PubMatic & KERV.ai Partner to Enhance Programmatic Advertising with Premium Supply Curation via Deal IDs
PubMatic (PUBM) and KERV.ai have announced a strategic partnership to enhance programmatic advertising through AI-powered interactive and shoppable video capabilities. Through this collaboration, marketers can now access KERV's interactive video technology across PubMatic's premium inventory.
The partnership enables brand and agency buyers to efficiently access KERV's interactive and shoppable creative ad units through deal IDs. Advertisers will have access to KERV's AI-powered formats across Online Video (OLV) and Connected TV (CTV), combined with cookie-free, first-party targeting capabilities based on KERV's audience identifiers.
The integration aims to simplify and accelerate the path to purchase while ensuring contextual relevance and brand safety. The partnership is immediately available to all KERV and PubMatic customers, demonstrating both companies' commitment to innovation and revenue optimization.
PubMatic (PUBM) e KERV.ai hanno annunciato una partnership strategica per migliorare la pubblicità programmatica attraverso capacità di video interattivi e acquistabili supportati da AI. Grazie a questa collaborazione, i marketer possono ora accedere alla tecnologia video interattiva di KERV attraverso l'inventario premium di PubMatic.
La partnership consente ai buyer di brand e agenzie di accedere in modo efficiente alle unità pubblicitarie creative interattive e acquistabili di KERV attraverso deal ID. Gli inserzionisti avranno accesso ai formati potenziati da AI di KERV nei Video Online (OLV) e nella TV Connessa (CTV), combinati con capacità di targeting di prima parte senza cookie basate sugli identificatori del pubblico di KERV.
L'integrazione mira a semplificare e accelerare il percorso d'acquisto garantendo al contempo rilevanza contestuale e sicurezza del marchio. La partnership è immediatamente disponibile per tutti i clienti di KERV e PubMatic, dimostrando l'impegno di entrambe le aziende per l'innovazione e l'ottimizzazione dei ricavi.
PubMatic (PUBM) y KERV.ai han anunciado una asociación estratégica para mejorar la publicidad programática a través de capacidades de video interactivo y comprable impulsadas por IA. A través de esta colaboración, los mercadólogos ahora pueden acceder a la tecnología de video interactivo de KERV a través del inventario premium de PubMatic.
La asociación permite a los compradores de marcas y agencias acceder de manera eficiente a las unidades publicitarias creativas interactivas y comprables de KERV a través de deal IDs. Los anunciantes tendrán acceso a los formatos impulsados por IA de KERV en Video Online (OLV) y Televisión Conectada (CTV), combinados con capacidades de segmentación de primera parte sin cookies basadas en los identificadores de audiencia de KERV.
La integración tiene como objetivo simplificar y acelerar el camino hacia la compra, al tiempo que asegura la relevancia contextual y la seguridad de la marca. La asociación está disponible de inmediato para todos los clientes de KERV y PubMatic, demostrando el compromiso de ambas empresas con la innovación y la optimización de ingresos.
PubMatic (PUBM)과 KERV.ai는 AI 기반의 인터랙티브하고 구매 가능한 비디오 기능을 통해 프로그래머틱 광고를 강화하기 위한 전략적 파트너십을 발표했습니다. 이 협업을 통해 마케터들은 이제 PubMatic의 프리미엄 인벤토리 전반에서 KERV의 인터랙티브 비디오 기술에 접근할 수 있게 되었습니다.
이 파트너십은 브랜드 및 에이전시 구매자가 딜 ID를 통해 KERV의 인터랙티브하고 구매 가능한 크리에이티브 광고 유닛에 효율적으로 접근할 수 있도록 합니다. 광고주는 KERV의 AI 기반 형식을 온라인 비디오(OLV)와 연결 TV(CTV)에서 사용하고, KERV의 관객 식별자를 기반으로 쿠키 없이 1자 타겟팅 기능을 활용할 수 있습니다.
이 통합은 구매 경로를 단순화하고 가속화하는 것을 목표로 하며, 맥락적 관련성 및 브랜드 안정성을 보장합니다. 이 파트너십은 KERV와 PubMatic의 모든 고객을 위해 즉시 사용 가능하며, 두 회사의 혁신과 수익 최적화에 대한 헌신을 보여줍니다.
PubMatic (PUBM) et KERV.ai ont annoncé un partenariat stratégique pour améliorer la publicité programmatique grâce à des capacités vidéo interactives et achetables alimentées par l'IA. Grâce à cette collaboration, les marketeurs peuvent désormais accéder à la technologie vidéo interactive de KERV via l'inventaire premium de PubMatic.
Ce partenariat permet aux acheteurs de marques et d'agences d'accéder de manière efficace aux unités publicitaires créatives interactives et achetables de KERV via deal IDs. Les annonceurs auront accès aux formats alimentés par l'IA de KERV dans les vidéos en ligne (OLV) et la télévision connectée (CTV), combinés à des capacités de ciblage de première partie sans cookies basées sur les identifiants d'audience de KERV.
L'intégration vise à simplifier et à accélérer le parcours d'achat tout en garantissant la pertinence contextuelle et la sécurité de la marque. Le partenariat est immédiatement disponible pour tous les clients de KERV et de PubMatic, montrant l'engagement des deux entreprises envers l'innovation et l'optimisation des revenus.
PubMatic (PUBM) und KERV.ai haben eine strategische Partnerschaft angekündigt, um programmgesteuerte Werbung durch KI-gestützte interaktive und kaufbare Video-Funktionen zu verbessern. Durch diese Zusammenarbeit können Vermarkter nun auf KERVs interaktive Video-Technologie im Premium-Inventar von PubMatic zugreifen.
