Brightside Selects Helix by Q2 to Migrate BaaS Program
Helix by Q2 (NYSE: QTWO) has announced a partnership with Brightside, a Financial Care benefit provider. Brightside's savings, checking, and business operations accounts are now powered by Helix's banking as a service (BaaS) solution. The migration from their previous vendor took less than two quarters and has resulted in fewer support tickets related to banking products. Brightside selected Helix for its reliability, scalability, and direct bank partner relationship capabilities. The partnership enables Brightside to offer financial products like debit cards, emergency savings accounts, and cash advances to employees through their employers.
Helix di Q2 (NYSE: QTWO) ha annunciato una partnership con Brightside, un fornitore di servizi di assistenza finanziaria. I conti di risparmio, corrente e operazioni commerciali di Brightside sono ora supportati dalla soluzione di banking as a service (BaaS) di Helix. La migrazione dal precedente fornitore è avvenuta in meno di due trimestri e ha comportato un numero ridotto di ticket di supporto relativi ai prodotti bancari. Brightside ha scelto Helix per la sua affidabilità, scalabilità e capacità di relazioni dirette con i partner bancari. La partnership consente a Brightside di offrire prodotti finanziari come carte di debito, conti di risparmio d'emergenza e anticipi in contante ai dipendenti tramite i loro datori di lavoro.
Helix de Q2 (NYSE: QTWO) ha anunciado una asociación con Brightside, un proveedor de beneficios de cuidado financiero. Las cuentas de ahorros, de cheques y operaciones comerciales de Brightside ahora están impulsadas por la solución de banking as a service (BaaS) de Helix. La migración de su proveedor anterior tomó menos de dos trimestres y ha resultado en menos boletos de soporte relacionados con productos bancarios. Brightside seleccionó a Helix por su fiabilidad, escalabilidad y capacidades de relación directa con socios bancarios. La asociación permite a Brightside ofrecer productos financieros como tarjetas de débito, cuentas de ahorro de emergencia y anticipos en efectivo a los empleados a través de sus empleadores.
헬릭스(Q2 NYSE: QTWO)는 재정 관리 혜택 제공업체인 브라이트사이드와 파트너십을 발표했습니다. 브라이트사이드의 저축 계좌, 당좌 계좌 및 비즈니스 운영 계좌는 이제 헬릭스의 뱅킹 서비스(BaaS) 솔루션을 통해 운영됩니다. 이전 공급업체에서의 이전은 2개 분기 이내에 완료되었으며, 이는 은행 상품과 관련된 지원 요청이 줄어드는 결과를 가져왔습니다. 브라이트사이드는 신뢰성, 확장성 및 직접 은행 파트너 관계 능력 때문에 헬릭스를 선택했습니다. 이 파트너십을 통해 브라이트사이는 고용주를 통해 직원들에게 직불 카드, 비상 저축 계좌 및 현금 선급금과 같은 금융 상품을 제공할 수 있게 되었습니다.
Helix de Q2 (NYSE: QTWO) a annoncé un partenariat avec Brightside, un fournisseur de services d'assistance financière. Les comptes d'épargne, de chèques et d'opérations professionnelles de Brightside sont désormais alimentés par la solution de banque en tant que service (BaaS) d'Helix. La migration depuis leur ancien fournisseur a pris moins de deux trimestres et a entraîné une diminution des tickets de support liés aux produits bancaires. Brightside a choisi Helix pour sa fiabilité, sa scalabilité et sa capacité à établir des relations directes avec des partenaires bancaires. Ce partenariat permet à Brightside d'offrir des produits financiers tels que des cartes de débit, des comptes d'épargne d'urgence et des avances de fonds aux employés par l'intermédiaire de leurs employeurs.
