LiveRamp and Mohegan Launch Industry’s First Casino Media Network
LiveRamp (NYSE: RAMP) has partnered with Mohegan to launch the industry's first casino media network, enabling brands to leverage Mohegan's first-party data across its digital and physical casino properties. The network captures 200 million monthly impressions across casinos, digital platforms, in-app experiences, loyalty programs, slot machines, and kiosks.
This initiative comes as ad spending on travel-focused commerce media is projected to reach $2.96 billion next year. LiveRamp's data collaboration technology will unify Mohegan's data sources to provide advertisers with a connected customer view across online and offline channels. The partnership enables closed-loop measurement of media network campaigns, offering advertisers deeper insights into customer behavior from ad exposure to property visits.
LiveRamp (NYSE: RAMP) ha stretto una partnership con Mohegan per lanciare il primo network media per casinò dell'industria, consentendo ai marchi di sfruttare i dati di prima parte di Mohegan attraverso le sue proprietà digitali e fisiche. Il network cattura 200 milioni di impressioni mensili attraverso casinò, piattaforme digitali, esperienze in-app, programmi di fedeltà, slot machine e chioschi.
Questa iniziativa arriva mentre si prevede che la spesa pubblicitaria per i media commerciali focalizzati sui viaggi raggiunga 2,96 miliardi di dollari l'anno prossimo. La tecnologia di collaborazione sui dati di LiveRamp unificherà le fonti di dati di Mohegan per fornire agli inserzionisti una vista connessa dei clienti attraverso canali online e offline. La partnership consente una misurazione a ciclo chiuso delle campagne del media network, offrendo agli inserzionisti approfondimenti più dettagliati sul comportamento dei clienti dalla visione della pubblicità alle visite alle proprietà.
LiveRamp (NYSE: RAMP) se ha asociado con Mohegan para lanzar la primera red de medios de casino de la industria, permitiendo a las marcas aprovechar los datos de primera mano de Mohegan a través de sus propiedades digitales y físicas en los casinos. La red captura 200 millones de impresiones mensuales en casinos, plataformas digitales, experiencias dentro de la aplicación, programas de fidelización, máquinas tragamonedas y quioscos.
Esta iniciativa surge en un momento en que se proyecta que el gasto publicitario en medios comerciales enfocados en viajes alcanzará 2.96 mil millones de dólares el próximo año. La tecnología de colaboración de datos de LiveRamp unificará las fuentes de datos de Mohegan para proporcionar a los anunciantes una vista conectada del cliente a través de canales en línea y fuera de línea. La asociación permite la medición de ciclo cerrado de las campañas de la red de medios, ofreciendo a los anunciantes una comprensión más profunda del comportamiento del cliente, desde la exposición a anuncios hasta las visitas a las propiedades.
라이브램프 (NYSE: RAMP)가 모히건과 제휴하여 업계 최초의 카지노 미디어 네트워크를 출시하였습니다. 이를 통해 브랜드는 모히건의 퍼스트파티 데이터를 디지털 및 물리적 카지노 자산을 통해 활용할 수 있습니다. 이 네트워크는 카지노, 디지털 플랫폼, 인앱 경험, 로열티 프로그램, 슬롯 머신 및 키오스크를 통해 매달 2억 회의 노출을 기록합니다.
이 이니셔티브는 여행 중심의 상업 미디어에 대한 광고 지출이 내년에 29억 6천만 달러에 이를 것으로 예상되는 가운데 출범하였습니다. 라이브램프의 데이터 협업 기술은 모히건의 데이터 소스를 통합하여 광고주에게 온라인 및 오프라인 채널 전반에 걸쳐 연결된 고객 뷰를 제공합니다. 이 파트너십은 미디어 네트워크 캠페인의 폐쇄 루프 측정을 가능하게 하여 광고주에게 광고 노출에서 자산 방문까지 고객 행동에 대한 심층 통찰력을 제공합니다.
LiveRamp (NYSE: RAMP) s'est associé à Mohegan pour lancer le premier réseau de médias de casino de l'industrie, permettant aux marques d'exploiter les données de première partie de Mohegan à travers ses propriétés numériques et physiques. Le réseau capture 200 millions d'impressions mensuelles dans les casinos, sur les plateformes digitales, dans les expériences in-app, les programmes de fidélité, les machines à sous et les kiosques.
Cette initiative intervient alors que les dépenses publicitaires pour les médias commerciaux axés sur le voyage devraient atteindre 2,96 milliards de dollars l'année prochaine. La technologie de collaboration sur les données de LiveRamp unifiera les sources de données de Mohegan pour fournir aux annonceurs une vue connectée des clients à travers les canaux en ligne et hors ligne. Le partenariat permet une mesure en boucle fermée des campagnes du réseau de médias, offrant aux annonceurs des insights plus profonds sur le comportement des clients, depuis l'exposition aux publicités jusqu'aux visites des établissements.
