Rubrik Advances Identity Resilience Through Strata Acquisition and Identity Roll Forward Innovation

Key Terms

identity provider (idp) technical

An identity provider (IdP) is a service that verifies who a user is and then vouches for that identity so the user can access apps or online accounts without proving themselves repeatedly — like a passport office or a trusted bouncer for digital services. For investors, an IdP matters because it reduces security breaches, simplifies customer experience, and helps companies meet regulatory rules, all of which affect costs, downtime, and reputational risk.

identity and access management (iam) technical

Identity and access management (IAM) is the set of tools and practices a company uses to control who can enter its digital systems and what they can do, like assigning and checking virtual keys for employees, contractors and customers. Investors care because strong IAM reduces the risk of costly data breaches, regulatory fines and downtime, while weak IAM can damage trust, trigger expenses and harm a company’s valuation.

saml identity federation standard technical

A SAML identity federation standard is a technical agreement that lets one trusted system vouch for a user’s identity so that person can sign into multiple apps or services without separate logins. Think of it as a verified passport that trusted gatekeepers accept. For investors, it matters because it reduces friction for customers, lowers security and compliance costs, and enables partnerships and cloud integrations that can affect revenue and risk.

active directory technical

Active Directory is a centralized system that acts like a company-wide digital phonebook plus security guard, storing and managing user accounts, devices, and access permissions so employees and systems can prove who they are and access the right resources. For investors, it matters because it underpins a firm’s IT security, operational continuity and regulatory compliance—failures or weaknesses can lead to outages, data breaches or fines that hurt revenue and reputation.

multi-cloud technical

Multi-cloud is the practice of using services from two or more cloud computing providers instead of relying on just one. For investors, this matters because it can lower operational risk and increase flexibility—similar to renting units from different landlords to avoid being stranded if one has problems—and it can affect a company’s costs, growth potential, and resilience, which in turn influence revenue stability and valuation.

rule 10b5-1 trading plan financial

A Rule 10b5-1 trading plan is a pre-arranged schedule that allows company insiders to buy or sell stock at specific times, even if they have inside information. It helps prevent accusations of unfair trading by making these transactions look planned and transparent, rather than sneaky or illegal.

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• Identity Continuity: Powered by Rubrik’s acquisition of Strata.io, keeps authentication running automatically when the main IdP goes down
• Identity Roll Forward: An industry-first capability that recovers identity system to a clean, current state without weeks of manual re-provisioning

LAS VEGAS--(BUSINESS WIRE)-- Rubrik FORWARD — Rubrik (NYSE: RBRK) today introduced two new Identity Resilience capabilities to expand its product suite. The first, Identity Continuity is powered by the acquisition of Strata.io, which enables organizations to secure, modernize, and manage human and agent identities without disrupting existing infrastructure. The second is Identity Roll Forward, industry-first capabilities, fully developed in-house by the Rubrik team.

Rubrik Identity Resilience now allows you to roll forward legitimate changes such as employee onboarding and offboarding without reintroducing attacker persistence, reducing weeks of manual rebuild of your identity systems. With the acquisition of Strata, Rubrik automatically fails over to a secondary Identity Provider (IdP) to keep critical applications online throughout an incident and enables customers to fully restore identity systems. Recent data from Rubrik Zero Labs revealed that 90% of IT and security leaders cite identity-based threats as their top concern.

“When an IdP is compromised, organizations face an impossible choice: roll back to a past clean state and lose legitimate business progress or stay compromised and leave the attacker's backdoors intact,” said Anneka Gupta, Chief Product Officer at Rubrik. “Now, Rubrik eliminates this trade-off by not only recovering identity to a clean, current state to wipe out attacker persistence, but also keeping authentication running automatically if a primary IdP goes down.”

Rubrik acquired Strata, a company specializing in Identity Orchestration. Its core mission is to unify fragmented Identity and Access Management (IAM) infrastructures across multi-cloud, hybrid, and on-premises environments without forcing enterprises to rewrite their application code. Strata CEO and Co-Founder, Eric Olden co-authored the SAML identity federation standard, the ubiquitous standard used for authorization and authentication by identity providers, which enables seamless navigation between secure websites without repeated logins. Notably, Strata CTO, Granville Schmidt has been the chair of JavaScript security working group.

“Rubrik has built the most comprehensive offering for identity resilience, and Strata closes the most critical gap: Identity Continuity,” said Mike Tornincasa, Chief Business Officer, Rubrik. ”Strata’s work on agentic identity along with our new combined team and shared focus on innovation and customer impact will define how the world achieves complete Identity Resilience.”

Rubrik Identity Resilience enhanced by new solutions:

• Identity Roll Forward: Allows organizations to surgically reconstruct Active Directory. Identity Roll Forward uses Rubrik intelligence and third party signals to identify, isolate, and reverse unauthorized changes while keeping legitimate modifications completely intact.
• Identity Continuity: Keeps authentication running automatically when the primary Identity Provider goes down. With the acquisition of Strata.io, Rubrik Identity Resilience ensures that while recovery is underway, authentication never stops. Through automatic failover to a secondary Identity Provider, users retain access to critical applications keeping the business operational throughout a cyber incident.

Terms of Rubrik’s acquisition of Strata.io were not disclosed.

Rubrik Identity Roll Forward and Identity Continuity are in private preview.

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SAFE HARBOR STATEMENT

Any unreleased services or features referenced in this document are not currently available and may not be made generally available on time or at all, as may be determined in our sole discretion. Any such referenced services or features do not represent promises to deliver, commitments, or obligations of Rubrik, Inc. and may not be incorporated into any contract. Customers should make their purchase decisions based upon services and features that are currently generally available.

About Rubrik

Rubrik (NYSE: RBRK), the Security and AI Operations Company, leads at the intersection of data protection, cyber resilience, and enterprise AI acceleration. Rubrik Security Cloud delivers complete cyber resilience by securing, monitoring, and recovering data, identities, and workloads across clouds. Rubrik Agent Cloud accelerates trusted AI agent deployments at scale by monitoring and auditing agentic actions, enforcing real-time guardrails, fine-tuning for accuracy and undoing agentic mistakes. For more information, please visit www.rubrik.com and follow @rubrikInc on X (formerly Twitter) and Rubrik on LinkedIn.

View source version on businesswire.com: https://www.businesswire.com/news/home/20260609068100/en/

Media Contact
Meghan Fintland
Head of Global PR
925.785.9192
press@rubrik.com

Source: Rubrik