Zulily Unveils Its Third Annual Top Toy List For 2022

Rhea-AI Summary

Zulily has unveiled its Top Toy List for 2022, featuring 25 holiday toys from brands like Fisher-Price, LEGO, and KidKraft. With inflation concerns, 37% of U.S. shoppers plan to start their holiday shopping early to manage budgets. The toy market is projected to contribute to a total of $1.3 trillion in retail sales this holiday season, a 3.3% increase from last year. Zulily aims to offer savings up to 70% on popular toys, encouraging early purchases to avoid stock shortages as items are available for a limited time.

Positive

• Launch of the Top Toy List is a timely response to consumer inflation concerns.
• Anticipated retail sales of $1.3 trillion indicate strong holiday spending.
• 37% of shoppers starting purchases early suggests heightened demand.
• Zulily offers significant savings up to 70%, enhancing consumer appeal.

Negative

• None.

Seattle-based online retailer's toy experts outline 2022's 25 hottest holiday toys, including picks from Fisher-Price®, The LEGO Group, KidKraft®, Melissa & Doug, PicassoTiles, and more

SEATTLE, July 25, 2022 /PRNewswire/ -- Summer break may be underway, but rising inflation has caused many families to put holiday shopping on the radar now in hopes that they'll snag gifts that help them balance their household budgets. As 37% more U.S. shoppers plan to start buying gifts earlier this year¹, online retailer Zulily today announced its third annual Top Toy List for 2022 to help moms outsmart inflation this holiday season with an earlier-than-normal look at this year's hottest toys. In addition, moms can score limited-time, early deals with savings up to 70% off.

The upcoming holiday season is expected to generate $1.3 trillion in retail sales this year, a 3.3% increase over 2021². Nearly nine in 10 consumers expect inflation to impact their 2022 holiday shopping³ and are motivated to shop earlier as a result.

"We know the holidays can be stressful for moms. That's why we're giving them the ultimate holiday toy preview before anyone else, so they can stock up on the most-wished-for toys early and maximize their time and savings," said Joe Glass, Zulily's Toy Expert. "Since Zulily offers great deals on toy brands trusted by moms and adored by kids, moms can have peace of mind knowing they're getting the most value on toys guaranteed to put smiles on kids' faces at holiday time."

Zulily's Top 25 Toys for Holiday: From toys that develop fine motor skills to toys that invite imagination and spark creativity, moms can find these or similar toys on Zulily that are guaranteed to help create holiday magic. Make sure to shop early, as these toys are available for a limited-time – so once it's gone, it's gone. But with new items added every day, customers can check back often to find exactly what they're looking for. Some of the top toys for this holiday season include:

1. KidKraft® Taverna Kitchen Play Set by KidKraft: Kids can pretend to cook in style with this kitchen play set that features modern marble-esque countertops and a decorative backsplash to hang included utensils and a chalkboard sign. An icemaker with pretend ice cubes provides extra entertainment. Suitable for ages three and up.
2. PicassoTiles 101-Piece 3D Magnetic Building Tile Play Set by PicassoTiles: Design, build and let imaginations soar with this colorful, magnetic toy set that little ones will love to play with. Suitable for ages three and up.
3. LEGO® Jurassic World 76944 T-Rex Dinosaur Breakout by The LEGO Group: This easy-to-build, 140-piece set with an airport, helicopter, buggy, and T-Rex figure turns normal playtime into an action-packed adventure for young dinosaur enthusiasts. Suitable for ages four and up.
4. Fisher-Price® Laugh and Learn Instant Camera by Fisher Price: Help strengthen and develop your little one's fine motor skills and teach the alphabet, counting, and more with this pretend camera with light, music, and sounds for babies to explore. Suitable for ages six months and up.
5. Hearthsong® Blue and Pink Plat Swing by Children's Group™, LLC: Give kids an awesome hangout with this multicolor swing that holds up to four kids at a time. Its padded steel frame with handles for safety boasts durability and inflatable pillow inserts add extra comfort. Suitable for ages five and up.

The full Top 25 Toy List can be found on The Find, Zulily's blog.

Customers can outsmart inflation with early deals on these top toys and more by shopping Zulily's Santa's Workshop, a dedicated shopping destination for holiday toys, now through mid-December.

¹ Salesforce, 2022 Holiday Shopping Predictions, June 2022
² Numerator, 2022 Holiday Preview, February 2022
³ eMarketer, US Holiday 2021 Review and Holiday 2022 Preview, February 2022

About Zulily^® 
Online retailer Zulily helps moms around the world discover incredible deals and fresh style for themselves, their families and their homes. Zulily launches thousands of products at amazing values each day, curating personalized shopping experiences that include apparel and footwear for the whole family, toys, home décor, and so much more. Zulily's app uses compelling video and imagery to bring more than 15,000 big name brands and boutique finds to life on mobile. 

Zulily is headquartered in Seattle, Washington, with locations in Nevada, Ohio, and China. With expertise in technology, merchandising, creative production, logistics, marketing, customer service, and more, Zulily team members work together to deliver a fun and engaging shopping experience that sparks discovery, connection and entertainment. Zulily has passed millions in savings onto its customers since its first sale in 2010. For more information visit www.zulily.com. 

Zulily, LLC is a wholly owned subsidiary of Qurate Retail, Inc. (NASDAQ: QRTEA, QRTEB, QRTEP), a Fortune 500 Company that includes QVC^®, HSN^®, Zulily and the Cornerstone brands (collectively, "Qurate Retail Group^SM"), as well as other minority interests and green energy investments. Qurate Retail Group is dedicated to providing a more human way to shop and is the largest player in video commerce (vCommerce), which includes video-driven shopping across linear TV, ecommerce sites, digital streaming, and social platforms. For more information, visit www.qurateretailgroup.com, or follow @QurateRetailGrp on Facebook, Instagram or Twitter, or follow Qurate Retail Group on YouTube or LinkedIn. 

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SOURCE Zulily

FAQ

What is Zulily's Top Toy List for 2022?

Zulily's Top Toy List for 2022 features 25 of the hottest holiday toys, aimed at helping consumers manage budgets amidst inflation.

How much is expected in retail sales for the holiday season?

Retail sales are projected to reach $1.3 trillion this holiday season, a 3.3% increase over 2021.

How many shoppers plan to start holiday shopping early in 2022?

37% of U.S. shoppers intend to begin holiday shopping earlier in 2022 due to inflation concerns.

What discounts can consumers expect from Zulily during the holiday season?

Zulily offers early deals with savings of up to 70% on top toys for the holiday season.

What brands are included in Zulily's Top Toy List?

Zulily's Top Toy List includes popular brands such as Fisher-Price, LEGO, KidKraft, and PicassoTiles.