LiveRamp (NYSE: RAMP) hat sich mit Mohegan zusammengeschlossen, um das erste Casino-Medien-Netzwerk der Branche zu starten, das es Marken ermöglicht, die First-Party-Daten von Mohegan über dessen digitale und physische Casino-Einrichtungen hinweg zu nutzen. Das Netzwerk erfasst 200 Millionen monatliche Impressionen in Casinos, digitalen Plattformen, In-App-Erlebnissen, Treueprogrammen, Spielautomaten und Kiosken.
Diese Initiative kommt zu einem Zeitpunkt, an dem die Werbeausgaben für reiseorientierte Handelsmedien voraussichtlich im kommenden Jahr 2,96 Milliarden Dollar erreichen werden. Die Datenkooperationstechnologie von LiveRamp wird die Datenquellen von Mohegan vereinheitlichen, um Werbetreibenden eine verbundene Kundenansicht über Online- und Offline-Kanäle hinweg zu bieten. Die Partnerschaft ermöglicht eine geschlossene Messung der Kampagnen des Mediennetzwerks, sodass Werbetreibende tiefere Einblicke in das Kundenverhalten vom Anzeigenausbruch bis zu den Besuchen der Einrichtungen erhalten.
- Creation of first-ever casino media network, opening new revenue stream
- Access to 200 million monthly casino impressions for advertisers
- Entry into growing travel-focused commerce media market ($2.96B forecast)
- Implementation of closed-loop measurement system for advertiser ROI tracking
- None.
Insights
This partnership represents a strategic move into the rapidly growing retail media network space, specifically targeting the untapped casino and entertainment sector. With projected ad spending of
The key differentiator here is the unique first-party data from casino operations - including gaming behavior, entertainment preferences and on-premise spending patterns. This rich dataset is particularly valuable for advertisers seeking to target high-value consumers with disposable income and specific lifestyle preferences. The closed-loop measurement capability is especially noteworthy, as it provides advertisers with comprehensive ROI tracking across both digital and physical touchpoints - a rare feature in the fragmented casino industry.
This initiative marks a significant advancement in data monetization within the gaming sector. The integration of diverse data points - from slot machine usage to loyalty programs and digital interactions - creates a comprehensive customer profile that's highly valuable for targeted advertising. The technology enables real-time audience segmentation and activation while maintaining privacy compliance through LiveRamp's data collaboration infrastructure.
Think of this as building a digital bridge between casino operations and advertising networks - something that hasn't been done at this scale before. For investors, this represents a new revenue stream that leverages existing assets (customer data) with minimal additional operational costs. The 200 million monthly impressions provide a substantial inventory base that can command premium advertising rates due to the quality and specificity of the audience data.
Partnership unlocks new inventory for advertisers to deliver personalized, omnichannel experiences across 200 million monthly casino impressions
Ad spending on travel-focused commerce media is forecasted to reach
“By launching the industry's first casino media network, Mohegan is setting a new standard for highly relevant guest experiences that connect consumers with their favorite brands,” said Rich Roberts, President of Mohegan Digital. "With the largest and most powerful data collaboration network, LiveRamp was the clear choice to power seamless connectivity and measurement, help us deepen our premier partnerships, and protect customers' data."
LiveRamp's data collaboration technology allows Mohegan to unify its data across sources and deliver an accurate, connected customer view to advertisers across its online and offline channels, maximizing the value of every customer interaction. LiveRamp also supports closed-loop measurement of media network campaigns, which brings the customer journey to life, giving advertisers deeper understanding of customer actions from ad exposure, to on-property visits or online interactions to ensure advertiser ROI.
Vihan Sharma, LiveRamp’s Chief Revenue Officer, added, “Mohegan is reimagining the gaming and entertainment industry by leveraging its unique first-party data as the powerful asset it is, forging new paths of innovation that unlock new revenue streams and transform customer experiences. LiveRamp is proud to lead the way in powering media networks across diverse industries and eager to connect advertisers to more high-value audiences as we grow our collaborative ecosystem. That’s why we’re thrilled to partner with a leading-edge brand such as Mohegan to pioneer new applications of data collaboration.”
Visit our website to learn more about LiveRamp’s media network offerings or reach out to us at info@liveramp.com.
About LiveRamp
LiveRamp is the data collaboration platform of choice for the world’s most innovative companies. A groundbreaking leader in identity, LiveRamp is setting the new standard for building a connected customer view with unmatched clarity and context while protecting precious brand and consumer trust. LiveRamp offers complete flexibility to collaborate wherever data lives to support the widest range of data collaboration use cases—within organizations, between brands, and across its premier global network of top-quality partners.
Hundreds of global innovators, from iconic consumer brands and tech giants to banks, retailers, and healthcare leaders, turn to LiveRamp to build enduring brand and business value by deepening customer engagement and loyalty, activating new partnerships, and maximizing the value of their first-party data. LiveRamp is based in
About Mohegan
Mohegan is the owner, developer, and manager of premier entertainment resorts in
View source version on businesswire.com: https://www.businesswire.com/news/home/20250114206295/en/
Media Contact
Ciara Loughnane
PR@liveramp.com
Source: LiveRamp
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