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Motive Adds New Roadside Assistance As Fleet Safety Leaders Prepare for Dangerous Winter Season & Beyond

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Motive has launched a new 24/7/365 roadside assistance service through a partnership with National Automobile Club, offering comprehensive support for commercial fleets. The service provides access to over 75,000 roadside assistance providers across the US and Canada, with customers receiving up to 20% discounts and an additional 5% when using the Motive Card.

The launch comes as holiday season data shows a 32% increase in accidents around Christmas, with 65.5% of collisions occurring on wet or snowy roads. The service includes heavy-duty towing, jump starts, tire changes, fuel delivery, and lock-out assistance, with average response times under 20 seconds and service arrival within 60 minutes.

This addition complements Motive's existing safety features, including AI-powered Drowsiness Detection and Forward Collision Warning systems, which help prevent accidents caused by driver fatigue and rear-end collisions.

Motive ha lanciato un nuovo servizio di assistenza stradale attivo 24/7/365 grazie a una partnership con il National Automobile Club, offrendo supporto completo per flotte commerciali. Il servizio consente l'accesso a oltre 75.000 fornitori di assistenza stradale negli Stati Uniti e in Canada, con i clienti che ricevono sconti fino al 20% e un ulteriore 5% utilizzando la Motive Card.

Il lancio avviene in concomitanza con i dati della stagione festiva che mostrano un aumento del 32% degli incidenti attorno al Natale, con il 65,5% delle collisioni che si verifica su strade bagnate o innevate. Il servizio include il traino pesante, avviamenti, cambio di pneumatici, consegna di carburante e assistenza per sbloccaggio, con tempi di risposta medi inferiori a 20 secondi e arrivo del servizio entro 60 minuti.

Questa aggiunta completa le caratteristiche di sicurezza esistenti di Motive, inclusi i sistemi di Rilevamento della Sonnolenza alimentati da IA e di Avviso di Collisione Frontaliera, che aiutano a prevenire incidenti causati da affaticamento del conducente e collisioni posteriori.

Motive ha lanzado un nuevo servicio de asistencia en carretera activo las 24 horas, los 7 días de la semana y los 365 días del año a través de una asociación con el Club Nacional de Automóviles, ofreciendo apoyo integral para flotas comerciales. El servicio brinda acceso a más de 75,000 proveedores de asistencia en carretera en EE. UU. y Canadá, con descuentos de hasta el 20% y un 5% adicional al utilizar la Tarjeta Motive.

El lanzamiento se produce cuando los datos de la temporada navideña muestran un aumento del 32% en los accidentes alrededor de Navidad, con el 65,5% de las colisiones ocurriendo en carreteras mojadas o nevadas. El servicio incluye remolque pesado, arranques de batería, cambios de neumáticos, entrega de combustible y asistencia para desbloqueo, con tiempos de respuesta promedio de menos de 20 segundos y llegada del servicio en menos de 60 minutos.

Esta adición complementa las características de seguridad existentes de Motive, incluidos los sistemas de Detección de Somnolencia impulsados por IA y el sistema de Advertencia de Colisión Frontal, que ayudan a prevenir accidentes causados por la fatiga del conductor y colisiones por alcance.

Motive전국자동차협회와의 파트너십을 통해 연중무휴 24시간 도로 지원 서비스를 새로 출시하며 상업용 차량에 대한 종합 지원을 제공합니다. 이 서비스는 미국과 캐나다 전역의 75,000개 이상의 도로 지원 제공업체에 대한 접근을 제공하며, 고객은 최대 20%의 할인과 Motive 카드를 사용할 경우 추가 5% 할인을 받게 됩니다.

이번 출시는 크리스마스 시즌에 발생하는 사고가 32% 증가한다는 데이터와 함께 이루어졌으며, 충돌의 65.5%가 젖거나 눈이 내린 도로에서 발생합니다. 이 서비스는 중장비 견인, 점프 스타트, 타이어 교체, 연료 배달 및 잠금 해제 지원을 포함하며 평균 응답 시간은 20초 이내, 서비스 도착 시간은 60분 이내입니다.

이 추가 기능은 Motive의 기존 안전 기능을 보완하며, AI 기반의 졸음 감지 및 정면 충돌 경고 시스템이 포함되어 있어 운전자의 피로로 인한 사고 및 추돌을 예방하는 데 도움을 줍니다.

Motive a lancé un nouveau service d'assistance routière disponible 24/7/365 grâce à un partenariat avec le National Automobile Club, offrant un soutien complet pour les flottes commerciales. Le service permet l'accès à plus de 75 000 prestataires d'assistance routière aux États-Unis et au Canada, avec des clients bénéficiant de réductions allant jusqu'à 20% et une réduction supplémentaire de 5% en utilisant la carte Motive.

