Pixelworks Enables Lifelike Visual Display on HONOR 90 GT Smartphone
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Insights
The integration of Pixelworks' visual processor into the HONOR 90 GT smartphone represents a strategic enhancement in smartphone display technology. This collaboration underscores a growing trend where mobile device manufacturers are prioritizing visual performance as a key differentiator in a saturated market. The Pixelworks processor's ability to enhance cinematic video quality and gaming experiences addresses consumer demands for high-quality content consumption on mobile devices.
From an industry perspective, the adoption of advanced visual processing solutions like the Pixelworks X series can potentially drive up manufacturing costs. However, it also enables manufacturers to target niche markets, such as mobile gaming enthusiasts and multimedia content consumers, who may be willing to pay a premium for superior visual experiences.
For stakeholders, the short-term implications involve assessing the market's reception to these display enhancements and whether they translate to increased sales. Long-term considerations include monitoring the sustainability of such technologies in terms of power consumption and their impact on device longevity and performance.
The HONOR 90 GT's use of the Snapdragon® 8 Gen 2 Mobile Platform in conjunction with Pixelworks' visual processor may set a new standard for visual performance in smartphones. With MotionEngine® technology, the device aims to provide a seamless visual experience by increasing frame rates and reducing power consumption during gaming, which could influence consumer preferences and expectations for future mobile gaming experiences.
Industry-specific terms such as 'frame rate', 'color calibration' and 'distributed computing architecture' relate to the smoothness of motion display, color accuracy and the efficient allocation of processing tasks, respectively. These features are critical for delivering an immersive user experience, which is becoming a pivotal factor in consumer buying decisions.
While the benefits of such technological advancements are clear, potential drawbacks include the need for continuous software updates to maintain compatibility with new gaming titles and video content. Additionally, there is a risk that the added complexity of these technologies could lead to higher repair and maintenance costs for consumers.
The integration of Pixelworks' Rendering Accelerator SDK into popular mobile games signifies a significant development for the mobile gaming industry. By providing game developers with advanced algorithms to improve rendering efficiency and picture quality, the HONOR 90 GT is positioned to offer a differentiated gaming experience, potentially influencing game development trends towards optimizing for specific hardware capabilities.
With the mobile gaming market expanding rapidly, hardware innovations that enhance gaming experiences could lead to increased user engagement and monetization opportunities for game developers. The collaboration between Pixelworks and game developers to utilize the Rendering Accelerator SDK could set a precedent for future partnerships in the industry, potentially leading to a more hardware-centric approach to mobile game optimization.
However, there might be concerns about market fragmentation if game developers begin to tailor their games for specific hardware processors, potentially alienating users with different devices. This could lead to a more segmented market where device compatibility becomes a critical factor for game success.
Delivers Highly Demanded Visual Performance with Cinematic Video Quality and Ultra-Smooth Gaming Experience
Powered by the Snapdragon® 8 Gen 2 Mobile Platform from Qualcomm Technologies, Inc. and Pixelworks visual processor, the HONOR 90 GT smartphone embodies strong overall visual processing capability and superb display quality.
Cross-scenario application of MotionEngine® technology reproduces the original artistic intent of visual content on smartphones.
For game content, Pixelworks visual processing solution boosts the frame rate of games up to 120fps, which makes motion scenes and the movements of characters look smoother and more consistent, without impacting the original artistic intent of game creators. With the adoption of a distributed computing architecture, the incorporated MotionEngine® technology offloads intensive image rendering pressure from the GPU by undertaking up to 2/3 of the rendering workload while obtaining a high frame rate experience up to 3 times on the display end. This allows end users to enjoy immersive high frame rate gaming with lower power consumption and device temperature, as well as longer play time. Pixelworks' Rendering Accelerator SDK has also been integrated into popular mobile games such as Total Football to offer great convenience and flexibility for game development teams to leverage multiple advanced algorithms built into the Pixelworks visual processor to improve the rendering efficiency and picture quality of mobile games, thus ensuring HONOR 90 GT users an excellent IRX gaming experience.