Die Partnerschaft ermöglicht es Marken- und Agenturkäufern, effizient auf KERVs interaktive und kaufbare kreative Anzeigenformate über Deal IDs zuzugreifen. Werbetreibende haben Zugang zu KERVs KI-gestützten Formaten in Online-Video (OLV) und Connected TV (CTV), kombiniert mit cookie-freiem, erststellen Targeting basierend auf KERVs Zielgruppenidentifikatoren.
Die Integration zielt darauf ab, den Kaufprozess zu vereinfachen und zu beschleunigen, während gleichzeitig kontextuelle Relevanz und Markensicherheit gewährleistet werden. Die Partnerschaft ist sofort für alle KERV- und PubMatic-Kunden verfügbar und zeigt das Engagement beider Unternehmen für Innovation und Umsatzoptimierung.
- Partnership expands PubMatic's advertising capabilities with AI-powered interactive video solutions
- Integration provides access to cookie-free, first-party targeting capabilities
- Enhancement of programmatic advertising offerings could drive additional revenue streams
- None.
Insights
This partnership between PubMatic and KERV.ai represents an incremental advancement in programmatic advertising technology, though its immediate financial impact is likely The integration of KERV's AI-powered interactive video capabilities with PubMatic's premium inventory could potentially enhance ad engagement rates and conversion metrics, but without specific revenue projections or deal terms, the material impact remains uncertain.
The collaboration addresses two key market trends: the shift toward shoppable video content and the increasing importance of first-party data in a cookie-less future. However, PubMatic faces significant competition in the ad-tech space and while this partnership adds valuable capabilities, it's unlikely to substantially alter the company's competitive position or near-term financial performance.
For investors, this represents a positive but modest development in PubMatic's strategy to enhance its technology stack and maintain relevance in the evolving digital advertising landscape. The partnership may contribute to incremental revenue growth through enhanced ad performance metrics, but shouldn't be viewed as a major catalyst for the stock.
The technical implementation of KERV's pixel-edge technology across PubMatic's inventory introduces an interesting capability in the programmatic space. Their AI-powered frame-by-frame analysis creates granular metadata that enables more precise contextual targeting - particularly valuable as the industry moves away from third-party cookies.
The integration specifically enhances two key areas: Connected TV (CTV) and Online Video (OLV) advertising capabilities. The ability to make video content interactive and shoppable at scale through programmatic channels could improve engagement metrics and conversion rates. However, the success will largely depend on the seamless technical integration and adoption by advertisers.
While innovative, this technology partnership faces execution challenges including potential latency issues in real-time processing, integration complexity across different video formats and the need for widespread advertiser adoption to achieve meaningful scale. These factors could limit the near-term impact on PubMatic's revenue streams.
Advertisers Gain Enhanced Access to KERV’s AI-Powered Interactive and shoppable Video Ads through PubMatic’s Premium Omnichannel Inventory
PubMatic & KERV.ai Partner to Enhance Programmatic Advertising (Photo: Business Wire)
"KERV's focus continues to be innovating with the industry's most forward-thinking partners. PubMatic's curation platform provides a turnkey and scalable conduit to bring KERV's cutting-edge tech and data to the masses,” said Ryan Schoenfeld, VP of Technical Partnerships at KERV. “While the partnership immediately unlocks KERV's comprehensive suite of interactive and commerce-based ad products to buyers on premium supply, it will also serve as the launching pad to further accelerate additional data-driven and content-based solutions."
With KERV's interactive ad capabilities now available through PubMatic, brand and agency buyers have a simple, fast, and efficient path to a curated supply of KERV’s interactive and shoppable creative ad units. Advertisers will access KERV’s portfolio of AI-powered interactive and shoppable video formats across Online Video (OLV) and Connected TV (CTV), coupled with cookie-free, first-party targeting capabilities based on KERV’s unique audience identifiers – ensuring contextual relevance and brand safety.
“Our partnership with KERV provides direct access to premium ad spaces and leverages first-party data to deliver the most engaging and relevant shoppable, interactive ad experiences,” said Abbie Reichner, Regional VP, Customer Success, CTV at PubMatic. “This is just the beginning as we introduce scalable, innovative solutions that simplify and accelerate the path to purchase, benefiting both advertisers and consumers.”
Available now to all KERV and PubMatic customers, this partnership reflects both companies’ commitment to continuous innovation, user engagement, and maximizing revenue opportunities for brands and publishers.
About KERV:
KERV Interactive is the leader in AI-powered video analysis, performance and monetization. Using patented recognition and correlation technology, our pixel-edge technology captures metadata across every frame in any video, allowing us to identify, analyze and match objects with contextually relevant advertising experiences. These immersive and shoppable solutions empower consumers to learn, explore, and transact through dynamic video, creating deeper relationships and real business outcomes for the world’s leading brands and publishers.
About PubMatic:
PubMatic (Nasdaq: PUBM) is an independent technology company maximizing customer value by delivering digital advertising’s supply chain of the future. PubMatic’s sell-side platform empowers the world’s leading digital content creators across the open internet to control access to their inventory and increase monetization by enabling marketers to drive return on investment and reach addressable audiences across ad formats and devices. Since 2006, our infrastructure-driven approach has allowed for the efficient processing and utilization of data in real time. By delivering scalable and flexible programmatic innovation, we improve outcomes for our customers while championing a vibrant and transparent digital advertising supply chain.
View source version on businesswire.com: https://www.businesswire.com/news/home/20250107017674/en/
Beth Pyne
beth@salientmg.com
(908) 868-6125
Source: KERV.ai
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