Quad and Swiftly partner to advance digital in-store retail media network
Quad, a global marketing company, has partnered with Swiftly, a retail technology and media firm, to enhance its In-Store Connect retail media network. This collaboration aims to integrate digital content into physical stores, providing consumer packaged goods (CPG) brands with innovative ways to reach shoppers. Quad's acquisition of DART Innovation earlier this year and the launch of In-Store Connect positioned it as a leader in the in-store retail media space. The partnership will leverage Swiftly's technology to deliver promotions and product information through digital screens and kiosks in stores. The first activation will be with The Save Mart Companies, a major West Coast grocer.
- Quad has partnered with Swiftly to enhance in-store digital media capabilities.
- Quad's In-Store Connect will benefit from Swiftly's industry-leading technology.
- Quad acquired DART Innovation, strengthening its position in the in-store retail media network.
- Deployment of In-Store Connect with The Save Mart Companies, a significant West Coast grocer, marks a strong start.
- Swiftly's platform aims to increase shopper engagement, loyalty, and revenue for brands and retailers.
- Heavy reliance on technology partnerships like Swiftly could pose risks if the partnership fails.
- Initial deployment is to The Save Mart Companies, which may limit immediate market impact.
Swiftly to provide Quad's In-Store Connect with CPG content as part of a seamlessly integrated omnichannel experience for brands and retailers
Earlier this year, Quad established itself as a leader in the emerging in-store RMN space with the acquisition of DART Innovation and the launch of In-Store Connect, which positions digital screens and kiosks throughout stores, giving retailers and consumer packaged goods (CPG) brands more opportunities to deliver relevant promotions, share key product information, and connect adjacent product options to shoppers. Swiftly's innovative approach and deep industry expertise will help CPGs reach shoppers on the Quad in-store retail media network, delivering a unique omnichannel experience for both brands and retailers.
"As engagement with mobile applications, online circulars and electronic coupons rises, introducing digital communication throughout stores expands on what today's consumers want: a shopping experience that seamlessly integrates both online and in-store elements. For today's brands and brick-and-mortar retailers, introducing advancements like in-store digital communication is crucial to retaining a loyal customer base and staying relevant in this ever-evolving market," said Eric Ashworth, President of Quad Agency Solutions and Executive Vice President of Product & Market Strategy. "With In-Store Connect, Quad is at the forefront of this trend, and Swiftly's singularly in-depth understanding of the ecosystem is aligned with our focus of continuously enhancing the in-store shopping experience."
Recognized as pioneer in retail media, Swiftly addresses the growing need for omnichannel engagement with its advanced technology platform and innovative retail technology solutions. This partnership with Quad will provide brands and retailers an industry-leading media channel for more powerful connections with consumers to increase consideration, basket size, loyalty and revenue across the entire shopper journey.
"Swiftly and Quad share a passion for providing shoppers with a richer, more engaging experience along their journey," said Henry Kim, Chief Executive Officer at Swiftly. "Our innovative technology platform combined with proven solutions to reach valuable consumers at the point of purchase to drive effective, measurable outcomes made us the perfect partner for Quad. We're excited to work with Quad, which has quickly built its leadership in this dynamic and emerging space, and we look forward to working together to give consumers a compelling omnichannel experience."
In its first activation with Swiftly, Quad is deploying In-Store Connect with The Save Mart Companies, the largest private regional grocer on the West Coast, whose banners include Lucky, Save Mart and FoodMaxx.
About Quad
Quad (NYSE: QUAD) is a global marketing experience company that helps brands make direct consumer connections, from household to in-store to online. Supported by state-of-the-art technology and data-driven intelligence, Quad uses its suite of media, creative and production solutions to streamline the complexities of marketing and remove friction from wherever it occurs in the marketing journey. Quad tailors its uniquely flexible, scalable and connected solutions to clients' objectives, driving cost efficiencies, improving speed to market, strengthening marketing effectiveness, and delivering value on client investments.
Quad employs approximately 13,000 people in 14 countries and serves approximately 2,700 clients including industry leading blue-chip companies that serve both businesses and consumers in multiple industry verticals, with a particular focus on commerce, including retail, consumer packaged goods, and direct-to-consumer; financial services; and health. Quad is ranked as the 14th largest agency company in the
For more information about Quad, including its commitment to ongoing innovation, culture and sustainable impact, visit quad.com.
About Swiftly
Swiftly is a leading provider of technology and retail media and technology solutions for retailers worldwide. Founded in 2018, Swiftly offers innovative solutions that drive retail engagement and enable retailers to own the digital relationship with their customer. Swiftly's Retail Tools, Mobile Platforms, Analytics Tools, and Retail Media Network enables retailers to accelerate sales and build loyalty while enabling brands to reach more shoppers and amplify campaigns using the power of 1st party data. Trusted by hundreds of iconic brands, Swiftly is democratizing retail technology and giving retailers the tools they need to compete in today's crowded marketplace. For more information about Swiftly, please visit www.swiftly.com.
Media Contacts
For Quad
Jennifer Wasmer, Director of External Communications
203-522-1699
jawasmer@quad.com
For Swiftly
5WPR
swiftly@5wpr.com
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