Quad Enters the Branded Solutions Market, Delivering Unforgettable Brand Merch with White-Glove Service
Quad/Graphics Inc. (NYSE: QUAD) announces its expansion into the $26.6-billion branded solutions market, enhancing its integrated marketing solutions portfolio. The company's new branded solutions group will focus on delivering promotional merchandise including tradeshow giveaways, corporate gifts, employee uniforms, incentive programs, and special events items.
Under the leadership of Oliver Kimberley, Quad's General Manager of Managed Services, the initiative aims to simplify branded goods program management for marketers, who reportedly face complexity in their marketing ecosystem (77% of marketers). The company will provide a consultative approach, leveraging its vendor relationships and focusing on brand consistency, creative ideation, scalable production, and quality assurance.
Quad/Graphics Inc. (NYSE: QUAD) annuncia la sua espansione nel mercato delle soluzioni di marca da 26,6 miliardi di dollari, arricchendo il suo portafoglio di soluzioni di marketing integrate. Il nuovo gruppo di soluzioni di marca dell'azienda si concentrerà sulla fornitura di articoli promozionali, tra cui omaggi per fiere, regali aziendali, uniformi per dipendenti, programmi di incentivazione e articoli per eventi speciali.
Sotto la guida di Oliver Kimberley, Direttore Generale dei Servizi Gestiti di Quad, l'iniziativa mira a semplificare la gestione dei programmi di beni di marca per i marketer, che si trovano ad affrontare una complessità nel loro ecosistema di marketing (77% dei marketer). L'azienda fornirà un approccio consultivo, sfruttando le sue relazioni con i fornitori e concentrandosi sulla coerenza del marchio, l'ideazione creativa, la produzione scalabile e l'assicurazione della qualità.
Quad/Graphics Inc. (NYSE: QUAD) anuncia su expansión en el mercado de soluciones de marca de 26.6 mil millones de dólares, mejorando su portafolio de soluciones de marketing integradas. El nuevo grupo de soluciones de marca de la compañía se enfocará en ofrecer mercancía promocional, incluyendo obsequios para ferias, regalos corporativos, uniformes para empleados, programas de incentivos y artículos para eventos especiales.
Bajo el liderazgo de Oliver Kimberley, Gerente General de Servicios Administrados de Quad, la iniciativa busca simplificar la gestión de programas de productos de marca para los mercadólogos, que supuestamente enfrentan complejidad en su ecosistema de marketing (77% de los mercadólogos). La compañía proporcionará un enfoque consultivo, aprovechando sus relaciones con proveedores y enfocándose en la coherencia de la marca, la ideación creativa, la producción escalable y la garantía de calidad.
Quad/Graphics Inc. (NYSE: QUAD)는 266억 달러 규모의 브랜드 솔루션 시장으로의 확장을 발표하며, 통합 마케팅 솔루션 포트폴리오를 강화합니다. 회사의 새로운 브랜드 솔루션 그룹은 전시회 기념품, 기업 선물, 직원 유니폼, 인센티브 프로그램 및 특별 이벤트 아이템을 포함한 프로모션 상품 제공에 집중할 것입니다.
Oliver Kimberley의 지도 아래, Quad의 관리 서비스 총괄 매니저는 이니셔티브가 마케팅 생태계에서 복잡성을 겪고 있는 마케터들을 위해 브랜드 상품 프로그램 관리를 단순화하는 것을 목표로 하고 있습니다 (77%의 마케터). 회사는 공급업체 관계를 활용하고 브랜드 일관성, 창의적 아이디어, 확장 가능한 생산 및 품질 보증에 중점을 두어 상담 접근 방식을 제공할 것입니다.
Quad/Graphics Inc. (NYSE: QUAD) annonce son expansion sur le marché des solutions de marque de 26,6 milliards de dollars, renforçant ainsi son portefeuille de solutions de marketing intégrées. Le nouveau groupe de solutions de marque de l'entreprise se concentrera sur la fourniture de marchandises promotionnelles, y compris des cadeaux d'exposition, des cadeaux d'entreprise, des uniformes pour employés, des programmes d'incitation et des articles pour événements spéciaux.
Sous la direction de Oliver Kimberley, directeur général des services gérés de Quad, l'initiative vise à simplifier la gestion des programmes de produits de marque pour les marketeurs, qui font face à une complexité dans leur écosystème marketing (77 % des marketeurs). L'entreprise adoptera une approche consultative, tirant parti de ses relations avec les fournisseurs et se concentrant sur la cohérence de la marque, l'idéation créative, la production évolutive et l'assurance qualité.
