Ballard Designs Announces Exquisite New Room Planner Tool - 3D Rendering SaaS for Interior Design Services

Rhea-AI Summary

Ballard Designs, an omnichannel home decor and furniture design company under Qurate Retail Group, launched a new 3D room planning tool developed with 3D Cloud by Marxent. This innovative tool enables design consultants to create realistic room plans using photos and measurements, allowing customers to visualize how furniture will fit in their homes. The tool enhances customer confidence in purchases and updates with new products regularly. It will soon be available online, expanding access to those without retail locations. This launch represents a significant advancement in interior design services.

Positive

• Launch of a new 3D room planning tool enhances customer engagement.
• Improves customer confidence in purchasing decisions.
• The tool is constantly updated with new products and designs.
• Online access planned, broadening customer reach beyond physical stores.

Negative

• None.

The furniture & home decor company's new room planning tool from 3D Cloud by Marxent uses amazingly realistic 3D modeling to show customers in moments how furnishings will look, and fit, in their homes.

ATLANTA, Jan. 17, 2023 /PRNewswire/ -- Omnichannel home decor and furniture design company, Ballard Designs, rolls out a new 3D room planning tool for its Design Services teams within its current roster of 17 stores nationwide.

• The robust 3D room planning tool was developed for Ballard by technology partner, 3D Cloud by Marxent.
• It allows Ballard design consultants to use customers' photos and dimensions to create remarkably realistic and precisely scaled room plans in moments.
• The design consultant can then virtually place Ballard furniture and décor within the homeowner's scene & customers can see exactly how it will look and fit.

"The 3D room planner tool enables our customer to recognize their own room, creating an immediate emotional attachment," says Dominic Milanese, vice-president of retail for Ballard Designs. "Guests feel more confident about their planned purchases. Our designers love how quickly the tool lets them plan a space - right before the guest's delighted eyes."

Next Biggest Step in Interior Designer Services?

Unlike older 2D modeling technology that offered only a "bird's eye view," Ballard's new 3D room planner gives customers an in-depth look and a virtual experience with sharp, true to life textures and patterns, in high-definition options.

3D room planning is a game-changer when it comes to interior design

Tampa-based Ballard design consultant Helen "HB" Stroup relates, "The planner is so popular, people are hearing about it from other customers and are coming into the store for the first time to experience it for themselves."

The room planner is constantly updated for new products, room designs, and technology. Customers will soon have access online as well, giving those who don't live near a retail store use of the powerful decorating tool and the ability to shop directly from their own 3D room design.

"BD3D updates the entire experience," says Brendan Flanigan, Leader of Design Services for Ballard Designs. "Design consultations now show, in full color, our competitive advantage as the most versatile made-to-order national retailer."

About Ballard Designs

Since 1982, Ballard Designs® has offered a unique curation of home furnishings and decor from all periods and provenance. Its designers travel the world for inspiration, translating the latest trends in fashion, color and style into finely crafted products not found anywhere else. Ballard Designs is part of Qurate Retail Group^SM, which includes QVC®, HSN®, Zulily®, Frontgate®, Garnet Hill® and Grandin Road®.

CONTACT: Ann Bailey 352012@email4pr.com 404-603-7239

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SOURCE Ballard Designs

FAQ

What is the new tool launched by Ballard Designs?

Ballard Designs launched a new 3D room planning tool developed with 3D Cloud by Marxent.

How does the 3D room planning tool benefit customers?

The tool allows customers to visualize how furniture fits in their homes, enhancing purchase confidence.

When was the 3D room planning tool announced?

The tool was announced on January 17, 2023.

Which company is affiliated with the stock symbol QRTEA?

Ballard Designs is part of Qurate Retail Group, which operates under the stock symbol QRTEA.

Where can customers use the new 3D room planning tool?

Initially available in Ballard's retail locations, it will soon be accessible online.