PubMatic and Spectrum Reach Partner to Enhance Demand, Efficiency and Curation Across CTV Marketplace
PubMatic (PUBM) and Spectrum Reach have announced a strategic partnership to enhance their Connected TV (CTV) advertising capabilities. Spectrum Reach, which offers access to over 450 streaming and traditional networks, reaches nearly 90% of CTV household viewers according to Comscore data.
The partnership will integrate Spectrum Reach's advertising inventory into PubMatic's CTV Marketplace, providing advertisers with enhanced curation, increased transparency, and access to first-party audience data. Key benefits include improved supply path optimization, AI-driven technology integration, and streamlined buying efficiency.
Through this collaboration, Spectrum Reach will gain access to PubMatic's extensive buyer network, while advertisers will benefit from enhanced targeting capabilities and measurement at scale. Global marketing company dentsu has been confirmed as an early agency partner, gaining direct access to Spectrum Reach's premium inventory through PubMatic's platform.
PubMatic (PUBM) e Spectrum Reach hanno annunciato una partnership strategica per migliorare le loro capacità pubblicitarie nella Connected TV (CTV). Spectrum Reach, che offre accesso a oltre 450 reti di streaming e tradizionali, raggiunge quasi il 90% dei telespettatori di CTV secondo i dati di Comscore.
La partnership integrerà l'inventario pubblicitario di Spectrum Reach nel CTV Marketplace di PubMatic, fornendo agli inserzionisti una curazione migliorata, maggiore trasparenza e accesso ai dati di pubblico di prima parte. I principali vantaggi includono un'ottimizzazione migliorata del percorso di fornitura, integrazione della tecnologia guidata dall'IA e un'efficienza di acquisto semplificata.
Attraverso questa collaborazione, Spectrum Reach avrà accesso alla vasta rete di acquirenti di PubMatic, mentre gli inserzionisti beneficeranno di capacità di targeting avanzate e misurazione su larga scala. La compagnia di marketing globale dentsu è stata confermata come partner agenzia precoce, ottenendo accesso diretto all'inventario premium di Spectrum Reach tramite la piattaforma di PubMatic.
PubMatic (PUBM) y Spectrum Reach han anunciado una asociación estratégica para mejorar sus capacidades publicitarias en la televisión conectada (CTV). Spectrum Reach, que ofrece acceso a más de 450 redes de streaming y tradicionales, alcanza casi el 90% de los televidentes de CTV según los datos de Comscore.
La asociación integrará el inventario publicitario de Spectrum Reach en el CTV Marketplace de PubMatic, proporcionando a los anunciantes una mejor curaduría, mayor transparencia y acceso a datos de audiencia de primera mano. Los beneficios clave incluyen una optimización mejorada del camino de suministro, integración de tecnología impulsada por IA y una eficiencia de compra simplificada.
A través de esta colaboración, Spectrum Reach tendrá acceso a la extensa red de compradores de PubMatic, mientras que los anunciantes se beneficiarán de capacidades de segmentación mejoradas y medición a gran escala. La compañía de marketing global dentsu ha sido confirmada como un socio temprano, obteniendo acceso directo al inventario premium de Spectrum Reach a través de la plataforma de PubMatic.
PubMatic (PUBM)과 Spectrum Reach가 Connected TV (CTV) 광고 역량을 강화하기 위한 전략적 파트너십을 발표했습니다. Spectrum Reach는 450개 이상의 스트리밍 및 전통 네트워크에 대한 접근을 제공하며, Comscore 데이터에 따르면 CTV 가구 시청자의 거의 90%에 도달합니다.
이번 파트너십은 Spectrum Reach의 광고 인벤토리를 PubMatic의 CTV Marketplace에 통합하여 광고주에게 향상된 큐레이션, 증가된 투명성 및 1차 청중 데이터에 대한 접근을 제공합니다. 주요 이점으로는 공급 경로 최적화 개선, AI 기반 기술 통합 및 간소화된 구매 효율성이 포함됩니다.
이 협력을 통해 Spectrum Reach는 PubMatic의 광범위한 구매자 네트워크에 접근할 수 있으며, 광고주는 향상된 타겟팅 기능과 대규모 측정의 혜택을 누릴 수 있습니다. 글로벌 마케팅 회사인 dentsu가 초기 에이전시 파트너로 확인되어, PubMatic 플랫폼을 통해 Spectrum Reach의 프리미엄 인벤토리에 직접 접근하게 되었습니다.
