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Rocky Brands, Inc. (NASDAQ: RCKY) is a prominent global designer, manufacturer, and marketer of premium-quality footwear and apparel. Established in 1932, the company has expanded its reach to over 70 countries, with its global headquarters in Nelsonville, Ohio. The headquarters employs around 400 local residents, while the company boasts over 2,800 employees worldwide, including an office in Los Angeles, CA, and international facilities in Canada, China, Puerto Rico, and the Dominican Republic.
Rocky Brands, Inc. is renowned for its compelling family of brands which includes Rocky®, Georgia Boot®, Durango®, Lehigh Outfitters®, and Creative Recreation®. The company also markets the licensed brand Michelin footwear. With a strong emphasis on product innovation, targeted sponsorships, and social interaction with consumers, Rocky Brands aims to enhance consumer life experiences and foster lifetime loyalty.
The company operates through three primary business segments: Wholesale, Retail, and Contract, with the Wholesale segment generating the majority of its revenue. Rocky Brands' mission is to grow through innovative product development and strategic marketing initiatives, ensuring the provision of premium products that meet the evolving needs of their diverse customer base.
Recent achievements for Rocky Brands include the expansion of their product lines, enhanced global distribution capabilities, and strategic partnerships aimed at strengthening their market presence. The company continues to focus on financial health, operational efficiency, and sustainable growth to secure its position as a global leader in the industry.
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