LiveRamp Brings Artificial Intelligence-Powered Marketing to LiveRamp’s Network, Unlocking More Ways for Customers to Drive Value
LiveRamp (NYSE: RAMP) has announced the first Artificial Intelligence (AI) connections to its network, enabling marketers to leverage AI-powered tools for better outcomes. The company is partnering with Perplexity and Chalice to enhance its data collaboration platform. These partnerships will allow marketers to:
- Personalize AI-powered searches with Perplexity
- Connect AI-powered custom audiences on Meta and YouTube with Chalice
LiveRamp aims to provide marketers with flexibility, interoperability, and effective AI tools while maintaining high standards of privacy, security, and compliance. The company will discuss its AI vision at Advertising Week New York 2024. These partnerships are expected to improve reach, activation, and personalization across devices and channels for marketers using LiveRamp's platform.
LiveRamp (NYSE: RAMP) ha annunciato le prime connessioni di Intelligenza Artificiale (AI) alla sua rete, consentendo ai marketer di sfruttare strumenti alimentati da AI per ottenere risultati migliori. L'azienda sta collaborando con Perplexity e Chalice per migliorare la sua piattaforma di collaborazione sui dati. Queste partnership permetteranno ai marketer di:
- Personalizzare le ricerche alimentate da AI con Perplexity
- Collegare audience personalizzate alimentate da AI su Meta e YouTube con Chalice
LiveRamp mira a fornire ai marketer flessibilità, interoperabilità e strumenti AI efficaci, mantenendo elevati standard di privacy, sicurezza e conformità. L'azienda discuterà la sua visione sull'AI durante Advertising Week New York 2024. Si prevede che queste partnership migliorino la portata, l'attivazione e la personalizzazione su dispositivi e canali per i marketer che utilizzano la piattaforma di LiveRamp.
LiveRamp (NYSE: RAMP) ha anunciado las primeras conexiones de Inteligencia Artificial (AI) en su red, permitiendo a los marqueteros aprovechar herramientas impulsadas por AI para obtener mejores resultados. La empresa se ha asociado con Perplexity y Chalice para mejorar su plataforma de colaboración de datos. Estas asociaciones permitirán a los marqueteros:
- Personalizar búsquedas impulsadas por AI con Perplexity
- Conectar audiencias personalizadas impulsadas por AI en Meta y YouTube con Chalice
LiveRamp tiene como objetivo proporcionar a los marqueteros flexibilidad, interoperabilidad y herramientas de AI efectivas, manteniendo altos estándares de privacidad, seguridad y cumplimiento. La empresa discutirá su visión de AI en Advertising Week New York 2024. Se espera que estas asociaciones mejoren el alcance, la activación y la personalización a través de dispositivos y canales para los marqueteros que usan la plataforma de LiveRamp.
LiveRamp (NYSE: RAMP)는 자사의 네트워크에 첫 번째 인공지능(AI) 연결을 발표하여 마케터들이 AI 기반 도구를 활용하여 더 나은 결과를 얻을 수 있도록 했습니다. 이 회사는 데이터 협업 플랫폼을 향상시키기 위해 Perplexity 및 Chalice와 협력하고 있습니다. 이러한 파트너십을 통해 마케터들은:
- Perplexity와 함께 AI 기반 검색을 개인화할 수 있습니다
- Meta 및 YouTube에서 Chalice를 이용해 AI 기반 맞춤형 오디언스를 연결할 수 있습니다
LiveRamp는 마케터들에게 유연성, 상호 운용성 및 효과적인 AI 도구를 제공하면서 높은 수준의 개인정보 보호, 보안 및 규정을 유지하는 것을 목표로 하고 있습니다. 이 회사는 Advertising Week New York 2024에서 AI 비전을 논의할 예정입니다. 이러한 파트너십은 LiveRamp 플랫폼을 사용하는 마케터들이 장치와 채널을 통해 도달 범위, 활성화 및 개인화를 향상시키는 데 기여할 것으로 예상됩니다.
