CELEBRITY CRUISES ERASES THE LINE BETWEEN SHIP AND SHORE WITH 'THE BAZAAR,' DEBUTING ON CELEBRITY XCEL
Celebrity Cruises has unveiled 'The Bazaar,' a revolutionary multi-level space debuting on Celebrity Xcel. This transformational venue blends four unique Caribbean destination-inspired festivals with entertainment, culinary experiences, and activities to extend guests' shore experience while on board.
The three-story space features the Market at The Bazaar, showcasing local artisans and crafts, and new dining concepts including Mosaic, an open kitchen serving region-inspired dishes, and Spice, a casual dining venue. The ship will also introduce Celebrity's first destination-inspired cooking school, Chef's Studio at Mosaic.
Celebrity Xcel will sail seven-night itineraries from Fort Lauderdale, visiting various Caribbean destinations, before heading to Europe in Summer 2026 for Mediterranean voyages. The Bazaar will adapt its festivals and experiences to reflect Mediterranean destinations during European sailings.
Celebrity Cruises ha svelato 'The Bazaar', uno spazio innovativo su più livelli che debutterà su Celebrity Xcel. Questo luogo trasformativo combina quattro festival unici ispirati alle destinazioni dei Caraibi con intrattenimento, esperienze culinarie e attività per allungare l'esperienza a terra degli ospiti durante la navigazione.
Lo spazio di tre piani presenta Market at The Bazaar, che mette in mostra artigiani e opere locali, e nuovi concetti di ristorazione tra cui Mosaic, una cucina a vista che serve piatti ispirati alla regione, e Spice, un ristorante informale. La nave introdurrà anche la prima scuola di cucina ispirata a una destinazione di Celebrity, Chef's Studio at Mosaic.
Celebrity Xcel navigherà su itinerari di sette notti da Fort Lauderdale, visitando varie destinazioni caraibiche, prima di dirigersi verso l'Europa nell'estate del 2026 per i viaggi nel Mediterraneo. The Bazaar adatterà i suoi festival ed esperienze per riflettere le destinazioni mediterranee durante le crociere europee.
Celebrity Cruises ha presentado 'The Bazaar', un espacio revolucionario de varios niveles que debutará en Celebrity Xcel. Este lugar transformador combina cuatro festivales únicos inspirados en destinos caribeños con entretenimiento, experiencias culinarias y actividades para extender la experiencia en tierra de los huéspedes a bordo.
El espacio de tres pisos cuenta con Market at The Bazaar, que exhibe artesanos y artes locales, y nuevos conceptos gastronómicos como Mosaic, una cocina abierta que sirve platos inspirados en la región, y Spice, un restaurante informal. El barco también presentará la primera escuela de cocina inspirada en destinos de Celebrity, Chef's Studio at Mosaic.
Celebrity Xcel navegará por itinerarios de siete noches desde Fort Lauderdale, visitando varios destinos caribeños, antes de dirigirse a Europa en el verano de 2026 para viajes por el Mediterráneo. The Bazaar adaptará sus festivales y experiencias para reflejar las destinos mediterráneos durante las travesías europeas.
Celebrity Cruises는 Celebrity Xcel에서 데뷔하는 혁신적인 다층 공간인 'The Bazaar'를 공개했습니다. 이 변혁적인 장소는 손님의 육상 경험을 보완하기 위해 엔터테인먼트, 요리 경험 및 활동과 함께 영감을 받은 카리브해의 네 가지 독특한 축제를 혼합합니다.
3층 공간에는 지역 장인과 공예품을 전시하는 Market at The Bazaar와 해당 지역의 요리를 제공하는 오픈 키친 Mosaic, 캐주얼 레스토랑 Spice가 있습니다. 이 배는 또한 Celebrity의 첫 번째 목적지 영감을 받은 요리 학교 Chef's Studio at Mosaic를 소개합니다.
Celebrity Xcel은 포트 로더데일에서 7박의 항해를 시작하여 다양한 카리브해 목적지를 방문한 후 2026년 여름에 지중해 항해를 위해 유럽으로 향합니다. The Bazaar는 유럽 항해 동안 지중해 목적지를 반영하도록 축제와 경험을 조정할 것입니다.
