Qurate Retail Group Appoints Mara Sirhal Chief Merchandising Officer of QVC US
Qurate Retail Group, part of Qurate Retail, Inc. (Nasdaq: QRTEA, QRTEB, QRTEP), has appointed Mara Sirhal as Chief Merchandising Officer for QVC US, its largest business unit. Sirhal brings over 20 years of experience in merchandising, product and brand development, and sourcing. She will report to Mike Fitzharris, President of QVC US, and lead QVC's merchandising strategy across all product categories.
Sirhal will focus on aligning the assortment with QVC's Age of Possibility campaign, targeting women consumers ages 50+. She will oversee the Buying, Planning & Programming organization and the Design Development & Global Sourcing team. Sirhal's appointment is expected to strengthen QVC's position in the marketplace and drive product discovery for its target audience.
Qurate Retail Group, parte di Qurate Retail, Inc. (Nasdaq: QRTEA, QRTEB, QRTEP), ha nominato Mara Sirhal Chief Merchandising Officer per QVC US, la sua unità operativa più grande. Sirhal porta con sé oltre 20 anni di esperienza in merchandising, sviluppo prodotto e brand, e approvvigionamento. Riporterà a Mike Fitzharris, Presidente di QVC US, e guiderà la strategia di merchandising di QVC in tutte le categorie di prodotto.
Sirhal si concentrerà sull'allineamento dell'assortimento con la campagna di QVC Age of Possibility, rivolta alle donne consumatrici di età superiore ai 50 anni. Supervisionerà l'organizzazione di Acquisto, Pianificazione e Programmazione e il team di Sviluppo Design e Approvvigionamento Globale. La nomina di Sirhal dovrebbe rafforzare la posizione di QVC sul mercato e favorire la scoperta dei prodotti per il suo pubblico target.
Qurate Retail Group, parte de Qurate Retail, Inc. (Nasdaq: QRTEA, QRTEB, QRTEP), ha nombrado a Mara Sirhal como Chief Merchandising Officer para QVC US, su unidad de negocio más grande. Sirhal aporta más de 20 años de experiencia en merchandising, desarrollo de productos y marcas, y aprovisionamiento. Reportará a Mike Fitzharris, Presidente de QVC US, y liderará la estrategia de merchandising de QVC en todas las categorías de productos.
Sirhal se enfocará en alinear la selección con la campaña de QVC Age of Possibility, dirigida a mujeres consumidoras de 50 años y más. Supervisará la organización de Compras, Planificación y Programación, así como el equipo de Desarrollo de Diseño y Aprovisionamiento Global. Se espera que el nombramiento de Sirhal fortalezca la posición de QVC en el mercado y impulse el descubrimiento de productos para su audiencia objetivo.
Qurate Retail Group는 Qurate Retail, Inc. (Nasdaq: QRTEA, QRTEB, QRTEP)의 일부로, Mara Sirhal을 QVC US의 최고 상품 책임자로 임명했습니다. Sirhal은 상품 개발, 제품 및 브랜드 개발, 소싱 분야에서 20년 이상의 경험을 가지고 있습니다. 그녀는 Mike Fitzharris, QVC US의 사장에게 보고하며, 모든 제품 카테고리에 걸쳐 QVC의 상품 전략을 이끌게 됩니다.
Sirhal은 50세 이상 여성 소비자를 목표로 하는 QVC의 Age of Possibility 캠페인과 상품 구성을 일치시키는 데 중점을 둘 것입니다. 그녀는 구매, 기획 및 프로그래밍 조직과 디자인 개발 및 글로벌 소싱 팀을 감독할 것입니다. Sirhal의 임명은 QVC의 시장 내 입지를 강화하고, 목표 청중을 위한 제품 발견을 촉진할 것으로 기대됩니다.
Qurate Retail Group, qui fait partie de Qurate Retail, Inc. (Nasdaq: QRTEA, QRTEB, QRTEP), a nommé Mara Sirhal au poste de Chief Merchandising Officer pour QVC US, sa plus grande unité commerciale. Sirhal apporte plus de 20 ans d'expérience en merchandising, développement de produits et de marques, et approvisionnement. Elle rendra compte à Mike Fitzharris, Président de QVC US, et dirigera la stratégie de merchandising de QVC dans toutes les catégories de produits.
