Quad Welcomes Courtney Ballantini as Head of Client Experience at Rise
Quad/Graphics, Inc. (NYSE: QUAD) has appointed Courtney Ballantini as Senior Vice President and Head of Client Experience at Rise, its full-service integrated media agency. Ballantini, with over two decades of experience in marketing and advertising, will oversee all Rise client relationships and lead the Client Experience team. She will focus on delivering media solutions and omnichannel execution to meet evolving brand and marketer needs.
Reporting to Joshua Lowcock, President of Media for Quad, Ballantini brings expertise from both agency and client-side roles, including executive positions at Starcom and Tyson Foods. Her appointment aims to enhance Rise's growth trajectory and contribute to its ongoing transformation as an integrated media agency. Ballantini is also actively involved in industry organizations supporting working women and mothers, such as She Runs It.
Quad/Graphics, Inc. (NYSE: QUAD) ha nominato Courtney Ballantini come Vice Presidente Senior e Responsabile dell'Esperienza Clienti di Rise, la sua agenzia di media integrata e a servizio completo. Ballantini, con oltre due decenni di esperienza nel marketing e nella pubblicità, supervisionerà tutte le relazioni con i clienti di Rise e guiderà il team dell'Esperienza Clienti. Si concentrerà sulla fornitura di soluzioni mediatiche e sull'esecuzione omnicanale per soddisfare le esigenze in evoluzione dei marchi e dei marketer.
Riportando a Joshua Lowcock, Presidente dei Media per Quad, Ballantini porta con sé competenze sia da ruoli in agenzia che dalla parte dei clienti, comprese posizioni esecutive presso Starcom e Tyson Foods. La sua nomina mira a rafforzare la traiettoria di crescita di Rise e a contribuire alla sua trasformazione continua come agenzia di media integrata. Ballantini è anche attivamente coinvolta in organizzazioni del settore che supportano donne e madri lavoratrici, come She Runs It.
Quad/Graphics, Inc. (NYSE: QUAD) ha nombrado a Courtney Ballantini como Vicepresidenta Senior y Jefa de Experiencia del Cliente en Rise, su agencia de medios integrados y a servicio completo. Ballantini, con más de dos décadas de experiencia en marketing y publicidad, supervisará todas las relaciones con los clientes de Rise y liderará el equipo de Experiencia del Cliente. Se concentrará en ofrecer soluciones mediáticas y una ejecución omnicanal para satisfacer las necesidades cambiantes de marcas y comercializadores.
Reportando a Joshua Lowcock, Presidente de Medios de Quad, Ballantini aporta experiencia desde roles tanto en agencia como del lado del cliente, incluyendo puestos ejecutivos en Starcom y Tyson Foods. Su nombramiento tiene como objetivo mejorar la trayectoria de crecimiento de Rise y contribuir a su transformación continua como agencia de medios integrada. Ballantini también participa activamente en organizaciones de la industria que apoyan a mujeres y madres trabajadoras, como She Runs It.
Quad/Graphics, Inc. (NYSE: QUAD)는 Courtney Ballantini를 Rise의 수석 부사장 겸 고객 경험 책임자로 임명했습니다. Rise는 전체 서비스 통합 미디어 에이전시입니다. Ballantini는 마케팅 및 광고 분야에서 20년 이상의 경험을 보유하고 있으며, Rise의 모든 고객 관계를 관리합니다 및 고객 경험 팀을 이끌 것입니다. 그녀는 브랜드 및 마케터의 변화하는 요구 사항을 충족하기 위해 미디어 솔루션과 옴니채널 실행을 제공하는 데 집중할 것입니다.
Quad의 미디어 총괄인 Joshua Lowcock에게 보고하는 Ballantini는 Starcom과 Tyson Foods에서의 경영직을 포함하여 에이전시와 클라이언트 측 역할 모두에서 전문성을 갖추고 있습니다. 그녀의 임명은 Rise의 성장 궤적을 향상시키고 통합 미디어 에이전시로서의 지속적인 변환에 기여하는 것을 목표로 하고 있습니다. Ballantini는 또한 She Runs It과 같은 일하는 여성과 엄마를 지원하는 산업 조직에 적극 참여하고 있습니다.
Quad/Graphics, Inc. (NYSE: QUAD) a nommé Courtney Ballantini en tant que Vice-Présidente Senior et Responsable de l'Expérience Client chez Rise, son agence de médias intégrée et à service complet. Ballantini, forte de plus de deux décennies d'expérience dans le domaine du marketing et de la publicité, supervisera toutes les relations clients de Rise et dirigera l'équipe de l'Expérience Client. Elle se concentrera sur la fourniture de solutions médiatiques et l'exécution omnicanale pour répondre aux besoins évolutifs des marques et des annonceurs.
Relevant de Joshua Lowcock, Président des Médias chez Quad, Ballantini apporte son expertise à la fois du côté de l'agence et du client, y compris des postes exécutifs chez Starcom et Tyson Foods. Sa nomination vise à améliorer la trajectoire de croissance de Rise et à contribuer à sa transformation continue en tant qu'agence de médias intégrée. Ballantini s'engage également activement dans des organisations du secteur soutenant les femmes et les mères au travail, telles que She Runs It.