Ce lancement intervient alors que les données de la saison des fêtes montrent une augmentation de 32% des accidents autour de Noël, avec 65,5% des collisions se produisant sur des routes mouillées ou enneigées. Le service comprend le remorquage lourd, les démarrages, les changements de pneus, la livraison de carburant et l'assistance de déverrouillage, avec des temps de réponse moyens de moins de 20 secondes et une arrivée du service dans les 60 minutes.

Cette addition complète les fonctionnalités de sécurité existantes de Motive, y compris les systèmes de détection de somnolence alimentés par IA et d'avertissement de collision frontale, qui aident à prévenir les accidents causés par la fatigue du conducteur et les collisions arrière.

Motive hat einen neuen 24/7/365 Pannendienst durch eine Partnerschaft mit dem National Automobile Club ins Leben gerufen, der umfassende Unterstützung für kommerzielle Flotten bietet. Der Service gewährt Zugang zu über 75.000 Pannenhilfsdiensten in den USA und Kanada, wobei Kunden Rabatte von bis zu 20% sowie zusätzlich 5% beim Einsatz der Motive Card erhalten.

Der Start erfolgt, während die Daten der Feiertagssaison einen Anstieg der Unfälle um 32% rund um Weihnachten zeigen, wobei 65,5% der Kollisionen auf nassen oder verschneiten Straßen auftreten. Der Service umfasst Schwerlastabschleppdienste, Starthilfe, Reifenwechsel, Treibstofflieferung und Hilfestellung bei Verriegelung, mit durchschnittlichen Reaktionszeiten von unter 20 Sekunden und Ankunft des Dienstes innerhalb von 60 Minuten.

Diese Ergänzung ergänzt die bestehenden Sicherheitsfunktionen von Motive, einschließlich der KI-gestützten Müdigkeitserkennung und des Warnsystems für Frontalzusammenstöße, die dazu beitragen, Unfälle aufgrund von Müdigkeit des Fahrers und Heckauffahrunfälle zu verhindern.

Positive
  • Partnership with NAC provides access to 75,000+ roadside assistance providers
  • Customers receive up to 20% discount plus additional 5% with Motive Card
  • No monthly fees - pay-per-use model
  • Quick response times: under 20 seconds for call answers, 60 minutes for service arrival
Negative
  • None.

Insights

This product launch expands Motive's AI-powered safety ecosystem with strategic value. The partnership with NAC adds 75,000 roadside assistance providers across North America, addressing a critical market need during high-risk periods. The data showing a 32% spike in accidents during Christmas and 65.5% of collisions occurring on hazardous roads demonstrates strong market timing.

The integration of AI collision detection with physical emergency response creates a comprehensive safety solution. The technology's 99% severe collision detection rate and new drowsiness detection features provide competitive advantages. While the revenue impact may be modest initially, the strategic value in reducing fleet downtime and potential liability makes this a solid operational enhancement.

The roadside assistance market opportunity is substantial, with 5-10% of commercial vehicles requiring annual service. The pay-per-use model with 15-20% cost savings for customers presents an attractive value proposition compared to subscription-based competitors. Integration with the Motive Card for additional discounts shows smart ecosystem building.

The timing aligns with increased industry focus on driver safety and retention amid ongoing labor challenges. By addressing both preventive safety through AI and emergency response through NAC's network, Motive strengthens its competitive position in the fleet management space. The comprehensive offering should help drive customer acquisition and retention.

Motive Roadside Assistance and First Responder delivers fleets vital support during the holiday season when accidents spike 32%, according to Motive data

New partnership with National Automobile Club expands Motive’s comprehensive safety offering to support every aspect of accident management, no matter what happens on the road

SAN FRANCISCO--(BUSINESS WIRE)-- Motive, the AI-powered Integrated Operations Platform, today announced the launch of Motive Roadside Assistance, a comprehensive 24/7/365 roadside support service designed to improve driver safety and operational efficiency. The new service, combined with Motive’s First Responder, strengthens and expands Motive’s comprehensive safety solution by getting drivers the help they need faster, even in remote, hard-to-reach locations. Available through a strategic partnership with Roadzen’s National Automobile Club (NAC), Motive Roadside Assistance connects commercial drivers to more than 75,000 roadside assistance providers across the U.S. and Canada. Motive customers will receive up to 20% discounts on the service, and an additional 5% discount when service is purchased using their Motive Card.

The holiday season is the most dangerous time of year for drivers, as shown by Motive’s 2024 Holiday Outlook Report. Roads are particularly perilous around Christmas, with a 32% increase in accidents compared to the rest of December and the highest crash rate among all holidays. In 2023, the week leading up to Christmas saw a 10% increase in speeding events, increasing risks for drivers and the need for emergency and roadside support. Additionally, winter weather exacerbates risks, with 65.5% of Christmas collisions occurring on wet or snowy roads.

