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PVH Corp. Names CEO of PVH EMEA

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PVH Corp. (NYSE:PVH) has appointed Fredrik Olsson as CEO of PVH EMEA, effective Q4 2024. Olsson, a retail veteran, joins from Max Fashion where he served as CEO. He previously spent over 20 years at H&M Group, contributing to its global growth. At PVH, Olsson will report to CEO Stefan Larsson and focus on building the market-leading strength of Tommy Hilfiger and Calvin Klein in the EMEA region.

Olsson's appointment aligns with PVH's long-term brand-building growth strategy, the PVH+ Plan. He brings extensive experience in driving profitable growth through international expansion, digital acceleration, and business transformation. Olsson will relocate to Amsterdam and be based at PVH's EMEA regional headquarters.

PVH Corp. (NYSE:PVH) ha nominato Fredrik Olsson come CEO di PVH EMEA, con effetto nel quarto trimestre del 2024. Olsson, un esperto del settore retail, proviene da Max Fashion dove ha ricoperto la carica di CEO. Ha precedentemente trascorso oltre 20 anni in H&M Group, contribuendo alla sua crescita globale. Presso PVH, Olsson riporterà al CEO Stefan Larsson e si concentrerà sul rafforzamento della posizione di Tommy Hilfiger e Calvin Klein nella regione EMEA.

La nomina di Olsson si allinea con la strategia di crescita a lungo termine di PVH, il PVH+ Plan. Porta con sé una vasta esperienza nel guidare la crescita redditizia attraverso l'espansione internazionale, l'accelerazione digitale e la trasformazione aziendale. Olsson si trasferirà ad Amsterdam e lavorerà presso la sede regionale di PVH EMEA.

PVH Corp. (NYSE:PVH) ha nombrado a Fredrik Olsson como CEO de PVH EMEA, efectivo en el cuarto trimestre de 2024. Olsson, un veterano del comercio minorista, proviene de Max Fashion donde fue CEO. Anteriormente, pasó más de 20 años en H&M Group, contribuyendo a su crecimiento global. En PVH, Olsson reportará al CEO Stefan Larsson y se enfocará en fortalecer la posición de Tommy Hilfiger y Calvin Klein en la región EMEA.

El nombramiento de Olsson se alinea con la estrategia de crecimiento a largo plazo de PVH, el Plan PVH+. Aporta una amplia experiencia en la conducción del crecimiento rentable a través de la expansión internacional, la aceleración digital y la transformación empresarial. Olsson se trasladará a Ámsterdam y estará basado en la sede regional de PVH EMEA.

PVH Corp. (NYSE:PVH)는 프레드릭 올슨을 PVH EMEA의 CEO로 임명했습니다, 2024년 4분기부터 발효됩니다. 올슨은 소매업의 베테랑으로, Max Fashion에서 CEO로 재직했습니다. 그는 이전에 H&M 그룹에서 20년 이상 근무하며 그 글로벌 성장에 기여했습니다. PVH에서 올슨은 CEO인 스테판 라르손에게 보고하며, 톰미 힐피거와 캘빈 클라인을 EMEA 지역에서 시장 선도적인 강점으로 구축하는 데 주력할 것입니다.

올슨의 임명은 PVH의 장기 브랜드 성장 전략인 PVH+ 계획과 일치합니다. 그는 국제 확장, 디지털 가속화 및 비즈니스 변화를 통해 수익성 있는 성장을 이끄는 광범위한 경험을 가지고 있습니다. 올슨은 암스테르담으로 이사하여 PVH의 EMEA 지역 본부에서 근무할 것입니다.

PVH Corp. (NYSE:PVH) a nommé Fredrik Olsson en tant que PDG de PVH EMEA, à compter du quatrième trimestre 2024. Olsson, un vétéran du commerce de détail, vient de Max Fashion où il a été PDG. Il a précédemment passé plus de 20 ans au sein du groupe H&M, contribuant à sa croissance mondiale. Chez PVH, Olsson rendra compte au PDG Stefan Larsson et se concentrera sur le renforcement de la position de Tommy Hilfiger et Calvin Klein dans la région EMEA.

La nomination d'Olsson s'inscrit dans la stratégie de croissance à long terme de PVH, le plan PVH+. Il apporte une vaste expérience dans la conduite d'une croissance rentable par l'expansion internationale, l'accélération numérique et la transformation des affaires. Olsson déménagera à Amsterdam et sera basé au siège régional de PVH EMEA.

PVH Corp. (NYSE:PVH) hat Fredrik Olsson zum CEO von PVH EMEA ernannt, mit Wirkung ab dem vierten Quartal 2024. Olsson, ein Veteran im Einzelhandel, kommt von Max Fashion, wo er als CEO tätig war. Zuvor verbrachte er über 20 Jahre bei H&M Group und trug zu deren globalem Wachstum bei. Bei PVH wird Olsson an CEO Stefan Larsson berichten und sich darauf konzentrieren, die marktführende Stärke von Tommy Hilfiger und Calvin Klein in der EMEA-Region auszubauen.

