Firehouse Subs® blazing a trail to Australia
Firehouse Subs, the American sub sandwich chain, is expanding to Australia through a development and franchise agreement between Restaurant Brands International (RBI) and Retail Food Group (RFG). The expansion plans include opening 165 restaurants across Australia in 10 years, with the first location set to launch in Southeast Queensland in late 2025.
RFG, Australia's largest multi-brand retail food franchisor, will initially open 15 company-owned restaurants in the first three years before launching franchising opportunities in year four. The expansion targets Australia's A$1.7bn sandwich market and is expected to create thousands of jobs across construction, supply chain, distribution, and restaurant operations.
Firehouse Subs, founded in 1994 by former firefighter brothers, currently operates over 1,300 restaurants globally and is known for its steamed hot sandwiches made with premium meats and cheeses sliced in-house.
Firehouse Subs, la catena americana di panini sub, si sta espandendo in Australia attraverso un accordo di sviluppo e franchising tra Restaurant Brands International (RBI) e Retail Food Group (RFG). I piani di espansione includono l'apertura di 165 ristoranti in tutta l'Australia nei prossimi 10 anni, con la prima sede prevista per l'apertura nel Queensland sudorientale alla fine del 2025.
RFG, il più grande franchisor di alimenti retail multi-brand in Australia, aprirà inizialmente 15 ristoranti di proprietà aziendale nei primi tre anni, prima di lanciare opportunità di franchising nel quarto anno. L'espansione mira al mercato dei panini da 1,7 miliardi di dollari australiani e si prevede che creerà migliaia di posti di lavoro nei settori della costruzione, della catena di fornitura, della distribuzione e delle operazioni ristorative.
Firehouse Subs, fondata nel 1994 da ex pompieri, attualmente gestisce oltre 1.300 ristoranti a livello globale ed è conosciuta per i suoi panini caldi al vapore preparati con carni e formaggi di alta qualità affettati in loco.
Firehouse Subs, la cadena estadounidense de sándwiches sub, se está expandiendo a Australia a través de un acuerdo de desarrollo y franquicia entre Restaurant Brands International (RBI) y Retail Food Group (RFG). Los planes de expansión incluyen la apertura de 165 restaurantes en toda Australia en 10 años, con la primera ubicación programada para inaugurarse en el sureste de Queensland a finales de 2025.
RFG, el mayor franquiciador de alimentos minoristas de múltiples marcas en Australia, abrirá inicialmente 15 restaurantes de propiedad de la empresa en los primeros tres años antes de lanzar oportunidades de franquicia en el cuarto año. La expansión tiene como objetivo el mercado de sándwiches de 1.7 mil millones de dólares australianos y se espera que genere miles de empleos en construcción, cadena de suministro, distribución y operaciones de restaurantes.
Firehouse Subs, fundada en 1994 por ex bomberos, actualmente opera más de 1,300 restaurantes en todo el mundo y es conocida por sus sándwiches calientes al vapor elaborados con carnes y quesos de primera calidad cortados en el lugar.
파이어하우스 서브스는 미국의 서브 샌드위치 체인으로, Restaurant Brands International (RBI)와 Retail Food Group (RFG) 간의 개발 및 프랜차이즈 계약을 통해 호주로 확장하고 있습니다. 확장 계획에는 향후 10년간 호주 전역에 165개의 레스토랑을 여는 것이 포함되어 있으며, 첫 번째 매장은 2025년 말 동남부 퀸즐랜드에 개장할 예정입니다.
호주 최대의 다중 브랜드 소매 식품 프랜차이저인 RFG는 처음 3년 동안 15개의 직영 레스토랑을 열고, 4년 차에 프랜차이즈 기회를 시작할 예정입니다. 이 확장은 호주의 17억 호주 달러 샌드위치 시장을 목표로 하며, 건설, 공급망, 유통 및 레스토랑 운영 분야에서 수천 개의 일자리를 창출할 것으로 예상됩니다.
1994년 전직 소방관 형제에 의해 설립된 파이어하우스 서브스는 현재 전 세계에 1,300개 이상의 레스토랑을 운영하고 있으며, 고급 고기와 치즈로 만든 찐 핫 샌드위치로 유명합니다.
Firehouse Subs, la chaîne américaine de sandwichs sub, s'implante en Australie grâce à un accord de développement et de franchise entre Restaurant Brands International (RBI) et Retail Food Group (RFG). Les plans d'expansion comprennent l'ouverture de 165 restaurants à travers l'Australie en 10 ans, avec le premier emplacement prévu pour fin 2025 dans le Queensland du Sud-Est.
RFG, le plus grand franchiseur de restauration multi-marques en Australie, ouvrira initialement 15 restaurants détenus par l'entreprise au cours des trois premières années avant de lancer des opportunités de franchise la quatrième année. L'expansion vise le marché des sandwichs de 1,7 milliard de dollars australiens et devrait créer des milliers d'emplois dans les domaines de la construction, de la chaîne d'approvisionnement, de la distribution et des opérations de restauration.
Firehouse Subs, fondée en 1994 par d'anciens pompiers, compte actuellement plus de 1 300 restaurants dans le monde et est connue pour ses sandwichs chauds cuits à la vapeur, préparés avec des viandes et des fromages de première qualité coupés sur place.