Quad/Graphics, Inc. (NYSE: QUAD) hat Courtney Ballantini zur Senior Vice President und Leiterin der Kundenerfahrung bei Rise ernannt, seiner vollumfänglichen integrierten Medienagentur. Ballantini, die über zwei Jahrzehnte Erfahrung in Marketing und Werbung verfügt, übernimmt die Verantwortung für alle Kundenbeziehungen von Rise und leitet das Team für Kundenerfahrung. Sie wird sich darauf konzentrieren, Medienlösungen und eine Omnichannel-Umsetzung bereitzustellen, um den sich wandelnden Bedürfnissen von Marken und Vermarktern gerecht zu werden.
In ihrer Position berichtet sie an Joshua Lowcock, Präsident der Medienabteilung bei Quad. Ballantini bringt Expertise sowohl aus Agentur- als auch Kundenseiten mit, einschließlich leitender Positionen bei Starcom und Tyson Foods. Ihre Ernennung zielt darauf ab, die Wachstumsdynamik von Rise zu verbessern und zur fortlaufenden Transformation als integrierte Medienagentur beizutragen. Ballantini ist auch aktiv in Branchenorganisationen engagiert, die berufstätige Frauen und Mütter unterstützen, wie She Runs It.
- Appointment of experienced industry leader to enhance client relationships
- Potential for improved service delivery and client satisfaction
- Strengthening of Rise's leadership team to support growth strategy
- None.
In her role, Ballantini will lead a team of client partners focused on solving the complex challenges marketers face today while also anticipating their future needs. Her leadership will be an important contribution to Rise's growth trajectory as an integrated media agency with an engine that both elevates brands and captures demand across the marketing funnel.
"As large-brand marketers increasingly lean into the unique solutions Rise offers, Courtney's background across both agency and client-side roles, and her deep commitment to nurturing talent, make her exceptionally well suited to understand and connect with our clients," said Joshua Lowcock, President of Media for Quad. "Courtney understands our vision to provide integrated solutions that remove friction wherever they occur in the marketing journey, while staying true to our commitments to transparency and the disruptor differentiator path we're on. She's an ideal leader to drive Rise's ongoing transformation and enhance our client relationships."
Ballantini, who will report to Lowcock as a member of his senior leadership team, brings more than two decades of experience in the marketing and advertising industry, including executive roles at Starcom and Tyson Foods. Her understanding of business models and challenges from both the client and agency perspectives equips her with the knowledge and empathy to connect effectively with clients and equip the Rise team to produce effective work that generates real business impact.
"I'm thrilled to join Rise at this pivotal moment in its growth journey," Ballantini said. "The agency's impressive track record, combined with its collaborative team and growth-oriented culture, give Rise the potential to solve client problems in bigger, more meaningful ways. As a leader who thrives on building and transforming teams and businesses, this offers me an unparalleled opportunity. I'm looking forward to collaborating with the team, delighting our clients, and helping Rise continue to establish itself as a full-service media agency."
In addition to her work experience, Ballantini has been actively involved in industry organizations that support and advance working women and mothers, including She Runs It, a non-profit that aims to pave the way for more women to lead at every stage of their marketing, media and tech careers. She is passionate about mentoring rising leaders and parents, sharing her experiences as both a successful executive and a mother of two children.
About Quad
Quad (NYSE: QUAD) is a global marketing experience company that helps brands make direct consumer connections, from household to in-store to online. Supported by state-of-the-art technology and data-driven intelligence, Quad uses its suite of media, creative and production solutions to streamline the complexities of marketing and remove friction from wherever it occurs in the marketing journey. Quad tailors its uniquely flexible, scalable and connected solutions to clients' objectives, driving cost efficiencies, improving speed to market, strengthening marketing effectiveness, and delivering value on client investments.
Quad employs approximately 13,000 people in 14 countries and serves approximately 2,700 clients including industry leading blue-chip companies that serve both businesses and consumers in multiple industry verticals, with a particular focus on commerce, including retail, consumer packaged goods, and direct-to-consumer; financial services; and health. Quad is ranked among the largest agency companies in the
For more information about Quad, including its commitment to ongoing innovation, culture and sustainable impact, visit quad.com.
About Rise
Rise, a Quad agency, is a full-service, omnichannel media agency that provides strategic solutions for brands to valuably connect with their audiences.
Specializing in media, customer experience, and analytics, Rise helps clients seamlessly navigate both brand and demand, driving consumer connections and making all media accountable for business outcomes. Powered by approximately 500 people who globally support over
As part of Quad, Rise leverages a proprietary tech and data stack that provides brands with a telescopic view into the media touchpoints that change behavior and can transparently optimize their marketing spend to drive business growth. Learn more at meetrise.com.
Media Contact
Jennifer Wasmer
Director of External Communications
203-522-1699
jawasmer@quad.com
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SOURCE Quad
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