Pixelworks Collaborates with OnePlus to Deliver Unparalleled Gaming Experience on OnePlus 12 Global Version
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Insights
The integration of Pixelworks' X7 independent visual processor into the OnePlus 12 smartphone represents a strategic partnership that could potentially influence the competitive landscape of the mobile gaming market. By providing an IRX gaming experience with 120fps and 2K super-resolution, this collaboration aims to enhance the gaming experience, which is a significant factor in consumer purchasing decisions. The inclusion of advanced features like ultra-low latency MotionEngine technology and a distributed rendering architecture suggests a focus on performance differentiation.
From a market perspective, the ability to offer a superior gaming experience could position OnePlus more favorably among gamers and tech enthusiasts, potentially increasing market share in a crowded smartphone market. The emphasis on power efficiency and advanced color calibration could also appeal to a broader audience concerned with device longevity and visual fidelity. These enhancements may lead to an increase in sales for the OnePlus 12, thus affecting the financial performance of both OnePlus and Pixelworks.
The announcement of technological advancements in the OnePlus 12, powered by Pixelworks' visual processing solutions, could have implications for the stock performance of Pixelworks Inc. (NASDAQ: PXLW). The market often reacts to news of product launches and partnerships, particularly when they involve innovations that could lead to increased market share or revenue streams. Investors may view the partnership with OnePlus and the integration of the X7 processor as a sign of Pixelworks' growth potential in the mobile gaming segment.
However, the actual impact on Pixelworks' financials will depend on the commercial success of the OnePlus 12 and the terms of the partnership. If the OnePlus 12 captures a significant portion of the gaming smartphone market, it could lead to higher royalty income or increased demand for Pixelworks' processors, positively impacting the company's revenue and profitability.
The technical capabilities of Pixelworks' X7 visual processor, such as the distributed rendering architecture and MotionEngine technology, represent a significant advancement in mobile gaming technology. These features address key challenges in mobile gaming, such as power consumption and heat management, without compromising on frame rate or resolution.
By offloading rendering tasks from the GPU, the X7 processor enables the OnePlus 12 to deliver high frame rates and resolutions while maintaining lower power consumption. This could set a new standard for mobile gaming experiences and potentially influence future mobile device design. The technological innovation demonstrated here may prompt competitors to seek similar solutions to remain competitive, potentially leading to broader industry adoption of such visual processing technologies.
Features Ultra-smooth IRX Gaming Experience with 120fps High Frame Rate and 2K Super-Resolution
The OnePlus 12 is powered by the Snapdragon® 8 Gen 3 mobile platform from Qualcomm Technologies, Inc. It comes with a 2K 120Hz ProXDR display with LTPO and it can reach a peak brightness of 4,500 nits. In terms of the gaming experience, the inclusion of Pixelworks' ultra-low latency MotionEngine® technology, low power super-resolution and multi-brightness color calibration technologies bring OnePlus 12 users a smoother and more stable 120fps, ultra-clear visual experience.
Distributed Rendering Architecture Delivers Unprecedented Smoothness of 120fps and Excellent Clarity of 2K Super-resolution.
With the adoption of Pixelworks' distributed rendering architecture, the incorporated ultra-low latency MotionEngine® technology and low power super-resolution technology of the X7 visual processor offloads intensive image rendering from the GPU. This allows the GPU to render as low as 1/3 of the frame rate and 1/4 of the resolution of a game, with Pixelworks' processor completing the remaining image rendering to achieve content displayed at 120fps and 2K resolution. As a result, end users enjoy uniquely immersive, high frame rate gaming with intricate display details, while also maintaining lower power consumption and device temperature, as well as longer play time. This power efficient distributed rendering architecture has been adapted to various popular mobile games, including King of Glory, Game for Peace, League of Legends, Genshin Impact, QQ Speed and Crossfire.