PubMatic (PUBM) et Spectrum Reach ont annoncé un partenariat stratégique pour améliorer leurs capacités publicitaires en matière de télévision connectée (CTV). Spectrum Reach, qui offre un accès à plus de 450 réseaux de streaming et traditionnels, atteint près de 90 % des téléspectateurs de CTV selon les données de Comscore.
Le partenariat intégrera l'inventaire publicitaire de Spectrum Reach dans le CTV Marketplace de PubMatic, offrant aux annonceurs une meilleure curation, plus de transparence et un accès aux données d'audience de première partie. Les principaux avantages incluent une optimisation améliorée des chemins d'approvisionnement, une intégration de technologie alimentée par l'IA et une efficacité d'achat simplifiée.
Grâce à cette collaboration, Spectrum Reach aura accès au vaste réseau d'acheteurs de PubMatic, tandis que les annonceurs bénéficieront de capacités de ciblage améliorées et de mesures à grande échelle. L'entreprise de marketing mondial dentsu a été confirmée comme partenaire précoce, obtenant un accès direct à l'inventaire premium de Spectrum Reach via la plateforme de PubMatic.
PubMatic (PUBM) und Spectrum Reach haben eine strategische Partnerschaft angekündigt, um ihre Werbemöglichkeiten im Bereich Connected TV (CTV) zu verbessern. Spectrum Reach, das Zugang zu über 450 Streaming- und traditionellen Netzwerken bietet, erreicht laut Comscore-Daten nahezu 90% der CTV-Haushaltszuschauer.
Die Partnerschaft wird das Werbeinventar von Spectrum Reach in den CTV Marketplace von PubMatic integrieren und den Werbetreibenden eine verbesserte Kuratierung, erhöhte Transparenz und Zugang zu First-Party-Zielgruppendaten bieten. Zu den wichtigsten Vorteilen gehören eine verbesserte Optimierung des Lieferwegs, die Integration von KI-gesteuerter Technologie und eine vereinfachte Kauf-Effizienz.
Durch diese Zusammenarbeit erhält Spectrum Reach Zugang zu PubMatics umfangreichem Käufernetzwerk, während Werbetreibende von verbesserten Zielgruppenansprachefähigkeiten und Messungen im großen Maßstab profitieren. Das globale Marketingunternehmen dentsu wurde als frühzeitiger Agenturpartner bestätigt und erhält über die Plattform von PubMatic direkten Zugang zu Spectrum Reachs Premium-Inventar.
- Partnership expands PubMatic's CTV marketplace reach to 90% of CTV household viewers
- Integration with 450+ streaming and traditional networks enhances advertising inventory
- Access to first-party audience data improves targeting and measurement capabilities
- Early partnership with major agency dentsu indicates strong market potential
- AI-driven technology integration enhances monetization and operational efficiency
- None.
Insights
PubMatic's partnership with Spectrum Reach represents a strategic expansion of their connected TV (CTV) ecosystem that strengthens their competitive positioning in the rapidly evolving digital advertising landscape. By integrating Spectrum Reach's extensive inventory—spanning 450+ networks and reaching approximately
The deal creates a compelling value proposition through vertical integration: advertisers gain enhanced targeting capabilities through first-party data access, Spectrum Reach expands its buyer network, and PubMatic enriches its CTV Marketplace offerings. The dentsu endorsement is particularly significant, as major agency adoption often signals broader industry acceptance and potential revenue acceleration.
From a competitive standpoint, this partnership addresses a critical need for PubMatic in the fragmented CTV landscape where scale and premium inventory access are differentiators. By deepening their supply-side capabilities with Charter's substantial viewer base, PubMatic strengthens its position against larger adtech players while expanding beyond traditional programmatic display advertising where margins face compression.
While financial terms weren't disclosed, this partnership should positively impact PubMatic's revenue potential by increasing transaction volume through their platform and creating opportunities for enhanced take rates on premium inventory. The AI capabilities mentioned suggest operational efficiencies that could improve margin structure over time.
REDWOOD CITY, Calif. and NEW YORK, April 09, 2025 (GLOBE NEWSWIRE) -- PubMatic (Nasdaq: PUBM), an independent technology company delivering digital advertising’s supply chain of the future and Spectrum Reach, the advertising sales business of Charter Communications, today announced a new partnership that will bring increased demand and efficient buying to Spectrum Reach’s advertising inventory while strengthening PubMatic’s curated packages with local news and live sports offered through its Connected TV (CTV) Marketplace.
