mouvement fait partie de l'ambition de Reborn Coffee de devenir un nom connu à l'échelle mondiale dans le café de spécialité.
Reborn Coffee Inc (Nasdaq: REBN) hat eine bedeutende Expansion nach China durch einen Master-Lizenzvertrag mit der Chengdu Octaday Entertainment Group angekündigt. Diese Partnerschaft wird Reborn Coffees Präsenz in Chengdu, Provinz Sichuan, wo 83 Millionen Menschen leben, etablieren. Das Unternehmen plant, ein Flagship-Store im New Century Global Center, dem größten Einkaufszentrum der Welt, zu eröffnen.
Reborn Coffee hat das Ziel, in den nächsten zwei Jahren 100 neue Standorte in den Provinzen Sichuan, Liaoning und Guangdong zu eröffnen. Die globale Expansionsstrategie des Unternehmens zielt darauf ab, im gleichen Zeitraum über 300 Standorte weltweit zu integrieren und Kaffee, Tee und Bäckerei in ein einziges Markenerlebnis zu integrieren. Dieser Schritt ist Teil des Bestrebens von Reborn Coffee, ein weltweit bekannter Name im Spezialitätenkaffee zu werden.
- Expansion into China's Sichuan Province, reaching a potential market of 83 million people
- Strategic partnership with Chengdu Octaday Entertainment Group for market penetration
- Flagship store planned in the world's largest shopping center, New Century Global Center
- Target to open 100 new locations across three Chinese provinces in two years
- Global expansion goal of over 300 locations worldwide within two years
- None.
Insights
The Master License Agreement with Chengdu Octaday Entertainment Group marks a significant expansion for Reborn Coffee (REBN) into the lucrative Chinese market. With a target population of 83 million in Sichuan Province alone, this move has substantial revenue potential. The planned flagship store in the New Century Global Center, a prime location, could drive significant foot traffic and brand visibility. However, investors should note that the company's ambitious goal of opening 100 new locations in two years across key Chinese regions and 300 locations worldwide may require substantial capital investment. While expansion could lead to increased revenues, it also carries execution risks and potential strain on financial resources. The stock's performance will likely hinge on the company's ability to successfully implement this rapid growth strategy while maintaining profitability.
Reborn Coffee's entry into Sichuan Province represents a strategic move into a high-potential market. China's coffee consumption is growing rapidly, with specialty coffee gaining popularity among younger urban consumers. Chengdu, as a tier-1 city, aligns well with this trend. The partnership with a local entertainment group could provide valuable insights into consumer preferences and help navigate regulatory challenges. However, competition in China's coffee market is intense, with both international chains and local players vying for market share. Reborn Coffee's success will depend on its ability to differentiate its "Coffee, Tea and Bakery" concept and adapt to local tastes. The ambitious expansion plan of 300 global locations in two years is aggressive and will require careful market selection and execution to avoid overextension.
Strategic Partnership with Chengdu Octaday Entertainment Group to Introduce Reborn Coffee's Specialty Experience to Sichuan's 83 Million People
BREA, Calif., Sept. 04, 2024 (GLOBE NEWSWIRE) -- Reborn Coffee Inc (Nasdaq: REBN), a leading global specialty coffee brand, is pleased to announce a significant expansion into the China market through a strategic Master License Agreement with Chengdu Octaday Entertainment Group, facilitated by Reborn China. This transformative partnership will establish Reborn Coffee's premier locations in Chengdu, the bustling capital of Sichuan Province, a region known for its rich cultural heritage and home to over 83 million people.
This joint venture combines Reborn Coffee's expertise in retail coffee operations with Chengdu Octaday Entertainment Group's extensive influence in the region. Together, they aim to transform the coffee culture in Sichuan, introducing Reborn Coffee's unique and distinguished specialty coffee experience to this vibrant and dynamic province.
"We are particularly excited to highlight our flagship store in the iconic New Century Global Center, located in the heart of the megacity of Chengdu," said Jay Kim, CEO of Reborn Coffee. "New Century Global Center, known as the world's largest shopping center, features a world-class indoor water park, two 5 star hotels, skating rink, movie theaters, and a museum, making it a prime location for our flagship store. This store will serve as a key milestone in our expansion strategy, setting a new standard for future expansions across Sichuan and beyond."
