Loved01, John Legend's Inclusive Personal Care Line, Debuts on QVC
QVC announces the launch of Loved01, John Legend's unisex skincare brand focused on black and brown skin needs, with products available now on QVC.com and premiering on-air November 2. The line includes exclusive product sets like the Daily Love four-piece Gift Set and Signature Men's 3-piece Gift Set. Loved01 was developed with dermatologists and cosmetic chemists, prioritizing moisturization and hydration for melanin-rich skin while addressing universal skincare concerns. The brand aims to provide accessible, high-quality skincare products that are effective for all skin types.
QVC annuncia il lancio di Loved01, il brand di skincare unisex di John Legend, focalizzato sulle esigenze della pelle nera e marrone, con i prodotti disponibili ora su QVC.com e in anteprima in onda il 2 novembre. La linea include set di prodotti esclusivi come il Daily Love Gift Set in quattro pezzi e il Signature Men's Gift Set in tre pezzi. Loved01 è stato sviluppato in collaborazione con dermatologi e chimici cosmetici, dando priorità all’idratazione e alla moisturizzazione per la pelle ricca di melanina, affrontando al contempo problemi di cura della pelle universali. Il brand si propone di offrire prodotti per la skincare accessibili e di alta qualità, efficaci per tutti i tipi di pelle.
QVC anuncia el lanzamiento de Loved01, la marca de cuidado de la piel unisex de John Legend, enfocada en las necesidades de la piel negra y morena, con productos disponibles ahora en QVC.com y en estreno al aire el 2 de noviembre. La línea incluye conjuntos de productos exclusivos como el Daily Love Gift Set de cuatro piezas y el Signature Men's Gift Set de tres piezas. Loved01 fue desarrollado con dermatólogos y químicos cosméticos, priorizando la hidratación y humectación para la piel rica en melanina mientras aborda preocupaciones universales del cuidado de la piel. La marca tiene como objetivo proporcionar productos de cuidado de la piel accesibles y de alta calidad que sean efectivos para todos los tipos de piel.
QVC는 존 레전드의 유니섹스 스킨케어 브랜드 Loved01의 출시를 발표했습니다. 이 브랜드는 흑인 및 갈색 피부의 필요에 초점을 맞추고 있으며, 현재 QVC.com에서 제품을 구입할 수 있으며, 11월 2일 방송에서 처음 공개됩니다. 이 라인은 Daily Love 4피스 선물 세트와 Signature Men's 3피스 선물 세트와 같은 독점 제품 세트를 포함하고 있습니다. Loved01은 피부과 의사와 화장품 화학자들과 협력하여 개발되었으며, 멜라닌이 풍부한 피부를 위한 보습과 수분 공급을 최우선으로 하면서 일반적인 피부 관리 문제를 다룹니다. 이 브랜드는 모든 피부 타입에 효과적인 접근 가능한 고품질 스킨케어 제품을 제공하는 것을 목표로 합니다.
QVC annonce le lancement de Loved01, la marque de soins de la peau unisexe de John Legend, axée sur les besoins des peaux noires et brunes, avec des produits disponibles dès maintenant sur QVC.com et une première en direct le 2 novembre. La ligne comprend des ensembles de produits exclusifs comme le Daily Love Gift Set de quatre pièces et le Signature Men's Gift Set de trois pièces. Loved01 a été développé en collaboration avec des dermatologues et des chimistes cosmétiques, en mettant l'accent sur l'hydratation et la richesse en humidité pour les peaux riches en mélanine tout en abordant des préoccupations universelles en matière de soins de la peau. La marque vise à fournir des produits de soins de la peau accessibles et de haute qualité qui sont efficaces pour tous les types de peau.
QVC kündigt die Einführung von Loved01 an, der unisex Hautpflegemarke von John Legend, die sich auf die Bedürfnisse schwarzer und brauner Haut konzentriert, mit Produkten, die jetzt auf QVC.com verfügbar sind und am 2. November im Fernsehen Premiere feiern. Die Linie umfasst exklusive Produktsets wie das Daily Love Geschenkset mit vier Teilen und das Signature Men's Geschenkset mit drei Teilen. Loved01 wurde in Zusammenarbeit mit Dermatologen und kosmetischen Chemikern entwickelt, wobei der Fokus auf der Feuchtigkeitsversorgung und Hydratation für melaninreiche Haut liegt und gleichzeitig universelle Hautpflegebedenken angesprochen werden. Die Marke hat sich zum Ziel gesetzt, zugängliche, hochwertige Hautpflegeprodukte anzubieten, die für alle Hauttypen wirksam sind.
