PubMatic Announces the Opening of New Office in Paris as Part of European Growth Strategy

Rhea-AI Summary

PubMatic (Nasdaq: PUBM) announces its expansion into France as part of its strategy to enhance growth in high-demand markets. This move is bolstered by the appointment of two senior leaders: Laurence Harroch as Director of Publisher Development and Constance de Vulpian as Customer Success Manager. The company aims to deliver localized expertise in digital advertising, reflecting significant growth in the French market. PubMatic emphasizes the importance of local partnerships and innovation in addressing evolving digital marketing challenges.

Positive

• Expansion into France signals commitment to growth in high-demand digital advertising markets.
• Appointment of experienced leaders enhances local market expertise.
• Strengthening partnerships with local entities like M6, Opti Digital, and Mediasquare.
• Focus on providing best-in-class omnichannel technology for advertisers and publishers.

Negative

• None.

Expansion supports continued growth of digital advertising in Europe and PubMatic’s commitment to providing local market expertise across the globe

PARIS, Nov. 29, 2021 (GLOBE NEWSWIRE) -- Today, PubMatic (Nasdaq: PUBM), a sell-side platform that delivers superior outcomes for digital advertising, announces expansion into France as part of the company’s strategic investment in high-growth markets. The Paris based team will join PubMatic’s roster of established local market teams working across Europe, including London, Amsterdam, Hamburg, Madrid, Milan, Munich and Stockholm.

As a global company, PubMatic has always recognised the need to ensure customers are supported by local experts. Following significant growth in the French market, PubMatic has appointed two new senior leaders – Laurence Harroch, Director of Publisher Development and Constance de Vulpian, Customer Success Manager - who will be responsible for ongoing growth and expansion; both will report to Siebren Roorda, Regional Director Benelux and France at PubMatic.

“Bringing on board Harroch and Vulpian is a major milestone for PubMatic both in Europe and globally. We’re committed to aiming to provide the best possible independent omnichannel technology that caters to the nuances of individual programmatic markets and serving the needs of global and local advertisers and publishers,” said Siebren Roorda, Regional Director, Benelux and France, PubMatic.

“I’m really excited to join the PubMatic team and be part of growing the digital advertising business in the French market,” said Constance de Vulpian, Customer Success Manager, France, PubMatic. “I truly believe that PubMatic provides world-class service and technology that enables advertisers and publishers to maximise revenue and future proof their businesses as digital advertising enters a new cookieless era.”

“Joining PubMatic enables me to continue to evangelise digital marketing and develop new, innovative media and audience products for local buyers,” said Laurence Harroch, Director, Publisher Development, France, PubMatic. “Some of PubMatic’s biggest strengths are their local publisher and data partners, as well as its innovative approach to audience addressability with the product suite that enables brands and publishers to rethink addressable advertising while placing consumer privacy and consent at the heart of their strategy.”

“PubMatic has experienced strong growth across EMEA as advertiser demand grows for premium, brand and privacy safe environments and publishers and broadcasters seek to meet that demand through partnerships with PubMatic. These senior leadership appointments reflect the broader investments we are making throughout EMEA to allow us to best serve our expanding set of customers," said Emma Newman, CRO EMEA, PubMatic.

Alongside the new hires, PubMatic already works with local partners including M6, Opti Digital and Mediasquare.

ABOUT PUBMATIC

PubMatic (NASDAQ: PUBM) delivers superior revenue to publishers by being an SSP of choice for agencies and advertisers. PubMatic’s cloud infrastructure platform for digital advertising empowers app developers and publishers to increase monetization while enabling media buyers to drive return on investment by reaching and engaging their target audiences in brand-safe, premium environments across ad formats and devices. Since 2006, PubMatic has been expanding its owned and operated global infrastructure and continues to cultivate programmatic innovation. With a globally distributed workforce and no corporate headquarters, PubMatic operates 15 offices and eight data centers across North America, Europe and Asia Pacific.

FAQ

What is PubMatic's recent expansion in France?

PubMatic has announced its expansion into France to enhance its digital advertising services and capitalize on the growing market.

Who are the new leaders appointed by PubMatic in France?

PubMatic appointed Laurence Harroch as Director of Publisher Development and Constance de Vulpian as Customer Success Manager.

How does PubMatic plan to support digital advertising in France?

PubMatic aims to provide local expertise and innovate solutions tailored to the French market, enhancing revenue for advertisers and publishers.

What is the significance of PubMatic's growth in EMEA?

The growth in EMEA reflects increasing advertiser demand for premium, brand-safe environments, prompting PubMatic to expand its operations and leadership in the region.