Through this partnership, PubMatic will connect advertisers to audiences across Spectrum Reach’s entire footprint. Spectrum Reach offers access to more than 450 streaming and traditional networks and publishers and is already a leading streaming solution in its footprint, reaching nearly 90 percent of viewers watching, based on Comscore CTV household viewing data of content accessed through televisions connected to the internet. This partnership also will tap into PubMatic’s strong supply path optimization partnerships, bringing Spectrum Reach even closer to buyers with streamlined efficiency and advanced AI-driven technology, and providing access to additional high-quality, highly performant inventory sources.
“Our partnership with PubMatic gives brands and agencies a new path to execute their campaigns and allows us to transact with marketers in their preferred marketplace of choice,” said Jason Brown, Senior Vice President, Chief Revenue Officer for Spectrum Reach. “The combination of our premium streaming ad inventory across entertainment, live sports and news and PubMatic’s programmatic marketplace strengthens our ability to deliver more value and efficiency for our advertisers.”
Key benefits of the partnership include:
- Enhanced Curation: By integrating Spectrum Reach’s robust advertising inventory into PubMatic’s CTV Marketplace, advertisers will gain access to highly engaged audiences across Spectrum Reach’s linear and digital footprint.
- Increased Transparency: Spectrum Reach’s privacy-focused data will provide buyers transacting in PubMatic’s marketplace with industry-leading transparency into where their ads are running.
- Higher Fidelity Data: Buyers will gain access to first-party and audience data from Spectrum Reach, enhancing their addressable targeting and measurement capabilities at scale in a privacy-focused manner.
- Access to a Broader Network of Buyers: Spectrum Reach will benefit from PubMatic’s extensive network of buyers, including major brands and agencies, which will drive higher demand.
- Increased Efficiency and Optimization: PubMatic’s supply path optimization (SPO) capabilities will further streamline the ad buying process, bringing buyers and Spectrum Reach even closer together.
- Advanced Technology and AI capabilities: PubMatic’s AI tools for publishers will offer Spectrum Reach the ability to enhance monetization, reduce infrastructure demands, streamline workflows and enable smarter, faster decision-making and improved audience engagement.
“We are thrilled to join forces with Spectrum Reach, a true innovator in the advertising space,” said Abbie Reichner, Regional VP, Customer Success, CTV at PubMatic. “As a trusted source of news and entertainment across the U.S., we are excited to help Spectrum Reach maximize their advertising revenue so they can continue to invest in valuable content creation. This collaboration will enable us to elevate programmatic advertising by providing advertisers with even more capabilities to reach their target audiences effectively and efficiently.”
The new offering creates added value for agency partners like leading global marketing company dentsu, which partners with PubMatic for its supply path optimization, media curation, sell-side data and identity solutions and will now have direct access to Spectrum Reach’s premium ad inventory through PubMatic. "We are excited to see how this partnership with PubMatic will amplify the reach and impact of Spectrum Reach's inventory,” said Cara Lewis, Chief Investment & Activation Officer for dentsu. “Streaming has unleashed powerful audience engagement opportunities, and by integrating Spectrum Reach's premium CTV and addressable linear inventory with PubMatic's advanced technology, we are poised to deliver unparalleled value to our clients.”
More information is available at www.pubmatic.com.
About Spectrum Reach:
Spectrum Reach®, the advertising sales business of Charter Communications, Inc. (NASDAQ: CHTR), provides custom advertising solutions for local, regional and national clients. Operating in 36 states and 91 markets, Spectrum Reach creates scalable advertising and marketing services driven by aggregated and de-identified data insights and award-winning creative services. Spectrum Reach helps businesses of all sizes reach anyone, anywhere, on any screen. Additional information about Spectrum Reach can be found at https://www.spectrumreach.com.
About PubMatic:
PubMatic (Nasdaq: PUBM) is an independent technology company maximizing customer value by delivering digital advertising’s supply chain of the future. PubMatic’s sell-side platform empowers the world’s leading digital content creators across the open internet to control access to their inventory and increase monetization by enabling marketers to drive return on investment and reach addressable audiences across ad formats and devices. Since 2006, our infrastructure-driven approach has allowed for the efficient processing and utilization of data in real time. By delivering scalable and flexible programmatic innovation, we improve outcomes for our customers while championing a vibrant and transparent digital advertising supply chain.
Press Contact:
For PubMatic:
Ashley Jacobson, Director of Corporate Marketing
press@pubmatic.com
Broadsheet Communications for PubMatic
pubmaticteam@broadsheetcomms.com
(917) 826-1103
For Spectrum Reach:
Andrew.Russell@charter.com
FAQ
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