LiveRamp Launches Quick Start Insights to Simplify and Accelerate Clean Room Value
LiveRamp has expanded its Quick Start Insights to offer Media Intelligence across premium publishers. The enhanced LiveRamp Clean Room, powered by Habu, provides standardized insights including audience overlaps, optimal frequency, and last-touch attribution. The platform features 12 premium publishers at launch, including DIRECTV Advertising, LG Ad Solutions, News Corp, Roku, and others. This solution addresses common challenges in establishing clean room collaborations by simplifying terms and reducing technical requirements. A major CPG brand achieved 4x faster campaign optimization using LiveRamp's ready-to-go insights. The platform benefits both publishers and brands by reducing operational friction, growing revenue opportunities, and accelerating collaboration.
LiveRamp ha ampliato le sue Quick Start Insights per offrire un'intelligenza mediatica attraverso editori premium. La LiveRamp Clean Room, potenziata da Habu, fornisce approfondimenti standardizzati, tra cui sovrapposizioni del pubblico, frequenze ottimali e attribuzione all'ultimo contatto. La piattaforma presenta 12 editori premium al lancio, inclusi DIRECTV Advertising, LG Ad Solutions, News Corp, Roku e altri. Questa soluzione affronta le sfide comuni nell'instaurare collaborazioni in spazi puliti semplificando i termini e riducendo i requisiti tecnici. Un importante marchio CPG ha raggiunto un'ottimizzazione della campagna 4 volte più veloce utilizzando le intuizioni pronte di LiveRamp. La piattaforma porta vantaggi sia agli editori che ai marchi riducendo le frizioni operative, aumentando le opportunità di guadagno e accelerando la collaborazione.
LiveRamp ha ampliado sus Quick Start Insights para ofrecer inteligencia de medios a través de editores premium. La LiveRamp Clean Room, impulsada por Habu, proporciona conocimientos estandarizados que incluyen superposiciones de audiencia, frecuencia óptima y atribución del último contacto. La plataforma cuenta con 12 editores premium en su lanzamiento, incluidos DIRECTV Advertising, LG Ad Solutions, News Corp, Roku y otros. Esta solución aborda retos comunes en el establecimiento de colaboraciones en salas limpias al simplificar los términos y reducir los requisitos técnicos. Una importante marca de CPG logró una optimización de campaña 4 veces más rápida utilizando los conocimientos listos de LiveRamp. La plataforma beneficia tanto a editores como a marcas al reducir la fricción operativa, aumentar las oportunidades de ingresos y acelerar la colaboración.
LiveRamp는 프리미엄 퍼블리셔를 통한 미디어 인사이트 제공을 위해 Quick Start Insights를 확장했습니다. Habu가 지원하는 LiveRamp Clean Room은 청중 중첩, 최적의 빈도 및 마지막 터치 귀속을 포함한 표준화된 인사이트를 제공합니다. 이 플랫폼은 간편하게 설정할 수 있도록 DIRECTV Advertising, LG Ad Solutions, News Corp, Roku 등을 포함한 12개의 프리미엄 퍼블리셔를 런칭합니다. 이 솔루션은 클린 룸 협업에서의 일반적인 도전 과제를 해결하면서 용어를 간소화하고 기술 요구 사항을 줄입니다. 한 주요 CPG 브랜드는 LiveRamp의 준비된 인사이트를 사용하여 캠페인 최적화를 4배 빠르게 달성했습니다. 이 플랫폼은 운영 마찰을 줄이고 수익 기회를 늘리며 협업을 가속화하여 퍼블리셔와 브랜드 모두에 혜택을 제공합니다.
LiveRamp a élargi ses Quick Start Insights pour offrir une intelligence médiatique à travers des éditeurs premium. La LiveRamp Clean Room, propulsée par Habu, fournit des insights standardisés incluant le recoupement d'audience, la fréquence optimale et l'attribution au dernier contact. La plateforme dresse la liste de 12 éditeurs premium au lancement, y compris DIRECTV Advertising, LG Ad Solutions, News Corp, Roku et d'autres. Cette solution répond aux défis communs liés à l'établissement de collaborations en clean room en simplifiant les termes et en réduisant les exigences techniques. Une grande marque CPG a obtenu une optimisation de campagne 4 fois plus rapide grâce aux insights immédiatement disponibles de LiveRamp. La plateforme profite à la fois aux éditeurs et aux marques en réduisant les frottements opérationnels, en augmentant les opportunités de revenue et en accélérant la collaboration.