Celebrity Cruises a dévoilé 'The Bazaar', un espace révolutionnaire sur plusieurs niveaux qui fera ses débuts sur Celebrity Xcel. Ce lieu transformationnel allie quatre festivals uniques inspirés des destinations des Caraïbes avec du divertissement, des expériences culinaires et des activités pour prolonger l'expérience à terre des invités à bord.
L'espace de trois étages propose le Market at The Bazaar, mettant en valeur des artisans et des créations locales, ainsi que de nouveaux concepts de restauration comme Mosaic, une cuisine ouverte servant des plats inspirés de la région, et Spice, un restaurant décontracté. Le navire introduira également la première école de cuisine inspirée d'une destination de Celebrity, Chef's Studio at Mosaic.
Celebrity Xcel effectuera des itinéraires de sept nuits au départ de Fort Lauderdale, visitant différentes destinations caribéennes, avant de se rendre en Europe à l'été 2026 pour des croisières en Méditerranée. The Bazaar adaptera ses festivals et expériences pour refléter les destinations méditerranéennes lors des traversées européennes.
Celebrity Cruises hat 'The Bazaar' vorgestellt, einen revolutionären mehrstöckigen Raum, der auf Celebrity Xcel debütiert. Dieser transformative Ort verbindet vier einzigartige festivalartige Erlebnisse, die von Karibik-Destinationen inspiriert sind, mit Unterhaltung, kulinarischen Erlebnissen und Aktivitäten, um das Land-Erlebnis der Gäste an Bord zu erweitern.
Der dreigeschossige Raum bietet den Market at The Bazaar, der lokale Handwerkskünstler und -produkte präsentiert, sowie neue Gastronomiekonzepte wie Mosaic, eine offene Küche, die regionale Gerichte serviert, und Spice, ein legeres Restaurant. Das Schiff wird ebenfalls Celebritys erste von einem Reiseziel inspirierte Kochschule, Chef's Studio at Mosaic, einführen.
Celebrity Xcel wird sieben Nächte von Fort Lauderdale aus kreuzen und verschiedene Karibik-Destinationen besuchen, bevor es im Sommer 2026 nach Europa zu Mittelmeer-Reisen aufbricht. The Bazaar wird seine Festivals und Erlebnisse anpassen, um die mediterranen Destinationen während der europäischen Fahrten widerzuspiegeln.
- Introduction of innovative entertainment and dining venue that could drive higher onboard revenue
- Expansion into Mediterranean market with new European routes in 2026
- Multiple new revenue streams through dining venues, cooking classes, and local artisan markets
- None.
Insights
This innovative concept represents a significant strategic advancement for Royal Caribbean Group's premium brand positioning and revenue generation potential. The Bazaar introduces multiple revenue streams through its culinary venues, retail opportunities and premium experiences like the Chef's Table and cooking classes. This aligns with the industry's shift toward capturing higher onboard spending, which typically carries better margins than cruise fares.
The transformational nature of the space - changing daily with different themes and activities - creates operational efficiencies by maximizing space utilization while offering diverse experiences that can command premium pricing. This is particularly valuable given the high fixed costs in the cruise industry.
Strategically, this development addresses several key market trends:
- Growing demand for authentic, immersive experiences among luxury travelers
- Increasing focus on culinary tourism and educational components
- Rising preference for personalized and varied experiences over traditional cruise amenities
The inclusion of local artisans and products creates a unique value proposition that differentiates Celebrity from both mass-market and luxury cruise competitors. The concept's planned adaptation for Mediterranean sailings in 2026 demonstrates scalability and potential for long-term value creation across different markets.
The 'Dream Makers' initiative is particularly noteworthy as it creates advance engagement with customers while providing valuable market research at minimal cost. This approach to product development could reduce the risk of misaligned investments while building brand loyalty before the ship's launch.
The brand new, ever-transforming space blends four unique festivals, alluring entertainment, experiential culinary offerings, and non-stop activities to bring destinations to guests like never before.
A first of its kind concept, no two days at The Bazaar are the same. Each day, the three-story space will transform, introducing new ways for guests to immerse themselves in the destinations called on throughout their sailing. The Bazaar comes alive to blend guests' on board and in port experiences in an elevated, authentic and unique way throughout sailings; from a market featuring local artisan products and hands-on craft experiences, to destination inspired festivals specific to each itinerary, regionally inspired culinary experiences, and unforgettable entertainment.
