The RealReal Expands to Miami’s Design District with New Store Opening
The RealReal (REAL) has opened its fourteenth brick-and-mortar store in Miami's Design District, marking its second location in Florida. The 1,972 sq. ft. store features responsibly sourced materials and local artistic elements, including a hand-painted tile mural. The new location offers consignment services with expert evaluations for luxury items, including handbags, fine jewelry, and watches. Chief Merchandising Officer Samantha McCandless emphasizes the store's localized approach with a frequently updated inventory, chosen to serve Miami's active customer and consignor base.
The RealReal (REAL) ha aperto il suo quattordicesimo negozio fisico nel Design District di Miami, segnando la sua seconda location in Florida. Il negozio di 1.972 piedi quadrati presenta materiali a fonte responsabile ed elementi artistici locali, tra cui un murale in piastrelle dipinto a mano. La nuova location offre servizi di consignazione con valutazioni esperte per articoli di lusso, tra cui borse, gioielli pregiati e orologi. Il Chief Merchandising Officer Samantha McCandless sottolinea l'approccio localizzato del negozio con un inventario frequentemente aggiornato, selezionato per servire la base attiva di clienti e consignatori di Miami.
The RealReal (REAL) ha abierto su decimocuarto establecimiento físico en el Design District de Miami, marcando su segunda ubicación en Florida. La tienda de 1,972 pies cuadrados presenta materiales de origen responsable y elementos artísticos locales, incluyendo un mural de mosaico pintado a mano. La nueva ubicación ofrece servicios de consignación con evaluaciones expertas para artículos de lujo, incluyendo bolsos, joyería fina y relojes. La Directora de Merchandising, Samantha McCandless, enfatiza el enfoque localizado de la tienda con un inventario actualizado con frecuencia, seleccionado para servir a la activa base de clientes y consignadores de Miami.
The RealReal (REAL)은 마이애미 디자인 지구에 열네 번째 오프라인 매장을 열었으며, 이는 플로리다주에서 두 번째 위치를 나타냅니다. 1,972 평방피트 매장은 책임감 있게 소싱한 자재와 현지 예술 요소를 특징으로 하며, 수작업으로 그린 타일 벽화가 포함되어 있습니다. 새로운 매장은 고급품에 대한 전문가 평가와 함께 위탁 서비스를 제공합니다, 여기에는 핸드백, 고급 보석 및 시계가 포함됩니다. 최고 머천다이징 책임자 사만다 맥캔들러스는 매장의 지역 맞춤형 접근 방식을 강조하며, 마이애미의 활동적인 고객 및 위탁자 기반에 맞춰 자주 업데이트되는 재고를 선택하고 있습니다.
The RealReal (REAL) a ouvert son quatorzième magasin physique dans le Design District de Miami, marquant sa deuxième localisation en Floride. Le magasin de 1 972 pieds carrés présente des matériaux d'origine responsable et des éléments artistiques locaux, notamment une fresque en carreaux peints à la main. Ce nouvel emplacement propose des services de consignation avec des évaluations expertes pour des articles de luxe, y compris des sacs à main, des bijoux fins et des montres. Samantha McCandless, directrice commerciale, souligne l'approche localisée du magasin avec un inventaire fréquemment mis à jour, choisi pour servir la base active de clients et de consignataires de Miami.
The RealReal (REAL) hat sein vierzehntes stationäres Geschäft im Design District von Miami eröffnet, was die zweite Filiale in Florida darstellt. Der 1.972 Quadratfuß große Laden bietet verantwortungsvoll beschaffte Materialien und lokale künstlerische Elemente, darunter ein handgemaltes Fliesenmosaik. Der neue Standort bietet Konsignationsdienste mit fachkundigen Bewertungen für Luxusartikel, einschließlich Handtaschen, feinem Schmuck und Uhren. Die Chief Merchandising Officer Samantha McCandless betont den lokalisierten Ansatz des Geschäfts mit einem häufig aktualisierten Sortiment, das ausgewählt wurde, um die aktive Kunden- und Konsignatorbasis von Miami zu bedienen.
