Advertising Industry Pro Rachel Winer Joins Quad as Senior Vice President of Business Development

Rhea-AI Summary

Quad/Graphics, Inc. (NYSE: QUAD) has appointed Rachel Winer as Senior Vice President to lead a new business development team. Winer, with nearly 30 years in marketing and advertising, aims to enhance client engagement by showcasing Quad’s extensive product portfolio. Her previous roles include CMO-in-residence at Bonfire and leading operations at Edelman and Buzzfeed. Winer believes Quad is uniquely positioned to streamline marketing efforts for brands, promising innovative and dynamic partnerships. Quad serves over 4,600 clients worldwide with integrated marketing solutions.

Positive

• Appointment of experienced marketing executive Rachel Winer as Senior VP to drive business development.
• Winer's extensive background in marketing and advertising strengthens Quad's leadership.
• Focus on enhancing client engagement and showcasing Quad's broad product portfolio.

Negative

• None.

SUSSEX, Wis.--(BUSINESS WIRE)-- Quad/Graphics, Inc. (NYSE: QUAD), a global marketing experience company, announced today the appointment of marketing and advertising industry executive Rachel Winer to the position of senior vice president. Winer will lead a new business development team as the company continues to expand its advertising and marketing offerings. She will report to Executive Vice President and Chief Revenue Officer Julie Currie.

Quad Senior Vice President of New Business Development, Rachel Winer (Photo: Business Wire)

A major focus of her role will be to engage with new and existing clients on the benefit of Quad’s broad product portfolio and scale, which can help solve their most pressing business and marketing challenges. The company’s products and services span everything from the creative, strategic, and analytic processes to the production of physical and digital marketing assets.

“Rachel’s experience in the enterprise, advertising, and agency space, and her ability to easily navigate between each, make her an optimal leader for our team. She is distinctively equipped to partner with clients in creating unique marketing experiences for their brands,” said Currie. “Coupled with Quad’s strategic investments and our through-the-line marketing services, Rachel’s distinguished career and credentials bring sophistication and tremendous value to Quad and our clients.”

Winer has almost three decades of advertising, brand, marketing, and communications experience. She joins Quad from Bonfire, where she served as CMO-in-residence. In her previous role, as head of the Chicago office of Edelman, she focused on expanding the business beyond its traditional public relations roots. Before Edelman, she was a powerhouse at Buzzfeed, where she ran the Chicago and Detroit offices and was responsible for all verticals. She grew Buzzfeed's central region through creative brand partnerships. Her 20-plus-year agency career before Buzzfeed included leading brand teams at Leo Burnett, JWT, and BBDO, where she was responsible for some of the country’s most iconic brands, including Kellogg’s, Princess Cruises, and Wrigley, to name a few.

“Brands today are under an enormous amount of pressure to deliver success on their marketing efforts. When I looked at Quad’s offerings as a marketing experience company, I realized immediately Quad is uniquely positioned to help brands reimagine their marketing to be more streamlined and cut right through the friction across their large-scale and multi-faceted programs. I don’t see any other agency, consultancy, studio or production company that has evolved these capabilities under one roof like Quad,” said Winer. “I see a great opportunity for me to combine all aspects of my career to help drive those unique and dynamic client partnerships for outstanding results. I’m excited to join the team and deliver on our clients’ success.”

About Quad

Quad (NYSE: QUAD) is a global marketing experience company that helps brands reimagine their marketing to be more streamlined, impactful, flexible, and frictionless. Quad’s strategic priorities are powered by three key competitive advantages that include integrated marketing platform excellence, innovation, and culture and social purpose. The company’s integrated marketing platform is powered by a set of core specialties including business strategy, insights and analytics, technology solutions, managed services, agency and studio solutions, media, print, in-store, and packaging.

Serving over 4,600 clients, Quad has more than 15,000 people working in 14 countries around the world.

Please visit quad.com for more information.

View source version on businesswire.com: https://www.businesswire.com/news/home/20220428005210/en/

Karen Arena: karena@quad.com; +1 (732) 407-8510



Jennifer Wasmer: jawasmer@quad.com; +1 (203) 522-1699

Source: Quad/Graphics, Inc.

FAQ

Who is the new Senior Vice President at Quad (NYSE: QUAD)?

Rachel Winer has been appointed as the new Senior Vice President at Quad.

What will Rachel Winer do at Quad (NYSE: QUAD)?

Rachel Winer will lead a new business development team to enhance client engagement and showcase Quad's product offerings.

What is the professional background of Rachel Winer at Quad (NYSE: QUAD)?

Rachel Winer has nearly 30 years of experience in marketing, previously serving at Bonfire, Edelman, and Buzzfeed.

How does Quad (NYSE: QUAD) plan to improve client partnerships?

Quad aims to improve client partnerships by streamlining marketing processes and leveraging its integrated marketing solutions.

How many clients does Quad (NYSE: QUAD) serve worldwide?

Quad serves over 4,600 clients globally.