- Launch of new product line expanding QVC's beauty segment
- Partnership with high-profile celebrity John Legend potentially driving sales
- Exclusive product sets creating unique value proposition
- None.
Insights
This product launch, while featuring a celebrity name, appears to have minimal financial impact on QVC's business operations. The skincare market is highly competitive and while the inclusive angle is noteworthy, there's no indication of significant revenue projections or market share expectations. Loved01 joins numerous other celebrity beauty brands in QVC's extensive product portfolio, making this a routine product addition rather than a market-moving event.
The launch aligns with QVC's standard business model of leveraging celebrity partnerships and live shopping experiences. Without specific financial projections, sales targets, or investment details, this news is unlikely to materially affect QVC's stock performance or investor sentiment in the short or long term.
John Legend will present the luxurious, effective, and affordable, skincare line live across QVC platforms
"Loved01 was founded to address the beauty needs of underserved consumers who deserve access to high-quality and accessible skincare," said Anna Baker, Vice President of Beauty and GMM for QVC. "Each product in the assortment was thoughtfully formulated with best-in-class ingredients intentionally chosen to deliver moisturization and hydration for melanin-rich skin while also addressing universal skincare concerns. We were inspired by John Legend's dedication to increasing inclusivity in the skincare industry and we are proud to help expand Loved01's mission to democratize skincare by bringing our QVC customers effective and nurturing beauty products for complexions of color."
Formulated in partnership with dermatologists and cosmetic chemists to incorporate the beauty needs of black and brown skin, Loved01's functional line of dermatologist-tested formulas are crafted to nourish and moisturize. Loved01 is committed to equality in skincare by providing elevated, affordable, unisex skin and body products formulated for complexions of color while addressing beauty concerns universal to all skin types. Loved01 prioritizes moisturization and hydration to achieve beautiful-looking skin. Created to provide real results while encouraging empowering well-being beyond beauty, Loved01 helps everyone put their best face forward.
The QVC assortment includes Loved01's Daily Love four-piece Gift Set, 3-piece Exfoliating Cleansing Wipes, Signature Men's 3-piece Gift Set, Nourishing Face and Body Oil Duo and the Exfoliating Wash Duo.
"I'm excited to have the opportunity to share Loved01 with QVC's community and introduce our products and mission to an even broader audience," says John Legend." At Loved01, we believe everyone deserves love and care, and we strive to help people celebrate and nourish their skin. My hope is that the gentle, but powerful approach we bring will help QVC customers see real results."
Experience the personal care line designed to love and care from head-to-toe on Saturday, November 2 at 11:30 AM and 10:00 PM EST with John Legend and shop the full assortment on QVC.com.
About QVC
QVC® is a world leader in video commerce ("vCommerce"), which includes video-driven shopping across linear TV, ecommerce sites, digital streaming and social platforms. QVC empowers shoppers with knowledge and shares insights in a lively and engaging way. QVC offers an ever-changing collection of familiar brands and fresh new products – from home and fashion to beauty, electronics and jewelry – and connects shoppers to interesting personalities, engaging stories and award-winning customer service. Based in
Qurate Retail, Inc. (NASDAQ: QRTEA, QRTEB, QRTEP) is a Fortune 500 company that includes the Qurate Retail GroupSM portfolio of brands as well as other minority interests. Qurate Retail Group is the largest player in vCommerce and comprises six leading retail brands – QVC, HSN®, Ballard Designs®, Frontgate®, Garnet Hill® and Grandin Road® – all dedicated to providing a more human way to shop. For more information, visit qurateretailgroup.com, or follow Qurate Retail Group on YouTube or LinkedIn. QVC and Q are registered service marks of ER Marks, Inc.
About LOVED01
Founded by John Legend in February 2023, LOVED01 is a personal care brand on a mission to empower well-being beyond beauty by providing elevated, sensorial, unisex skin and body products, at an accessible price point. Featuring a line of 10 skin and body care products, LOVED01 offers targeted skincare solutions made of thoughtful ingredients to deliver truly effective results. LOVED01's dermatologist-approved products nourish, moisturize, and gently rebalance the skin's pH levels, leaving users feeling clean, refreshed, and beautiful. Rooted in accessibility and simplicity, the brand offers luxurious products under
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SOURCE QVC, Inc.
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