Sirhal se concentrera sur l'alignement de l'assortiment avec la campagne Age of Possibility de QVC, visant les consommatrices de 50 ans et plus. Elle supervisera l'organisation des Achats, de la Planification et de la Programmation ainsi que l'équipe de Développement Design et Approvisionnement Global. La nomination de Sirhal devrait renforcer la position de QVC sur le marché et favoriser la découverte de produits pour son public cible.
Qurate Retail Group, Teil von Qurate Retail, Inc. (Nasdaq: QRTEA, QRTEB, QRTEP), hat Mara Sirhal zur Chief Merchandising Officer für QVC US, die größte Geschäftseinheit des Unternehmens, ernannt. Sirhal bringt über 20 Jahre Erfahrung in Merchandising, Produkt- und Markenentwicklung sowie Beschaffung mit. Sie wird an Mike Fitzharris, Präsident von QVC US, berichten und die Merchandising-Strategie von QVC in allen Produktkategorien leiten.
Sirhal wird sich darauf konzentrieren, das Sortiment mit der QVC-Kampagne Age of Possibility in Einklang zu bringen, die sich an Frauen über 50 Jahre richtet. Sie wird die Organisation für Einkauf, Planung und Programmierung sowie das Team für Designentwicklung und globale Beschaffung beaufsichtigen. Mit Sirhals Ernennung wird erwartet, dass die Position von QVC auf dem Markt gestärkt wird und die Produktentdeckung für die Zielgruppe gefördert wird.
- Appointment of experienced Chief Merchandising Officer with 20+ years in the retail industry
- Focus on aligning merchandising strategy with QVC's Age of Possibility campaign targeting women 50+
- Potential for strengthened leadership and fresh perspectives in product discovery and experience
- None.
Retail entertainment leader brings on department and specialty store veteran to drive product discovery and experience for target audience of women ages 50 +
As Chief Merchandising Officer, Sirhal will develop and lead QVC's merchandising strategy across all product categories – home, fashion, beauty, electronics and jewelry. She will energize the assortment in alignment with QVC's Age of Possibility campaign, designed to target and engage its core demographic, women consumers ages 50+. Sirhal will also oversee QVC's Buying, Planning & Programming organization and will lead QVC's Design Development & Global Sourcing (DDGS) team. DDGS is an in-house capability to bring new brands, products and concepts to life in apparel, accessories, outerwear and home décor.
"Mara brings a unique blend of merchandising, brand and omnichannel leadership that will be critical as we continue to strengthen the QVC business through our Age of Possibility campaign," said Mike Fitzharris, President, QVC US. "As we execute on our strategic priorities and further differentiate QVC in the marketplace with our core demographic, we look forward to Mara's customer-centricity, brand-building acumen and transformational leadership."
Sirhal comes to Qurate Retail Group with extensive merchandising and brand experience. She most recently held the position of Chief Merchant and Brand Officer for Saks Off 5th where she led the merchandising, planning, brand marketing and creative functions. Prior to joining Saks Off 5th, Sirhal held leadership roles with Bed, Bath & Beyond and Macy's, Inc., where she oversaw merchandising for a variety of categories, as well as business development and supplier diversity initiatives.
Sirhal's appointment is effective immediately.
About Qurate Retail Group
Qurate Retail GroupSM comprises six leading retail brands – QVC®, HSN®, Ballard Designs®, Frontgate®, Garnet Hill® and Grandin Road® – all dedicated to providing a more human way to shop. Qurate Retail Group is the largest player in video commerce ("vCommerce"), which includes video-driven shopping across linear TV, ecommerce sites, digital streaming and social platforms. The retailer reaches more than 200 million homes worldwide via 15 television channels, which are widely available on cable/satellite TV, free over-the-air TV, and FAST and other digital livestreaming TV. The retailer also reaches millions of customers via its QVC+ and HSN+ streaming experience, websites, mobile apps, social pages, print catalogs, and in-store destinations. Qurate Retail Group combines shopping and entertainment to curate products, experiences, conversations and communities for millions of highly discerning shoppers. Headquartered in
Qurate Retail, Inc. (NASDAQ: QRTEA, QRTEB, QRTEP) is a Fortune 500 company that includes the Qurate Retail Group portfolio of brands as well as other minority interests.
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SOURCE Qurate Retail Group
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