LiveRamp hat seine Quick Start Insights erweitert, um Medienintelligenz über Premium-Publisher anzubieten. Der verbesserte LiveRamp Clean Room, unterstützt von Habu, bietet standardisierte Einblicke, einschließlich Publikumsüberlappungen, optimaler Frequenz und Last-Touch-Zuordnung. Die Plattform umfasst zum Start 12 Premium-Publisher, darunter DIRECTV Advertising, LG Ad Solutions, News Corp, Roku und andere. Diese Lösung geht häufige Herausforderungen beim Etablieren von Clean Room-Kooperationen an, indem sie die Bedingungen vereinfacht und technische Anforderungen reduziert. Eine große CPG-Marke erreichte mit den einsatzbereiten Insights von LiveRamp eine viermal schnellere Kampagnenoptimierung. Die Plattform bringt sowohl Publishern als auch Marken Vorteile, indem sie betriebliche Reibungen verringert, Einnahmemöglichkeiten erhöht und die Zusammenarbeit beschleunigt.
- Platform enhancement enables 4x faster campaign optimization
- Partnership with 12 premium publishers including major media companies
- Reduces technical resources required for data collaboration
- Streamlines implementation and activation processes
- None.
Insights
LiveRamp's Quick Start Insights launch represents a significant advancement in data collaboration technology, addressing key industry pain points. The standardization of media performance metrics and automated query processes could substantially reduce implementation costs and time-to-value for enterprise clients. The impressive roster of launch partners, including DIRECTV, Roku and Snap, validates the platform's potential market impact.
The platform's ability to deliver 4x faster campaign optimization for a major CPG brand demonstrates tangible ROI. This efficiency gain, combined with simplified terms and reduced technical requirements, positions LiveRamp to capture a larger share of the growing clean room market. The strategic focus on reducing friction in data collaboration while maintaining privacy standards aligns well with current market demands and regulatory trends.
DIRECTV Advertising, LG Ad Solutions, News Corp, Roku, SiriusXM Media, Snap Inc., and Spectrum Reach among launch partners transforming collaboration and media measurement with brands
Establishing clean room collaborations can have prolonged periods of negotiation and require substantial technical resourcing. LiveRamp’s Quick Start Insights address these challenges by fast-tracking partnerships with simplified terms and conditions and a toolkit that substantially reduces reliance on data science resources, including the need to write custom code for each query. As their clean room maturity grows, clients have the ability to customize or expand beyond these established insights to meet specific business needs, laying the foundation for comprehensive enterprise collaboration.
Publishers and Brands Gain Ease, Speed, and Scale
At launch, 12 premium publishers offer LiveRamp’s insights for Media Intelligence including DIRECTV Advertising, LG Ad Solutions, News Corp, Roku, SiriusXM Media, Snap Inc., and Spectrum Reach where brands can now scale campaign and audience insights from clean rooms.
LiveRamp’s Quick Start Insights offer many other benefits for each collaborating partner:
Publishers
- Reduce Operational Friction: Lower the barriers to integrating new partners and accomplishing effective collaboration with easy-to-implement, uniform queries.
- Grow Revenue Opportunities: Quickly monetize data assets while delivering deeper and more consistent insights to advertisers.
- Balance Flexibility with Control: Offer flexible data analysis within a turnkey framework of standardized insights to meet diverse advertiser demands while maintaining rigorous standards.
Brands
- Accelerate Collaboration: Expedite the timeframe from implementation to activation while minimizing the paperwork needed to collaborate across most integrated publisher, TV, and social platforms. One major CPG brand was able to achieve four times faster campaign optimization when using LiveRamp’s ready-to-go insights.
- Democratize Data Access and Harmonize Measurement: Access more partner data and make campaign decision-making more reliable with consistent reporting metrics across multiple partners.
- Optimize Overall Marketing Performance: Maximize campaign reach with targeted engagement, improve advertising impact with precise frequency analysis, and optimize marketing spend with last-touch attribution.
“Today, LiveRamp introduced a way for the ecosystem to effortlessly implement and scale clean room partnerships,” added Kimberly Bloomston, Chief Product Officer at LiveRamp. “Data collaboration is a powerful accelerant for business growth and should not be held back by paperwork or a lack of technical expertise. As we continue investing in our collaboration network and ways for clients to unlock immediate value from data collaboration tools such as clean rooms, we look forward to soon expanding these initial Quick Start Insights to additional client types and needs, including retail.”
Contact info@liveramp.com to collaborate with publishers offering Media Intelligence in the LiveRamp Clean Room today.
About LiveRamp
LiveRamp is the data collaboration platform of choice for the world’s most innovative companies. A groundbreaking leader in identity, LiveRamp is setting the new standard for building a connected customer view with unmatched clarity and context while protecting precious brand and consumer trust. LiveRamp offers complete flexibility to collaborate wherever data lives to support the widest range of data collaboration use cases—within organizations, between brands, and across its premier global network of top-quality partners.
Hundreds of global innovators, from iconic consumer brands and tech giants to banks, retailers, and healthcare leaders, turn to LiveRamp to build enduring brand and business value by deepening customer engagement and loyalty, activating new partnerships, and maximizing the value of their first-party data. LiveRamp is based in
View source version on businesswire.com: https://www.businesswire.com/news/home/20241118371952/en/
Michelle Millsap
PR@liveramp.com
Source: LiveRamp
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