Ritchie Bros. to sell custom Jack Daniel's Indian motorcycle for Armed Services YMCA

Rhea-AI Summary

On June 29, Ritchie Bros will auction the first-ever Gentleman Jack bike produced, a limited edition Indian Roadmaster Dark Horse. This unique motorcycle, designed in collaboration with Jack Daniel's, features whiskey pearl paint and is one of only 107 units made. Proceeds from the sale will benefit the Armed Services YMCA's Operation Ride Home program, which has raised over $1.8 million since 2011, helping military families reunite. The auction will take place at Ritchie Bros’ Southeast Regional online auction on June 29.

Positive

• Auction of a unique, limited edition motorcycle could attract significant bids.
• All proceeds go to the Armed Services YMCA, supporting a charitable cause.
• Past partnership with Jack Daniel's generated over $1.8 million in donations.

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• None.

On June 29, Ritchie Bros. will sell the first ever "Gentleman Jack" bike ever produced

VANCOUVER, BC, June 9, 2021 /PRNewswire/ - For the fifth straight year, Indian Motorcycle and Jack Daniel's have teamed up to create a limited edition Indian Roadmaster Dark Horse. This year's design was modeled after Jack Daniel's Gentleman Jack whiskey and only 107 were produced. On June 29, Ritchie Bros. will sell the very first Gentleman Jack produced, with all proceeds going to the Armed Services YMCA's Operation Ride Home program.

"After the last year of quarantines and travel restrictions, the ability to reunite with family has taken on even greater meaning for our service members," said Bill French, CEO of Armed Services YMCA. "We are profoundly grateful to Jack Daniel's, Indian Motorcycle, and Ritchie Bros. for making this auction possible. Our military families need and deserve a chance to go home and the funds raised from this event will make that possible."

The Gentleman Jack will be sold unreserved in Ritchie Bros.' Southeast Regional online auction on June 29. Its whiskey pearl paint scheme and oakwood accents are inspired by Jack Daniel's crafting process. The bike also includes Pathfinder Adaptive LED headlight with Pathfinder S LED driving light; ClimaCommand Rogue heated and cooled seat; and a one-of-a-kind Montana Silversmith badge, engraved with the bike's number 001 of 107.

"We are so proud to help auction off this one-of-a-kind Indian/Gentleman Jack Roadmaster for ASYMCA," said Kieran Holm, President, RB Services, Ritchie Bros. "Since Jack Daniel's Operation Ride Home program began in 2011, the partnership has generated a total of more than $1.8 million in donations and sent a total of 8,583 individual junior-enlisted service members and their families home when it mattered most. Servicemen and women from the Army, Marine Corps, Navy, Air Force and Coast Guard have been assisted with travel to all 50 states."

For more information about the Gentleman Jack motorcycle and/or Ritchie Bros. Southeastern Regional auction, visit rbauction.com.

About Ritchie Bros.:
Established in 1958, Ritchie Bros. (NYSE and TSX: RBA) is a global asset management and disposition company, offering customers end-to-end solutions for buying and selling used heavy equipment, trucks and other assets. Operating in a number of sectors, including construction, transportation, agriculture, energy, oil and gas, mining, and forestry, the company's selling channels include: Ritchie Bros. Auctioneers, the world's largest industrial auctioneer offers live auction events with online bidding; IronPlanet, an online marketplace with featured weekly auctions and providing the exclusive IronClad Assurance® equipment condition certification; Marketplace-E, a controlled marketplace offering multiple price and timing options; Mascus, a leading European online equipment listing service; and Ritchie Bros. Private Treaty, offering privately negotiated sales. The Company's suite of solutions also includes Ritchie Bros. Asset Solutions and Rouse Services LLC, which together provides a complete end-to-end asset management, data-driven intelligence and performance benchmarking system. Ritchie Bros. also offers sector-specific solutions including GovPlanet, TruckPlanet, and Kruse Energy, plus equipment financing and leasing through Ritchie Bros. Financial Services. For more information about Ritchie Bros., visit RitchieBros.com.

Photos and video for embedding in media stories are available at rbauction.com/media. 

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SOURCE Ritchie Bros.

FAQ

What is RBA's upcoming auction date for the Gentleman Jack bike?

The auction is scheduled for June 29.

What is unique about the Gentleman Jack motorcycle being auctioned?

It is the first-ever Gentleman Jack bike produced and features custom design elements inspired by Jack Daniel's.

How much has the Operation Ride Home program raised since 2011?

The program has raised over $1.8 million.

What percentage of the auction proceeds will go to charity?

All proceeds from the auction will go to the Armed Services YMCA.

How many Gentleman Jack bikes were produced?

Only 107 units of the Gentleman Jack bike were produced.