Rubrik and Pure Storage Partner to Offer Complete Cyber Resilience, Protecting Data and Minimizing Downtime

Rhea-AI Summary

Rubrik (NYSE: RBRK) and Pure Storage (NYSE: PSTG) have partnered to offer a comprehensive cyber resilience solution that combines primary storage, data security, and long-term retention. This partnership addresses challenges faced by organizations due to exponential data growth, including performance bottlenecks, lack of data visibility, and increasing cyber threats.

The solution provides a three-layered defense strategy:

• Rapid Recovery: Pure Storage Platform uses immutable snapshots for near-zero Recovery Time Objective
• Data Security: Rubrik Security Cloud offers a cyber resilience platform with additional capabilities
• Archival Location: Pure Storage Platform supports cost-effective, scalable storage for extended periods

This partnership aims to strengthen defenses and provide businesses with a robust, adaptive framework for true cyber resilience in an increasingly complex cybersecurity landscape.

Positive

• Partnership addresses critical challenges in data management and protection
• Three-layered defense strategy enhances cyber resilience capabilities
• Solution offers rapid recovery with near-zero Recovery Time Objective
• Provides flexible and scalable storage options for different customer needs
• Aims to strengthen defenses against evolving cyber threats

Negative

• None.

Insights

Cybersecurity Analyst

This partnership between Rubrik and Pure Storage represents a significant advancement in cyber resilience solutions. By combining Rubrik's Security Cloud with Pure Storage's platform, they've created a comprehensive three-layered defense strategy that addresses critical vulnerabilities in data protection and recovery.

The solution's strengths lie in its rapid recovery capabilities, enhanced data security measures and scalable archival options. The use of immutable snapshots and SafeMode governance provides a robust first line of defense, while Rubrik's additional security features offer deep threat detection and response capabilities.

For investors, this partnership could drive significant growth for both companies in the rapidly expanding cybersecurity market. With daily global data generation expected to reach 463 exabytes by 2025, the demand for advanced data protection solutions is likely to surge. This positions Rubrik and Pure Storage favorably in a high-growth sector.

Market Research Analyst

This partnership aligns with current market trends and addresses pressing needs in data management and cybersecurity. The collaboration between Rubrik and Pure Storage is timely, considering that 66% of IT and security leaders feel overwhelmed by data growth outpacing their security capabilities.

The joint solution offers a compelling value proposition for enterprises struggling with data protection at scale. By providing a unified approach to data storage, security and recovery, it simplifies complex IT infrastructures while enhancing cyber resilience.

For investors, this partnership could lead to increased market share and revenue growth for both companies. It also positions them as leaders in the cyber resilience space, potentially attracting larger enterprise clients and opening up new market opportunities. The endorsement from Trace3, a respected industry player, further validates the solution's potential impact on the market.

• Combined Strengths: Rubrik Security Cloud and Pure Storage Platform provide a modern solution architecture for short- and long-term data storage and protection.
• Data, the New Currency: Partnership ensures organizations' critical data is secure and quickly recoverable with solid performance, scalability, and cost management.

PALO ALTO, Calif.--(BUSINESS WIRE)-- Data is the new currency in today's digital economy. However, organizations face unprecedented challenges with exponential data growth, including performance bottlenecks, a lack of practical data visibility, and increasing cyber threats. Today, Rubrik, Inc. (NYSE: RBRK), the Zero Trust Data Security™ company, and Pure Storage (NYSE: PSTG), the IT pioneer that delivers the world’s most advanced data storage technologies and services, are partnering in bringing together primary storage, data security, and long-term retention with Rubrik Security Cloud, to arm global customers with a proven reference architecture to ensure uptime and a path forward in the face of growing cyber threats.

“As more and more organizations realize that cyber resilience is the most essential cybersecurity strategy, Pure Storage and Rubrik have come together to deliver the most complete cyber resilient hyper cloud solution,” said Bipul Sinha, CEO, Chairman, and Co-Founder of Rubrik. “Having spent time with Charlie discussing cyber resilience, it became evident that our two companies had a tremendous opportunity to help our customers with data security and business continuity.”

Cyber Resilience, Defense in Depth

By combining key elements of Rubrik Security Cloud and the Pure Storage Platform, enterprises can gain critical Cyber Resilience capabilities with a three-layered defense strategy, which includes:

• Rapid Recovery: The Pure Storage Platform uses immutable snapshots as the first layer of defense in a three-layered architecture, ensuring rapid recovery and near-zero Recovery Time Objective (RTO) during cyberattacks. With Auto-on SafeMode governance, these snapshots are stored in a secure enclave, accessible only to designated contacts authenticated through Pure Storage Support, providing unmatched performance, durability, and scalability for instant recovery.
• Data Security: As a crucial second layer for data stored on the Pure Storage FlashArray, the Rubrik Security Cloud offers organizations a cyber resilience platform with compliant immutable and on-site backup via the Rubrik Secure Vault. Additional capabilities–Anomaly Detection, Threat Monitoring, Threat Hunting, Sensitive Data Monitoring, User Intelligence and Orchestrated Recovery–can further accelerate recovery and minimize downtime.
• Archival Location: The Pure Storage Platform supports the final layer of resilience, delivering massive scale-out and immutable, cost-effective storage designed for rapid recovery, even for data stored over extended periods. Both the performance-optimized FlashBlade//S™ and the economical at scale FlashBlade//E™ can be leveraged for the archival location, offering flexibility based on customer needs.