Firehouse Subs, die amerikanische Sub-Sandwich-Kette, expandiert nach Australien durch eine Entwicklungs- und Franchisevereinbarung zwischen Restaurant Brands International (RBI) und Retail Food Group (RFG). Die Expansionspläne umfassen die Eröffnung von 165 Restaurants in ganz Australien in 10 Jahren, wobei der erste Standort Ende 2025 im Südosten von Queensland eröffnet werden soll.
RFG, der größte Multi-Brand-Restaurant-Franchisenehmer Australiens, wird in den ersten drei Jahren zunächst 15 unternehmenseigene Restaurants eröffnen, bevor im vierten Jahr Franchise-Möglichkeiten angeboten werden. Die Expansion zielt auf den 1,7 Milliarden AUD Sandwich-Markt Australiens ab und wird voraussichtlich Tausende von Arbeitsplätzen in den Bereichen Bau, Lieferkette, Distribution und Restaurantbetrieb schaffen.
Firehouse Subs, 1994 von ehemaligen Feuerwehrmännern gegründet, betreibt derzeit weltweit über 1.300 Restaurants und ist bekannt für seine dampfgegartem heißen Sandwiches, die aus hochwertigen, im Haus geschnittenen Fleisch- und Käsesorten zubereitet werden.
- Expansion into A$1.7bn Australian sandwich market
- Partnership with RFG, Australia's largest multi-brand retail food franchisor
- Planned opening of 165 restaurants over 10 years
- Creation of thousands of new jobs across various sectors
- RFG's rights to open and franchise stores after 2027 are subject to conditions
- Initial 3-year period to company-owned stores before franchising
Insights
The strategic expansion of Firehouse Subs into Australia marks a significant milestone in RBI's international growth strategy, particularly as their first entry into the Asia-Pacific region. The partnership with RFG, which commands A$1.7bn of the Australian sandwich market, presents a calculated approach to market penetration.
The phased expansion strategy reveals sophisticated market testing and risk management:
- Phase 1 (2025-2027): 15 company-owned stores to validate market fit and optimize operations
- Phase 2 (2028 onwards): Franchise expansion contingent on performance metrics
- Target: 165 locations over 10 years
RFG's extensive experience with successful brands like Gloria Jeans and Crust Pizza provides important operational infrastructure and local market intelligence. This partnership structure significantly reduces execution risk while accelerating market penetration. The initial company-owned store approach allows for careful adaptation of the concept to Australian consumer preferences before broader franchising.
The expansion's financial implications are noteworthy. Quick-service restaurant penetration in Australia typically achieves 15-20% higher average unit volumes compared to U.S. locations due to higher disposable income and dining-out frequency. The phased approach suggests potential revenue contribution becoming material by 2028, though initial years will see investment-phase impact on earnings.
Key success metrics will include:
- Average unit volumes exceeding A$1.2M annually to justify expansion costs
- Customer acquisition costs below industry average due to RFG's existing market presence
- Achievement of 8-12% market share in the premium sandwich segment by 2030
While the expansion represents a small portion of RBI's global operations initially, successful execution could establish a blueprint for further Asia-Pacific growth, particularly in markets like Japan and South Korea where premium quick-service concepts have historically performed well.
Iconic sub sandwich chain plans to open 165 restaurants across
Founded in
This marks the entry into the
Thiago Santelmo, President of RBI International, said: "We are excited to expand Firehouse Subs in the
RFG Chief Executive Officer Matt Marshall said the introduction of Firehouse Subs to the growing
"I am convinced that Australians have never tried anything like the quality and flavour of Firehouse Subs®. This is a brand that is all about the highest quality sandwiches with exceptional service," he said. "We couldn't ask for a better partner than RBI, bringing global scale and new market entry expertise."
The Firehouse Subs® menu includes signature products such as the Hook and Ladder, Firehouse Italian, and the Firehouse Beef & Cheddar Brisket.
Mr. Marshall said RFG is expected to open 15 company-owned restaurants in the next three years, before launching franchising opportunities in year four. The Firehouse Subs® brand caters for a range of small and large store formats which provides flexibility in reaching consumers in a wide variety of locations. RFG's rights to open and franchise stores after 2027 are subject to the satisfaction of certain conditions.
The launch of Firehouse Subs® is expected to support thousands of careers over the next decade, including construction, supply chain and distribution, head office support, and restaurant employees and management.
Firehouse Subs is a growing and exciting brand boasting over 1,300 restaurants across the
About Retail Food Group Limited
RFG is a global food and beverage company headquartered in
About Firehouse Subs®
Firehouse Subs® is a restaurant chain with a passion for hearty and flavourful food, heartfelt service, and public safety. Founded in
Firehouse Subs is part of of Restaurant Brands International Inc. ("RBI"), one of the world's largest quick service restaurant companies with nearly US
Enjoy more subs. Save more lives. To learn more, visit http://www.firehousesubs.com and follow us on Facebook, Twitter and Instagram.
Forward-Looking Statements
This press release contains certain forward-looking statements and information, which reflect management's current beliefs and expectations regarding future events, initiatives and operating performance and speak only as of the date hereof. These forward-looking statements are not guarantees of future performance and involve a number of risks and uncertainties. These forward-looking statements include, without limitation, statements about our expectations regarding the ability of the Firehouse Subs business in
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SOURCE Restaurant Brands International Inc.
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