Burger King Invites Everyone to Order Through Its App

Rhea-AI Summary

Burger King has launched a delivery feature through its app, aiming to make ordering their iconic Whopper more convenient. The campaign, titled 'Every home can be the Home of the Whopper,' targets smartphone users who crave the flame-grilled sandwich. Global Head of Brand Marketing, Iwo Zakowski, emphasizes the goal to enhance customer satisfaction by ensuring quick and easy delivery to homes. Burger King operates over 18,600 locations worldwide, predominantly by independent franchisees.

Positive

• Launch of the Burger King app's delivery feature could enhance customer convenience and satisfaction.
• The campaign aims to increase brand engagement by targeting smartphone users, potentially boosting sales.

Negative

• None.

With BK app delivery, every home can be the Home of the Whopper

LONDON--(BUSINESS WIRE)-- Everyone loves a Whopper. Thanks to the Burger King app’s delivery feature, you can get one brought right to your door and tame that all-too-familiar Whopper craving.

Burger King Invites Everyone to Order Through Its App (Photo: Business Wire)

At Burger King we know that, except from our restaurants, there is no place like home, the only other place on earth where we can truly be ourselves, no makeup, no bow tie and no one judging us. That’s why, now, Burger King claims that ‘Every home can be the Home of the Whopper’! The new Burger King campaign aims at anyone with a smartphone or a tablet, being a tech savvy or not, just anyone who can’t stay away from the iconic Whopper sandwich to get it from the BK app delivery. The beef patty is flame-grilled to perfection in a soft sesame seed bun with freshly chopped onions, tomatoes and lettuce and can be enjoyed from the comfort of your home.

“Nothing beats a Whopper, the taste of our flame-grilled patty is hard to resist and many of our guests just can’t wait to get their hands on the iconic Whopper,” said Iwo Zakowski, Global Head of Brand Marketing Burger King. “With the Burger King app delivery feature, we want to make it easier than ever to ‘Have it Your Way’ and conveniently delivered at home.”

If there’s one thing everyone can agree on, it’s that when a Whopper craving hits, there’s no reason not to indulge in with the pleasure of the mouth-watering Whopper. With Burger King app’s delivery, it’s never been faster, easier, or more convenient. Just download the Burger King app, order your favorite burger and a delivery service from your region will bring you BK authentic flavors, you crave for at your doorstep. Try it out.

^{*Based on weight of pre-cooked patty.}

About BURGER KING^® Restaurants
Founded in 1954, the Burger King^® brand is the second largest quick service hamburger chain in the world. The original Home of The Whopper^®, the Burger King restaurant system operates more than 18,600 locations in more than 100 countries. Almost 100 percent of Burger King restaurants are owned and operated by independent franchisees, many of them family-owned operations that have been in business for decades. To learn more about the Burger King brand, please visit the Burger King website at www.bk.com or follow us on Facebook, Twitter, and Instagram.

™&Ⓒ 2021 Burger King Corporation all rights reserved

View source version on businesswire.com: https://www.businesswire.com/news/home/20220326005027/en/

Heather McIntyre

mediainquiries@whopper.com

Source: Burger King

FAQ

What is the new delivery feature introduced by Burger King?

The new delivery feature allows customers to order Whoppers directly through the Burger King app, enhancing convenience.

When was the Burger King app delivery feature announced?

The Burger King app delivery feature was announced in a press release dated March 26, 2022.

How does the Burger King app delivery feature benefit customers?

The delivery feature makes it easier for customers to enjoy Whoppers from the comfort of their homes without leaving their house.

What is the significance of the 'Home of the Whopper' campaign?

The 'Home of the Whopper' campaign signifies Burger King's commitment to making their products more accessible to customers via delivery.

How many locations does Burger King operate worldwide?

Burger King operates over 18,600 locations across more than 100 countries.