CELEBRITY CRUISES LAUNCHES 'DREAM MAKERS,' A FIRST OF ITS KIND INVITATION FOR TRAVELERS TO DREAM UP THEIR PERFECT VACATION ON CELEBRITY XCEL
Celebrity Cruises has launched 'Dream Makers,' an innovative program allowing travelers worldwide to help shape the experience on their newest ship, Celebrity Xcel. Through online polls and in-person events, participants will influence key decisions across culinary, entertainment, and interior design elements before the ship's launch in November 2025.
The Celebrity Xcel, which recently completed its exterior construction at the Chantiers de l'Atlantique shipyard, features the industry's first tri-fuel capable engine, advancing Royal Caribbean Group's commitment to net-zero emissions by 2050. The ship will begin its inaugural season from Fort Lauderdale with seven-night Caribbean itineraries, followed by Mediterranean voyages in Summer 2026 from Barcelona and Athens.
Celebrity Cruises ha lanciato 'Dream Makers', un innovativo programma che permette ai viaggiatori di tutto il mondo di contribuire a plasmare l'esperienza sulla loro nuova nave, Celebrity Xcel. Attraverso sondaggi online e eventi dal vivo, i partecipanti influenzeranno decisioni chiave riguardanti gli aspetti culinari, l'intrattenimento e il design degli interni prima del lancio della nave nel novembre 2025.
La Celebrity Xcel, che ha recentemente completato la costruzione esterna presso il cantiere navale Chantiers de l'Atlantique, è dotata del primo motore tri-fuel dell'industria, proseguendo l'impegno del Royal Caribbean Group per raggiungere emissioni nette zero entro il 2050. La nave inizierà la sua stagione inaugurale da Fort Lauderdale con itinerari nei Caraibi di sette notti, seguita da viaggi nel Mediterraneo nell'estate del 2026 da Barcellona e Atene.
Celebrity Cruises ha lanzado 'Dream Makers', un programa innovador que permite a los viajeros de todo el mundo ayudar a dar forma a la experiencia en su nuevo barco, Celebrity Xcel. A través de encuestas en línea y eventos en persona, los participantes influirán en decisiones clave sobre los elementos culinarios, el entretenimiento y el diseño de interiores antes del lanzamiento del barco en noviembre de 2025.
El Celebrity Xcel, que recientemente completó su construcción externa en el astillero Chantiers de l'Atlantique, cuenta con el primer motor capaz de utilizar tri-combustible en la industria, avanzando el compromiso del Royal Caribbean Group hacia emisiones netas cero para 2050. El barco comenzará su temporada inaugural desde Fort Lauderdale con itinerarios caribeños de siete noches, seguido de cruceros por el Mediterráneo en el verano de 2026 desde Barcelona y Atenas.
Celebrity Cruises는 'Dream Makers'라는 혁신적인 프로그램을 출시하여 전 세계 여행자들이 새로운 선박 Celebrity Xcel의 경험을 형성하도록 돕고 있습니다. 온라인 설문조사와 대면 이벤트를 통해 참여자들은 2025년 11월 선박 출시 전에 요리, 엔터테인먼트 및 실내 디자인 요소에 대한 주요 결정을 영향력 있게 할 수 있습니다.
Celebrity Xcel은 최근 샹티에르 드 라탈란티크 조선소에서 외부 건설을 완료했으며, 업계 최초의 삼중 연료 엔진을 갖추고 있어 로얄 캐리비안 그룹의 2050년까지 탄소 중립 목표를 달성하려는 노력을 지속하고 있습니다. 이 선박은 포트 로더데일에서 7일간의 카리브해 항해로 첫 시즌을 시작하며, 2026년 여름에는 바르셀로나와 아테네에서 지중해 항해를 이어갈 예정입니다.
Celebrity Cruises a lancé 'Dream Makers', un programme innovant permettant aux voyageurs du monde entier de contribuer à façonner l'expérience sur leur nouveau navire, Celebrity Xcel. Grâce à des sondages en ligne et des événements en personne, les participants influenceront des décisions clés dans les domaines culinaires, de divertissement et de design intérieur avant le lancement du navire en novembre 2025.
Le Celebrity Xcel, qui a récemment achevé sa construction extérieure aux Chantiers de l'Atlantique, dispose du premier moteur capable de fonctionner au tri-fuel de l'industrie, renforçant l'engagement du Royal Caribbean Group vers des émissions nettes nulles d'ici 2050. Le navire commencera sa saison inaugurale depuis Fort Lauderdale avec des itinéraires dans les Caraïbes de sept nuits, suivis de croisières en Méditerranée durant l'été 2026 depuis Barcelone et Athènes.
Celebrity Cruises hat 'Dream Makers' ins Leben gerufen, ein innovatives Programm, das es Reisenden aus der ganzen Welt ermöglicht, das Erlebnis auf ihrem neuesten Schiff, Celebrity Xcel, mitzugestalten. Durch Online-Umfragen und persönliche Veranstaltungen können die Teilnehmer wichtige Entscheidungen in Bezug auf kulinarische, Unterhaltungs- und Innenelemente vor dem Schiffstart im November 2025 beeinflussen.
