Q2 Announces Enhanced Partnership with Larky to Deliver Personalized Marketing Experiences
Q2 Holdings has expanded its strategic reseller partnership with Larky to enhance personalized marketing capabilities for financial institutions. The integration of Larky's nudge® platform into Q2's Mobile Banking Platform enables banks and credit unions to send targeted push notifications with geolocation features. The solution allows financial institutions to create custom campaigns or use pre-built ones from the nudge® library, supported by AI-powered nudge® Assist. Joint customers, including Community Choice Credit Union and Veritex Community Bank, are already reporting successful engagement initiatives through this partnership.
Q2 Holdings ha ampliato la sua partnership strategica con Larky per migliorare le capacità di marketing personalizzato delle istituzioni finanziarie. L'integrazione della piattaforma nudge® di Larky nella Mobile Banking Platform di Q2 consente a banche e cooperative di credito di inviare notifiche push mirate con funzioni di geolocalizzazione. La soluzione permette alle istituzioni finanziarie di creare campagne personalizzate o utilizzare quelle già pronte dalla libreria nudge®, supportate da nudge® Assist alimentato dall'IA. I clienti comuni, tra cui Community Choice Credit Union e Veritex Community Bank, stanno già segnalando iniziative di coinvolgimento di successo tramite questa partnership.
Q2 Holdings ha ampliado su asociación estratégica con Larky para mejorar las capacidades de marketing personalizado para instituciones financieras. La integración de la plataforma nudge® de Larky en la Mobile Banking Platform de Q2 permite a bancos y cooperativas de crédito enviar notificaciones push dirigidas con características de geolocalización. La solución permite a las instituciones financieras crear campañas personalizadas o utilizar las preconstruidas de la biblioteca nudge®, respaldadas por nudge® Assist impulsado por IA. Clientes conjuntos, incluidos Community Choice Credit Union y Veritex Community Bank, ya están informando sobre iniciativas de compromiso exitosas a través de esta asociación.
Q2 홀딩스는 금융 기관을 위한 개인화된 마케팅 기능을 강화하기 위해 Larky와의 전략적 리셀러 파트너십을 확장했습니다. Larky의 nudge® 플랫폼이 Q2의 모바일 뱅킹 플랫폼에 통합됨으로써 은행과 신용 조합은 지리적 위치 기능이 포함된 맞춤형 푸시 알림을 보낼 수 있습니다. 이 솔루션은 금융 기관이 사용자 정의 캠페인을 만들거나 nudge® 라이브러리에서 사전 제작된 캠페인을 사용할 수 있도록 하며, AI 기반의 nudge® Assist로 지원됩니다. Community Choice Credit Union과 Veritex Community Bank를 포함한 공동 고객들은 이미 이 파트너십을 통해 성공적인 참여 이니셔티브를 보고하고 있습니다.
Q2 Holdings a élargi son partenariat stratégique avec Larky pour améliorer les capacités de marketing personnalisé des institutions financières. L'intégration de la plateforme nudge® de Larky dans la Mobile Banking Platform de Q2 permet aux banques et aux coopératives de crédit d'envoyer des notifications push ciblées avec des fonctionnalités de géolocalisation. La solution permet aux institutions financières de créer des campagnes personnalisées ou d'utiliser celles déjà prêtes de la bibliothèque nudge®, soutenues par l'assistance nudge® alimentée par l'IA. Des clients communs, y compris Community Choice Credit Union et Veritex Community Bank, signalent déjà des initiatives d'engagement réussies grâce à ce partenariat.
Q2 Holdings hat seine strategische Reseller-Partnerschaft mit Larky erweitert, um die personalisierten Marketingfähigkeiten für Finanzinstitute zu verbessern. Die Integration der nudge®-Plattform von Larky in die Mobile Banking Platform von Q2 ermöglicht es Banken und Kreditgenossenschaften, gezielte Push-Bestellungen mit Geolokalisierungsfunktionen zu senden. Die Lösung ermöglicht es Finanzinstituten, individuelle Kampagnen zu erstellen oder vorgefertigte Kampagnen aus der nudge®-Bibliothek zu nutzen, die von der KI-unterstützten nudge® Assist unterstützt wird. Gemeinsame Kunden, darunter Community Choice Credit Union und Veritex Community Bank, berichten bereits von erfolgreichen Engagement-Initiativen durch diese Partnerschaft.
