SILVERSEA UNVEILS NEW BRAND POSITIONING, HONORING GUESTS' ENDURING COMMITMENT 'TO FINDING MORE'
Silversea, a luxury and expedition travel brand, has launched its new brand positioning campaign 'To Finding More' on March 14, 2025. The initiative aims to celebrate travel experiences while appealing to guests' curiosity with emotion and authenticity.
The reimagined brand expression establishes new luxury standards by positioning guests as creators of their own stories through a distinctive tone of voice and visual language. The campaign highlights the brand's immersive experiences, including their S.A.L.T. (Sea And Land Taste) culinary program, Nova-Class ships (Silver Nova and Silver Ray), and the development of the world's southernmost hotel.
The new positioning targets 'Eternal Wanderers' - discerning explorers seeking cultural discovery and self-enrichment through travel experiences. The campaign will be integrated across all Silversea channels, aiming to redefine luxury advertising by focusing on discovery and authentic connections.
Silversea, un marchio di viaggi di lusso e spedizioni, ha lanciato la sua nuova campagna di posizionamento del marchio 'To Finding More' il 14 marzo 2025. L'iniziativa mira a celebrare le esperienze di viaggio, stimolando la curiosità degli ospiti con emozione e autenticità.
La nuova espressione del marchio stabilisce nuovi standard di lusso, posizionando gli ospiti come creatori delle proprie storie attraverso un tono di voce distintivo e un linguaggio visivo unico. La campagna mette in evidenza le esperienze immersive del marchio, incluso il programma culinario S.A.L.T. (Sea And Land Taste), le navi di classe Nova (Silver Nova e Silver Ray), e lo sviluppo del più meridionale hotel del mondo.
Il nuovo posizionamento si rivolge agli 'Eternal Wanderers' - esploratori esigenti in cerca di scoperte culturali e arricchimento personale attraverso esperienze di viaggio. La campagna sarà integrata in tutti i canali Silversea, con l'obiettivo di ridefinire la pubblicità di lusso concentrandosi sulla scoperta e sulle connessioni autentiche.
Silversea, una marca de viajes de lujo y expediciones, ha lanzado su nueva campaña de posicionamiento de marca 'To Finding More' el 14 de marzo de 2025. La iniciativa tiene como objetivo celebrar las experiencias de viaje mientras apela a la curiosidad de los huéspedes con emoción y autenticidad.
La nueva expresión de la marca establece nuevos estándares de lujo al posicionar a los huéspedes como creadores de sus propias historias a través de un tono de voz distintivo y un lenguaje visual único. La campaña destaca las experiencias inmersivas de la marca, incluido su programa culinario S.A.L.T. (Sea And Land Taste), los barcos de clase Nova (Silver Nova y Silver Ray), y el desarrollo del hotel más austral del mundo.
El nuevo posicionamiento se dirige a los 'Eternal Wanderers' - exploradores exigentes en busca de descubrimiento cultural y enriquecimiento personal a través de experiencias de viaje. La campaña se integrará en todos los canales de Silversea, con el objetivo de redefinir la publicidad de lujo centrándose en el descubrimiento y las conexiones auténticas.
실버시, 고급 및 탐험 여행 브랜드,는 2025년 3월 14일에 새로운 브랜드 포지셔닝 캠페인 'To Finding More'를 시작했습니다. 이 이니셔티브는 여행 경험을 축하하며 손님의 호기심을 감정과 진정성으로 자극하는 것을 목표로 합니다.
재구성된 브랜드 표현은 손님을 독특한 목소리 톤과 시각적 언어를 통해 자신의 이야기를 창작하는 창조자로 위치시킴으로써 새로운 고급 기준을 설정합니다. 이 캠페인은 S.A.L.T. (Sea And Land Taste) 요리 프로그램, 노바 클래스 선박 (Silver Nova 및 Silver Ray), 그리고 세계에서 가장 남쪽에 위치한 호텔의 개발을 포함한 브랜드의 몰입형 경험을 강조합니다.
새로운 포지셔닝은 '영원한 방랑자들'을 목표로 하며, 문화적 발견과 여행 경험을 통한 자기 계발을 추구하는 안목 있는 탐험가들을 대상으로 합니다. 이 캠페인은 실버시의 모든 채널에 통합되어 발견과 진정한 연결에 초점을 맞추어 고급 광고를 재정의하는 것을 목표로 합니다.
Silversea, une marque de voyages de luxe et d'expéditions, a lancé sa nouvelle campagne de positionnement de marque 'To Finding More' le 14 mars 2025. L'initiative vise à célébrer les expériences de voyage tout en éveillant la curiosité des invités avec émotion et authenticité.
L'expression de marque repensée établit de nouvelles normes de luxe en positionnant les invités comme créateurs de leurs propres histoires à travers un ton de voix distinctif et un langage visuel unique. La campagne met en avant les expériences immersives de la marque, y compris son programme culinaire S.A.L.T. (Sea And Land Taste), les navires de classe Nova (Silver Nova et Silver Ray), et le développement de l'hôtel le plus méridional du monde.