For video, the content-optimized motion processing can boost the frame rate in video Apps up to 60fps, which effectively mitigates video judder resulting from frame rate mismatch between content and the display, thus providing increased visual smoothness and stability for native frame rate content. Specific to movie content, consumers can enjoy dedicated cinematic motion mode brought by Pixelworks' visual processor on the HONOR 90 GT. The fine tuning of frame rate for movie content is based on the unique characteristic of individual scenes, which makes action scenes more vivid and static scenes more serene, while faithfully reproducing the intended unique artistic style of the movie. This video optimization has also been adapted for multiple mainstream video Apps and media players, including iQIYI,
Device-specific screen calibration with high color accuracy delivers authentic and detailed color reproduction.
Every HONOR 90 GT smartphone is factory-tuned with patented display calibration technology from Pixelworks and supports color gamut of
"We are pleased to continue our collaboration with Pixelworks on the HONOR 90 GT smartphone." said Yu Xiuhui, GM of HONOR Number Products. "The HONOR 90 GT is committed to offering affordable prices with premium product quality and top-notch performance, catering to the diverse application needs of a broad consumer base. In terms of visual experiences, the HONOR 90 GT smartphone, equipped with Pixelworks' visual processor, not only gives full play to the color display potential of the screen but also features in-depth optimization for gaming and video experiences. This optimization fully presented the thrill of gaming through exquisite picture quality and silky-smooth operating experience across a diverse range of gaming titles. Likewise, the dramatic tension in movies through meticulously crafted frames and a distinctive cinematographic language has also been completely expressed to the audience. This enables consumers to immerse themselves and enjoy a seamless experience in any visual scenario."
"Congratulations on the launch of the HONOR 90 GT smartphone!" said Ting Xiong, President of Pixelworks China. "As the latest demonstration of HONOR's high-performance products, the HONOR 90 GT smartphone, equipped with Pixelworks' visual processor, seeks to fully satisfy the demands of all daily visual scenarios. Whether for movie enthusiasts or gamers, the smartphone provides end users with an immersive visual experience. Concurrent with the thriving development of the domestic film and gaming industries, there is growing demand from consumers for high-quality content. The market is undergoing a discernible shift from quantity to quality, and each high-quality frame of content often carries the intricate artistic ideas of creators. Flawlessly presenting this content and the genuine intent of creators through the IRX gaming experience on mobile devices is a shared goal of both Pixelworks and HONOR. We believe that our efforts on the HONOR 90 GT smartphone will meet and exceed consumers' expectations."
About HONOR
Established in 2013, HONOR is a leading global provider of smart devices. We are committed to becoming a global iconic tech brand and enabling a smart life across all scenarios and all channels, for all people. With a strategic focus on innovation, quality and service, HONOR is dedicated to developing technology that empowers people around the globe to go beyond through its R&D capabilities and forward-looking technology, as well as creating a new intelligent world for everyone with its portfolio of innovative products.
For more information, please visit HONOR online at www.hihonor.com.
About Pixelworks
Pixelworks provides industry-leading content creation, video delivery and display processing solutions and technology that enable highly authentic viewing experiences with superior visual quality, across all screens – from cinema to smartphone and beyond. The Company has more than 20 years of history delivering image processing innovation to leading providers of consumer electronics, professional displays and video streaming services. In July 2023, Pixelworks announced its new IRX gaming experience brand. As a brand targeted at smartphone users, IRX is grounded on Pixelworks' profound visual processing and rendering technologies coupling with in-depth tuning services with consideration on games' characteristic. This combination leverages Pixelworks' expertise to optimize the performance and display quality for various mobile games, thus providing end users with unparalleled mobile gaming experiences.
For more information, please visit the company's web site at www.pixelworks.com.
Note: Pixelworks, MotionEngine and the Pixelworks logo are trademarks of Pixelworks, Inc. Qualcomm and Snapdragon are trademarks of Qualcomm Incorporated, registered in
Investor Contact:
Brett L Perry
Shelton Group
P: 214-272-0070
E: bperry@sheltongroup.com
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SOURCE Pixelworks, Inc.
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