JPAR Founder JP Piccinini Aligns with Real to Help Agents and Brokerage Leaders Scale
Key Terms
franchisee financial
franchisor financial
Entrepreneur brings two decades of experience building high-growth brokerages and agent-centric businesses
Over the course of his career, Piccinini has served as an agent, brokerage owner, franchisee and franchisor, giving him a broad perspective on the real estate industry at every stage of business development. Under this leadership, JPAR grew to approximately 4,000 agents across 22 states, generated more than
"I've spent my entire real estate career helping agents grow," Piccinini said. "I've always believed success is about more than production. It's about building a business that creates freedom, stability and long-term wealth. Real shares that philosophy. It gives agents the tools, collaboration and opportunities to grow their income in multiple ways, and I'm excited to help them unlock that potential."
Based in
"At Real, we're committed to giving our agent community the resources, technology and opportunities they need to grow thriving businesses and build long-term wealth," said Cassity. "JP has spent his career building and scaling companies that empower real estate entrepreneurs. He understands what it takes to grow from agent to operator to organization builder, and his experience will be an incredible asset to our community."
Piccinini brings more than 20 years of residential real estate experience to Real. He began his career in 2005 in
About Real
Real (NASDAQ: REAX) is a real estate experience company working to make life’s most complex transaction simpler. The fast-growing company combines essential real estate, mortgage and closing services with powerful technology to deliver a single seamless end-to-end consumer experience, guided by trusted agents. With a presence in all 50 states across the U.S. and Canada, Real supports over 34,000 agents who use its digital brokerage platform and tight-knit professional community to power their own forward-thinking businesses.
Forward-Looking Statements
Some of the statements in this press release are "forward-looking statements," as that term is defined in the Private Securities Litigation Reform Act of 1995, including statements regarding the Company’s growth. These forward-looking statements are subject to risks, uncertainties and assumptions, including the risk of slowdowns in real estate markets, economic and industry downturns and Real’s ability to attract new agents and retain current agents. Accordingly, these forward-looking statements should be evaluated with consideration given to the many risks and uncertainties that could cause actual results and events to differ materially from those in the forward-looking statements. They include the risks discussed under the heading “Risk Factors” in the Company’s Annual Information Form dated March 4, 2026, a copy of which is available under the Company’s SEDAR+ profile at www.sedarplus.ca. It is not possible for management to predict all the possible risks that could affect Real or to assess the impact of all possible risks on Real's business.
View source version on businesswire.com: https://www.businesswire.com/news/home/20260617974096/en/
Investor inquiries, please contact:
Loren Irwin
Director, Investor Relations and Financial Reporting
investors@therealbrokerage.com
908.280.2515
For media inquiries, please contact:
press@therealbrokerage.com
Source: The Real Brokerage Inc.