Le nouveau positionnement cible les 'Eternal Wanderers' - des explorateurs exigeants à la recherche de découvertes culturelles et d'enrichissement personnel à travers des expériences de voyage. La campagne sera intégrée dans tous les canaux de Silversea, visant à redéfinir la publicité de luxe en se concentrant sur la découverte et les connexions authentiques.
Silversea, eine Luxus- und Expeditionsreise-Marke, hat am 14. März 2025 ihre neue Markenpositionierungskampagne 'To Finding More' gestartet. Die Initiative zielt darauf ab, Reiseerlebnisse zu feiern und gleichzeitig die Neugier der Gäste mit Emotion und Authentizität anzusprechen.
Der neu gestaltete Markenausdruck setzt neue Luxusstandards, indem er die Gäste als Schöpfer ihrer eigenen Geschichten positioniert, durch einen unverwechselbaren Tonfall und eine visuelle Sprache. Die Kampagne hebt die immersiven Erlebnisse der Marke hervor, einschließlich ihres kulinarischen Programms S.A.L.T. (Sea And Land Taste), der Nova-Klasse-Schiffe (Silver Nova und Silver Ray) und der Entwicklung des südlichsten Hotels der Welt.
Die neue Positionierung richtet sich an die 'Eternal Wanderers' - anspruchsvolle Entdecker, die kulturelle Entdeckungen und persönliche Bereicherung durch Reiseerlebnisse suchen. Die Kampagne wird in allen Silversea-Kanälen integriert, mit dem Ziel, Luxuswerbung neu zu definieren, indem der Fokus auf Entdeckung und authentische Verbindungen gelegt wird.
- Development of world's southernmost hotel strengthens market position in luxury polar exploration
- Expansion of premium fleet with two new Nova-Class ships
- Unique differentiation through S.A.L.T. culinary program enhancing customer experience
- None.
'To Finding More' celebrates the joy of travel and appeals to the shared curiosity of Silversea's guests with emotion and authenticity
Prioritizing emotion and authenticity, To Finding More positions Silversea guests as the creators of their own stories. A new visual language and distinctive tone of voice speak to their innate curiosity and inspires exploration. Through vivid imagery, it captures genuine connections and unforgettable moments, creating stories travelers are drawn to and eager to experience.
"Beyond reflecting our new brand positioning, To Finding More embodies the joy of travel as a tribute to our guests, whose curiosity leads them to the farthest corners of the Earth," said Bert Hernandez, president, Silversea. "It is a celebration of the places that give us a new perspective and the people we meet who inspire that perspective. It embraces the spirit of immersive discovery, engaging travelers as they uncover hidden wonders with us — all in uncompromised comfort."
Silversea's new brand positioning reflects its guests' worldly curiosity, while uniting travelers through a shared mindset. Affectionately known as Eternal Wanderers, these discerning explorers seek cultural discovery, crave new adventures, and are dedicated to self-enrichment. To Finding More embodies Silversea's commitment to fulfilling these desires through its unparalleled global selection of immersive experiences, such as its groundbreaking S.A.L.T. (Sea And Land Taste) culinary program, and its unmatched service excellence. Its two pioneering Nova-Class ships, Silver Nova and Silver Ray, and the development of the world's southernmost hotel, highlight Silversea's dedication to unlocking the best in exclusive travel, leadership in luxury expedition travel, and polar exploration.
"Guests choose Silversea for the unparalleled experiences that can't be found anywhere else, and our new brand positioning brings them even closer To Finding More," said Annette Diaz, interim chief marketing officer, Silversea. "Designed to inspire a sense of discovery, To Finding More will be seamlessly integrated across our channels, redefining luxury advertising. This new positioning marks a shift in what luxury travel can be — grounded in discovery, deeply connecting our brand and guests to the stories, cultures, experiences, and moments that only Silversea can offer."
Learn more about Silversea's new brand positioning, To Finding More:
www.silversea.com/lp-to-finding-more.html
About Silversea
Silversea is the leading experiential luxury and expedition travel brand, offering guests immersive experiences on all seven continents, personalized service, and an innovative culinary offering aboard its 12 intimate ocean and expedition ships. Silversea's itineraries encompass an unparalleled range of destinations worldwide, from the Mediterranean and the
Silversea is owned by global cruise company Royal Caribbean Group (NYSE: RCL). For more information, visit www.silversea.com.
About Royal Caribbean Group
Royal Caribbean Group (NYSE: RCL) is a vacation industry leader with a global fleet of 67 ships across its five brands traveling to all seven continents. With a mission to deliver the best vacations responsibly, Royal Caribbean Group serves millions of guests each year through its portfolio of best-in-class brands, including Royal Caribbean, Celebrity Cruises, and Silversea; and an expanding portfolio of land-based vacation experiences through Perfect Day at CocoCay and Royal Beach Club collection. The company also owns
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SOURCE Silversea Cruises
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