LORENZO GIORGETTI APPOINTED CHIEF RACING REVENUE OFFICER

Rhea-AI Summary

Ferrari N.V. (NYSE/EXM: RACE) announced the appointment of Lorenzo Giorgetti as Chief Racing Revenue Officer, effective February 7, 2022. Giorgetti, who previously served as Chief Commercial Officer at AC Milan, is recognized for his success in commercial growth within sports. In his new role, he will enhance long-term partnerships with sponsors and engage with Ferrari's global fan community, including entering the Esports sector. CEO Benedetto Vigna expressed optimism about Giorgetti's leadership and experience, highlighting the excitement of developing opportunities together with sponsors and fans.

Positive

• Appointment of Lorenzo Giorgetti as Chief Racing Revenue Officer expected to enhance commercial growth.
• Giorgetti's background at AC Milan may bring valuable insights for sponsor collaborations.
• Focus on expanding partnerships in the emerging Esports market.

Negative

• None.

Maranello (Italy), February 7, 2022 – Ferrari N.V. (NYSE/EXM: RACE) (“Ferrari” or the “Company”) today announced that Lorenzo Giorgetti joins Ferrari today as Chief Racing Revenue Officer, reporting to CEO Benedetto Vigna. 

Giorgetti has extensive experience in delivering consistent commercial growth of prestigious sports properties for the benefit of the sponsors and Ferrari. Most recently Giorgetti was Chief Commercial Officer at AC Milan and played a significant role in the club's marketing and commercial relaunch. Prior to this, he led the commercial management of RCS Media Group's sports division for a decade, and is currently a board member of the Global Esports Federation.  

“We are delighted to welcome Lorenzo as our Chief Racing Revenue Officer. With his experience and leadership, Ferrari will further develop long-term collaborations with our sponsors across all sport activities, including the emerging Esports world, and with our passionate global fan community,” commented Benedetto Vigna, CEO of Ferrari.

"It is a true honor to join Ferrari and I do it with an equal sense of excitement and responsibility. Excitement at the great opportunities we can develop together with our esteemed sponsors and fans. And with a profound sense of responsibility towards the history and heritage of Ferrari and to everyone around the world for whom Ferrari is such a unique passion,’’ Lorenzo Giorgetti observes.

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FAQ

What is the significance of Lorenzo Giorgetti's appointment at Ferrari?

Lorenzo Giorgetti's appointment as Chief Racing Revenue Officer is significant as it aims to enhance Ferrari's commercial growth and strengthen relationships with sponsors.

How does Giorgetti's experience benefit Ferrari?

Giorgetti's extensive experience in commercial roles, particularly at AC Milan, is expected to bring innovative strategies for sponsor engagement and market growth.

What are Ferrari's plans in the Esports sector?

Ferrari plans to develop long-term collaborations in the Esports sector, leveraging Giorgetti's expertise to tap into this emerging market.

Who is the CEO of Ferrari?

The CEO of Ferrari is Benedetto Vigna, who welcomed Giorgetti and emphasized the potential for growth under his leadership.