Olssons Ernennung steht im Einklang mit PVHs langfristiger Markenwachstumsstrategie, dem PVH+ Plan. Er bringt umfangreiche Erfahrung in der Schaffung von profitablem Wachstum durch internationale Expansion, digitale Beschleunigung und Geschäftstransformation mit. Olsson wird nach Amsterdam ziehen und seinen Sitz in der regionalen Zentrale von PVH EMEA haben.

Positive
  • Appointment of experienced retail executive Fredrik Olsson as CEO of PVH EMEA
  • Olsson's track record of driving profitable growth at H&M Group and Max Fashion
  • Alignment with PVH's long-term brand-building growth strategy (PVH+ Plan)
  • Potential for strengthening Tommy Hilfiger and Calvin Klein brands in the EMEA region
Negative
  • None.

Retail veteran Fredrik Olsson to build on the market-leading strength of Tommy Hilfiger and Calvin Klein and lead the next chapter of growth in the region

NEW YORK--(BUSINESS WIRE)-- PVH Corp. (NYSE:PVH) today announced the appointment of Fredrik Olsson as CEO of PVH EMEA. Olsson will join the company in Q4 2024 and report into Stefan Larsson, CEO of PVH Corp.

Olsson joins PVH from most recently being the CEO of Max Fashion, one of the largest and leading Middle East fashion retailers based in Dubai. Under his leadership, Max Fashion has further strengthened the brand’s performance with strong revenue and margin growth.

Before Max Fashion, Olsson worked for more than 20 years at the H&M Group. For 15 of those years, he was part of the leadership team that grew H&M globally, more than doubling the size of the business to $22 billion in 2023 and a retail footprint of more than 4,500 stores globally. During his tenure at H&M, Olsson held key leadership roles for the group, including Managing Director globally for the H&M Brand, Head of Global Expansion H&M Group and Head of Global Growth H&M Group. He has led across multiple business areas and countries and is credited with fueling significant profitable growth for H&M through international expansion, digital acceleration and successful business transformation, and has extensive experience working in the European market.

Larsson said, “Fredrik is a unique leader in our sector with a high-performance track record of driving consistent, profitable, brand-accretive growth across multiple markets globally, leading through a very strong people and partnership focus. His systematic and repeatable approach of driving growth will be important as we continue to unlock our full potential in the region and make progress towards our vision to build Calvin Klein and Tommy Hilfiger into the most desirable lifestyle brands in the world and make PVH one of the highest performing brand groups in our sector.”

Larsson continued, “I also want to take this opportunity to thank David Savman for his leadership during his time as interim CEO of PVH Europe.” Savman will continue to lead EMEA until Olsson starts, and they will work closely together during a handover period, ensuring a seamless transition.

Olsson said, “I am thrilled to be joining PVH during this pivotal time, as the company continues to make important progress on its long-term, brand-building growth strategy, the PVH+ Plan. I’ve always admired Calvin Klein and Tommy Hilfiger, and the strong European business they have built. I’m looking forward to working with the entire EMEA team and our key partners to unlock the region’s next growth chapter.”

Olsson will relocate to Amsterdam together with his family and be based in PVH’s EMEA regional headquarters office. He holds a Bachelor of Science in Business and Economics and a Master of Science in Mechanical Engineering from Lund University.

About PVH Corp.

PVH is one of the world’s largest fashion companies, connecting with consumers in over 40 countries. Our global iconic brands include Calvin Klein and TOMMY HILFIGER. Our 140-plus-year history is built on the strength of our brands, our team and our commitment to drive fashion forward for good. That’s the Power of Us. That’s the Power of PVH.

Follow us on Instagram, X and LinkedIn.

Investor Contact:

Sheryl Freeman

InvestorRelations@pvh.com



Media Contact:

Alison Rappaport

Communications@pvh.com

Source: PVH Corp.

FAQ

When will Fredrik Olsson start as CEO of PVH EMEA?

Fredrik Olsson will join PVH Corp. as CEO of PVH EMEA in Q4 2024.

What is Fredrik Olsson's previous work experience before joining PVH?

Fredrik Olsson was previously CEO of Max Fashion and worked for over 20 years at H&M Group, holding key leadership roles including Managing Director globally for the H&M Brand.

How does Fredrik Olsson's appointment align with PVH's strategy?

Olsson's appointment aligns with PVH's long-term brand-building growth strategy, the PVH+ Plan, aiming to build Calvin Klein and Tommy Hilfiger into the most desirable lifestyle brands globally.

Where will Fredrik Olsson be based in his new role at PVH?

Fredrik Olsson will relocate to Amsterdam with his family and be based at PVH's EMEA regional headquarters office.

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