- Strategic partnership expansion enhances Q2's mobile banking platform capabilities
- Integration of new personalized marketing features adds value to existing product offering
- Existing joint customers reporting successful engagement initiatives
- Addition of AI-powered assistance for campaign creation
- None.
Insights
This strategic partnership between Q2 and Larky, while promising for operational efficiency, appears to have minimal immediate financial impact. The integration of Larky's nudge® platform into Q2's Mobile Banking Platform primarily enhances existing customer engagement capabilities rather than opening significant new revenue streams.
The partnership demonstrates incremental improvement in Q2's product offering, focusing on personalized push notifications and geolocation features. While this may help retain customers and potentially increase engagement metrics, it's unlikely to materially affect Q2's financial performance in the short term.
Current implementations at Community Choice Credit Union, Veritex Community Bank and others provide proof of concept but don't indicate substantial revenue potential. For investors, this represents a tactical product enhancement rather than a strategic shift that would significantly impact Q2's market position or financial outlook.
The Larky nudge® platform enables Q2 Mobile Banking clients to proactively engage account holders through tailored push notification messages
Larky’s nudge® solution, which has been integrated into the Q2 Mobile Banking Platform, delivers turnkey deep-linked mobile push notifications, sending account holders directly to the corresponding location within their mobile banking app or to a website URL. Financial institutions can select popular campaigns from the nudge® library or create their own campaigns with the help of AI-powered nudge® Assist. The expanded partnership between Larky and Q2 will help deliver a stronger collaboration between all parties.
“We’re excited about our expanded partnership with Larky to help our financial institution customers deliver more personalized marketing experiences to their account holders,” said Johnny Ola, senior vice president of Q2 Innovation Studio at Q2. “We already have joint customers using the Larky solution who are seeing great success and progress in their engagement initiatives. We look forward to helping more of our customers reach their account holders in personal and effective ways.”
A few of these joint customers include Community Choice Credit Union, Veritex Community Bank, Simplicity Credit Union, and 4Front Credit Union.
“Throughout our partnership, Larky and Q2 have worked closely together, creating a seamless experience for the credit union. Our collaboration has been characterized by effective teamwork and responsiveness,” said Andy Kempf, chief executive officer at 4Front Credit Union. “We are using Larky to communicate with members at critical decision-making moments and direct them to landing pages within our website for a better user experience and quicker call to action. We’re excited to gather valuable analytics through this implementation.”
Larky allows for proactive communication by bringing account holders into the mobile banking experience without waiting for them to open the app. They also offer tailored engagement, location-based offerings, data-driven insights, scalable solutions, and support.
“We’re excited to deepen our partnership with Q2, bringing the best of our nudge® platform to their innovative digital ecosystem,” said Gregg Hammerman, CEO of Larky. “We are starting to see some Q2 clients combine Larky’s nudge® capabilities with Q2 SMART’s data-driven targeting and Q2 Discover’s actionable insights, to create a comprehensive solution for delivering precise, impactful push notification campaigns. Together, we’re helping banks and credit unions build stronger, more meaningful connections with their account holders.”
To learn more about Larky and Q2, please visit: https://info.q2.com/q2-larky-partnership
About Q2 Holdings, Inc.
Q2 is a leading provider of digital transformation solutions for financial services, serving banks, credit unions, alternative finance companies, and fintechs in the
About Larky
Larky, the market leader of account holder engagement technology, empowers financial institutions to proactively connect with their audience in the right place, at the right time. Through its Larky nudge® platform, Larky enables financial institutions to drive increased deposits, boost new loans, and prevent fraud with tailored, turnkey push notification campaigns. By leveraging data-driven and location-aware messaging, financial institutions achieve engagement rates that are 7-10x higher than traditional marketing channels, creating impactful connections with account holders. For more information, visit https://nudge.larky.com. Follow Larky on LinkedIn.
View source version on businesswire.com: https://www.businesswire.com/news/home/20241119471550/en/
Maria Gari
Q2 Holdings, Inc.
maria.gari@q2.com
Source: Q2 Holdings, Inc.
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