Every year, 5-10% of NAC’s commercial vehicles require roadside assistance, and every minute of roadside downtime increases risks to driver safety while reducing fleet productivity. With Motive Roadside Assistance, commercial vehicle operators can now access fast, reliable help when it’s needed most—especially during the holiday season when time lost can mean increased risks and missed opportunities.

“While our north star is to prevent collisions by detecting unsafe driving behavior, it is just as important we protect drivers and reduce risk when accidents do happen,” said Jai Ranganathan, Chief Product Officer, Motive. “Whether you need fast emergency support from first responders, or a quick roadside repair to get your driver back on the road, Motive’s complete safety solution quickly delivers the help customers need.”

Commercial fleets with heavy-duty vehicles and semi-trucks require specialized, large-scale towing, tire repair, and fuel delivery. By combining Motive’s industry-leading AI technology with NAC’s extensive roadside assistance network that meets the unique requirements of commercial vehicles, fleets can ensure drivers and cargo are protected and operations can run efficiently no matter what happens on the road. Specific offerings include:

  • Enhanced Safety: Quick response times minimize downtime and keep drivers safe, especially during dangerous weather and heavy traffic.
  • Fast and Reliable Service: Drivers can request immediate assistance for services including heavy duty towing, jump starts, tire changes, fuel delivery, lock-out assistance, winching, and more. Requests can easily be made directly from the Motive Driver App, with an average call answer time under 20 seconds and service arrival time within 60 minutes.
  • Extensive Coverage: Nationwide coverage across the U.S. and Canada ensures support for drivers wherever their routes take them.
  • Cost Savings & No Hidden Fees: Motive customers can expect savings of 15-20% on roadside assistance costs, with additional discounts available for Motive Card users. Customers only pay for services used, unlike other solutions with monthly service fees.
  • Improved Driver Satisfaction: Knowing they have reliable support reduces stress and boosts morale for drivers on the road.

Earlier this year Motive launched a first-of-its-kind first responder service for drivers of commercial vehicles that expedites emergency response in the event of a severe collision. The feature ensures drivers receive immediate help when a collision is detected by quickly dispatching emergency services, helping reduce fatalities and severe injuries, and setting a new standard for driver safety.

Motive’s industry-leading AI detects 99% of severe collisions within seconds and customers can use its powerful, accurate AI to monitor and protect drivers wherever they are. New AI-powered enhancements to Motive’s Driver Safety product combat driver fatigue, which contributes to an estimated over 90,000 accidents, 800 fatalities, and 50,000 injuries annually. Motive’s AI-powered Drowsiness Detection detects early and late signs of drowsy driving, including frequent yawning and eyes closed. In addition, new Forward Collision Warning AI helps prevent rear-end crashes, which account for 29% of all crashes, by alerting drivers to brake when a driver approaches another vehicle ahead of them too quickly.

Motive customers have access to Roadside Assistance beginning December 16 by selecting “Roadside Assistance” within the Driver App. Customers pay only when they use the service and there are no ongoing monthly fees. To learn more about Motive’s industry-leading safety solutions visit: https://gomotive.com/products/driver-safety/.

About Motive

Motive empowers the people who run physical operations with tools to make their work safer, more productive, and more profitable. For the first time, safety, operations, and finance teams can manage their workers, vehicles, equipment, and fleet-related spend in a single system. Motive serves more than 120,000 customers from small businesses to Fortune 500 enterprises such as Halliburton, KONE, NBC Universal, and Maersk across a wide range of industries including transportation and logistics, construction, energy, field service, manufacturing, agriculture, food and beverage, retail, waste services, and the public sector. Visit gomotive.com to learn more.

About National Automobile Club

Roadzen Inc. (Nasdaq:RDZN) is a global technology company transforming auto insurance using advanced artificial intelligence (AI). National Automobile Club, a wholly owned Roadzen business, is a business-to-business licensed auto club in California providing claims management and 24/7 commercial roadside assistance with a network of 20,000+ professional service providers offering tow, transport and first notice of loss services. NAC’s customers include government fleets, small businesses, commercial fleets, OEMs, fuel card companies, insurers, leasing and financing companies, warranty companies and auto-related entities. NAC has been in continuous business operations since 1924.

Media Contacts:

Motive: press@gomotive.com

Roadzen: media@roadzen.ai

Source: Motive

FAQ

What discounts does Motive offer on its new roadside assistance service?

Motive offers up to 20% discount on roadside assistance services, with an additional 5% discount when using the Motive Card.

How many roadside assistance providers are available through Motive's new service?

Motive's partnership with National Automobile Club provides access to more than 75,000 roadside assistance providers across the US and Canada.

What is the average response time for Motive's roadside assistance service?

The average call answer time is under 20 seconds, with service arrival within 60 minutes.

What services are included in Motive's roadside assistance program?

The service includes heavy-duty towing, jump starts, tire changes, fuel delivery, lock-out assistance, and winching services.

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