Die Celebrity Xcel, die kürzlich ihre Außenkonstruktion auf der Werft Chantiers de l'Atlantique abgeschlossen hat, verfügt über den ersten tri-fuel-fähigen Motor der Branche und unterstützt das Engagement der Royal Caribbean Group für netto Null-Emissionen bis 2050. Das Schiff wird seine Eröffnungssaison ab Fort Lauderdale mit sieben Nächte Kurzreisen in der Karibik beginnen, gefolgt von mediterranen Reisen im Sommer 2026 von Barcelona und Athen.
- Introduction of innovative customer-driven design program potentially increasing brand engagement and future bookings
- Completion of ship's exterior construction, indicating on-schedule progress
- Implementation of first tri-fuel capable engine, advancing environmental sustainability goals
- Planned expansion into Mediterranean routes in 2026, diversifying revenue streams
- Significant capital investment in new ship construction during uncertain economic conditions
- Extended timeline until revenue generation (launching November 2025)
Insights
This innovative customer engagement initiative from Celebrity Cruises represents an intriguing shift in product development strategy within the cruise industry. The 'Dream Makers' program effectively combines crowdsourcing with customer experience design, potentially reducing the risk of misaligned product offerings while building brand loyalty through direct customer involvement.
The timing is particularly strategic as it coincides with the cruise industry's strong recovery phase. By involving customers in key decisions for the Celebrity Xcel, RCL is not only gathering valuable market intelligence but also creating anticipation and emotional investment in the product before launch. This approach could drive higher booking rates and premium pricing potential, as customers typically place higher value on products they helped create.
The tri-fuel capable engine announcement is also noteworthy, as it positions RCL favorably with ESG-focused investors and could provide operational cost advantages as fuel regulations tighten globally. The Mediterranean expansion plans for Summer 2026 indicate confidence in sustained luxury travel demand and strategic diversification of revenue streams.
The 'Dream Makers' initiative brilliantly leverages co-creation principles to build customer engagement and loyalty. By involving future guests in decisions ranging from interior design to entertainment programming, Celebrity Cruises is creating a powerful emotional connection with its target market while simultaneously conducting extensive market research at relatively low cost.
This approach addresses a common challenge in the luxury travel sector - the gap between customer expectations and actual experience. By allowing customers to influence key elements of the ship's design and offerings, Celebrity Cruises is effectively pre-validating their product decisions and creating a built-in market of brand advocates. The program's structure, combining online polls with experiential events, creates multiple touchpoints for customer engagement and data collection.
In an industry first, cruisers will help make key decisions across culinary, entertainment and interior design to finalize Celebrity Xcel, the cruise line's newest billion-dollar ship.
"We want to ensure our guests love our products and experiences, so involving them in the process to perfect Celebrity Xcel was a great way to achieve this," shares Michael Scheiner, chief marketing and product officer of Celebrity Cruises. "Celebrity Cruises is known for ground-breaking innovation in ship design and experiences unlike any other at sea, when Xcel launches guests won't have just found their happy place, they'll have helped us build it."
In an industry first, Dream Makers will have the final say across key elements of the vacation experience to be offered on Celebrity Xcel when she sets sail. Through online polls and one-of-a-kind experiential in-person events, the public will perfect the ship's design, culinary and entertainment offerings.
Dream Makers will put their design, experiential and foodie skills to the test on Celebrity's newest ship, making decisions across key spaces, including the ship's seven, new, yet-to-be-revealed experiences. Dream Makers will make their mark on the Celebrity Xcel by:
- Choosing textiles, managing interior design elements and curating service offerings;
- Picking their favorite dishes and beverages, choosing table settings and shaping dining concepts; and
- Providing input on headline shows, curate props and costumes, select playlists and partake in selections to appoint pivotal entertainment positions onboard.
With the help of Dream Makers, Celebrity Xcel will push the boundaries of leisure travel. The ship reached a major milestone on January 18, floating out of dry dock at the Chantiers de l'Atlantique shipyard in Saint-Nazaire,
Celebrity Xcel is sailing her inaugural season from
Those interested in joining Xcel 'Dream Makers' can learn more at www.celebritycruises.com/xceldreammakers.
To book a sailing with Celebrity Cruises, visit www.celebrity.com, call Celebrity Cruises on 1-800-CELEBRITY, or contact a trusted travel advisor.
About Celebrity Cruises
Celebrity Cruises delivers an elevated premium vacation experience across their fleet of ships traveling to nearly 300 destinations across more than 70 countries spanning all seven continents. Uniquely offering the intimate feel and thoughtful service of small ships, with the variety and excitement of bigger ones – guests can explore the world or get away from it for a little while. With every detail elevated beyond expectations, guests will never want to vacation any other way. An industry pioneer for more than 35 years, each Celebrity vacation offers experiences you won't find anywhere else aboard ships which continue to shatter industry expectations with the highly anticipated Celebrity Xcel® arriving Fall 2025.
Celebrity Cruises is headquartered in
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SOURCE Celebrity Cruises
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