PVH Corp. Names CEO of PVH EMEA
Retail veteran Fredrik Olsson to build on the market-leading strength of Tommy Hilfiger and Calvin Klein and lead the next chapter of growth in the region
Olsson joins PVH from most recently being the CEO of Max Fashion, one of the largest and leading
Before Max Fashion, Olsson worked for more than 20 years at the H&M Group. For 15 of those years, he was part of the leadership team that grew H&M globally, more than doubling the size of the business to
Larsson said, “Fredrik is a unique leader in our sector with a high-performance track record of driving consistent, profitable, brand-accretive growth across multiple markets globally, leading through a very strong people and partnership focus. His systematic and repeatable approach of driving growth will be important as we continue to unlock our full potential in the region and make progress towards our vision to build Calvin Klein and Tommy Hilfiger into the most desirable lifestyle brands in the world and make PVH one of the highest performing brand groups in our sector.”
Larsson continued, “I also want to take this opportunity to thank David Savman for his leadership during his time as interim CEO of PVH Europe.” Savman will continue to lead EMEA until Olsson starts, and they will work closely together during a handover period, ensuring a seamless transition.
Olsson said, “I am thrilled to be joining PVH during this pivotal time, as the company continues to make important progress on its long-term, brand-building growth strategy, the PVH+ Plan. I’ve always admired Calvin Klein and Tommy Hilfiger, and the strong European business they have built. I’m looking forward to working with the entire EMEA team and our key partners to unlock the region’s next growth chapter.”
Olsson will relocate to
About PVH Corp.
PVH is one of the world’s largest fashion companies, connecting with consumers in over 40 countries. Our global iconic brands include Calvin Klein and TOMMY HILFIGER. Our 140-plus-year history is built on the strength of our brands, our team and our commitment to drive fashion forward for good. That’s the Power of Us. That’s the Power of PVH.
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View source version on businesswire.com: https://www.businesswire.com/news/home/20240905677170/en/
Investor Contact:
Sheryl Freeman
InvestorRelations@pvh.com
Media Contact:
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Source: PVH Corp.