"The Bazaar is a truly one-of-a-kind space designed to seamlessly blend ship and shore and transform the way guests experience destinations," shares Laura Hodges Bethge, president of Celebrity Cruises. "Celebrity Xcel intentionally extends the destination experience onboard through a continued authentic offering between ports of call, allowing guests to take the destination with them."
Four unique
On sea days, Market at The Bazaar invites guests to take the cities they visit with them. Guests can excite their senses with unique and engaging displays from local artisans who will come onboard to showcase their crafts, skills and traditions, and even teach guests how to make their own local creations. As with all experiences at The Bazaar, the offering at the Market will change throughout sailings to reflect each of the four festival themes. Depending on the festival theme, guests can expand their palate with activities including rum and chocolate pairings and local hot sauce tastings, dive deep into the destination's culture with experiences like live basket weaving demos, and find one-of-a-kind keepsakes from local vendors such as an authentic
For those happiest when connecting to new cultures through food, new destination-inspired dining options in The Bazaar will delight palates with local cuisines. An open kitchen concept, Mosaic, will serve reimagined and elevated dishes, inspired by the regions Celebrity Xcel is sailing, enhancing guests' appreciation of the incredible places they have visited.
For something extra special, guests can delight in an industry-first Chef's Table experience at Mosaic. Celebrity's global culinary leadership team will each develop a dish inspired by their native cuisine, plated and presented in an elevated way. The Chef's Table experience at Mosaic serves a diverse, multi-course tasting menu of childhood favorite dishes representing all continents, each perfectly paired with wines from Celebrity Cruises' award-winning selection.
Adventurous foodies can learn to cook regional delicacies at Chef's Studio at Mosaic. Celebrity's first-ever destination inspired cooking school. Chef's Studio invites guests to discover their inner chef as they learn to prepare new dishes from each destination they visit. Throughout the sailing, the cooking school repertoire will change to reflect the destination-inspired festival themes, allowing guests to master local favorites and add to their recipe books alongside creating new memories.
For guests on the go, a new casual dining concept, Spice, will offer a daytime selection of rotating bites with special items inspired by the ports visited on the itinerary. A breathtaking café on the water's edge, the inviting new seating area at Spice features floor-to-ceiling windows where guests can take in spectacular sea and port views.
Vacationers can have their say and determine how The Bazaar experiences will come to life onboard Celebrity Xcel. Celebrity Cruises' Xcel 'Dream Makers' is offering cruisers a first of its kind chance to help make key decisions across culinary, entertainment and interior design to finalize the cruise line's newest ship. Open to all who wish to join, Dream Makers is a global community of vacationers who will test, try and vote on new experiences they would like to see onboard Xcel. For The Bazaar, Dream Makers will shape how the festivals come to life, choose entertainment and activities in Market at The Bazaar, select menu items at Mosaic, and more. Those interested in joining Xcel 'Dream Makers' can register at www.celebritycruises.com/xceldreammakers.
An enriched vacation experience continues for guests in port, as Celebrity's authentic shore excursions offer multiple unique ways to explore a region's culture, designed to meet varying guest travel styles. Experiences range from exploration of culture through the senses on Chef's Market Discoveries, expertly crafted Small Group Journeys curated and led by local guides, and personalized, exclusive visits on Private Journeys. Guests seeking a unique beach experience in
Celebrity Xcel is sailing her inaugural season from
To book a sailing with Celebrity Cruises, visit www.celebrity.com, call Celebrity Cruises on 1-800-CELEBRITY, or contact a trusted travel advisor.
About Celebrity Cruises
Celebrity Cruises delivers an elevated premium vacation experience across their fleet of ships traveling to nearly 300 destinations across more than 70 countries spanning all seven continents. Uniquely offering the intimate feel and thoughtful service of small ships, with the variety and excitement of bigger ones – guests can explore the world or get away from it for a little while. With every detail elevated beyond expectations, guests will never want to vacation any other way. An industry pioneer for more than 35 years, each Celebrity vacation offers experiences you won't find anywhere else aboard ships which continue to shatter industry expectations with the highly anticipated Celebrity Xcel® arriving Fall 2025.
Celebrity Cruises is headquartered in
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SOURCE Celebrity Cruises
FAQ
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