LiveRamp (NYSE: RAMP) a annoncé les premières connexions d'Intelligence Artificielle (IA) à son réseau, permettant aux marketeurs de tirer parti d'outils alimentés par l'IA pour de meilleurs résultats. L'entreprise s'associe à Perplexity et Chalice pour améliorer sa plateforme de collaboration de données. Ces partenariats permettront aux marketeurs de :
- Personnaliser les recherches alimentées par l'IA avec Perplexity
- Connecter des audiences personnalisées alimentées par l'IA sur Meta et YouTube avec Chalice
LiveRamp vise à fournir aux marketeurs flexibilité, interopérabilité et outils d'IA efficaces tout en maintenant des normes élevées en matière de confidentialité, de sécurité et de conformité. L'entreprise discutera de sa vision de l'IA lors de Advertising Week New York 2024. Ces partenariats devraient améliorer la portée, l'activation et la personnalisation sur les appareils et les canaux pour les marketeurs utilisant la plateforme de LiveRamp.
LiveRamp (NYSE: RAMP) hat die ersten Verbindungen zur Künstlichen Intelligenz (AI) in sein Netzwerk bekannt gegeben, wodurch Marketing-Profis KI-gestützte Werkzeuge für bessere Ergebnisse nutzen können. Das Unternehmen arbeitet mit Perplexity und Chalice zusammen, um seine Datenzusammenarbeitsplattform zu verbessern. Diese Partnerschaften ermöglichen es Marketers:
- KI-gestützte Suchen mit Perplexity zu personalisieren
- KI-gestützte maßgeschneiderte Zielgruppen auf Meta und YouTube mit Chalice zu verbinden
LiveRamp hat zum Ziel, Marketing-Profis Flexibilität, Interoperabilität und effektive KI-Werkzeuge bereitzustellen und gleichzeitig hohe Standards für Datenschutz, Sicherheit und Compliance zu wahren. Das Unternehmen wird seine KI-Vision auf der Advertising Week New York 2024 erörtern. Es wird erwartet, dass diese Partnerschaften die Reichweite, Aktivierung und Personalisierung über Geräte und Kanäle für Marketers, die die LiveRamp-Plattform nutzen, verbessern werden.
- LiveRamp is expanding its network with AI-powered partnerships, potentially enhancing its market position
- New AI integrations may lead to improved personalization and targeting capabilities for marketers
- Partnerships with Perplexity and Chalice could open up new revenue streams and use cases for LiveRamp
- None.
Insights
LiveRamp's integration of AI into its data collaboration platform marks a significant shift in digital marketing capabilities. This move allows marketers to leverage AI for personalized customer experiences across various platforms, including Perplexity's AI-powered search and AI-driven custom audiences on major social media platforms.
The partnership with Perplexity is particularly noteworthy, as it taps into the growing trend of AI-powered search engines. This could potentially open up new advertising channels and improve targeting precision. The collaboration with Chalice to create AI-powered custom audiences for Meta and YouTube suggests a move towards more sophisticated, data-driven audience segmentation.
While these developments are promising, their actual impact on LiveRamp's financial performance remains to be seen. The success will largely depend on the adoption rate among marketers and the effectiveness of these AI-powered solutions in driving better ROI for advertisers. Investors should monitor key metrics in future earnings reports to gauge the success of this AI integration strategy.
LiveRamp's AI integration represents a significant technological advancement in the martech space. By incorporating AI into its data collaboration platform, LiveRamp is positioning itself at the forefront of the AI revolution in marketing technology.
The partnership with Perplexity is particularly intriguing. As AI-powered search gains traction, this collaboration could give LiveRamp a competitive edge in a rapidly evolving search advertising landscape. The integration with Chalice for AI-powered audience segmentation on major platforms like Meta and YouTube also demonstrates LiveRamp's commitment to enhancing its core data capabilities with cutting-edge AI technology.
However, it's important to note that AI in marketing is still an emerging field. While the potential is significant, there may be challenges in implementation, data privacy concerns and the need for continuous refinement of AI algorithms. LiveRamp's success will depend on how effectively it can address these challenges while delivering measurable value to its clients.