Quad/Graphics Inc. (NYSE: QUAD) kündigt seine Expansion in den 26,6 Milliarden Dollar schweren Markt für Markenlösungen an und erweitert damit sein Portfolio an integrierten Marketinglösungen. Die neue Markenlösungsgruppe des Unternehmens wird sich darauf konzentrieren, Werbeartikel anzubieten, darunter Messegeschenke, Unternehmensgeschenke, Mitarbeiteruniformen, Anreizprogramme und Artikel für Sonderveranstaltungen.
Unter der Leitung von Oliver Kimberley, dem Geschäftsführer der Managed Services von Quad, zielt die Initiative darauf ab, das Management von Markenprodukten für Vermarkter zu vereinfachen, die Berichten zufolge mit einer Komplexität in ihrem Marketing-Ökosystem konfrontiert sind (77 % der Vermarkter). Das Unternehmen wird einen beratenden Ansatz bieten, indem es seine Beziehungen zu Lieferanten nutzt und sich auf Marken-Konsistenz, kreative Ideenfindung, skalierbare Produktion und Qualitätssicherung konzentriert.
- Expansion into $26.6B branded solutions market
- Diversification of revenue streams through new service offering
- Leverages existing vendor relationships and infrastructure
- Entering highly competitive market
- Success depends on market adoption and execution
Insights
Quad's expansion into the
This move appears strategically sound as it leverages Quad's existing infrastructure, supplier relationships, and client base. The branded merchandise business complements their current marketing services portfolio, potentially enabling cross-selling opportunities and deeper client relationships. By positioning themselves as a premium provider with "white-glove service," Quad is wisely avoiding the low-margin commodity segment of the promotional products industry.
The timing is particularly strategic as marketers increasingly seek to consolidate vendors - with
While the announcement lacks specific financial projections or implementation timeline, the move represents a logical evolution from their traditional print services business into higher-value marketing solutions. The primary execution risks involve building credibility in a new category and developing efficient sourcing/fulfillment operations for physical merchandise.
For investors, this expansion provides a promising growth vector in a large market that complements their existing business model rather than requiring entirely new capabilities or infrastructure investments.
Building on the company's rigorous process for managing supplier relationships and commitment to quality, Quad's branded solutions group aims to offer a seamless and brand-aligned approach to unforgettable "merch," including tradeshow giveaways, corporate gifts, employee uniforms, incentive programs, special events and more. Quad's curated approach to delivering promotional items that foster loyalty and connection also relieves marketers of the burden of managing a complex branded goods program.
"Promotional goods are more than just products – they're extensions of a brand's story – in the marketplace and in the workplace," said Oliver Kimberley, Quad's General Manager of Managed Services, the division launching branded solutions. "The modern marketer is the principal brand steward. With 77 percent of marketers reporting that they currently face complexity within their marketing ecosystem2, they have limited bandwidth for managing an impactful branded solutions program. Quad makes it easier for marketers to include branded merchandise as a consistent and cohesive part of their brand's marketing mix with the high-quality results and frictionless experience we're known for."
Quad serves as a true partner and brand steward. The company's new branded solutions group takes a consultative, holistic approach, drawing on Quad's flexible, connected marketing solutions and the company's strong vendor relationships. Ensuring brand consistency, creative ideation, scalable production, exceptional quality, speed to market and other aspects of the process, Quad provides a single point of contact for marketers while significantly reducing the time and effort needed to oversee branded goods programs.
About Quad
Quad (NYSE: QUAD) is a marketing experience, or MX, company that helps brands make direct consumer connections, from household to in-store to online. The company does this through its MX Solutions Suite, a comprehensive range of marketing and print services that seamlessly integrate creative, production and media solutions across online and offline channels. Supported by state-of-the-art technology and data-driven intelligence, Quad simplifies the complexities of marketing by removing friction wherever it occurs along the marketing journey. The company tailors its uniquely flexible, scalable and connected solutions to each clients' objectives, driving cost efficiencies, improving speed-to-market, strengthening marketing effectiveness and delivering value on client investments.
Quad employs more than 12,000 people in 14 countries and serves approximately 2,500 clients including industry leading blue-chip companies that serve both businesses and consumers in multiple industry verticals, with a particular focus on commerce, including retail, consumer packaged goods, and direct-to-consumer; financial services; and health. Quad is ranked among the largest agency companies in the
For more information about Quad, including its commitment to operating responsibly, intentional innovation and values-driven culture, visit quad.com.
Media Contact
Jennifer Wasmer
Director of External Communications
203-522-1699
jawasmer@quad.com
1 "Promo Industry Achieves Record Sales in 2024 Despite Challenges," ASI Research, January 24, 2025
2 "Eliminating Complexity for a Frictionless Marketing Experience," Harvard Business Review Analytic Services, April 30, 2024
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SOURCE Quad
FAQ
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