To ensure the authentic representation of colors in different viewing scenarios, the OnePlus 12 also adopts Pixelworks' multi-brightness color calibration solution, which compensates for the color saturation in different color modes and lighting conditions. Leveraging the 3D LUT method, this technology incorporates advanced color calibration to comprehensibly and precisely manage numerous display attributes, including hue, saturation and brightness, making the color displayed on the screen look as vivid as what the human eye detects in the real world.
IRX Gaming Experience Embodies the Art of Balancing Between Performance, Power Consumption and Picture Quality Tuning for Mobile Gaming.
Games are regarded as a combination of innovative technologies and visual arts. Achieving the optimal balance between performance, power consumption and picture quality across different visual scenarios requires a multidimensional approach and dedicated tuning efforts. Unlike traditional mobile solutions that solely depend on the rendering capability of the application processor, Pixelworks has established an innovative and easy-to-integrate IRX Rendering Acceleration solution. In addition to offloading rendering pressure from the application processor, it utilizes advanced rendering capability and picture quality optimization expertise incorporated in Pixelworks' X7 visual processor, empowering the OnePlus 12 to deliver an immersive IRX gaming experience with ultra-high frame rate, crystal-clear picture quality and relatively low system power consumption. Users are able to enjoy this artistic balance of performance, power consumption and picture quality tuning enabled by Pixelworks' IRX gaming experience on a growing number of top-ranking mobile games.
"It's a pleasure to collaborate with Pixelworks to bring the X7 independent visual processor to the OnePlus 12." said Kinder Liu, President and COO of OnePlus. "Celebrating a decade of OnePlus, the OnePlus 12 will be the flagship smartphone of the year with excellence in every core aspect. In terms of gaming experience, immersion is the key factor of an ultimate user experience. That's why we worked together with Pixelworks to bring out the distributed rendering architecture and IRX gaming experience on the OnePlus 12. With its powerful rendering capability and smooth-beyond-belief gaming experience, we believe the OnePlus 12 will impress the market with its unparalleled performance and extraordinary picture quality. We look forward to further opportunities to elevate the mobile gaming experience with Pixelworks for our users."
"Adhering to its bold Never Settle mantra, OnePlus consistently creates premium devices and software that provide the best user experience possible." said Ting Xiong, President of Pixelworks China. "It's a great honor to partner with OnePlus to provide worldwide users with fully immersive visuals through a best-in-class display. As an IRX certified device, the OnePlus 12 epitomizes the advantages of Pixelworks' professional visual processing technologies, profound mobile gaming performance and picture quality tunning expertise. We appreciate OnePlus' openness to embracing new technologies and solutions as well as its commitment to bringing the best all-round experience to end users. We hope that our two companies can continue to extend the boundaries of the visual experience for consumers with innovative visual processing solutions and premium display quality."
About OnePlus
OnePlus is a pioneering and performance-oriented brand under OPPO. The company brings together a group of engineers who dare to challenge the limits of the industry, pursue cutting-edge technologies, and pay attention to quality details. OnePlus sticks to its "Never Settle" mantra and provides technology enthusiasts with exquisitely designed devices featuring ultimate performance, specially designed texture, and flagship user experience.
About Pixelworks
Pixelworks provides industry-leading content creation, video delivery and display processing solutions and technology that enable highly authentic viewing experiences with superior visual quality, across all screens – from cinema to smartphone and beyond. The Company has more than 20 years of history delivering image processing innovation to leading providers of consumer electronics, professional displays and video streaming services.
In July 2023, Pixelworks announced its new IRX gaming experience brand. As a brand targeted at smartphone users, IRX is grounded on Pixelworks' profound visual processing and rendering technologies coupling with in-depth tuning services with consideration on games' characteristic. This combination leverages Pixelworks' expertise to optimize the performance and display quality for various mobile games, thus providing end users with unparalleled mobile gaming experiences.
For more information, please visit the company's web site at www.pixelworks.com.
Note: Pixelworks, MotionEngine, IRX and the Pixelworks logo are trademarks of Pixelworks, Inc. Qualcomm and Snapdragon are trademarks of Qualcomm Incorporated, registered in
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SOURCE Pixelworks, Inc.
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