By 2025, the world is expected to generate 463 exabytes of data daily¹, making efficient data management and protection a critical priority. A Rubrik Zero Labs report found that 66% of IT and security leaders believe that data growth is outpacing their ability to secure data and mitigate risk.

“In the face of evolving and sophisticated cyber threats, enterprises need a multi-layered architecture to outpace and counteract bad actors. The combination of Pure Storage and Rubrik delivers a solution designed to strengthen defenses while continuously evolving and scaling. Together, we’re committed to providing businesses with a robust, adaptive framework that drives true cyber resilience, helping them stay ahead in a complex cybersecurity landscape.” – Charles Giancarlo, Chairman & CEO, Pure Storage

Partner Quote:

"The partnership between these two companies couldn't come at a better time with massive data surges and tech disruptions," said Boomchi Kumar, Director Security Consulting - Cyber Resiliency Practice Leader at Trace3. "Our global enterprise customers require a joint solution that offers a holistic approach to cyber resilience, giving them the tools necessary to defend against modern cyber threats, ensuring business continuity and recovery at scale."

For more information, please visit our partner page.

About Rubrik

Rubrik (NYSE: RBRK) is on a mission to secure the world’s data. With Zero Trust Data Security™, we help organizations achieve business resilience against cyberattacks, malicious insiders, and operational disruptions. Rubrik Security Cloud, powered by machine learning, secures data across enterprise, cloud, and SaaS applications. We help organizations uphold data integrity, deliver data availability that withstands adverse conditions, continuously monitor data risks and threats, and restore businesses with their data when infrastructure is attacked.

For more information please visit www.rubrik.com and follow @rubrikInc on X (formerly Twitter) and Rubrik on LinkedIn.

About Pure Storage

Pure Storage (NYSE: PSTG) delivers the industry’s most advanced data storage platform to store, manage, and protect the world’s data at any scale. With Pure Storage, organizations have ultimate simplicity and flexibility, saving time, money, and energy. From AI to archive, Pure Storage delivers a cloud experience with one unified Storage as-a-Service platform across on premises, cloud, and hosted environments. Our platform is built on our Evergreen® architecture that evolves with your business – always getting newer and better with zero planned downtime, guaranteed. Our customers are actively increasing their capacity and processing power while significantly reducing their carbon and energy footprint. It’s easy to fall in love with Pure Storage, as evidenced by the highest Net Promoter Score in the industry. For more information, visit www.purestorage.com.

Pure Storage, the Pure Storage P Logo, FlashBlade//S, FlashBlade//E, and the marks on the Pure Storage Trademark List are trademarks or registered trademarks of Pure Storage Inc. in the U.S. and/or other countries. The Trademark List can be found at purestorage.com/trademarks. Other names may be trademarks of their respective owners.

SAFE HARBOR STATEMENT:

Any unreleased services or features referenced in this document are not currently available and may not be made generally available on time or at all, as may be determined in our sole discretion. Any such referenced services or features do not represent promises to deliver, commitments, or obligations of Rubrik, Inc. and may not be incorporated into any contract. Customers should make their purchase decisions based upon services and features that are currently generally available.

¹ https://www.accenture.com/nl-en/blogs/insights/data-driven-enterprise

View source version on businesswire.com: https://www.businesswire.com/news/home/20240926383204/en/

Meghan Fintland

Global Head of PR, Rubrik

925.785.9192

meghan.fintland@rubrik.com

Source: Rubrik

FAQ

What is the purpose of the Rubrik (RBRK) and Pure Storage partnership?

The partnership aims to offer a complete cyber resilience solution that combines primary storage, data security, and long-term retention to protect data and minimize downtime for organizations facing challenges with data growth and cyber threats.

What are the three layers of defense in the Rubrik (RBRK) and Pure Storage cyber resilience solution?

The three layers are: 1) Rapid Recovery using Pure Storage Platform's immutable snapshots, 2) Data Security through Rubrik Security Cloud's cyber resilience platform, and 3) Archival Location leveraging Pure Storage Platform for long-term, cost-effective storage.

How does the Rubrik (RBRK) Security Cloud enhance data protection in this partnership?

Rubrik Security Cloud offers a cyber resilience platform with features such as compliant immutable backup, anomaly detection, threat monitoring, sensitive data monitoring, and orchestrated recovery to accelerate recovery and minimize downtime.

What storage options does Pure Storage provide in the partnership with Rubrik (RBRK)?

Pure Storage offers FlashBlade//S for performance-optimized storage and FlashBlade//E for economical at-scale storage, providing flexibility based on customer needs for the archival location layer of the cyber resilience solution.