- Expansion of physical retail presence with 14th store opening
- Strategic entry into Miami's luxury market with established customer base
- Enhanced accessibility for local consignors potentially driving inventory growth
- None.
Insights
The Miami Design District store opening, while expanding The RealReal's physical footprint, represents a relatively minor operational development. The 1,972 sq. ft. retail space is their fourteenth location overall and second in Florida, indicating incremental rather than transformative growth. While the location targets an affluent market with strong luxury goods demand, the impact on overall revenue streams will likely be modest relative to their digital business. The store's focus on consignment services and valuations aligns with existing business models but doesn't introduce new revenue channels. Miami's luxury market and growing consignor base provide strategic advantages, but this expansion alone isn't substantial enough to significantly influence the company's financial trajectory or stock performance.
MIAMI, Nov. 27, 2024 (GLOBE NEWSWIRE) -- Today, The RealReal (Nasdaq: REAL), the world’s largest online marketplace for authenticated, resale luxury goods, proudly announces the opening of its newest store in The Miami Design District. This highly anticipated location marks The RealReal’s fourteenth brick-and-mortar location and the second in Florida.
The Miami store reflects The RealReal’s mindful approach to luxury, seamlessly paired with a design that honors the city’s iconic art deco heritage and exuberant color palette. Natural materials, such as responsibly sourced cork flooring, and a hand-painted tile mural by artist Cassie Griffin serve as striking highlights, celebrating Miami’s creative spirit. The thoughtfully curated space invites visitors to immerse themselves in a shopping experience that feels both luxurious and deeply connected to the community’s culture.
Samantha McCandless, Chief Merchandising Officer at The RealReal says “Each of our stores is fully localized, featuring a handpicked assortment that changes almost daily. We chose Miami because of its active, and growing, customer and consignor base, allowing us to better serve the community with a local store in their neighborhood.”
Consignment Services: The RealReal’s team of experts is on hand to provide personalized consultations for consignors, including evaluations of handbags, fine jewelry, and watches. Dedicated sales representatives offer convenient drop-off services, making it easy for Miami locals to contribute to The RealReal’s circular economy.
Handbag & Fine Jewelry Valuations: Trained specialists are available in-store for appraisals and valuations of handbags, fine jewelry, and watches, helping customers understand the value of their luxury items.
Store Details:
- Address: 51 NE 40th Street, Miami, FL 33137
- Hours: Monday to Saturday, 11 a.m. to 7 p.m.; Sunday, 12 p.m. to 6 p.m.
- Store Size: 1,972 sq. ft. Ground Floor
For more information or to book a consignment appointment, visit www.therealreal.com/miami.
About The RealReal:
The RealReal is the world’s largest online marketplace for authenticated, resale luxury goods, with 37 million members. With a rigorous authentication process overseen by experts, The RealReal provides a safe and reliable platform for consumers to buy and sell their luxury items. We have hundreds of in-house gemologists, horologists and brand authenticators who inspect thousands of items each day. As a sustainable company, we give new life to pieces by thousands of brands across numerous categories—including women's and men's fashion, fine jewelry and watches, art and home—in support of the circular economy. We make selling effortless with free virtual appointments, in-home pickup, drop-off and direct shipping. We handle all of the work for consignors, including authenticating, using AI and machine learning to determine optimal pricing, photographing and listing their items, as well as shipping and customer service.
Other Store and Luxury Consignment Office Locations
The RealReal's locations span key markets across the country, offering unique consignment and shopping experiences in Brentwood, CA; Chicago, IL (Luxury Consignment Office and Walton St.); Dallas, TX; Greenwich, CT; Los Angeles, CA (Melrose); Manhasset, NY; Marin, CA; Newport Beach, CA; Brooklyn, NY; New York, NY (Madison Ave, Midtown, and SoHo); Palm Beach, FL; Palo Alto, CA; and San Francisco, CA (Luxury Consignment Office).
Press Contact:
Mallory Johnston
PR@therealreal.com
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