PubMatic Elevates Robin Steinberg to Drive Demand in North America

Rhea-AI Summary

PubMatic announces the promotion of Robin Steinberg to Senior Vice President of Advertiser Solutions, focusing on agency demand and CTV publisher partnerships. Steinberg's leadership led to a 27% year-over-year increase in CTV publisher customer base and over 45% SPO share of total activity on the PubMatic platform. She will drive CTV performance across programmatic guaranteed and private marketplaces deals, supporting the company's growth in high-growth areas such as CTV and retail media.

Insights

Market Research Analyst

The promotion of Robin Steinberg to Senior Vice President of Advertiser Solutions at PubMatic signifies a strategic emphasis on enhancing agency demand and connected TV (CTV) publisher partnerships. This move aligns with the broader industry trend of focusing on high-growth areas such as CTV and programmatic advertising. The reported 27% year-over-year increase in CTV publisher customer base is indicative of PubMatic's competitive positioning within the digital advertising supply chain.

From a market research perspective, Steinberg's track record in developing innovative marketplace strategies and closing supply path optimization (SPO) deals is noteworthy. The growth in SPO share to over 45% demonstrates an effective strategy in streamlining ad buying processes, which could lead to improved margins and a stronger value proposition for PubMatic's clients. This operational efficiency is crucial in an industry where advertisers are increasingly looking for transparency and reduced complexity in their programmatic purchases.

Financial Analyst

Financially, the emphasis on CTV and the resulting growth in the publisher customer base could be a significant driver of revenue for PubMatic. CTV advertising is experiencing rapid expansion due to the shift from traditional television to streaming services. Steinberg's expertise in fostering relationships between publishers and buyers, particularly in programmatic guaranteed (PG) and private marketplaces (PMP) deals, is likely to enhance PubMatic's revenue streams from these high-value advertising formats.

Investors should monitor how Steinberg's leadership will translate into financial performance, specifically looking at the company's ability to capitalize on the CTV trend and whether the SPO initiatives will result in cost efficiencies and higher profitability. The integration of these strategies into PubMatic's offerings can be a differentiator in the ad tech market, potentially impacting the company's market share and stock performance in the medium to long term.

Ad Tech Industry Expert

The ad tech industry is characterized by rapid innovation and shifts in consumer media consumption habits. Steinberg's experience in leading with a digital-first approach and her history of evolving business practices to adapt to these changes suggest that her promotion is a strategic move by PubMatic to stay ahead in a dynamic market. The focus on SPO deals and the launch of Activate, an end-to-end SPO solution, are reflective of the industry's move towards greater efficiency and transparency in the programmatic ecosystem.

Understanding the implications of these developments requires knowledge of complex ad tech concepts such as SPO, programmatic guaranteed and private marketplaces. SPO deals help advertisers minimize wasted spend by optimizing the number of intermediaries between them and the publishers, while PG and PMP deals offer more control and premium inventory access. Steinberg's role in advancing these areas is likely to influence how PubMatic is perceived in the industry and could contribute to its reputation as a leader in the programmatic supply chain's evolution.

NO-HEADQUARTERS/REDWOOD CITY, Calif., Jan. 29, 2024 (GLOBE NEWSWIRE) -- PubMatic (Nasdaq: PUBM), an independent technology company delivering digital advertising’s supply chain of the future, today announced that Robin Steinberg, formerly Vice President, Advertiser Solutions, has been promoted to the position of Senior Vice President of Advertiser Solutions, with a key focus on agency demand and CTV publisher partnerships.

Steinberg joined PubMatic in September 2022 to evolve PubMatic’s key relationships with large agencies. She has also developed innovative marketplace strategies to connect buyers and sellers, a crucial component of PubMatic’s revenue growth and brand recognition. Her leadership directly contributed to the company closing 10 supply path optimization (SPO) deals across the United States in 2023, driving SPO share of total activity on the PubMatic platform to over 45% by the end of the year. Additionally, Steinberg was a critical contributor to the 2023 launch of Activate, PubMatic’s end-to-end SPO solution.

In her new role, Steinberg has been tasked with direct management of the agency team in North America as well as continued support of the company’s growing connected TV (CTV) publisher relationships, ensuring that PubMatic is the premier connection point between those publishers and the agencies. PubMatic closed 2024 boasting a 27% year-over-year increase in its CTV publisher customer base over 2023 to over 270 streaming content providers. Steinberg will aid in driving CTV performance across programmatic guaranteed (PG) and private marketplaces (PMP) deals by bringing publishers and buyers more closely together.

“In this dynamic marketplace, I couldn't be more thrilled to support our clients, partners and the overall ecosystem as the advertising industry continues to innovate and grow,” said Steinberg. In 2024, PubMatic will continue to lead the programmatic supply chain's evolution, particularly in high-growth areas such as CTV and retail media.”

Prior to PubMatic, Steinberg served as Head of Agency & Client Partnerships at video technology company Connatix, where she oversaw commercial deals, relationships and partnerships with agency holding companies. She also spent over two decades on the agency-side, building, running, and transforming publishing investment teams at MediaVest and Carat, evolving the business practices to lead with a digital-first and innovative approach.

In her new role, Steinberg will continue reporting to PubMatic’s Chief Revenue Officer, Americas, Kyle Dozeman.

“Robin has had a tremendous impact on the business and I’m excited to see her in this elevated role,” said Dozeman. “Under her leadership, PubMatic has become an important connection point between our buy side clients and CTV publisher partners.”

About PubMatic:
PubMatic (Nasdaq: PUBM) is an independent technology company maximizing customer value by delivering digital advertising’s supply chain of the future. PubMatic’s sell-side platform empowers the world’s leading digital content creators across the open internet to control access to their inventory and increase monetization by enabling marketers to drive return on investment and reach addressable audiences across ad formats and devices. Since 2006, our infrastructure-driven approach has allowed for the efficient processing and utilization of data in real time. By delivering scalable and flexible programmatic innovation, we improve outcomes for our customers while championing a vibrant and transparent digital advertising supply chain.

Press Contact:
Broadsheet Communications for PubMatic
pubmaticteam@broadsheetcomms.com
(917) 826-1103

FAQ

What is the new role of Robin Steinberg at PubMatic?

Robin Steinberg has been promoted to the position of Senior Vice President of Advertiser Solutions, focusing on agency demand and CTV publisher partnerships.

What percentage of year-over-year increase did PubMatic achieve in its CTV publisher customer base?

PubMatic achieved a 27% year-over-year increase in its CTV publisher customer base.

What is the SPO share of total activity on the PubMatic platform?

The SPO share of total activity on the PubMatic platform is over 45% by the end of the year.

What role will Robin Steinberg play in driving CTV performance at PubMatic?

Robin Steinberg will drive CTV performance across programmatic guaranteed and private marketplaces deals, supporting the company's growth in high-growth areas such as CTV and retail media.