Will Ferrell Goes Shopping 'Everywhere' in PayPal's Biggest US Campaign Ever
PayPal (NASDAQ: PYPL) has launched its largest U.S. ad campaign to date, featuring comedy legend Will Ferrell and a reimagined version of Fleetwood Mac's "Everywhere". The campaign, debuting on September 9, 2024, during the first televised football game of the year, aims to showcase how consumers can shop and earn rewards with PayPal, both in-store and online.
The ad highlights the PayPal Debit Mastercard, which offers a new 5% cash back rewards program. The campaign also introduces a bold new visual look for PayPal and will be promoted across various media channels, including out-of-home, digital media, streaming, radio, podcasts, and social media.
PayPal (NASDAQ: PYPL) ha lanciato la sua più grande campagna pubblicitaria negli Stati Uniti fino ad oggi, con la partecipazione della leggenda comica Will Ferrell e una versione reinterpretata di "Everywhere" dei Fleetwood Mac. La campagna, che debutterà il 9 settembre 2024, durante la prima partita di football trasmessa in tv dell'anno, ha l'obiettivo di mostrare come i consumatori possano fare shopping e guadagnare ricompense con PayPal, sia in negozio che online.
Lo spot evidenzia la PayPal Debit Mastercard, che offre un nuovo programma di ricompense in cashback del 5%. La campagna introduce anche un nuovo look visivo audace per PayPal e sarà promossa attraverso vari canali mediatici, tra cui pubblicità esterna, media digitali, streaming, radio, podcast e social media.
PayPal (NASDAQ: PYPL) ha lanzado su mayor campaña publicitaria en EE. UU. hasta la fecha, con la participación de la leyenda de la comedia Will Ferrell y una versión reinterpretada de "Everywhere" de Fleetwood Mac. La campaña, que debutará el 9 de septiembre de 2024, durante el primer partido de fútbol televisado del año, tiene como objetivo mostrar cómo los consumidores pueden comprar y ganar recompensas con PayPal, tanto en tiendas como en línea.
El anuncio destaca la PayPal Debit Mastercard, que ofrece un nuevo programa de recompensas en efectivo del 5%. La campaña también presenta un nuevo aspecto visual audaz para PayPal y se promocionará en varios canales de los medios, incluyendo publicidad exterior, medios digitales, streaming, radio, podcasts y redes sociales.
PayPal (NASDAQ: PYPL)가 미국에서 가장 큰 광고 캠페인을 시작했습니다. 코미디 전설 윌 페렐과 플리트우드 맥의 "Everywhere"의 새롭게 해석된 버전을 특징으로 합니다. 이 캠페인은 2024년 9월 9일, 올해 첫 방송되는 축구 경기 중에 공개되며, 소비자들이 어떻게 PayPal로 쇼핑하고 보상을 받을 수 있는지를 보여주는 것을 목표로 합니다. 오프라인과 온라인 모두 가능하죠.
광고는 PayPal Debit Mastercard를 강조하며, 새로운 5% 캐시백 보상 프로그램을 제공합니다. 이 캠페인은 PayPal의 대담한 새로운 시각적 모습을 소개하고, 옥외 광고, 디지털 미디어, 스트리밍, 라디오, 팟캐스트 및 소셜 미디어 등 다양한 매체 채널을 통해 홍보됩니다.
PayPal (NASDAQ: PYPL) a lancé sa plus grande campagne publicitaire aux États-Unis à ce jour, mettant en vedette la légende de la comédie Will Ferrell et une version réimaginée de "Everywhere" de Fleetwood Mac. La campagne, qui débutera le 9 septembre 2024, lors du premier match de football diffusé à la télévision de l'année, vise à montrer comment les consommateurs peuvent faire des achats et gagner des récompenses avec PayPal, tant en magasin qu'en ligne.
La publicité met en avant la PayPal Debit Mastercard, qui propose un nouveau programme de récompenses en cashback de 5%. La campagne introduit également un nouveau look visuel audacieux pour PayPal et sera promue à travers divers canaux médiatiques, y compris la publicité extérieure, les médias numériques, le streaming, la radio, les podcasts et les réseaux sociaux.
PayPal (NASDAQ: PYPL) hat seine größte Werbekampagne in den USA bis heute gestartet, mit der Komikerlegende Will Ferrell und einer neu interpretierten Version von Fleetwood Macs "Everywhere". Die Kampagne, die am 9. September 2024 während des ersten im Fernsehen übertragenen Fußballspiels des Jahres debütiert, zielt darauf ab, zu zeigen, wie Verbraucher mit PayPal shoppen und Belohnungen verdienen können, sowohl im Geschäft als auch online.
Die Anzeige hebt die PayPal Debit Mastercard hervor, die ein neues Cashback-Belohnungsprogramm von 5% bietet. Die Kampagne führt auch einen mutigen neuen visuellen Look für PayPal ein und wird über verschiedene Medienkanäle beworben, darunter Außenwerbung, digitale Medien, Streaming, Radio, Podcasts und soziale Medien.
- Launch of PayPal's biggest U.S. ad campaign featuring Will Ferrell
- Introduction of new 5% cash back rewards program for PayPal Debit Mastercard
- Expansion of PayPal's presence in both online and in-store shopping
- Multi-channel marketing campaign to increase brand visibility
- None.
Comedy legend recreates Fleetwood Mac's iconic "Everywhere" to show consumers how to shop and earn rewards with PayPal, even in-store.
Debuting nationally on September 9 during the first football game of the year televised on Monday evening, the ad will continue airing across various networks through the remainder of 2024. In the ad, Ferrell discovers he can pay with the PayPal Debit Mastercard in stores and earn rich rewards. We see him shop at a supermarket, pay for trendy streetwear at a boutique, charge an electric vehicle, and more, all while paying and earning rewards with PayPal and singing his take on Fleetwood Mac's "Everywhere."
View the full ad starring Will Ferrell here.
"Getting cash back hasn't been this easy since my boys were little, and I'd take extra Monopoly money while they weren't looking," said Will Ferrell. "It's been a delight to team up with PayPal and help customers earn cash back everywhere. There's never been a better time to sing about shopping and earning cash back everywhere."
"Starring Will Ferrell and powered by the music of Fleetwood Mac, our new campaign drives home the idea that PayPal is truly everywhere and more rewarding than ever," said Geoff Seeley, Chief Marketing Officer at PayPal. "This points to the exciting direction we're heading in as we continue to evolve PayPal into an easy, safe, and rewarding way to shop everywhere."
In addition to the ad, PayPal will introduce a bold new visual look and an expansive marketing campaign across out-of-home, digital media, streaming and radio, podcast reads, influencer, and a social media takeover.
The campaign highlights PayPal's many customer benefits, including a new
To learn more about shopping everywhere with PayPal visit paypal.com.
About PayPal
PayPal has been revolutionizing commerce globally for more than 25 years. Creating innovative experiences that make moving money, selling, and shopping simple, personalized, and secure, PayPal empowers consumers and businesses in approximately 200 markets to join and thrive in the global economy. For more information, visit https://www.paypal.com, https://about.pypl.com, and https://investor.pypl.com.
Press Contact
Gideon Anstey
Gbanstey@paypal.com
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2. The PayPal Debit Card is issued by The Bancorp Bank, N.A. (The Bancorp) pursuant to a license by Mastercard International Incorporated and may be used everywhere Mastercard is accepted. Mastercard and the circles design are registered trademarks of Mastercard International Incorporated. The Bancorp is issuer of the Card only and not responsible for the associated accounts or other products, services, or offers from PayPal.
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SOURCE PayPal Holdings, Inc.
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