Reborn Coffee continues executing its strategy for global expansion with licenses already secured in both Liaoning and Guangdong provinces, and now in Sichuan. Over the next two years, the company is targeting the opening of 100 new locations across these key regions, driven by its innovative standardized concept that seamlessly integrates Coffee, Tea, and Bakery into one unparalleled brand experience.
Reborn Coffee’s ambitions extend beyond the provincial level, with the company aiming to achieve global prominence. The company has established a target of over 300 locations worldwide within the next two years designed to establish Reborn Coffee as a household name across continents, from Asia to the Americas. As Reborn Coffee continues to penetrate new markets, it is poised to redefine the future of specialty coffee on a global scale.
About Chengdu Octaday Entertainment Group
Chengdu Octaday Entertainment Group is a Chinese company that operates in the entertainment and cultural industries. The company is based in Chengdu, a major city in southwestern China, and is involved in various aspects of the entertainment business, including theme parks, cultural tourism, and media production.
The company is known for developing and managing large-scale entertainment projects, such as theme parks and attractions that often incorporate elements of Chinese culture and history. Chengdu Octaday is also involved in creating multimedia content, including films, television programs, and digital media, aimed at both domestic and international audiences.
The Sichuan flagship store will set a new benchmark for future expansions throughout the province and beyond, reflecting Reborn Coffee's continuous commitment to quality, innovation, and community connection. This flagship location, with its comprehensive brand center, lays the foundation for broader expansion across China, reinforcing Reborn Coffee's position in one of the world's fastest-growing coffee markets.
About Reborn Coffee
Reborn Coffee, Inc. (NASDAQ: REBN) is focused on serving high quality, specialty-roasted coffee at retail locations, kiosks, and cafes. Reborn is an innovative company that strives for constant improvement in the coffee experience through exploration of new technology and premier service, guided by traditional brewing techniques. Reborn believes they differentiate themselves from other coffee roasters through innovative techniques, including sourcing, washing, roasting, and brewing their coffee beans with a balance of precision and craft. For more information, please visit www.reborncoffee.com.
Forward-Looking Statements
All statements in this release that are not based on historical fact are “forward-looking statements.” While management has based any forward-looking statements included in this release on its current expectations, the information on which such expectations were based may change. Forward-looking statements involve inherent risks and uncertainties which could cause actual results to differ materially from those in the forward-looking statements, as a result of various factors including those risks and uncertainties described in the Risk Factors and Management’s Discussion and Analysis of Financial Condition and Results of Operations sections of our recent filings with the Securities and Exchange Commission (“SEC”) including our Form 10-Q for the second quarter of 2024, which can be found on the SEC’s website at www.sec.gov. Such risks, uncertainties, and other factors include, but are not limited to, the Company’s ability to continue as a going concern as indicated in an explanatory paragraph in the Company’s independent registered public accounting firm’s audit report as a result of recurring net losses, among other things, the Company’s ability to successfully open the additional locations described herein as planned or at all, the Company’s ability to expand its business both within and outside of California (including as it relates to increasing sales and growing Average Unit Volumes at our existing stores), the degree of customer loyalty to our stores and products, the impact of COVID-19 on consumer traffic and costs, the fluctuation of economic conditions, competition and inflation. We urge you to consider those risks and uncertainties in evaluating our forward-looking statements. We caution readers not to place undue reliance upon any such forward-looking statements, which speak only as of the date made. The Company undertakes no obligation to update these statements for revisions or changes after the date of this release, except as required by law.
Contacts
Investor Relations Contact:
Chris Tyson
Executive Vice President
MZ North America
REBN@mzgroup.us
949-491-8235
Company Contact:
Reborn Coffee, Inc.
ir@reborncoffee.com
A photo accompanying this announcement is available at https://www.globenewswire.com/NewsRoom/AttachmentNg/063e755f-5e53-435d-a91d-6ab3787be3b3
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