Helix von Q2 (NYSE: QTWO) hat eine Partnerschaft mit Brightside, einem Anbieter von finanziellen Pflegeleistungen, angekündigt. Die Sparkonten, Girokonten und Geschäftsbetriebskonten von Brightside werden nun durch die Banking-as-a-Service (BaaS)-Lösung von Helix unterstützt. Der Wechsel von ihrem vorherigen Anbieter dauerte weniger als zwei Quartale und führte zu weniger Supportanfragen im Zusammenhang mit Bankprodukten. Brightside wählte Helix aufgrund seiner Zuverlässigkeit, Skalierbarkeit und der Fähigkeit zu direkten Bankpartnerbeziehungen. Die Partnerschaft ermöglicht es Brightside, Finanzprodukte wie Debitkarten, Notfall-Sparkonten und Barkredite für Mitarbeiter über deren Arbeitgeber anzubieten.
- Successfully migrated banking platform in less than two quarters
- Significant reduction in banking-related support tickets after migration
- Enhanced banking capabilities through direct bank partner relationships
- None.
Insights
This partnership marks a significant strategic win for Q2's Helix platform in the competitive Banking-as-a-Service (BaaS) space. The successful migration of Brightside's financial services infrastructure demonstrates Helix's technical superiority and operational efficiency, completing the transition in under six months with improved reliability metrics.
The deal strengthens Q2's position in the embedded finance market, particularly in the growing employee benefits sector. Brightside's focus on financial wellness programs for working families represents a valuable market segment, as employers increasingly seek comprehensive benefits packages. The partnership's success, evidenced by reduced support tickets, validates Helix's platform capabilities and could attract similar enterprise clients looking for reliable BaaS solutions.
Brightside offers savings and checking accounts, now powered by Helix, to companies to help employees facing financial hardship
To help employees in need, Brightside directly offers products like debit cards, emergency savings accounts, cash advances, hardship programs, and other partner solutions, such as emergency loans and credit-building products.
Brightside chose Helix’s BaaS solution to power its savings, checking and business accounts because it was far more reliable and scalable than their previous vendor’s solution. Additionally, Helix enabled Brightside to have a direct relationship with their bank partner without the need for FBO accounts or middleware and provided the oversight, control, and tooling necessary for both parties to collaborate efficiently and effectively.
“One of the most appealing things about Helix by Q2 was that they’ve been at this for a long time, and we had confidence in their technical reliability and company stability,” said Anthony Strike, Head of Partnerships at Brightside. “When we needed to speed up the implementation, Q2 helped cut the implementation time down significantly so that we were able to go live with all of our customers without any downtime.”
Brightside’s migration from their old BaaS partner to Helix took less than two quarters to go live, and they’ve already seen a significant reduction in the number of support tickets related to banking products. With the program live, Brightside can go beyond parity – evolving their offering over time to meet the growing needs of their customers.
“We are excited to partner with Brightside to improve financial wellness for people across the country,” said Ahon Sarkar, senior vice president and general manager of Helix. “With financial stress rising amongst Americans, Brightside’s human-first approach to eliminating financial stress and helping people along every point in their journey is needed now more than ever.”
“Brightside’s mission is to improve the financial lives of working families by offering employer-paid financial support, services, and products to employees to help them handle financial emergencies, stabilize finances, and achieve financial goals,” continued Strike. “We are grateful for our partnership with Helix, and we are excited to continue building out Brightside’s mission.”
To learn more about Brightside’s story, please click here.
About Helix by Q2
Helix’s award-winning Banking-as-a-Service platform gives innovative fintechs and brands the building blocks of banking — accounts, cards, payments, data and controls, admin tools, and monetization solutions — to make it easy to embed personalized financial experiences that easily integrate and scale. For more information on Helix, visit helix.Q2.com. Follow us on LinkedIn and X to stay up to date.
About Q2 Holdings, Inc.
Q2 is a leading provider of digital transformation solutions for financial services, serving banks, credit unions, alternative finance companies, and fintechs in the
About Brightside
Brightside created Financial Care, a new category in employee benefits, to help reduce financial stress for the seven in 10 Americans who are not financially healthy. Since 2018, its Financial Assistants, proprietary rules engine, and innovative product platform have helped thousands of families save more than
View source version on businesswire.com: https://www.businesswire.com/news/home/20241028707681/en/
Maria Gari
Q2 Holdings, Inc.
Maria.gari@q2.com
Source: Q2 Holdings, Inc.
FAQ
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