These new AI partnerships will add connectivity to LiveRamp’s expansive network, which will help brand marketers better connect with, and personalize touchpoints for their customers, including AI-powered touchpoints across the ecosystem. Through these partnerships, LiveRamp will enable marketers to:
- Personalize AI-powered searches in partnership with Perplexity.
- Connect AI-powered custom audiences on Meta and YouTube, in partnership with Chalice, with more social platforms to follow.
“Marketers know they need to invest and leverage AI, but there are a lot of questions on how to do that. Today, we’re making it easy for marketers to extend their proven data-driven tactics to new AI use cases — and we’re quickly scaling partnerships with the leaders here,” said Travis Clinger, Chief Connectivity & Ecosystem Officer, LiveRamp. “Our customers know that the strength of LiveRamp’s network comes from the unparalleled number of nodes we have across the ecosystem, and the first wave of supercharging our network with AI will be leveraging the destinations that AI makes possible.”
LiveRamp holds itself accountable to the highest standards of privacy, security, and compliance, and enables these AI partnerships in accordance with these standards. In a panel on Tuesday, October 8 at Advertising Week New York 2024, LiveRamp and its partners will share more about their vision for how the ecosystem can leverage AI, and how marketers and publishers can take the next steps.
AI-powered answers and Perplexity
Perplexity’s AI-powered ‘answer engine’ is gaining popularity for its ability to provide more direct, tailored responses on any topic. As marketers look to connect with their audiences at scale and deliver personalized experiences everywhere they’re spending their time, they will soon be able to deliver personalized brand messages like ads and experiences alongside Perplexity’s results, unlocking another touchpoint within their customer journeys.
Marketers using LiveRamp will be able to seamlessly activate Perplexity’s authenticated inventory, enabling better reach, seamless activation, and deeper personalization across devices and channels.
“Perplexity was formed out of the belief that we deserve to find information online in a way that’s reliable, efficient, and puts the user first. As we begin introducing advertising into our platform, we are especially aware of how to build better experiences for consumers and brands,” said Andrew Beck, Head of Go to Market for Perplexity advertising. “LiveRamp is united in these shared values, and by joining their authenticated ecosystem, we can better connect the dots between marketers and consumers, improving the user experience for everyone.”
AI-powered audience algorithms and Chalice
Chalice has partnered with LiveRamp to further power activations using its AI tools for marketers. Marketers use Chalice Custom Algorithms to help build unique, high-performing audiences using AI, enabling them to configure these audiences to meet their unique business objectives, and LiveRamp will help to enable these audiences to be activated across social platforms, starting with Meta and YouTube.
By leveraging Chalice’s advanced AI with LiveRamp’s Embedded Identity native app on Snowflake, marketers can use their first-party data to better understand and target high-performing audiences. Using Chalice to expand reach and discover previously-overlooked opportunities to drive growth, marketers can activate programmatically or on Meta and YouTube.
“New AI-powered tools like Chalice are driving better results and insights from marketing investments, leading to greater business impact than ever before,” said Chalice CEO Adam Heimlich. “LiveRamp has been a key partner in enabling us to bring these innovations to the ecosystem, all while upholding its high standards for data and privacy.”
About LiveRamp
LiveRamp is the data collaboration platform of choice for the world’s most innovative companies. A groundbreaking leader in enterprise identity, LiveRamp is setting the new standard for building a connected customer view with unmatched clarity and context while protecting precious brand and consumer trust. LiveRamp offers complete flexibility to collaborate wherever data lives to support the widest range of data collaboration use cases—within organizations, between brands, and across its premier global network of top-quality partners.
Hundreds of global innovators, from iconic consumer brands and tech giants to banks, retailers, and healthcare leaders turn to LiveRamp to build enduring brand and business value by deepening customer engagement and loyalty, activating new partnerships, and maximizing the value of their first-party data while staying on the forefront of rapidly evolving compliance and privacy requirements. LiveRamp is based in
View source version on businesswire.com: https://www.businesswire.com/news/home/20241008718653/en/
Michelle Millsap
PR@liveramp.com
Source: LiveRamp
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